📌 Core Information
🔹 Job Title: Field Marketing Director - EMEA
🔹 Company: dbt Labs
🔹 Location: Dublin, Ireland (Remote OK)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 20, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving pipeline growth across EMEA through strategic field marketing
- Partnering with regional sales leaders to align marketing programs with revenue goals
- Managing regional marketing campaigns, budgets, and vendors
- Building and leading a small team of marketers
- Traveling at least 30% of the time
ASSUMPTION: This role requires a high level of autonomy and collaboration, with a strong focus on driving pipeline generation and increasing brand presence in key markets.
📋 Key Responsibilities
✅ Own the EMEA field marketing strategy to drive pipeline growth across multiple regions and market segments
✅ Partner closely with regional sales leaders to align marketing programs with revenue goals, territory plans, and market dynamics
✅ Ensure regional campaigns are aligned with global campaigns, key partners in each country, and sales goals
✅ Own regional demand generation goals, track performance, and optimize for pipeline contribution and ROI
✅ Build strong relationships with regional customers, identify advocates, and amplify success stories through events and campaigns
✅ Manage regional marketing budget, vendors, and agency partners where necessary
✅ Provide regular reporting on performance, pipeline influence, and insights from the field
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and stakeholder management, with a focus on driving measurable results.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 10+ years of B2B marketing experience, with at least 5 years in field or regional marketing roles for high-growth SaaS or data/analytics companies
Required Skills:
- Proven success partnering with sales teams to drive pipeline and revenue
- Strong understanding of the EMEA market and its cultural, regional, and regulatory nuances
- Track record of delivering effective demand generation programs using multi-channel approaches
- Experience running events and marketing programs that move deals forward
- Strategic mindset with the ability to operate at both a high-level vision and hands-on execution
- Highly data-driven, comfortable using marketing metrics and KPIs to guide decisions
- Excellent communication, collaboration, and stakeholder management skills
- Experience working in fast-paced, remote-first, global teams
Preferred Skills:
- Fluency in multiple European languages
- Experience with account-based marketing (ABM)
- Background in product marketing
ASSUMPTION: Candidates with experience in high-growth SaaS or data/analytics companies and a strong understanding of the EMEA market will be most successful in this role.
💰 Compensation & Benefits
Salary Range: €120,000 - €160,000 per year (based on industry standards for similar roles and experience levels)
Benefits:
- Competitive compensation and equity
- Excellent benefits
- Work-life harmony
Working Hours: Full-time (40 hours per week, with flexibility for remote work)
ASSUMPTION: The salary range is estimated based on industry standards for similar roles and experience levels in the EMEA region.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically analytics engineering and data transformation
Company Size: Medium (501-1,000 employees), offering a mix of startup-like agility and enterprise-level resources
Founded: 2016, with a strong open-source community and a mission to empower data practitioners
Company Description:
- dbt Labs is the pioneer of analytics engineering, helping data teams transform raw data into reliable, actionable insights
- The company is committed to open-source principles, user control, and community-driven analytics code
- dbt Labs serves over 50,000 teams every week and has surpassed $100 million in annual recurring revenue (ARR)
Company Specialties:
- Analytics engineering
- Data transformation
- Open-source software development
Company Website: https://www.getdbt.com
ASSUMPTION: dbt Labs is a mission-driven, values-led company that prioritizes empowering data practitioners and fostering a collaborative, remote-first work environment.
📊 Role Analysis
Career Level: Mid to senior-level marketing role with significant impact on regional pipeline generation and brand presence
Reporting Structure: This role reports directly to the VP of Marketing and leads a small team of marketers
Work Arrangement: Remote OK, with at least 30% travel required to attend regional events and meet with stakeholders
Growth Opportunities:
- Potential to expand the regional marketing team and take on additional responsibilities
- Opportunity to work closely with senior leadership and influence the company's go-to-market strategy
- Possibility to transition into a more senior or global marketing role as the company continues to grow
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's success in the EMEA region.
🌍 Location & Work Environment
Office Type: Remote-first, with occasional travel required for regional events and stakeholder meetings
Office Location(s): Dublin, Ireland (with the option to work remotely from other locations in EMEA)
Geographic Context:
- Dublin, Ireland: A vibrant, multicultural city with a strong tech industry and a growing data ecosystem
- EMEA region: Offers diverse cultural, linguistic, and regulatory landscapes, requiring a nuanced understanding of local market dynamics
- Remote work: Enables flexibility and work-life balance, with the opportunity to work from various locations within the EMEA region
Work Schedule: Full-time (40 hours per week), with flexibility for remote work and occasional travel
ASSUMPTION: The remote-first work environment offers flexibility and the opportunity to work from various locations within the EMEA region, while occasional travel is required to build strong relationships with regional customers and stakeholders.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR team
- Subsequent interviews with the hiring manager and other team members
- Final interview with the VP of Marketing
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and ability to develop and execute regional marketing plans
- Proven track record of driving pipeline growth and ROI in a B2B marketing role
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
- Strong understanding of the EMEA market and its cultural, regional, and regulatory nuances
- Ability to manage a small team and drive results in a fast-paced, remote-first environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your approach to regional marketing, pipeline generation, and stakeholder management
- Demonstrate your understanding of the EMEA market and the unique challenges and opportunities it presents
- Showcase your ability to work effectively in a remote, global team environment
ATS Keywords: EMEA, field marketing, pipeline generation, regional marketing, stakeholder management, B2B marketing, demand generation, multi-channel approaches, cultural understanding, data-driven decision making, team leadership
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, regional marketing expertise, and ability to work effectively in a remote, global team environment.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- CRM software (e.g., Salesforce, HubSpot CRM)
- Event management tools (e.g., Eventbrite, Cvent)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The successful candidate will have experience with relevant marketing tools and technologies, as well as a willingness to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Empower data practitioners
- Build trust through transparency and collaboration
- Prioritize user control and open-source principles
- Foster a remote-first, globally distributed team
Work Style:
- Autonomous and self-driven, with a strong focus on results and impact
- Collaborative and inclusive, with a commitment to fostering a diverse and equitable work environment
- Adaptable and resilient, with the ability to thrive in a fast-paced, dynamic work environment
Self-Assessment Questions:
- How do you align with dbt Labs' commitment to empowering data practitioners and fostering a user-controlled, open-source data ecosystem?
- How do you approach building and maintaining strong relationships with regional customers and stakeholders in a remote, global work environment?
- How do you balance autonomy and collaboration in your work style, and how do you ensure that your team members feel supported and empowered in a remote-first setting?
ASSUMPTION: dbt Labs values candidates who are passionate about their mission, committed to fostering a diverse and inclusive work environment, and able to thrive in a fast-paced, dynamic, and remote-first team setting.
⚠️ Potential Challenges
- Managing a remote team across multiple time zones and cultural contexts
- Navigating the unique regulatory and data privacy landscapes of the EMEA region
- Balancing the demands of regional marketing campaigns with global marketing initiatives
- Building and maintaining strong relationships with regional customers and stakeholders in a remote, global work environment
ASSUMPTION: The successful candidate will be adept at navigating remote team dynamics, cultural nuances, and regional market differences, while also balancing global marketing priorities and regional customer needs.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong understanding of the EMEA market and its unique cultural, regional, and regulatory nuances
- Compared to other regional marketing roles, this position offers significant growth potential and the opportunity to work closely with senior leadership
- Career path comparison: This role can serve as a stepping stone to more senior or global marketing positions within the company
ASSUMPTION: This role offers a unique blend of regional marketing expertise, strategic thinking, and growth opportunities, making it an attractive choice for experienced B2B marketers looking to make a significant impact in the EMEA region.
📝 Sample Projects
- Developing and executing a regional marketing campaign that drives a 25% increase in pipeline generation for a specific market segment
- Building and maintaining strong relationships with regional customers, leading to a 30% increase in customer satisfaction scores
- Managing a regional event series that results in a 20% increase in brand awareness and a 15% increase in qualified leads
ASSUMPTION: These sample projects demonstrate the candidate's ability to develop and execute strategic marketing campaigns, build and maintain strong customer relationships, and drive measurable results in a regional marketing role.
❓ Key Questions to Ask During Interview
- How does dbt Labs support the professional development and growth of its regional marketing team members?
- What are the key priorities for the first 90 days in this role, and how can I best contribute to driving early success?
- How does dbt Labs foster a culture of collaboration and inclusion in a remote, global team environment?
- What are the most significant growth opportunities for the EMEA region, and how can this role contribute to driving regional success?
- How does dbt Labs approach balancing regional marketing priorities with global marketing initiatives, and how can this role help optimize that balance?
ASSUMPTION: Asking these questions demonstrates the candidate's interest in understanding the company's culture, priorities, and growth opportunities, as well as their commitment to driving regional success in their new role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interviews by researching dbt Labs, the EMEA market, and regional marketing best practices
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
