Field Marketing Manager

📌 Core Information

🔹 Job Title: Field Marketing Manager

🔹 Company: Backbase

🔹 Location: Mexico City, Ciudad de México, Mexico

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 23, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK (Mexico City or LATAM regions)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing regional marketing plans to drive demand generation and enhance brand recognition
• Planning and executing events (face-to-face and digital) to drive business impactful meetings with key stakeholders
• Implementing and managing ABM programs for targeted accounts/segments
• Collaborating with the Customer Success team to support the creation of local customer success stories and assets
• Activating global PR strategies at the local level and monitoring regional media coverage

ASSUMPTION: This role requires a high level of autonomy and cross-functional collaboration, with a focus on driving business impact through strategic marketing initiatives.

📋 Key Responsibilities

✅ Develop and execute regional marketing plans that drive demand generation, upsell within existing accounts, promote customer retention, and increase brand recognition for Backbase

✅ Plan and execute A-Z events (face-to-face and digital) from pre to during and post events that drive business impactful meetings with key stakeholders

✅ Implement and manage ABM programs (1 to 1 and 1 to few) for targeted accounts/segments, ensuring alignment with account and growth objectives

✅ Collaborate with the Customer Success team to support the creation of local customer success stories and assets

✅ Plan and execute a PR plan that is aligned with brand awareness goals and own the local media relationships

✅ Be the expert on local media landscape (latest local news and trends) and activate global PR strategies at the local level

✅ Manage the digital campaigns planning, execution, and performance follow-up with the relevant team

✅ Communicate and educate the field team regarding new and planned marketing activities including global and local programs

✅ Ensure marketing programs and tactics are delivered on time, within budget, meeting ROI expectations/forecast

✅ Maintain close and regular collaboration with partner marketing, product marketing, and other functional teams to realize regional marketing objectives

✅ Support global marketing initiatives with valuable regional insights and activation

✅ Work closely with the Marketing leadership on managing marketing budget effectively, allocating resources strategically to maximize impact and return on investment

✅ Provide bi-weekly reports and insights to the field team, showcasing the impact of marketing efforts on business outcomes

✅ Lead and manage field marketing activities ensuring alignment with corporate objectives and brand standards

✅ Develop regional field marketing plans and campaigns in collaboration with the Field Marketing Director and local sales teams

✅ Monitor and evaluate the performance of field marketing programs within the region, adjusting strategies as needed to optimize results

✅ Coordinate with corporate marketing teams to localize marketing materials and assets for regional campaigns

✅ Provide guidance and support to field marketing specialists in executing regional initiatives, including events, promotions, and sponsorships

ASSUMPTION: This role requires a strong understanding of the local market, excellent project management skills, and the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in communication/marketing

Experience: 8+ years of related marketing experience, ideally with experience in field marketing, demand generation, campaign management, and/or go-to-market program creation and roll-out, preferably within B2B software and/or financial services (banking/fintech)

Required Skills:

• Proven track record of planning and executing successful events and digital campaigns
• Excellent organizational, project management, and communication skills
• Proficiency in CRM and marketing automation software, data analytics, and reporting
• Fluency in English language, written and spoken

Preferred Skills:

• Experience in partner marketing management

ASSUMPTION: Candidates with experience in the financial services industry and a strong understanding of the local market will be at an advantage.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between MXN 1,200,000 and MXN 1,800,000 per year, based on industry standards for a Field Marketing Manager with 8+ years of experience in Mexico City. This estimate takes into account the company's size and the candidate's level of experience.

Benefits:

• Health insurance
• Dental insurance
• Vision insurance
• Retirement plan
• Employee assistance program
• Flexible work arrangements

Working Hours: Full-time position with flexible working hours, allowing for a healthy work-life balance. The role may require occasional travel to attend events and meetings.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's level of experience and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Backbase operates in the financial services industry, focusing on providing a digital banking platform for growth.

Company Size: Backbase is a mid-sized company with 1,001-5,000 employees, providing ample opportunities for career growth and development.

Founded: Backbase was founded in 2003 and has since grown to become a global leader in its industry, with regional headquarters in Atlanta and Singapore, and offices across multiple continents.

Company Description:

• Backbase is on a mission to put bankers back in the driver’s seat, fully equipped to lead the AI revolution and unlock remarkable growth and efficiency
• The company's core product is the world’s first AI-powered Banking Platform, unifying all servicing and sales journeys into an integrated suite
• Backbase powers the digital and AI transformations of over 150 financial institutions worldwide, with a strong focus on retail, SME, commercial, private banking, and wealth management

Company Specialties:

• Onboarding & Account Opening
• Digital Banking
• Digital Onboarding
• Digital Lending
• Loan Origination
• Digital Investing
• Core Modernization
• Banking Modernization
• Omni-channel Banking
• Whitelabel Banking Platform
• Journey Orchestration
• Engagement Banking
• Banking-as-a-Service
• Banking Cloud

Company Website: www.backbase.com

ASSUMPTION: Backbase's focus on AI and digital transformation makes it an attractive employer for candidates interested in cutting-edge technology and innovative solutions in the financial services industry.

📊 Role Analysis

Career Level: This role is at the manager level, with the opportunity to lead and manage field marketing activities and teams.

Reporting Structure: The Field Marketing Manager reports directly to the Field Marketing Director and works closely with various internal and external stakeholders, including sales teams, marketing teams, and partner organizations.

Work Arrangement: This role offers flexible work arrangements, with the opportunity to work remotely from Mexico City or other LATAM regions.

Growth Opportunities:

• Progression to a senior or director-level role within the marketing department
• Expansion into other regions or markets, as the company continues to grow and expand its global footprint
• Opportunities to work on high-impact projects and initiatives, driving business growth and innovation

ASSUMPTION: Successful candidates will have a strong track record of driving business impact through strategic marketing initiatives and a proven ability to lead and manage cross-functional teams.

🌍 Location & Work Environment

Office Type: Backbase's office in Mexico City is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): Boulevard Miguel de Cervantes Saavedra, Miguel Hidalgo, Mexico City 11520, MX

Geographic Context:

• Mexico City is the capital and largest city of Mexico, with a population of over 21 million people
• The city is a major economic hub, with a diverse range of industries and a strong focus on technology and innovation
• Mexico City offers a vibrant cultural scene, with numerous museums, galleries, and historical sites, as well as a thriving food and entertainment scene

Work Schedule: The work schedule for this role is flexible, with the opportunity to work remotely and manage your own time effectively. Occasional travel may be required to attend events and meetings.

ASSUMPTION: Candidates should be comfortable working in a dynamic, fast-paced environment and be able to manage their time effectively to meet deadlines and achieve business objectives.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team to discuss the role and assess cultural fit
• In-depth interview with the Field Marketing Director and other relevant stakeholders to assess skills and experience
• Final interview with the hiring manager to discuss the role and make a hiring decision

Key Assessment Areas:

• Marketing strategy and planning
• Event management and execution
• ABM program management
• Cross-functional collaboration and stakeholder management
• Data analysis and reporting

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Be prepared to discuss your approach to marketing strategy and planning, event management, and ABM program management
• Demonstrate your ability to work effectively with cross-functional teams and manage multiple projects simultaneously
• Showcase your understanding of the local market and relevant industry trends

ATS Keywords: Field Marketing, Demand Generation, Campaign Management, Event Management, Partner Marketing, Digital Campaigns, Project Management, Communication Skills, CRM Software, Marketing Automation, Data Analytics, Reporting, Mexico City, LATAM, Financial Services, Banking, Fintech

ASSUMPTION: Successful candidates will have a strong understanding of the local market, excellent project management skills, and the ability to work effectively with cross-functional teams.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation software (e.g., Marketo, Pardot)
• Event management software (e.g., Eventbrite, Cvent)
• Project management tools (e.g., Asana, Trello)
• Data analysis and reporting tools (e.g., Google Analytics, Tableau)

ASSUMPTION: Candidates should be proficient in using CRM and marketing automation software, as well as other relevant tools and technologies for event management, project management, and data analysis.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Agile
• Inclusive

Work Style:

• Dynamic and fast-paced
• Collaborative and cross-functional
• Data-driven and results-oriented
• Flexible and adaptable
• Inclusive and diverse

Self-Assessment Questions:

• How do you approach marketing strategy and planning, and how do you ensure alignment with business objectives?
• Can you describe your experience with event management and execution, and how you drive business impact through events?
• How do you manage ABM programs, and how do you ensure alignment with account and growth objectives?
• How do you work effectively with cross-functional teams, and how do you manage multiple projects simultaneously?
• How do you analyze and report on marketing data, and how do you use insights to inform decision-making and strategy?

ASSUMPTION: Successful candidates will demonstrate a strong understanding of Backbase's values and work style, and be able to articulate how their skills and experience align with the company's culture.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working effectively with cross-functional teams and stakeholders
• Adapting to a dynamic and fast-paced work environment
• Navigating a large, global organization with a matrix reporting structure

ASSUMPTION: Successful candidates will be able to manage their time effectively, work collaboratively with cross-functional teams, and adapt to a dynamic and fast-paced work environment.

📈 Similar Roles Comparison

• Field Marketing Manager vs. Marketing Manager: Field Marketing Managers focus on driving demand generation and brand recognition within specific regions, while Marketing Managers may have a broader scope and be responsible for overall marketing strategy and execution
• Industry-specific context: Backbase operates in the financial services industry, with a focus on digital banking and AI-powered solutions. Candidates should have relevant industry experience and a strong understanding of the local market
• Career path comparison: Field Marketing Managers may progress to senior or director-level roles within the marketing department, or expand into other regions or markets as the company grows and expands its global footprint

ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their desired career path within the marketing department or the broader organization.

📝 Sample Projects

• Planning and executing a regional marketing campaign to drive demand generation and enhance brand recognition for Backbase
• Managing an ABM program for a targeted account or segment, ensuring alignment with account and growth objectives
• Collaborating with the Customer Success team to support the creation of local customer success stories and assets

• Activating global PR strategies at the local level and monitoring regional media coverage

ASSUMPTION: Successful candidates will have relevant experience in marketing strategy and planning, event management and execution, ABM program management, and cross-functional collaboration.

❓ Key Questions to Ask During Interview

• Can you describe the marketing strategy and planning process for Backbase, and how this role fits into that process?
• How do you approach event management and execution, and how do you drive business impact through events?
• Can you walk me through your experience with ABM program management, and how you ensure alignment with account and growth objectives?
• How do you work effectively with cross-functional teams, and how do you manage multiple projects simultaneously?
• How do you analyze and report on marketing data, and how do you use insights to inform decision-making and strategy?

ASSUMPTION: Successful candidates will ask thoughtful questions that demonstrate their understanding of the role, the company, and the industry, and their ability to drive business impact through strategic marketing initiatives.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Backbase careers page
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your marketing strategy and planning, event management and execution, ABM program management, and cross-functional collaboration
• Follow up with the Backbase HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.