📌 Core Information
🔹 Job Title: Field Marketing Manager
🔹 Company: Bazaarvoice
🔹 Location: Austin, Texas, United States
🔹 Job Type: Full-time, Hybrid
🔹 Category: Software Development
🔹 Date Posted: 2025-07-14
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Austin, Texas)
🚀 Job Overview
Key aspects of this role include:
- Collaborating with sales and marketing teams to drive pipeline and revenue
- Executing regional marketing programs and events
- Analyzing market trends and buyer behavior to inform campaign design
- Partnering with strategic and channel partners for co-marketing programs
- Working cross-functionally on product launches and go-to-market campaigns
ASSUMPTION: This role requires a high degree of understanding of the modern B2B marketing mix and its ability to impact at the market segment level in a fast-paced, matrixed environment.
📋 Key Responsibilities
✅ Collaborate closely with campaign, field, and regional sales teams to bring strategic marketing plans to life and drive pipeline and revenue.
✅ Serve as an in-region demand generation expert for acquisition and upsell strategies, including partner-led initiatives, ABM programs, and vertical-specific tactics.
✅ Own the regional marketing number (MQLs, marketing-sourced pipeline, and marketing-sourced closed-won business) and report on contribution to pipeline, booking, and revenue.
✅ Plan and execute regional marketing programs, including in-person and virtual events, roadshows, executive dinners, trade shows, webinars, third-party industry publication sponsorships, and strategic partner events, aligned to pipeline and sales goals.
✅ Build and execute tailored campaigns across customer segments (SMB, mid-market, enterprise), verticals, and key strategic accounts in partnership with Sales and Global Marketing.
✅ Create sales enablement materials, regional toolkits, and post-event follow-up workflows that increase campaign conversion and deal velocity.
✅ Understand and analyze regional market trends, buyer behavior, competitive pressures, and sales challenges to inform strategy and campaign design.
✅ Partner with key strategic and channel partners to co-market programs and expand reach through joint events, webinars, or campaigns.
✅ Provide regular feedback and insights into global marketing for continuous campaign optimization and localization.
✅ Work cross-functionally on product launches, messaging alignment, and go-to-market campaigns.
ASSUMPTION: This role requires a high level of collaboration and communication with various teams across the organization, including sales, marketing, and customer success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of proven success in field marketing, demand generation, or B2B campaign management, ideally within a fast-growing SaaS company
Required Skills:
- Deep understanding of B2B buyer journeys and segmentation strategies
- Hands-on experience planning and executing events across formats and sizes
- Proven track record of strategy, leverage, and origination of marketing programs and campaigns to deliver pipeline and bookings growth through a variety of channels
- Strong analytical skills and data-driven mindset
- Excellent communication and presentation skills
- Proficient in marketing automation tools (e.g., Marketo, Pardot, HubSpot)
- Familiarity with CRM systems (e.g., Salesforce, HubSpot CRM)
Preferred Skills:
- Experience with ABM platforms (e.g., Engagio, Demandbase, 6sense)
- Fluency in additional languages
- Experience working with remote teams
ASSUMPTION: While not explicitly stated, proficiency in marketing automation tools and CRM systems is highly preferred for this role.
💰 Compensation & Benefits
Salary Range: $90,000 - $110,000 per year (Based on Bazaarvoice's good faith belief at the time of posting)
Benefits:
- Health, dental, and vision insurance
- 401(k) with company match
- Paid time off (vacation, sick, and holidays)
- Flexible work arrangements
- Employee stock purchase plan
- Tuition reimbursement
- Gym membership reimbursement
Working Hours: Full-time, Hybrid (Austin, Texas)
ASSUMPTION: The salary range provided is based on Bazaarvoice's good faith belief at the time of posting and may vary based on factors such as geographic location, work experience, market conditions, education/training, and skill level.
📌 Applicant Insights
🔍 Company Context
Industry: Bazaarvoice operates in the software development industry, specifically focusing on user-generated content, eCommerce, and retail.
Company Size: Bazaarvoice is a mid-sized company with 1,001-5,000 employees, providing a structured yet agile work environment.
Founded: 2005, with headquarters in Austin, Texas
Company Description:
- Bazaarvoice helps thousands of the world’s leading brands and retailers to inspire confident purchases through authentic user-generated content
- The company's full-funnel platform includes star ratings, consumer reviews, questions and answers, social content, sampling, and creator and influencer marketing
- Bazaarvoice is a Great Place to Work in the US, Australia, India, Lithuania, France, Germany, and the UK
Company Specialties:
- eCommerce
- Retail
- User-generated content
- Brands
- Shopper Advertising
- Visual content
- SEO
- Consumer data
- Social commerce
- Consumer reviews
- Sampling
Company Website: http://www.bazaarvoice.com
ASSUMPTION: Bazaarvoice's focus on user-generated content and eCommerce makes it an attractive option for candidates interested in the retail and software development industries.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring a significant amount of experience and expertise in field marketing and demand generation.
Reporting Structure: The Field Marketing Manager reports directly to the Head of Field Marketing – North America and works closely with the global marketing organization, VPs of Sales, and their teams.
Work Arrangement: This is a hybrid role, with a mix of remote and on-site work in Austin, Texas.
Growth Opportunities:
- Potential to take on more responsibility and advance within the marketing organization
- Opportunities to work on high-impact projects and contribute to Bazaarvoice's continued growth
- Chance to gain experience working with a diverse range of teams and stakeholders
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on more responsibility and advance within the marketing organization.
🌍 Location & Work Environment
Office Type: Bazaarvoice's headquarters is located in Austin, Texas, with additional offices in North America, Europe, and Australia.
Office Location(s): 10901 Stonelake Blvd., Austin, Texas 78759, US
Geographic Context:
- Austin, Texas is known for its vibrant tech industry and high quality of life
- The city offers a mix of urban and suburban living options, with a variety of cultural and recreational activities
- Texas is a state with no state income tax, which may be beneficial for some candidates
Work Schedule: This is a full-time, hybrid role, with a mix of remote and on-site work in Austin, Texas.
ASSUMPTION: The hybrid work arrangement offers flexibility and a good work-life balance for candidates who prefer a mix of remote and on-site work.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the hiring manager and other team members
- Final interview with the Head of Field Marketing – North America
- Background check and offer
Key Assessment Areas:
- Marketing strategy and campaign planning
- Event planning and execution
- Data analysis and reporting
- Communication and presentation skills
- Collaboration and teamwork
Application Tips:
- Highlight your experience with B2B marketing, demand generation, and event planning
- Demonstrate your understanding of Bazaarvoice's business and the role's requirements
- Showcase your ability to work collaboratively with various teams and stakeholders
- Prepare for behavioral and situational interview questions focused on marketing strategy, campaign planning, and event execution
ATS Keywords: B2B Marketing, Demand Generation, Campaign Management, Event Planning, Sales Collaboration, Market Analysis, Customer Engagement, Upsell Strategies, Account-Based Marketing, Pipeline Attribution, Sales Enablement, Lifecycle Campaigns, Strategic Partnerships, Content Localization, Data Analysis, Performance Metrics
ASSUMPTION: Tailoring your resume and application to highlight the required skills and experiences for this role will significantly improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot, HubSpot)
- CRM systems (e.g., Salesforce, HubSpot CRM)
- ABM platforms (e.g., Engagio, Demandbase, 6sense)
- Project management tools (e.g., Asana, Trello, Jira)
- Data analysis tools (e.g., Excel, Google Analytics, Tableau)
- Presentation tools (e.g., PowerPoint, Google Slides)
ASSUMPTION: Familiarity with marketing automation tools, CRM systems, and data analysis tools is essential for this role. Experience with ABM platforms is preferred.
👔 Cultural Fit Considerations
Company Values:
- Customer is key
- Transparency & Integrity Builds Trust
- Passionate Pursuit of Performance
- Innovation over Imitation
- Stronger Together
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and flexible
- Results-focused and proactive
- Strong communication and presentation skills
Self-Assessment Questions:
- Do you have a proven track record of strategy, leverage, and origination of marketing programs and campaigns to deliver pipeline and bookings growth through a variety of channels?
- Are you comfortable working in a fast-paced, matrixed environment and collaborating with various teams and stakeholders?
- Do you have strong analytical skills and a data-driven mindset?
- Are you proficient in marketing automation tools and CRM systems?
- Do you have experience planning and executing events across formats and sizes?
ASSUMPTION: Candidates who align with Bazaarvoice's company values and work style are more likely to succeed in this role and contribute to the company's continued growth.
⚠️ Potential Challenges
- Managing multiple marketing campaigns and events simultaneously
- Balancing the needs of various teams and stakeholders
- Keeping up with the fast-paced nature of the B2B marketing landscape
- Working effectively in a hybrid work arrangement
- Adapting to changes in the market and competitive landscape
ASSUMPTION: These challenges require strong organizational skills, adaptability, and a results-focused mindset to overcome.
📈 Similar Roles Comparison
- This role is similar to other field marketing or demand generation positions, but with a focus on regional marketing and collaboration with sales teams
- Compared to other B2B marketing roles, this position requires a deeper understanding of regional market trends and buyer behavior
- Career path comparison: This role can lead to advancement within the marketing organization, potentially to a director or manager level position
ASSUMPTION: While this role shares similarities with other field marketing and demand generation positions, its focus on regional marketing and collaboration with sales teams sets it apart.
📝 Sample Projects
- Planning and executing a regional marketing campaign to drive pipeline and revenue growth in a specific vertical or customer segment
- Collaborating with sales teams to develop and execute an account-based marketing strategy for a key strategic account
- Analyzing market trends and buyer behavior to inform the design of a new marketing campaign or event
- Partnering with a strategic or channel partner to co-market a joint event or campaign
ASSUMPTION: These sample projects demonstrate the range of responsibilities and collaborative nature of the Field Marketing Manager role.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing mix for our target customers and how this role will contribute to its optimization?
- How does the global marketing team support the regional marketing efforts, and what are the key points of collaboration?
- What are the most significant challenges facing the marketing organization in the next 12-24 months, and how can this role help address them?
- How does the company measure the success of marketing campaigns, and what are the key performance indicators (KPIs) for this role?
- What opportunities are there for growth and advancement within the marketing organization, and how does the company support the professional development of its employees?
ASSUMPTION: Asking these questions demonstrates your interest in the role and the company's marketing organization, and shows that you have thought critically about the position's requirements and responsibilities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions focused on marketing strategy, campaign planning, and event execution
- Research Bazaarvoice's business and industry to demonstrate your understanding of the company and its market position
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
