Field Marketing Associate - US

📌 Core Information

🔹 Job Title: Field Marketing Associate - US

🔹 Company: Distalmotion SA

🔹 Location: United States (Remote)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 5, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Driving field-based customer programming and marketing of the DEXTER® Robotic Surgery System
• Executing regional marketing strategies to increase awareness, lead generation, and adoption of DEXTER in key territories
• Collaborating cross-functionally with sales, education, and product teams to align marketing initiatives with sales goals
• Planning, organizing, and executing regional events such as physician education programs, lunch-and-learns, trade shows, and product demonstrations
• Identifying new opportunities for engagement with healthcare professionals, hospital administrators, and other key decision-makers

ASSUMPTION: This role requires a strong understanding of the US healthcare market and the ability to build and maintain relationships with key opinion leaders and DEXTER users.

📋 Key Responsibilities

✅ Plan, organize, and execute regional events such as physician education programs, lunch-and-learns, trade shows, product demonstrations, and customer appreciation initiatives

✅ Collaborate with the sales team to tailor marketing activities to specific territory needs and target accounts

✅ Establish and maintain active and collaborative relationships with key opinion leaders and DEXTER users to support peer-to-peer and other customer programs

✅ Support lead capture, tracking, and conversion strategies through field marketing campaigns and events

✅ Identify new opportunities for engagement with healthcare professionals, hospital administrators, and other key decision-makers

✅ Ensure consistent and compliant use of corporate messaging and materials in the field

✅ Update, distribute, and monitor the use of marketing collateral, digital assets, and other educational and promotional materials

✅ Partner with US sales managers and clinical sales specialists, US marketing, global marketing, and education teams to align local activities with broader corporate, brand, and product strategies

✅ Gather and share customer insights based on programs and events, input from sales partners, and interaction with account and surgeon stakeholders to inform marketing content, sales tools, and product positioning

✅ Measure and report on program and event ROI, lead performance, and regional engagement metrics

✅ Provide feedback on competitive activity, customer objections, and unmet clinical needs

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects and pivot focus to meet evolving sales and customer needs.

🎯 Required Qualifications

Education: Bachelor’s degree required, preferably in marketing, business, or life sciences

Experience: Minimum 4 years of experience in healthcare, including 2 in direct medical device sales and 1 in customer event planning or marketing. Medical device experience preferred

Required Skills:

• Ability to develop strong sales partnerships to drive product adoption and procedure utilization
• Proven ability to execute events and programs that influence customer behavior and achieve sales objectives
• Strong organizational skills with attention to detail
• Ability to manage and prioritize multiple projects and to pivot focus to meet evolving sales and customer needs
• Excellent written, verbal, and interpersonal communication skills, including the ability to simplify complicated information for dissemination to various audiences
• Ability to travel within the US 50-70% of the time
• Familiarity with salesforce.com and marketing automation tools
• Knowledge of healthcare regulations, compliance, and medical device promotional standards (e.g., AdvaMed Code)

Preferred Skills:

• Experience in the medical device industry
• Fluency in additional languages

ASSUMPTION: While not explicitly stated, experience in the medical device industry and fluency in additional languages may be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $70,000 - $90,000 per year (AI-estimated, based on industry standards for a Field Marketing Associate with 2-5 years of experience in the US)

Benefits:

• Comprehensive medical, dental, and vision benefits
• Participation in a 401(k) plan
• Attractive talent development programs and initiatives empowering employees to enhance their skills and fostering professional development growth

Working Hours: Full-time, with the ability to work flexible hours as needed to accommodate event schedules

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Field Marketing Associate with 2-5 years of experience in the US. Actual salary may vary based on factors such as experience, skills, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Medical Equipment Manufacturing

Company Size: 51-200 employees

Founded: 2012

Company Description:

• Distalmotion aims to deliver the benefits of robotic surgery to more surgeons, more hospitals, and more patients globally
• The company's surgical robot, Dexter®, is designed to be simple and straightforward to use, modular, small format, and open, working natively with third-party 3D imaging systems, energy devices, vessel sealers, and other laparoscopic devices
• Distalmotion is committed to removing traditional barriers and complexities of robotics to ensure greater access to best-in-class minimally invasive surgery

Company Specialties:

• Robotic Surgery
• Laparoscopy
• Medical Devices
• Medtech
• Robotics
• Surgery
• Gynecology
• General Surgery
• Urology

Company Website: http://www.distalmotion.com

ASSUMPTION: Distalmotion is a growing company in the medical equipment manufacturing industry, focused on expanding access to robotic surgery. This role offers the opportunity to work in a dynamic atmosphere with a team-focused and internationally-minded corporate environment.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports directly to the US Marketing Manager and collaborates with US sales managers, clinical sales specialists, US marketing, global marketing, and education teams

Work Arrangement: Remote, with the ability to travel within the US 50-70% of the time

Growth Opportunities:

• Potential career growth in marketing, sales, or other related fields within the company
• Opportunity to work on high-impact projects and contribute to the company's mission of expanding access to robotic surgery
• Possibility to develop skills in event planning, marketing strategy, and cross-functional collaboration

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance in marketing, sales, or other related fields within the company.

🌍 Location & Work Environment

Office Type: Remote

Office Location(s): United States

Geographic Context:

• The United States offers a diverse range of healthcare systems and markets, providing ample opportunities for growth and learning
• The remote work environment allows for flexibility and the ability to work from various locations within the US
• The company's international-minded corporate environment encourages collaboration and cultural exchange

Work Schedule: Full-time, with the ability to work flexible hours as needed to accommodate event schedules

ASSUMPTION: The remote work environment and the company's international-minded corporate environment provide a dynamic and flexible work environment for the right candidate.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the US Marketing Manager and other team members
• Background check and reference check
• Job offer

Key Assessment Areas:

• Marketing and event planning skills
• Cross-functional collaboration and communication skills
• Understanding of the US healthcare market and medical device industry
• Problem-solving and adaptability

Application Tips:

• Highlight relevant marketing and event planning experience, as well as any experience in the medical device industry
• Demonstrate strong communication skills and the ability to work collaboratively with cross-functional teams
• Showcase your understanding of the US healthcare market and your ability to adapt to different situations

ATS Keywords: Field Marketing, Event Execution, Lead Generation, Customer Engagement, Cross-Functional Collaboration, Sales Partnerships, Organizational Skills, Communication Skills, Healthcare Regulations, Medical Device Experience, Project Management, Customer Insights, Marketing Strategies, Brand Deployment, Digital Assets Management, Salesforce.com Familiarity

ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing and event planning skills, cross-functional collaboration and communication skills, understanding of the US healthcare market, and problem-solving and adaptability.

🛠️ Tools & Technologies

• Salesforce.com
• Marketing automation tools
• Microsoft Office Suite
• Event planning and management software

ASSUMPTION: Familiarity with Salesforce.com and marketing automation tools is required for this role. Proficiency in Microsoft Office Suite and event planning and management software is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• Excellence
• Thinking Big
• Can-Do Mindset
• Care
• Trust

Work Style:

• Dynamic and collaborative
• Focused on driving results and achieving sales objectives
• Adaptable and able to pivot focus to meet evolving sales and customer needs

Self-Assessment Questions:

• Do you thrive in a dynamic atmosphere and enjoy working collaboratively with cross-functional teams?
• Are you able to manage multiple projects and pivot focus to meet evolving sales and customer needs?
• Do you possess strong communication skills and the ability to simplify complicated information for dissemination to various audiences?

ASSUMPTION: Candidates who are a strong cultural fit for Distalmotion will possess a can-do mindset, be results-driven, and thrive in a dynamic and collaborative work environment.

⚠️ Potential Challenges

• Managing multiple projects and pivoting focus to meet evolving sales and customer needs
• Traveling within the US 50-70% of the time
• Navigating the complexities of the US healthcare market and medical device industry
• Building and maintaining relationships with key opinion leaders and DEXTER users

ASSUMPTION: While this role offers significant growth opportunities, it also presents challenges in managing multiple projects, traveling frequently, and navigating the complexities of the US healthcare market and medical device industry.

📈 Similar Roles Comparison

• Field Marketing Manager - Medical Devices (Similar role, but with more strategic responsibilities and less focus on event execution)
• Medical Device Sales Representative (Similar role, but with a focus on direct sales rather than marketing and event planning)
• Healthcare Marketing Specialist (Similar role, but with a broader focus on healthcare marketing rather than medical devices)

ASSUMPTION: This role is similar to other field marketing and medical device sales roles, but with a focus on driving field-based customer programming and marketing of the DEXTER® Robotic Surgery System.

📝 Sample Projects

• Planning and executing a regional physician education program to increase awareness and adoption of the DEXTER® Robotic Surgery System
• Identifying new opportunities for engagement with healthcare professionals, hospital administrators, and other key decision-makers to drive lead generation and customer engagement
• Gathering and sharing customer insights based on programs and events to inform marketing content, sales tools, and product positioning

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role, focusing on event planning, lead generation, customer engagement, and customer insights.

❓ Key Questions to Ask During Interview

• Can you describe the typical event planning process and how you would tailor it to specific territory needs and target accounts?
• How do you build and maintain relationships with key opinion leaders and DEXTER users to support peer-to-peer and other customer programs?
• How do you measure and report on program and event ROI, lead performance, and regional engagement metrics?
• How do you gather and share customer insights based on programs and events, input from sales partners, and interaction with account and surgeon stakeholders to inform marketing content, sales tools, and product positioning?
• How do you balance the need to travel within the US 50-70% of the time with the need to maintain a healthy work-life balance?

ASSUMPTION: These key questions are designed to assess the candidate's understanding of the role's key responsibilities, as well as their problem-solving and adaptability skills.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Customize your resume and cover letter to highlight relevant marketing and event planning experience, as well as any experience in the medical device industry
• Prepare a portfolio or examples of your work, if applicable
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.