M

Field Marketing & Events

Meter
Full-time
On-site
San Francisco, California, United States

πŸ“Œ Core Information

πŸ”Ή Job Title: Field Marketing & Events

πŸ”Ή Company: Meter

πŸ”Ή Location: San Francisco, CA

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: April 24, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site (with some travel)

πŸš€ Job Overview

Key aspects of this role include:

  • Driving field marketing and events strategy to accelerate pipeline generation
  • Managing Meter’s sponsored events and AMER field marketing strategy
  • Collaborating with cross-functional stakeholders to align events with sales pipeline goals
  • Building relationships with channel partners to support Meter’s growth

ASSUMPTION: This role is critical to Meter’s success and requires a proven track record in event management and field marketing to drive growth and meet revenue targets.

πŸ“‹ Key Responsibilities

βœ… Manage Meter’s sponsored events and AMER field marketing strategy to increase and accelerate pipeline

βœ… Own end-to-end logistics for all Meter tradeshow and conference presences, including conference research, onboarding, event deliverables, pre/post-event outreach, and cross-functional team enablement

βœ… Build relationships with channel partners, all of whom are critical to Meter’s growth

βœ… Collaborate with cross-functional stakeholders (marketing, sales, customer success) to align, plan, and measure events based on sales pipeline goals

βœ… Manage the field marketing budget and resources to maximize ROI

βœ… Support the execution of Meter’s annual user conference, MeterUp

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven track record of crafting and executing successful events across various formats (2-5 years)

Required Skills:

  • Event management and logistics
  • Field marketing strategy and execution
  • Budget management
  • Cross-functional collaboration
  • Relationship building
  • Creativity and adaptability
  • Sales alignment and marketing strategy

Preferred Skills:

  • Experience with tradeshow management and webinar execution
  • Familiarity with customer education and performance measurement
  • Team enablement and event deliverables

ASSUMPTION: A strong background in event management and field marketing is essential for success in this role. Familiarity with the tech industry and enterprise-level events is a plus.

πŸ’° Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Bay Area range, subject to change based on experience and qualifications)

Benefits:

  • Medical, dental & vision insurance coverage for you and your dependents
  • Annual memberships to One Medical, Headspace and Wellhub
  • 401k (traditional and Roth options available)
  • Flexible time off (FTO)
  • Commuter reimbursement
  • Parental Leave
  • In-house chef and onsite meals (San Francisco Office)

Working Hours: Full-time, with some travel required (~25%)

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's skills, qualifications, and experience. Benefits are subject to change and may be updated based on company policy.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Meter operates in the software development industry, focusing on providing internet infrastructure for businesses.

Company Size: Meter has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact.

Founded: 2015, with a mission to build enterprise-grade networks that are faster, more accessible, and more secure.

Company Description:

  • Meter provides internet infrastructure for businesses, with a focus on enterprise-grade networks
  • The company offers a full-stack approach that combines hardware, software, and operations
  • Meter believes in the internet as a fundamental utility that businesses should be able to turn on as easily as water and electricity

Company Specialties:

  • Internet infrastructure for the enterprise
  • Enterprise-grade networks
  • Full-stack approach to hardware, software, and operations

Company Website: https://www.meter.com/

ASSUMPTION: Meter is a growing company with a clear mission and a focus on providing reliable and modern network solutions for businesses.

πŸ“Š Role Analysis

Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in event management and field marketing.

Reporting Structure: This role reports directly to the Marketing team and collaborates with cross-functional stakeholders, including sales and customer success.

Work Arrangement: This is an on-site role based in San Francisco, with some travel required (~25%).

Growth Opportunities:

  • Expanding event management and field marketing skills
  • Building relationships with channel partners and industry professionals
  • Collaborating with cross-functional teams to drive sales pipeline and revenue growth

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing and events space, as well as the chance to make a significant impact on Meter’s success.

🌍 Location & Work Environment

Office Type: Meter’s San Francisco office offers an in-house chef and onsite meals, providing a collaborative and engaging work environment.

Office Location(s): San Francisco, CA

Geographic Context:

  • San Francisco is a major tech hub with a vibrant startup ecosystem
  • The city offers a diverse range of cultural attractions, dining options, and outdoor activities
  • San Francisco has a Mediterranean climate, with mild winters and cool summers

Work Schedule: Full-time, with some travel required (~25%)

ASSUMPTION: The San Francisco office provides a dynamic and engaging work environment, with opportunities for collaboration and professional growth.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Initial phone or video screen to assess cultural fit and basic qualifications
  • In-depth interview with the Marketing team to discuss event management and field marketing experience
  • Final interview with senior leadership to discuss long-term goals and fit within the team

Key Assessment Areas:

  • Event management and logistics skills
  • Field marketing strategy and execution
  • Budget management and resource allocation
  • Cross-functional collaboration and communication
  • Relationship building and channel partner management

Application Tips:

  • Highlight relevant event management and field marketing experience in your resume and cover letter
  • Demonstrate your understanding of Meter’s mission and the role’s responsibilities in your application materials
  • Prepare questions that showcase your interest in the role and the company

ATS Keywords: Event Management, Field Marketing, Pipeline Generation, Budget Management, Cross-functional Collaboration, Logistics Coordination, Relationship Building, Creativity, Adaptability, Sales Alignment, Marketing Strategy, Tradeshow Management, Webinar Execution, Customer Education, Performance Measurement, Team Enablement

ASSUMPTION: The application process for this role is likely to be competitive, and demonstrating a strong understanding of event management and field marketing will be crucial for success.

πŸ› οΈ Tools & Technologies

  • Event management software (e.g., Cvent, Eventbrite, or similar)
  • Marketing automation tools (e.g., Marketo, HubSpot, or similar)
  • CRM software (e.g., Salesforce, HubSpot CRM, or similar)
  • Budgeting and resource allocation tools (e.g., Asana, Trello, or similar)

ASSUMPTION: Familiarity with event management software and marketing automation tools is essential for success in this role. Proficiency in CRM software and budgeting tools is also beneficial.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Kind and ambitious
  • Enjoy learning from and helping each other
  • Building for the long term

Work Style:

  • Collaborative and engaging work environment
  • Dynamic and fast-paced team
  • Focus on driving growth and meeting revenue targets

Self-Assessment Questions:

  • Do you thrive in dynamic, fast-paced environments and enjoy working collaboratively with cross-functional teams?
  • Are you kind and ambitious, with a strong desire to learn and grow professionally?
  • Do you share Meter’s commitment to building for the long term and driving company success?

ASSUMPTION: Meter values a strong cultural fit, with an emphasis on kindness, ambition, and a collaborative work style. Candidates who demonstrate these qualities are likely to be successful in the role and the company.

⚠️ Potential Challenges

  • Managing multiple events and projects simultaneously may require strong organizational skills and attention to detail
  • Balancing event logistics with field marketing strategy and budget management can be challenging
  • Collaborating with cross-functional teams may require strong communication and interpersonal skills
  • Travel requirements (~25%) may present challenges for candidates with personal or family commitments

ASSUMPTION: This role presents unique challenges that require strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously. Successful candidates will be able to balance event logistics with field marketing strategy and budget management, while also collaborating effectively with cross-functional teams.

πŸ“ˆ Similar Roles Comparison

  • This role differs from traditional event management positions in its focus on field marketing strategy and pipeline generation
  • Unlike other marketing roles, this position requires a strong understanding of event logistics and budget management
  • Career paths for this role may include advancement to senior marketing or events management positions within the company

ASSUMPTION: This role combines elements of event management and field marketing, requiring a unique skill set and focus. Successful candidates will be able to leverage their experience in both areas to drive pipeline generation and meet revenue targets.

πŸ“ Sample Projects

  • Managing a large-scale tradeshow or conference, including logistics, onboarding, and event deliverables
  • Developing and executing a field marketing strategy to drive pipeline generation and meet revenue targets
  • Building relationships with channel partners to support Meter’s growth and expansion

ASSUMPTION: These sample projects provide a snapshot of the types of responsibilities and challenges candidates can expect to face in this role. Successful candidates will be able to demonstrate their ability to manage complex events, develop and execute marketing strategies, and build relationships with key stakeholders.

❓ Key Questions to Ask During Interview

  • Can you describe the typical event management process at Meter, from planning to execution?
  • How does the field marketing team collaborate with other departments, such as sales and customer success, to drive pipeline generation and meet revenue targets?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does Meter support the professional growth and development of its employees?
  • What are the most challenging aspects of this role, and how can I best prepare to succeed in them?

ASSUMPTION: These interview questions are designed to provide insight into the day-to-day responsibilities, priorities, and challenges of the role, as well as Meter’s approach to professional development and growth.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through Meter’s careers page
  • Highlight your relevant event management and field marketing experience in your resume and cover letter
  • Prepare questions that showcase your interest in the role and the company
  • Follow up with Meter’s HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.