Field Marketing Associate - US

📌 Core Information - Job Title: Field Marketing Associate - US - Company: Distalmotion SA - Location: United States (Remote) - Job Type: Full-Time - Category: Medical Equipment Manufacturing - Date Posted: June 5, 2025 - Experience Level: 2-5 years - Remote Status: Yes 🚀 Job Overview Key aspects of this role include: - Driving field-based customer programming and marketing of the DEXTER® Robotic Surgery System. - Executing regional marketing strategies to drive awareness, lead generation, and adoption of DEXTER in key territories. - Collaborating cross-functionally with sales, education, and product teams. - Gathering and sharing customer insights to inform marketing content, sales tools, and product positioning. *ASSUMPTION:* This role requires a strong understanding of the US healthcare market and the ability to build relationships with key opinion leaders and customers. 📋 Key Responsibilities ✅ Plan, organize, and execute regional events such as physician education programs, lunch-and-learns, trade shows, product demonstrations, and customer appreciation initiatives. ✅ Collaborate with the sales team to tailor marketing activities to specific territory needs and target accounts. ✅ Establish and maintain active and collaborative relationships with key opinion leaders and DEXTER users to support peer-to-peer and other customer programs. ✅ Support lead capture, tracking, and conversion strategies through field marketing campaigns and events. ✅ Identify new opportunities for engagement with healthcare professionals, hospital administrators, and other key decision-makers. ✅ Ensure consistent and compliant use of corporate messaging and materials in the field. ✅ Update, distribute, and monitor the use of marketing collateral, digital assets, and other educational and promotional materials. ✅ Partner with US sales managers and clinical sales specialists, US marketing, global marketing, and education teams to align local activities with broader corporate, brand, and product strategies. ✅ Measure and report on program and event ROI, lead performance, and regional engagement metrics. ✅ Provide feedback on competitive activity, customer objections, and unmet clinical needs. *ASSUMPTION:* This role may require occasional weekend work and travel up to 50-70% of the time. 🎯 Required Qualifications - Education: Bachelor’s degree required, preferably in marketing, business, or life sciences. - Experience: Minimum 4 years of experience in healthcare, including 2 in direct medical device sales and 1 in customer event planning or marketing. Medical device experience preferred. - Required Skills: - Ability to develop strong sales partnerships to drive product adoption and procedure utilization. - Proven ability to execute events and programs that influence customer behavior and achieve sales objectives. - Strong organizational skills with attention to detail. - Ability to manage and prioritize multiple projects and to pivot focus to meet evolving sales and customer needs. - Excellent written, verbal, and interpersonal communication skills, including the ability to simplify complicated information for dissemination to various audiences. - Familiarity with salesforce.com and marketing automation tools. - Knowledge of healthcare regulations, compliance, and medical device promotional standards (e.g., AdvaMed Code). *ASSUMPTION:* Candidates with experience in the medical device industry and a strong understanding of healthcare regulations will be at an advantage. 💰 Compensation & Benefits - Salary Range: $80,000 - $120,000 per year (AI-estimated based on role, experience level, and location) - Benefits: - Comprehensive medical, dental, and vision benefits. - Participation in a 401(k) plan. - Attractive talent development programs and initiatives empowering employees to enhance their skills and fostering professional development growth. *ASSUMPTION:* The salary range is estimated based on industry standards for a Field Marketing Associate role in the United States. Actual compensation may vary based on experience and performance. 📌 Applicant Insights 🔍 Company Context - Industry: Medical Equipment Manufacturing - Company Size: 51-200 employees - Founded: 2012 - Company Description: Distalmotion aims to deliver the benefits of robotic surgery to more surgeons, more hospitals, and more patients globally. Their surgical robot, Dexter®, is designed to be simple, straightforward to use, and more accessible as a modular, small format, and open system. - Company Specialties: Robotic Surgery, Laparoscopy, Medical Devices, Medtech, Robotics, Surgery, Gynecology, General Surgery, and Urology. - Company Website: *ASSUMPTION:* Distalmotion is a growing company with a strong focus on innovation and improving patient care through robotic surgery. 📊 Role Analysis - Career Level: Mid-level - Reporting Structure: This role reports directly to the US Marketing Manager and works closely with the US Sales Managers and Clinical Sales Specialists. - Work Arrangement: Remote, with occasional on-site work and travel up to 50-70% of the time. - Growth Opportunities: This role offers opportunities to grow within the marketing department and the broader organization as Distalmotion continues to expand. *ASSUMPTION:* This role may lead to opportunities in management or other specialized marketing positions as the company grows. 🌍 Location & Work Environment - Office Type: Remote, with occasional on-site work and travel. - Office Location(s): United States (Remote) - Geographic Context: The United States has a diverse healthcare market with varying regulations and customer needs. This role requires a strong understanding of the US healthcare landscape and the ability to adapt to different regional needs. - Work Schedule: Full-time, with occasional weekend work and travel up to 50-70% of the time. *ASSUMPTION:* Candidates should be comfortable working remotely and be able to manage their time effectively to balance work and personal responsibilities. 💼 Interview & Application Insights - Typical Process: Phone screen, virtual interview with the US Marketing Manager, and an on-site or virtual final interview with the US Sales Managers and Clinical Sales Specialists. - Key Assessment Areas: Problem-solving skills, communication skills, and cultural fit. - Application Tips: - Tailor your resume and cover letter to highlight your relevant experience in healthcare, marketing, and sales. - Be prepared to discuss your understanding of the US healthcare market and how you would approach marketing the DEXTER® Robotic Surgery System. - Showcase your ability to manage multiple projects and prioritize tasks effectively. *ASSUMPTION:* Distalmotion values candidates who can demonstrate their ability to work collaboratively and adapt to the unique needs of the US healthcare market. 🛠️ Tools & Technologies - Salesforce.com - Marketing automation tools (e.g., Marketo, Pardot) - Microsoft Office Suite - Event planning and management software (e.g., Cvent, Eventbrite) *ASSUMPTION:* Candidates should be comfortable using marketing automation tools and event planning software, as well as learning new tools as needed. 👔 Cultural Fit Considerations - Company Values: Excellence, Thinking Big, a Can-Do mindset, Care, and Trust. - Work Style: Collaborative, innovative, and adaptable. - Self-Assessment Questions: - How do you embody Distalmotion's company values in your work? - How do you approach working remotely and balancing work and personal responsibilities? - How do you adapt to different regional needs and customer preferences? *ASSUMPTION:* Candidates who can demonstrate a strong cultural fit with Distalmotion's values and work style will be well-suited to this role. ⚠️ Potential Challenges - Balancing multiple projects and priorities while working remotely. - Adapting to the unique needs of different regional markets and customer segments. - Navigating the complex US healthcare market and regulatory environment. *ASSUMPTION:* Candidates should be comfortable working independently and be able to manage their time effectively to overcome these challenges. 📈 Similar Roles Comparison - Comparison Point 1: This role is similar to a Field Marketing Manager in the medical device industry, but with a stronger focus on event planning and execution. - Comparison Point 2: The US healthcare market is more diverse and complex than other markets, requiring a strong understanding of regional needs and regulations. - Comparison Point 3: This role offers opportunities to grow within the marketing department and the broader organization as Distalmotion continues to expand. *ASSUMPTION:* Candidates should be aware of the unique challenges and opportunities presented by this role compared to similar positions in other industries or markets. 📝 Sample Projects - Planning and executing a regional physician education program to launch a new product feature. - Collaborating with the sales team to tailor marketing activities to specific territory needs and target accounts. - Gathering and sharing customer insights to inform marketing content, sales tools, and product positioning. *ASSUMPTION:* Candidates should be able to provide specific examples of their experience with similar projects and how they contributed to the success of the initiative. ❓ Key Questions to Ask During Interview - How does Distalmotion support the professional development of its employees? - What are the biggest challenges facing the US healthcare market, and how does this role address them? - How does Distalmotion measure the success of its field marketing efforts, and how can I contribute to improving these metrics? *ASSUMPTION:* Candidates should ask thoughtful questions that demonstrate their interest in the role and their understanding of the US healthcare market. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link: - Tailor your resume and cover letter to highlight your relevant experience in healthcare, marketing, and sales. - Prepare for your interviews by researching Distalmotion's company values and the US healthcare market. - Follow up with the hiring manager after your interview to express your appreciation for the opportunity and reiterate your interest in the position. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.