📌 Core Information
🔹 Job Title: Field Marketing Intern
🔹 Company: Allied Global Marketing
🔹 Location: New York, United States
🔹 Job Type: Internship
🔹 Category: Marketing
🔹 Date Posted: April 9, 2025
🔹 Experience Level: Entry Level
🔹 Remote Status: Hybrid (3 days a week in office)
🚀 Job Overview
Key aspects of this role include:
- Gaining hands-on experience in field marketing for entertainment, lifestyle, and hospitality clients
- Assisting in the development and execution of marketing campaigns
- Learning about agency environment and team dynamics
- Building a professional portfolio showcasing key learnings
ASSUMPTION: This internship is designed to provide a well-rounded introduction to field marketing, with a focus on grassroots, promotional, and publicity activities.
📋 Key Responsibilities
✅ Participate in brainstorming sessions and help develop pitches for marketing campaigns
✅ Organize and execute grassroots, retail, and promotional events
✅ Assist in managing promotional activities and evening screenings or events
✅ Conduct research using tools like Muck Rack, Ticktbox, and Google to identify target audiences
✅ Ideate and execute social media and digital campaigns to engage influencers and expand digital reach
ASSUMPTION: Responsibilities may vary based on the specific needs of the agency and its clients during the internship period.
🎯 Required Qualifications
Education: Must be enrolled as a full-time college or graduate student
Experience: No prior experience required, but relevant coursework is a plus
Required Skills:
- Excellent verbal and written communication skills
- Strong organizational skills and attention to detail
- Ability to work independently and in a team environment
- Creativity and problem-solving skills
Preferred Skills:
- Previous marketing or event planning experience
- Fluency in a second language
ASSUMPTION: While not required, having some relevant experience or skills can enhance the intern's learning experience and contribute to the team's success.
💰 Compensation & Benefits
Salary Range: This is an unpaid internship position. You will not be compensated in any fashion.
Benefits:
- Academic credit for the internship
- Opportunity to work with a global marketing agency and gain real-world experience
- Potential to build professional relationships and network within the industry
Working Hours: 21 hours/week, 10am-5pm, 3 days a week
ASSUMPTION: The unpaid nature of this internship is typical for internships in the United States, but it's essential to consider the potential financial implications and ensure it aligns with your personal circumstances.
📌 Applicant Insights
🔍 Company Context
Industry: Allied Global Marketing operates in the advertising services industry, specializing in entertainment, culture, and lifestyle marketing.
Company Size: Allied Global Marketing has 201-500 employees, providing a mid-sized agency environment where interns can gain exposure to various aspects of marketing.
Founded: 1986, with over 30 years of experience in the industry
Company Description:
- Allied Global Marketing is a leading full-service entertainment, culture, and lifestyle-marketing agency
- They build strategic campaigns for a diverse range of clients, connecting audiences with experiences they love
- Their integrated approach is supported by a global network of 24 offices and over 500 colleagues
Company Specialties:
- Integrated marketing
- Marketing strategy and execution
- Media, digital, and creative services
- Promotions, publicity, and experiential marketing
- Multicultural marketing (including Hispanic, African American, and LGBTQ+ marketing)
- Live entertainment, gaming, consumer brands, and hospitality
Company Website: http://www.alliedglobalmarketing.com
ASSUMPTION: Allied Global Marketing's extensive experience and global presence provide interns with a well-rounded learning experience and the opportunity to work on high-profile campaigns.
📊 Role Analysis
Career Level: This internship is an entry-level position, ideal for students seeking to gain practical experience in field marketing.
Reporting Structure: Interns will report directly to the Field Marketing team lead and collaborate with various departments within the agency.
Work Arrangement: This is a hybrid internship, with interns working 3 days a week in the office and potentially remotely on other days.
Growth Opportunities:
- Potential full-time employment after the internship, depending on performance and agency needs
- Opportunity to work on diverse campaigns and gain exposure to various aspects of marketing
- Possibility to build professional relationships and network within the industry
ASSUMPTION: While not guaranteed, successful interns may be considered for full-time positions within the agency, providing a pathway for career growth.
🌍 Location & Work Environment
Office Type: Allied Global Marketing's New York office is a collaborative, creative workspace with a professional atmosphere.
Office Location(s): 233 Broadway, Floor 13, New York, NY 10279, US
Geographic Context:
- New York City offers a vibrant and dynamic environment for marketing professionals
- The city's diverse cultural scene and numerous entertainment options provide ample opportunities for event planning and promotion
- New York's competitive job market may offer additional networking and career development opportunities
Work Schedule: Interns will work 21 hours per week, with a flexible schedule that may include evenings and weekends for events.
ASSUMPTION: Working in New York City provides interns with unique opportunities to engage with diverse audiences and gain experience in urban marketing.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screen with the hiring manager
- In-person or virtual interview with the Field Marketing team
Key Assessment Areas:
- Communication skills, both verbal and written
- Creativity and problem-solving abilities
- Understanding of marketing principles and agency environment
- Alignment with Allied Global Marketing's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this internship
- Demonstrate your enthusiasm for marketing and eagerness to learn
- Showcase any relevant coursework or projects that showcase your marketing skills
ATS Keywords: Marketing intern, field marketing, event planning, grassroots marketing, publicity, promotions, agency environment, campaign development, target audience, social media, digital campaigns
ASSUMPTION: Allied Global Marketing's application process is designed to assess candidates' skills, enthusiasm, and cultural fit for the internship role.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Social media platforms (Instagram, Facebook, Twitter)
- Research tools (Muck Rack, Ticktbox, Google)
- Event planning and management software (e.g., Eventbrite, Cvent)
ASSUMPTION: Familiarity with these tools is not required but can be beneficial for interns seeking to make the most of their learning experience.
👔 Cultural Fit Considerations
Company Values:
- Collaboration: Working together to achieve common goals
- Creativity: Thinking outside the box and pushing boundaries
- Integrity: Acting with honesty and ethical standards
- Excellence: Striving for the highest quality in all aspects of work
- Fun: Maintaining a positive and enjoyable work environment
Work Style:
- Fast-paced and dynamic, with a focus on meeting tight deadlines
- Collaborative, with a strong emphasis on teamwork and communication
- Adaptable and flexible, with the ability to pivot and adjust plans as needed
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working on multiple projects simultaneously and meeting tight deadlines?
- Do you possess strong communication skills and the ability to work effectively in a team?
- Are you eager to learn and adapt to new situations?
ASSUMPTION: Successful interns will demonstrate a strong cultural fit with Allied Global Marketing's values and work style, enabling them to thrive in the agency environment.
⚠️ Potential Challenges
- Balancing the demands of an internship with academic coursework and other commitments
- Adapting to the fast-paced and dynamic nature of agency work
- Managing the unpaid nature of the internship and potential financial implications
- Navigating the competitive job market and standing out as an intern
ASSUMPTION: Addressing these challenges proactively and seeking support when needed will contribute to a successful and rewarding internship experience.
📈 Similar Roles Comparison
- Unlike full-time marketing roles, this internship offers a unique opportunity to gain hands-on experience and build a professional portfolio
- Compared to other marketing internships, Allied Global Marketing's global presence and extensive experience provide a well-rounded learning experience
- This internship serves as a stepping stone to a potential full-time career in marketing, with the opportunity to grow within the agency
ASSUMPTION: While this internship may differ from full-time marketing roles, it offers a valuable introduction to the field and a pathway to career growth.
📝 Sample Projects
- Developing and executing a grassroots marketing campaign for a new film release
- Assisting in the planning and execution of a themed promotional event for a lifestyle brand
- Researching and identifying target audiences for a digital marketing campaign
ASSUMPTION: These sample projects illustrate the diverse range of tasks and responsibilities interns may encounter during their internship.
❓ Key Questions to Ask During Interview
- What are the key priorities for this internship, and how can I contribute to the team's success?
- How does this internship fit into the agency's overall marketing strategy, and what opportunities are there for growth?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does Allied Global Marketing support the professional development and growth of its interns?
- What are the next steps for applicants who are offered this internship?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and eagerness to learn and contribute.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this internship
- Prepare a portfolio showcasing any relevant coursework or projects that demonstrate your marketing skills
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
