📌 Core Information
🔹 Job Title: Field Marketing and Demand Generation Manager
🔹 Company: Qualtrics
🔹 Location: Seattle, Washington, United States
🔹 Job Type: Hybrid (3 days on-site, 2 days remote)
🔹 Category: Marketing
🔹 Date Posted: May 21, 2025
🔹 Experience Level: 4+ years of B2B marketing experience
🔹 Remote Status: On-site with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing and executing field marketing strategies to drive demand and pipeline for sales teams
- Leading high-impact Account Based Marketing (ABM) and demand generation programming
- Collaborating closely with sales, product marketing, and content teams to ensure alignment with broader business goals
- Managing marketing budgets effectively to maximize ROI across all field marketing initiatives
- Measuring the effectiveness of field marketing programs using metrics focused on pipeline generation and revenue impact
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to manage complex initiatives simultaneously. Success in this role will depend on the candidate's ability to work entrepreneurially, manage budgets effectively, and drive measurable business results.
📋 Key Responsibilities
✅ Develop comprehensive field and demand generation marketing strategies that support regional sales objectives
✅ Lead high-impact Account Based Marketing (ABM) and demand generation programming, including field events, webinars, and sponsorship activations to generate qualified leads and drive the conversion or acceleration of targeted accounts
✅ Provide marketing materials, customer testimonials, and other resources needed to accelerate deals
✅ Ensure that allocated marketing spend is maximized for ROI across all field marketing initiatives
✅ Measure the effectiveness of field marketing programs using metrics focused on pipeline generation and revenue impact
ASSUMPTION: The candidate should have a proven track record of developing and executing successful field and demand generation strategies that drive measurable business results. They should also be comfortable working in a fast-paced, dynamic environment and adapting quickly to changing priorities.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business Administration, or a relevant field
Experience: 4+ years of B2B marketing experience, with a strong focus on field marketing and event management, preferably in enterprise software or SaaS
Required Skills:
- Proven track record of developing and executing successful field and demand generation strategies that drive measurable business results
- Experience managing marketing budgets and demonstrating positive ROI
- Familiarity with marketing automation platforms (like Marketo), CRM systems (like Salesforce), and event management software
Preferred Skills:
- Experience working in a fast-scaling organization
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, it is assumed that the candidate should have strong communication, project management, and strategic thinking skills to succeed in this role.
💰 Compensation & Benefits
Salary Range: $94,000 - $177,500 USD per year (based on location, knowledge, education, skills, and experience)
Benefits:
- Competitive health coverage
- Wellness stipends
- Annual experience bonus
- Team-building activities and company-wide celebrations
Working Hours: Full-time (40 hours per week) with flexible remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Seattle area. The actual salary offered may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Experience Management software
Company Size: 5,001-10,000 employees (globally)
Founded: 2002 (Provo, UT and Seattle, WA)
Company Description:
- Qualtrics creates software that helps businesses deliver exceptional frontline experiences, build high-performing teams, and design products people love
- They are the creators and stewards of the Experience Management category, serving over 19,000 clients globally
- Qualtrics is committed to bringing humanity, connection, and empathy back to business
Company Specialties:
- Online survey software
- Market research
- Consumer feedback
- Employee feedback
- 360 evaluations
- NPS
- Panels
- VOC
- Customer experience
- Brand experience
- Employee experience
- Product experience
- Experience management
- Surveys
- Enterprise feedback management
Company Website: www.qualtrics.com
ASSUMPTION: Qualtrics is a well-established company with a strong focus on customer experience and employee engagement. They offer a comprehensive suite of products and services to help businesses optimize their experiences across various touchpoints.
📊 Role Analysis
Career Level: Mid-level to senior-level marketing role with potential for career growth
Reporting Structure: This role reports directly to the Field Marketing and Demand Generation team lead
Work Arrangement: Hybrid work model with 3 days on-site and 2 days remote
Growth Opportunities:
- Potential for significant career growth as the company recognizes and nurtures talent within the team
- Opportunities to refine strategic thinking and project management skills through high-impact campaigns in a fast-scaling organization
- Access to mentorship and professional development programs tailored to enhancing marketing knowledge and capabilities
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to take on more responsibility and advance their career within the company.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with thoughtfully designed work areas
Office Location(s): 1201 2nd Ave, Floors 15-27, Seattle, Washington 98101, US
Geographic Context:
- Seattle is a vibrant, coastal city known for its tech industry, coffee culture, and outdoor recreation opportunities
- The office is located in the heart of downtown Seattle, offering easy access to public transportation, restaurants, and shopping
- Seattle has a mild, oceanic climate with cool, wet winters and warm, dry summers
Work Schedule: Full-time (40 hours per week) with flexible remote work options
ASSUMPTION: The Seattle office offers a modern, collaborative work environment with easy access to amenities and public transportation. The city's mild climate and vibrant culture make it an attractive place to live and work.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with a recruiter
- In-depth phone or video interview with the hiring manager
- On-site or virtual interview with the team
- Final interview with the director or VP
Key Assessment Areas:
- Strategic thinking and planning
- Budget management and ROI focus
- Communication and collaboration skills
- Project management and execution
- Alignment with Qualtrics' mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with field marketing, demand generation, and event management
- Showcase your ability to work entrepreneurially, manage complex initiatives, and drive measurable business results
- Demonstrate your understanding of Qualtrics' products, services, and mission
ATS Keywords: Field Marketing, Demand Generation, B2B Marketing, Event Management, Marketing Automation, CRM, ABM, Pipeline Generation, Revenue Impact, Marketing Strategy, Budget Management, Project Management
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, communication, and project management skills, as well as their alignment with Qualtrics' mission and values.
🛠️ Tools & Technologies
- Marketo (marketing automation platform)
- Salesforce (CRM system)
- Event management software (e.g., Cvent, Bizzabo)
- Microsoft Office Suite
- Google Workspace
ASSUMPTION: The candidate should have experience with marketing automation platforms, CRM systems, and event management software. Familiarity with Microsoft Office Suite and Google Workspace is also beneficial.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- One Team, One Dream
- Innovation and Growth
- Quality is Job 1
- Transparency and Integrity
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on driving measurable business results
- Committed to continuous learning and improvement
Self-Assessment Questions:
- How do you align with Qualtrics' value of being customer obsessed, and can you provide an example of a time when you put customers first?
- How do you thrive in a fast-paced, dynamic work environment, and can you share an example of a time when you successfully managed multiple complex initiatives simultaneously?
- How do you approach continuous learning and improvement, and can you describe a time when you proactively sought out new skills or knowledge to enhance your performance?
ASSUMPTION: Qualtrics values a customer-obsessed, collaborative, and innovative work culture. Candidates should be able to demonstrate their alignment with these values and thrive in a fast-paced, dynamic environment.
⚠️ Potential Challenges
- Managing a large marketing budget effectively to maximize ROI
- Balancing the needs of multiple stakeholders, including sales teams, product marketing, and content teams
- Adapting quickly to changing priorities and market conditions
- Working in a fast-paced, dynamic environment with tight deadlines
ASSUMPTION: This role presents unique challenges, including managing a large marketing budget, balancing stakeholder needs, and working in a fast-paced environment. Successful candidates should be comfortable with these challenges and thrive in dynamic situations.
📈 Similar Roles Comparison
- Field Marketing Manager vs. Demand Generation Manager: Both roles focus on driving demand and pipeline for sales teams, but the Field Marketing Manager may have a broader scope, including event management and field marketing strategy, while the Demand Generation Manager may have a more focused approach on digital channels and lead generation
- Industry-specific context: Qualtrics operates in the Experience Management category, which is a unique and growing market. Candidates should be familiar with the industry and understand the specific challenges and opportunities it presents
- Career path comparison: This role offers significant growth opportunities, with the potential to advance to a senior-level marketing position or take on more responsibility within the team
ASSUMPTION: While this role shares similarities with other marketing roles, it also presents unique opportunities and challenges specific to the Experience Management category and Qualtrics' fast-scaling organization.
📝 Sample Projects
- Developing and executing a comprehensive field marketing strategy for a new product launch, including targeted events, webinars, and sponsorship activations
- Creating and implementing a demand generation campaign to generate qualified leads and drive pipeline for a specific vertical or category
- Collaborating with sales teams to provide marketing materials, customer testimonials, and other resources needed to accelerate deals and drive revenue growth
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and execution-focused nature of the role, highlighting the candidate's ability to develop and implement effective field marketing and demand generation strategies.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and reporting relationships for this role?
- How does this role collaborate with other teams, such as sales, product marketing, and content teams?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Qualtrics support the growth and development of its employees?
- What are the key challenges facing the company and this role in the next 12-24 months?
ASSUMPTION: These interview questions help the candidate understand the team structure, priorities, and growth opportunities for the role, as well as the company's challenges and how it supports employee development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on field marketing, demand generation, and event management
- Prepare for your interview by researching Qualtrics' products, services, and mission, as well as the specific challenges and opportunities presented by the Experience Management category
- Be ready to discuss your experience with marketing automation platforms, CRM systems, and event management software
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
