Field Marketing Associate - AMERS

📌 Core Information

🔹 Job Title: Field Marketing Associate - AMERS

🔹 Company: SiteMinder

🔹 Location: Dallas, Texas, United States

🔹 Job Type: Full-Time, Hybrid (3 office days per week)

🔹 Category: Marketing

🔹 Date Posted: July 2, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Driving demand and brand awareness across North America, Mexico, and other Developing LATAM markets
• Collaborating with regional sales and global marketing teams to deliver new business MQLs and pipeline growth
• Executing regional marketing plans and localised campaigns to maximise impact and lead quality
• Organising regional events and coordinating with global PR to enhance brand visibility and credibility
• Fluency in Spanish and English, with regional experience across AMERS

ASSUMPTION: This role requires a proactive, results-oriented field marketer with strong communication and project management skills, and experience in B2B SaaS or tech environments.

📋 Key Responsibilities

✅ Lead the development and execution of the country marketing plan to drive new business MQLs and pipeline growth

✅ Execute regional marketing plans and localised campaigns to deliver measurable demand generation results

✅ Plan and deliver localised marketing campaigns, including email, webinars, events, and promotions tailored to regional audiences

✅ Organise and promote regional events such as trade shows, conferences, and seminars to support lead generation and brand awareness

✅ Partner closely with sales to co-create outbound campaigns, call blitzes, and follow-up motions that accelerate pipeline conversion

✅ Localise and optimise global campaigns in collaboration with performance marketing to maximise regional impact and lead quality

✅ Work with partner and enterprise marketing to activate global playbooks regionally

✅ Build and maintain relationships with local industry associations, industry publications, and partners to create co-marketing opportunities that generate demand and leads

✅ Coordinate with global PR to identify and support local media opportunities that enhance brand visibility and credibility

✅ Source and amplify local customer stories and testimonials to build trust and support sales enablement

ASSUMPTION: This role involves a high degree of collaboration with various teams and stakeholders, requiring strong communication and project management skills.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, or related discipline preferred

Experience: Solid experience in field marketing, campaign and event execution, ideally in a B2B SaaS or tech environment.

Required Skills:

• Fluency in Spanish and English
• Self-starter with strong communication and project management skills
• Hands-on experience with Marketo (or other marketing automation platforms), Salesforce, and reporting tools like Google Analytics or Tableau

Preferred Skills:

• Experience working in the hospitality or travel industry
• Knowledge of the hotel commerce platform and hotel distribution landscape

ASSUMPTION: While a degree in Marketing or Communications is preferred, relevant experience and skills may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: $65,000 - $85,000 per year (based on experience level and industry standards for field marketing roles in Dallas)

Benefits:

• Equity packages for you to be a part of the SiteMinder journey
• Hybrid flexible working from our office in Dallas
• Mental health and well-being initiatives
• Generous parental (including secondary) leave policy
• Paid birthday, study and volunteering leave every year
• Sponsored social clubs, team events, and celebrations
• Employee Resource Groups (ERG) to help you connect and get involved
• Investment in your personal growth offering training for your advancement

Working Hours: Full-time, typically 40 hours per week, with flexible hours and remote work options available

ASSUMPTION: The salary range provided is an estimate based on industry standards for field marketing roles in Dallas, Texas. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically hotel commerce and distribution platforms

Company Size: 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration

Founded: 2006, with over 15 years of experience in the hospitality technology industry

Company Description:

• SiteMinder is the world’s leading hotel distribution and revenue platform, supporting 47,000 hotels in 150 countries
• The company offers a range of products, including the SiteMinder platform, Little Hotelier (an all-in-one hotel management software), and GDS (Global Distribution System) connectivity
• SiteMinder is committed to diversity, inclusion, and employee well-being, offering various perks and benefits to support work-life balance

Company Specialties:

• Online distribution and channel management
• Direct bookings and hotel websites
• Pricing and market intelligence
• Hotel technology and revenue management

Company Website: https://www.siteminder.com/

ASSUMPTION: SiteMinder's focus on hotel commerce and distribution platforms makes this role an excellent fit for candidates interested in the hospitality technology industry.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the marketing department and the company as a whole

Reporting Structure: This role reports directly to the Regional Field Marketing Director and works closely with global marketing teams, regional sales, and other internal stakeholders

Work Arrangement: Hybrid, with 3 office days per week and flexible remote work options

Growth Opportunities:

• Progression within the marketing department, such as moving into a senior or management role
• Expanding into other areas of the business, such as sales or product management
• International opportunities, as SiteMinder has offices in multiple countries around the world

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the marketing department and the company as a whole.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in Dallas, Texas

Office Location(s): 30 Windmill Street, Bond Store 3, Millers Point, NSW 2000, AU (Global Headquarters); 30 Windmill Street, Bond Store 3, Millers Point, NSW 2000, AU; 193–195 Rachadapisek Road, Khwaeng Klongtoey Khet Klongtoey, Bangkok, 10110, TH; 30 Windmill Street, Bond Store 3, Millers Point, NSW 2000, AU; 30 Windmill Street, Bond Store 3, Millers Point, NSW 2000, AU; 30 Windmill Street, Bond Store 3, Millers Point, NSW 2000, AU; 30 Windmill Street, Bond Store 3, Millers Point, NSW 2000, AU; 30 Windmill Street, Bond Store 3, Millers Point, NSW 2000, AU; 30 Windmill Street, Bond Store 3, Millers Point, NSW 2000, AU; 30 Windmill Street, Bond Store 3, Millers Point, NSW 2000, AU; 30 Windmill Street, Bond Store 3, Millers Point, NSW 2000, AU; 30 Windmill Street, Bond Store 3, Millers Point, NSW 2000, AU; 30 Windmill Street, Bond Store 3, Millers Point, NSW 2000, AU; 30 Windmill Street, Bond Store 3, Millers Point, NSW 2000, AU; 30 Windmill Street, Bond Store 3, Millers Point, NSW 2000, AU; 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