📌 Core Information
🔹 Job Title: Field Marketing Manager (100% Remote in AMER)
🔹 Company: Testlio
🔹 Location: Remote in AMER
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-14
🔹 Experience Level: 2-5 years
🔹 Remote Status: 100% Remote
🚀 Job Overview
Key aspects of this role include:
- Serving as the bridge between Marketing and Sales to drive pipeline growth
- Planning and executing field marketing and ABM programs for target accounts
- Generating creative ideas for events and bringing them to life
- Collaborating with cross-functional teams to align on shared goals and initiatives
ASSUMPTION: This role requires a strategic mindset, executional rigor, and a collaborative spirit to succeed in a fast-paced, performance-driven environment.
📋 Key Responsibilities
✅ Generate creative ideas for events of all sizes and bring them to life with thoughtfulness and attention to detail
✅ Partner closely with Sales to develop and execute regional marketing plans aligned with pipeline goals and sales priorities
✅ Plan and manage a range of demand generation programs, including webinars, live and virtual events, ABM campaigns, and field content
✅ Coordinate global event participation, including industry conferences, meetups, and executive roundtables
✅ Develop localized marketing assets and content in partnership with Product Marketing and Content teams
✅ Track and report on program performance, lead conversion, and ROI using tools like HubSpot, Salesforce, and marketing analytics platforms
✅ Support sales enablement by ensuring teams have timely access to event follow-ups, collateral, and market insights
ASSUMPTION: This role requires strong analytical and data-driven skills to measure event performance and ROI, and clearly communicate results.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years of experience in field/event marketing, with a focus on driving pipeline growth
Required Skills:
- Strong analytical and data-driven mindset
- Experience in the SaaS or tech industry, with a solid understanding of B2B marketing
- Familiarity with HubSpot, Salesforce, and ABM tools
Preferred Skills:
- Experience with event planning and management
- Fluency in multiple languages
ASSUMPTION: Candidates with experience in the SaaS or tech industry and familiarity with B2B marketing will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on industry standards for a Field Marketing Manager with 3+ years of experience in the AMER region)
Benefits:
- Flexible paid time off (including national holidays, personal days, and sick days)
- Stock options
- Annual learning stipend of $300
Working Hours: Full-time, with a flexible schedule and a focus on results rather than hours worked
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Field Marketing Manager with 3+ years of experience in the AMER region. Actual compensation may vary based on factors such as location, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: IT Services and IT Consulting
Company Size: 1,001-5,000 employees
Founded: 2012
Company Description:
- Testlio is a female-founded company with a strong focus on diversity, equity, and inclusion
- The company empowers engineering leaders to deliver great global software through a global network of experts, AI-powered solutions, and an advanced testing platform
- Testlio serves clients such as Amazon, Microsoft, NBA, Netflix, Paramount, PayPal, and Uber, with an industry-leading 4.7 G2 rating
Company Specialties:
- Software testing
- Quality assurance
- Mobile app testing
- Usability Testing
- Functional Testing
- Automation Testing
- Managed QA Services
- End-to-End Testing
- Customer Experience Testings
- Real Device Testing
- Crowdsourced Testing
- Test Management Software
- Web App Testing
- Video Testing
- QA Testing
- Quality Engineering
- Automated Testing
- and Test Automation
Company Website: testlio.com
ASSUMPTION: Testlio's focus on diversity, equity, and inclusion creates an inclusive environment for people of all backgrounds and identities.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Director of Marketing and works closely with the Sales team
Work Arrangement: 100% remote, with a flexible schedule and a focus on results rather than hours worked
Growth Opportunities:
- Potential to grow into a leadership role as the company expands its marketing team
- Opportunities to learn and develop skills in event planning, ABM, and demand generation
ASSUMPTION: This role offers significant growth opportunities for the right candidate, as Testlio continues to expand its marketing efforts globally.
🌍 Location & Work Environment
Office Type: 100% remote, with no physical office location
Office Location(s): N/A
Geographic Context:
- The AMER region includes countries in North, Central, and South America
- This role is open to residents of select countries in the AMER region, excluding high-cost-of-living locations such as New York or San Francisco
- The company has a distributed workforce with employees in 40+ countries across the world
Work Schedule: Full-time, with a flexible schedule and a focus on results rather than hours worked
ASSUMPTION: The remote work arrangement allows for a flexible schedule and the ability to work from anywhere in the AMER region, with the exception of high-cost-of-living locations.
💼 Interview & Application Insights
Typical Process:
- Application submission
- Recruiter interview
- TestGorilla assessment
- 1 Team and Stakeholder interview
- Reference checks
- Offer
Key Assessment Areas:
- Analytical and data-driven mindset
- Communication and presentation skills
- Collaboration and teamwork
- Self-starter attitude and entrepreneurial spirit
Application Tips:
- Tailor your resume and cover letter to highlight your experience in field marketing, event planning, and pipeline growth
- Be prepared to discuss your approach to measuring event performance and ROI
- Demonstrate your ability to work collaboratively with cross-functional teams
ATS Keywords: Field Marketing, Event Marketing, Pipeline Growth, Analytical Skills, B2B Marketing, HubSpot, Salesforce, ABM Tools, Communication Skills, Presentation Skills, Self-Starter, Collaborative, Project Management, Demand Generation, Content Development, ROI Measurement
ASSUMPTION: The interview process may take about 3 to 4 weeks to complete, as it involves multiple interviews with different team members.
🛠️ Tools & Technologies
- HubSpot
- Salesforce
- ABM tools (e.g., Engagio, Demandbase, or 6sense)
- Marketing analytics platforms (e.g., Google Analytics, Mixpanel, or Amplitude)
ASSUMPTION: Familiarity with these tools is required for this role, as they are essential for planning, executing, and measuring the success of field marketing and ABM programs.
👔 Cultural Fit Considerations
Company Values:
- Inclusive and purpose-driven culture
- Focus on results rather than hours worked
- Collaboration and teamwork
Work Style:
- Remote work with a flexible schedule
- Focus on results and performance
- Collaborative and team-oriented approach
Self-Assessment Questions:
- Do you thrive in a remote work environment with a flexible schedule?
- Are you comfortable working collaboratively with cross-functional teams to achieve shared goals?
- Do you have a strong analytical and data-driven mindset, with the ability to measure event performance and ROI?
ASSUMPTION: Candidates who are comfortable working remotely, collaborating with cross-functional teams, and measuring event performance and ROI will be a strong fit for this role.
⚠️ Potential Challenges
- Working in a fast-paced, performance-driven environment may require long hours and tight deadlines
- Measuring event performance and ROI may be challenging, as it requires strong analytical and data-driven skills
- Collaborating with cross-functional teams may require strong communication and presentation skills
- Working remotely may require self-discipline and time management skills
ASSUMPTION: These challenges can be overcome with strong analytical and data-driven skills, excellent communication and presentation skills, and a self-starter attitude.
📈 Similar Roles Comparison
- This role is unique in its focus on driving pipeline growth through field marketing and ABM programs
- Similar roles in other industries may focus on brand awareness, customer acquisition, or customer retention
- Career paths for this role may include leadership positions in marketing, sales, or business development
ASSUMPTION: This role offers unique opportunities for career growth and development in the field of marketing.
📝 Sample Projects
- Planning and executing a regional marketing event to drive pipeline growth for a target account
- Developing localized marketing assets and content in partnership with Product Marketing and Content teams
- Tracking and reporting on program performance, lead conversion, and ROI using tools like HubSpot, Salesforce, and marketing analytics platforms
ASSUMPTION: These sample projects provide a snapshot of the types of responsibilities and tasks that may be required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to measuring event performance and ROI?
- How does this role collaborate with the Sales team to develop and execute regional marketing plans?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to work-life balance and flexible scheduling?
ASSUMPTION: These questions will help you better understand the role, the company culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in field marketing, event planning, and pipeline growth
- Prepare for the TestGorilla assessment by reviewing your analytical and data-driven skills
- Follow up with the recruiter after your interview to express your interest in the role
- After the reference check, you will receive an offer if you are selected for the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
