Field Marketing Executive

📌 Core Information

🔹 Job Title: Field Marketing Executive

🔹 Company: SiteMinder

🔹 Location: Barcelona, Spain (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 30, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: Hybrid (2-3 days in-office)

🚀 Job Overview

Key aspects of this role include:

• Driving demand and brand awareness in the DACH region and adjacent markets
• Collaborating with regional sales and global marketing teams to scale and adapt programs
• Fluency in German and English, with additional language skills a plus
• Delivering new business MQLs and pipeline growth through marketing campaigns and events

ASSUMPTION: This role requires a self-starter who can thrive in a fast-paced, collaborative environment and has experience working remotely with global teams.

📋 Key Responsibilities

✅ Lead the development and execution of the country marketing plan for DACH, focused on driving new business MQLs and pipeline growth

✅ Plan and deliver localised marketing campaigns, including email, webinars, events, and promotions tailored to regional audiences

✅ Organise and promote regional events such as trade shows, conferences, and seminars to support lead generation and brand awareness

✅ Partner closely with sales to co-create outbound campaigns, call blitzes, and follow-up motions that accelerate pipeline conversion

✅ Localise and optimise global campaigns in collaboration with performance marketing teams to maximise regional impact and lead quality

✅ Build and maintain relationships with local industry associations, industry publications, and partners to create co-marketing opportunities that generate demand and leads

✅ Coordinate with global PR to identify and support local media opportunities that enhance brand visibility and credibility

✅ Source and amplify local customer stories and testimonials to build trust and support sales enablement.

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, or related discipline preferred

Experience: Extensive (at least 3+ years) experience in field marketing, campaign and event execution, ideally in a B2B SaaS or tech environment

Required Skills:

• Fluency in German and English; with an additional European language (Spanish, French, or Italian) is a plus
• Hands-on experience with Marketo (or other marketing automation platforms), Salesforce, and reporting tools like Google Analytics or Tableau
• Excellent communication and project management skills

Preferred Skills:

• Experience working in a remote or hybrid environment
• Knowledge of the hospitality industry

ASSUMPTION: Candidates with experience in B2B marketing and a strong understanding of the tech industry will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (Estimated based on market research for mid-level marketing roles in Barcelona)

Benefits:

• Mental health and well-being initiatives
• Generous parental leave policy
• Flexibility to work in a Hybrid model (2-3 days in-office)
• Paid birthday, study, and volunteering leave every year
• Sponsored social clubs, team events, and celebrations
• Employee Resource Groups (ERG) to help you connect and get involved
• Investment in your personal growth offering training for your advancement

Working Hours: Full-time (40 hours per week) with flexible working hours

ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically hotel commerce and distribution platforms

Company Size: 1,001-5,000 employees (Large enterprise)

Founded: 2006, with over 15 years of experience in the industry

Company Description:

• SiteMinder is the world’s leading hotel distribution and revenue platform, supporting 47,000 hotels in 150 countries
• The company offers a wide range of products and services, including online distribution, channel management, direct bookings, pricing and market intelligence, and hotel technology
• SiteMinder is committed to fostering a diverse and inclusive culture, with initiatives focused on mental health, well-being, and work-life balance

Company Specialties:

• Hotel distribution and revenue management
• Channel management and connectivity
• Direct bookings and guest acquisition
• Hotel technology and property management software

Company Website: https://www.siteminder.com/

ASSUMPTION: SiteMinder's large size and global presence offer opportunities for career growth and exposure to diverse markets.

📊 Role Analysis

Career Level: Mid-Senior level (2-5 years of experience)

Reporting Structure: This role reports directly to the Regional Field Marketing Director

Work Arrangement: Hybrid (2-3 days in-office) with flexibility for remote work

Growth Opportunities:

• Potential to take on additional responsibilities and advance within the marketing team
• Opportunities to work on global campaigns and collaborate with international teams
• Access to training and development resources to support personal growth

ASSUMPTION: This role offers a good balance between local market focus and global collaboration, providing opportunities for career development.

🌍 Location & Work Environment

Office Type: Hybrid (2-3 days in-office) with a flexible work-from-home policy

Office Location(s): Barcelona, Spain

Geographic Context:

• Barcelona is a vibrant city with a strong tech industry and a high quality of life
• The city offers a mix of cultural, historical, and culinary experiences
• Barcelona has a Mediterranean climate with mild winters and hot, dry summers

Work Schedule: Full-time (40 hours per week) with flexible working hours

ASSUMPTION: Barcelona's dynamic environment and high quality of life make it an attractive location for professionals.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the Talent Acquisition team
• Interview with the hiring manager (Regional Field Marketing Director)
• Final interview with the Global Marketing Director

Key Assessment Areas:

• Language skills (German, English, and additional European language)
• Marketing campaign planning and execution
• Event organisation and management
• Cross-functional team collaboration

Application Tips:

• Highlight your experience with marketing automation tools and CRM systems
• Demonstrate your ability to work effectively in a remote or hybrid environment
• Showcase your understanding of the B2B tech industry and the hospitality sector

ATS Keywords: Field Marketing, Campaign Execution, Event Execution, B2B SaaS, German, English, Marketing Automation, Salesforce, Google Analytics, Tableau, Attention to Detail, Collaboration, Demand Generation, Lead Generation

ASSUMPTION: The interview process will focus on assessing the candidate's language skills, marketing expertise, and cultural fit within the company.

🛠️ Tools & Technologies

• Marketo (or other marketing automation platforms)
• Salesforce
• Google Analytics
• Tableau
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Inclusive

Work Style:

• Fast-paced and dynamic
• Collaborative and cross-functional
• Results-driven and focused on pipeline growth
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working remotely with global teams?
• Do you have a strong understanding of the B2B tech industry and the hospitality sector?

ASSUMPTION: Candidates who align with SiteMinder's values and work style will be well-suited for this role.

⚠️ Potential Challenges

• Managing multiple marketing campaigns and events simultaneously
• Working effectively with remote global teams
• Adapting to a fast-paced, dynamic work environment
• Balancing local market focus with global campaign requirements

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and effective communication.

📈 Similar Roles Comparison

• This role is similar to other Field Marketing Executive positions but focuses specifically on the DACH region and adjacent markets
• Unlike other roles, this position requires fluency in German and English, with an additional European language a plus
• Career progression in this role may involve taking on additional responsibilities or moving into a global marketing position

ASSUMPTION: This role offers a unique opportunity to focus on a specific region while still collaborating with global teams.

📝 Sample Projects

• Planning and executing a regional trade show or conference to generate leads and enhance brand awareness
• Developing and implementing a localised email marketing campaign to drive new business MQLs
• Co-creating an outbound campaign with the sales team to accelerate pipeline conversion

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing campaign planning process for the DACH region?
• How does this role collaborate with the global marketing team and regional sales teams?
• What are the most successful marketing channels and tactics for the DACH region?
• How does SiteMinder support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how are they tracked and reported?

ASSUMPTION: Asking these questions will help candidates better understand the role's requirements and the company's culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://jobs.ashbyhq.com/SiteMinder/621f16e3-35c7-4263-b11c-f066ec55a8fc
• Tailor your resume and cover letter to highlight your marketing campaign and event execution experience, as well as your language skills
• Prepare for interview questions related to marketing strategy, campaign planning, and event organisation
• Follow up with the Talent Acquisition team one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.