Field Marketing Manager

📌 Core Information

🔹 Job Title: Field Marketing Manager

🔹 Company: Encord

🔹 Location: London, City of, United Kingdom

🔹 Job Type: Full time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-25

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (3 days in office)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing field marketing strategies to drive demand and accelerate opportunities.
• Collaborating with cross-functional teams, including sales and marketing stakeholders, to design and execute programs.
• Managing event budgets and ensuring on-budget execution.
• Streamlining lead flow management from field marketing programs into marketing automation systems.
• Optimizing conversion rates based on data, feedback, and best practices.

ASSUMPTION: This role requires a high level of organization, attention to detail, and strong communication skills to manage multiple events and stakeholders effectively.

📋 Key Responsibilities

✅ Develop and execute the Field Marketing strategy based on the allocated budget and pipeline targets.

✅ Execute a mix of roundtables, workshops, executive events, industry-targeted events, and 3rd party events to meet and exceed company targets.

✅ Exceed registration and attendance targets for virtual/live field events.

✅ Streamline lead flow management from field marketing programs/events into marketing automation systems and to sales team stakeholders to maximize pipeline generation and conversion.

✅ Ensure on-budget execution of programs with timely and accurate reconciliation with Finance stakeholders.

✅ Consistently share best practices and optimize conversion rates of all programs based on first and learning, feedback, and data.

ASSUMPTION: This role requires a proactive approach to problem-solving, adaptability, and the ability to work well under pressure, especially during events.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 3+ years of experience in managing physical and digital events for B2B high-growth software companies.

Required Skills:

• Proven experience in end-to-end management of first-party physical and digital events.
• Technical aptitude and willingness to learn and represent the product.
• Experience running third-party conferences from contract to post-event follow-ups.
• Experience working with a direct sales team, sales development teams (BDRs), and other cross-functional partners.
• Experience holding event budget authority and managing budgets across an event series.
• Experience with pipeline building responsibility.

Preferred Skills:

• Experience with Hubspot.

ASSUMPTION: Candidates with experience in B2B marketing, event management, and sales collaboration will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: £50,000 - £70,000 per annum (based on industry standards for a Field Marketing Manager with 2-5 years of experience in London)

Benefits:

• Competitive salary, commission, and equity in a hyper-growth business.
• 25 days annual leave + public holidays.
• Annual learning and development budget.
• Paid trips to visit prospects, attend conferences, host events across UK, Europe, and US.
• Company lunches twice a week.
• Monthly socials & bi-annual off-sites.

Working Hours: Full-time position with flexible hours and the opportunity to work remotely 2 days a week.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Encord operates in the Software Development industry, focusing on AI infrastructure and data management for AI teams.

Company Size: Encord is a mid-sized company with 51-200 employees, offering a unique opportunity for growth and career development.

Founded: Encord was founded in 2020, making it a relatively young and fast-growing company.

Company Description:

• Encord is the multimodal data management platform for AI, enabling AI teams to easily manage, curate, and label various types of data on one unified platform.
• The company offers AI-assisted speed and accuracy with human-in-the-loop workflows, enriching raw unstructured data into high-fidelity data for training, fine-tuning, and aligning AI models quickly and at scale.
• Encord is trusted by pioneering AI teams at global companies and is SOC 2, AICPA SOC, HIPAA, and GDPR compliant.

Company Specialties:

• Active Learning
• Data Engine
• Artificial Intelligence
• Computer Vision
• Machine Learning
• Data Annotation
• Image Annotation
• Video Annotation
• Automated Labeling
• Ground Truth Data
• Model Training
• Model Performance
• Healthcare
• Geospatial
• Defense
• SAAS
• and Software-as-a-service

Company Website: encord.com

ASSUMPTION: Encord's focus on AI infrastructure and data management makes it an attractive option for candidates interested in AI and data-driven technologies.

📊 Role Analysis

Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience in field marketing and event management.

Reporting Structure: The Field Marketing Manager will report directly to the VP of Marketing and collaborate with cross-functional teams, including sales and marketing stakeholders.

Work Arrangement: This role is a hybrid position, requiring the candidate to be present in the office 3 days a week, with the remaining 2 days worked remotely.

Growth Opportunities:

• As Encord continues to grow, there will be ample opportunities for the Field Marketing Manager to take on more responsibilities and advance their career within the marketing department or the company as a whole.
• The company's fast-paced environment and rapid expansion present numerous growth opportunities for motivated and ambitious candidates.

ASSUMPTION: Given Encord's rapid growth, candidates should expect a dynamic and fast-paced work environment with ample opportunities for professional development and career advancement.

🌍 Location & Work Environment

Office Type: Encord's London office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): Encord's London office is located in the heart of the city, providing easy access to public transportation and various amenities.

Geographic Context:

• London is a major global city with a thriving tech industry, offering numerous networking opportunities and a diverse talent pool.
• The city's vibrant culture and rich history provide a stimulating environment for both work and leisure.
• London's time zone (GMT) allows for effective collaboration with Encord's San Francisco headquarters and other global offices.

Work Schedule: The Field Marketing Manager will work a full-time schedule, with flexible hours and the opportunity to work remotely 2 days a week.

ASSUMPTION: Candidates should be comfortable working in a hybrid environment and be able to manage their time effectively to balance remote and in-office work.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team to discuss the role and assess cultural fit.
• In-depth interview with the VP of Marketing to discuss the candidate's experience, skills, and career goals.
• Final interview with key stakeholders from the marketing and sales teams to assess the candidate's fit within the broader team dynamic.

Key Assessment Areas:

• Event management experience and skills.
• Collaboration and communication skills, particularly with sales teams.
• Budget management and financial acumen.
• Problem-solving and adaptability, especially under pressure.
• Alignment with Encord's company values and culture.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on event management, sales collaboration, and budget management.
• Be prepared to discuss specific examples of successful events you've managed and the challenges you've overcome.
• Demonstrate your understanding of Encord's business and the role of field marketing in driving demand and accelerating opportunities.

ATS Keywords: Field Marketing, Event Management, B2B Marketing, Sales Collaboration, Budget Management, Lead Generation, Technical Aptitude, Relationship Building, Hubspot

ASSUMPTION: Encord's interview process is designed to assess the candidate's technical skills, cultural fit, and alignment with the company's mission and values.

🛠️ Tools & Technologies

• Hubspot (CRM and marketing automation platform)
• Event management software (e.g., Bizzabo, Eventbrite)
• Project management tools (e.g., Asana, Trello)
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: Candidates should be comfortable using marketing automation tools, event management software, and project management platforms to streamline their work and collaborate effectively with cross-functional teams.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Ambitious
• Data-driven

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and resilient

Self-Assessment Questions:

• How have you demonstrated your ability to manage events and collaborate effectively with sales teams in previous roles?
• Can you provide an example of a time when you had to adapt quickly to a change in plans or circumstances during an event?
• How do you prioritize and manage your time effectively to balance multiple projects and deadlines?

ASSUMPTION: Encord values candidates who are customer-focused, innovative, collaborative, ambitious, and data-driven, with a strong work ethic and a growth mindset.

⚠️ Potential Challenges

• The fast-paced and dynamic nature of Encord's business may require the Field Marketing Manager to adapt quickly to changes in priorities and workload.
• The role may involve some travel for onsite events execution and support, which could be challenging for candidates who prefer a purely remote work arrangement.
• The Field Marketing Manager may need to manage multiple events simultaneously, requiring strong organizational skills and the ability to prioritize effectively.
• Candidates should be prepared to work flexible hours, including evenings and weekends, to support events and other marketing initiatives.

ASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic environment and be able to manage their time effectively to balance multiple projects and deadlines.

📈 Similar Roles Comparison

• Field Marketing Manager vs. Event Manager: While both roles focus on event management, the Field Marketing Manager role places a greater emphasis on strategic planning, collaboration with sales teams, and driving demand and accelerating opportunities.
• Industry-specific context: Encord's focus on AI infrastructure and data management makes this role unique within the broader marketing landscape.
• Career path comparison: The Field Marketing Manager role can serve as a stepping stone to more senior marketing positions, such as Director of Marketing or VP of Marketing, within Encord or other organizations.

ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests before applying.

📝 Sample Projects

• Planning and executing a multi-day industry conference, including securing speakers, managing logistics, and driving attendee registration and engagement.
• Developing and implementing a targeted account-based marketing (ABM) campaign to generate leads and drive pipeline growth for a specific set of high-value accounts.
• Collaborating with the sales team to create and execute a series of joint webinars or workshops to educate prospects and drive demand for Encord's products and services.

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the Field Marketing Manager may be responsible for, but the specific projects and priorities may vary depending on the company's needs and the candidate's skills and experience.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department and how this role fits into the broader organization?
• How does Encord support the professional development and growth of its employees, particularly within the marketing department?
• Can you provide an example of a successful field marketing campaign or initiative that Encord has executed in the past, and what made it so effective?
• How does Encord measure the success of its field marketing programs, and what key performance indicators (KPIs) are most important for this role?
• What are the biggest challenges facing the field marketing team currently, and how can this role help address them?

ASSUMPTION: Candidates should use the interview process to assess the fit of the role and the company with their career goals and personal preferences, and to better understand the challenges and opportunities that lie ahead.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://jobs.lever.co/CordTechnologies/0ea60a0a-f3c8-4b5c-94a3-526ea5e456af
• Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on event management, sales collaboration, and budget management.
• Prepare for your interviews by researching Encord's business and the role of field marketing in driving demand and accelerating opportunities.
• Follow up with the HR team one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.