📌 Core Information
🔹 Job Title: Field Marketing Manager
🔹 Company: Prismic
🔹 Location: Work from anywhere in Europe (some travel required)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-22
🔹 Experience Level: 7+ years
🔹 Remote Status: Remote (Europe)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive strategies to drive pipeline and shape market perception across key markets and segments.
- Leading demand generation efforts that drive high-quality MQLs, strong funnel conversion, and real pipeline impact.
- Managing the field marketing budget across regions and programs, ensuring investments deliver impact.
- Building integrated campaigns that combine digital, field, and ABM tactics to engage high-value accounts.
- Partnering closely with revenue leaders and cross-functional teams to align programs with account strategies, business goals, and growth targets.
ASSUMPTION: This role requires a strong understanding of B2B sales cycles and buying processes, as well as excellent project management skills to manage multiple campaigns simultaneously.
📋 Key Responsibilities
✅ Lead demand generation efforts that drive high-quality MQLs, strong funnel conversion, and real pipeline impact.
✅ Manage the field marketing budget across regions and programs, making sure investments deliver impact.
✅ Build integrated campaigns that combine digital, field, and ABM tactics to engage high-value accounts.
✅ Plan and execute market-specific thought leadership and content strategies that speak directly to key segments and buyer personas.
✅ Identify and secure high-impact visibility opportunities for internal thought leaders, including speaking opps at key industry events, podcast interviews, and media contributions.
✅ Partner closely with revenue leaders and cross-functional teams to align programs with account strategies, business goals, and growth targets.
✅ Lead the strategy and execution for both owned and third-party events to build engagement, pipeline, and brand visibility; and integrate them into multi-touch campaigns that extend across the funnel.
✅ Set clear KPIs for all programs and use data to drive continuous improvement and smarter decision-making.
✅ Apply AI and a modern MarTech stack to run smarter field and digital campaigns, streamline execution, and keep Prismic ahead in a fast-moving market.
ASSUMPTION: This role may require occasional international travel for events and conferences.
🎯 Required Qualifications
Education: Degree in Marketing, Communications, Business, or a related field.
Experience: 7+ years of experience in B2B marketing with at least 3 years in field marketing, and a proven track record of building pipeline.
Required Skills:
- Excellent project management skills, with the ability to manage multiple campaigns simultaneously.
- Exceptional written and verbal communication skills in English.
- Excellent cross-functional collaboration, stakeholder management, and working with external vendors.
- Willingness to travel internationally for events.
Preferred Skills:
- Experience marketing products to marketers or developers, preferably in SaaS or AI.
- English is required, additional languages are a plus but not mandatory (French or German).
ASSUMPTION: While the preferred skills are a plus, they are not deal-breakers. Prismic is committed to embracing diverse profiles and will fit your skills into their teams.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000 per year (AI-estimated, based on experience level and market rates for Field Marketing Managers in Europe)
Benefits:
- Macbook: get top-notch tech to work with
- Home office budget: set up your ideal workspace
- International share-out: an opportunity to discuss current affairs and compare life in your respective countries, and escape from your usual bubble. Sessions are led by a public speaking expert
- Yoga classes: online and onsite, 3x a week
- Yearly company gatherings: to take a break from the routine and give you the chance to meet the international teams!
- Other benefits that may depend on the country you’re based in
Working Hours: Full-time, with flexibility for remote work
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and location. The benefits listed are subject to change and may vary depending on the country of residence.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on Headless CMS and Website Builder solutions for modern web development.
Company Size: 51-200 employees, offering a dynamic and agile work environment where your contributions can make a significant impact.
Founded: 2013, with a strong bootstrapped growth history and recent Series A funding to support rapid scaling.
Company Description:
- Prismic is building the next innovation beyond headless CMS—a Headless Website Builder used by thousands of companies globally.
- Creative developers use Prismic to build modern websites, and marketing teams can easily edit them.
- With over 5,000 paying clients and 300+ enterprise accounts like AXA, Bershka, Deliveroo, and TicketMaster, Prismic is scaling quickly.
Company Specialties:
- Content Management
- Digital Content
- CMS
- Digital Marketing
- Headless CMS
- Cloud Based
- Website
- Backend
- API
- e-commerce
- React
- Vue
- Node
- Gatsby
- SEO
- Nuxt.js
- Next.js
- Headless Website Builder
- Website Builder
- and Slices
Company Website: prismic.io
ASSUMPTION: Prismic is a fast-growing, innovative company with a strong focus on empowering modern web development and marketing teams.
📊 Role Analysis
Career Level: Mid to Senior-level role, offering opportunities for growth and impact within the marketing team.
Reporting Structure: This role reports directly to the VP of Marketing and works cross-functionally with sales, growth marketing, product marketing, and leadership teams.
Work Arrangement: Remote work with some travel required for events and conferences. Occasional visits to the Paris office are encouraged to stay connected with the international teams.
Growth Opportunities:
- As Prismic continues to scale, there will be opportunities for the Field Marketing Manager to grow within the marketing team or explore other areas of the business.
- The role offers the chance to work closely with leadership teams, providing ample opportunities for professional development and mentorship.
- Prismic's commitment to embracing diverse profiles creates an environment where individuals can grow and adapt their skills to fit the team's needs.
ASSUMPTION: This role offers significant growth potential as Prismic continues to expand and scale its business.
🌍 Location & Work Environment
Office Type: Prismic has offices in Paris, France, and San Francisco, USA, but this role is remote and can be based anywhere in Europe.
Office Location(s): 9, Rue de la Pierre Levée, Paris, Île-de-France 75011, FR and 625 Market street, San Francisco, CA 94105, US
Geographic Context:
- Working from anywhere in Europe allows for a high degree of flexibility and work-life balance.
- Some travel may be required for events and conferences, providing opportunities to connect with the international team and industry peers.
- The remote work arrangement fosters a diverse and inclusive work environment, with team members from various backgrounds and locations.
Work Schedule: Full-time, with flexibility for remote work. Occasional international travel may be required for events and conferences.
ASSUMPTION: The remote work arrangement offers a high degree of flexibility and work-life balance, with the occasional travel requirement providing opportunities for professional growth and networking.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link.
- Phone or video screen with the HR team to discuss the role and assess cultural fit.
- In-depth interview with the VP of Marketing to discuss the role's responsibilities, challenges, and growth opportunities.
- Final interview with the CEO to discuss the company's mission, vision, and long-term goals.
Key Assessment Areas:
- Understanding of B2B marketing principles and strategies.
- Experience with demand generation, event management, and ABM tactics.
- Ability to manage multiple campaigns simultaneously and work cross-functionally with various teams.
- Strong communication and collaboration skills, with a focus on stakeholder management.
- Alignment with Prismic's company values and culture.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your experience with B2B marketing, demand generation, and event management in detail.
- Demonstrate your understanding of Prismic's products, market position, and competitive landscape.
- Showcase your ability to work collaboratively and manage multiple projects simultaneously.
- Prepare thoughtful questions to ask during the interview, focusing on the role's responsibilities, challenges, and growth opportunities.
ATS Keywords: B2B Marketing, Field Marketing, Demand Generation, Event Management, ABM, Pipeline Building, Stakeholder Management, Cross-functional Collaboration, MarTech, Thought Leadership, Content Strategy, Visibility Opportunities
ASSUMPTION: The interview process is designed to assess the candidate's skills, experience, and cultural fit for the role and Prismic's company values.
🛠️ Tools & Technologies
- Modern MarTech stack, including AI and data-driven tools for running smarter field and digital campaigns.
- Project management tools for streamlining execution and collaboration.
- Communication and collaboration tools for remote work, such as Slack, Zoom, or Microsoft Teams.
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's experience and the team's needs.
👔 Cultural Fit Considerations
Company Values:
- Empowering modern web development and marketing teams through innovative solutions.
- Fostering a dynamic and agile work environment that encourages growth and innovation.
- Promoting a diverse and inclusive culture that embraces diverse profiles and backgrounds.
Work Style:
- Collaborative and cross-functional, with a focus on stakeholder management and communication.
- Data-driven and results-oriented, with a focus on continuous improvement and smarter decision-making.
- Flexible and adaptable, with a willingness to travel occasionally for events and conferences.
Self-Assessment Questions:
- Do you have a proven track record of building pipeline and driving funnel conversion in a B2B marketing role?
- Are you comfortable working cross-functionally with various teams and managing multiple campaigns simultaneously?
- Do you thrive in a dynamic and agile work environment, and are you comfortable with occasional international travel?
ASSUMPTION: Prismic values candidates who are results-driven, collaborative, and adaptable, with a strong understanding of B2B marketing principles and strategies.
⚠️ Potential Challenges
- The role may require occasional international travel for events and conferences, which could disrupt personal schedules and routines.
- Managing multiple campaigns simultaneously may present time management and prioritization challenges.
- Working remotely may present challenges in maintaining work-life balance and staying connected with the team.
- Prismic is a fast-growing company, which may present challenges in keeping up with the pace of change and adapting to new priorities.
ASSUMPTION: These potential challenges can be mitigated with strong time management, communication, and adaptability skills, as well as a willingness to embrace change and growth.
📈 Similar Roles Comparison
- This role differs from traditional marketing roles in its focus on field marketing, demand generation, and event management, requiring a strong understanding of B2B sales cycles and buying processes.
- Prismic's focus on empowering modern web development and marketing teams sets it apart from traditional CMS providers, offering a unique opportunity to work at the intersection of technology and marketing.
- Career path comparison: This role offers opportunities for growth and impact within the marketing team, with potential paths to leadership or other areas of the business as Prismic continues to scale.
ASSUMPTION: This role is unique in its focus on field marketing and demand generation within the context of a Headless Website Builder, offering a compelling opportunity for experienced B2B marketers.
📝 Sample Projects
- Developing and executing a comprehensive field marketing strategy for a key market or segment, driving pipeline and enhancing brand visibility.
- Managing the budget and logistics for a major industry conference, including speaker selection, sponsorship negotiations, and event planning.
- Building an integrated campaign that combines digital, field, and ABM tactics to engage high-value accounts and drive funnel conversion.
ASSUMPTION: These sample projects illustrate the diverse and challenging nature of the Field Marketing Manager role at Prismic.
❓ Key Questions to Ask During Interview
- Can you describe the current field marketing strategy and how this role will contribute to its evolution?
- How does Prismic's approach to field marketing differ from other companies in the industry?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Prismic support the professional development and growth of its marketing team members?
- What are the biggest challenges facing the marketing team in the next 12-24 months, and how can this role help address them?
ASSUMPTION: These questions are designed to assess the role's responsibilities, challenges, and growth opportunities, as well as Prismic's approach to field marketing and professional development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on B2B marketing, demand generation, and event management.
- Prepare thoughtful questions to ask during the interview, focusing on the role's responsibilities, challenges, and growth opportunities.
- If selected for an interview, be prepared to discuss your experience with B2B marketing, demand generation, and event management in detail.
- Follow up with the HR team within 48 hours after your interview to express your appreciation for the opportunity and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
