Field Marketing Manager

📌 Core Information

🔹 Job Title: Field Marketing Manager

🔹 Company: Rockbot

🔹 Location: Remote - United States

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 3, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote

🚀 Job Overview

Key aspects of this role include:

• Strategizing and executing Rockbot’s industry and partner event program
• Generating creative event ideas and bringing them to life
• Tracking pipeline and revenue impact of events
• Communicating effectively with booth staff and event attendees
• Collaborating with creative and content teams to create engaging event assets

ASSUMPTION: This role requires a high level of creativity, strategic thinking, and project management skills to successfully execute events that drive demand and revenue for Rockbot.

📋 Key Responsibilities

✅ Own the end-to-end event strategy and execution for Rockbot’s industry and partner event program

✅ Generate creative new ideas for events of all sizes, from intimate dinners to full-scale conferences and virtual events, bringing them to life with thoughtfulness and attention to detail

✅ Track pipeline and revenue impact, report results and learnings clearly, and use those insights to sharpen our event strategy over time

✅ Communicate like a boss, training and coaching booth staff on the best way to be “on stage” at an event to maximize lead generation and traction

✅ Collaborate with creative and content teammates to create bold, engaging event assets and experiences that amplify Rockbot’s brand and stature

✅ Be an on-site brand ambassador for Rockbot’s products and personas, leaning into Rockbot’s mission of creating outstanding experiential brand environments

✅ Master the competitive landscape and know how we excel in comparison… and listen for tidbits of competitive intel from every conversation you have

ASSUMPTION: This role requires a strong understanding of event logistics, marketing strategy, and the ability to work well with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Over 5 years of event management experience for technology companies, with a strong grasp of how events drive demand across the funnel

Required Skills:

• Proven experience in event management for technology companies
• Strategic marketing mindset
• Creativity and imagination
• Project management skills
• Excellent communication and collaboration skills
• Problem-solving skills, especially in live crisis situations

Preferred Skills:

• Experience with B2B SaaS marketing, subscription-based models, and/or streaming media
• Knowledge of A/V connection and troubleshooting
• Willingness to work evenings, weekends, and travel as required by schedules

ASSUMPTION: Candidates with experience in event management for technology companies and a strong understanding of marketing strategy will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $140,000 per year, plus equity and benefits for all team members

Benefits:

• Equity
• Benefits

Working Hours: Full-time, with flexibility to work evenings, weekends, and travel as required by schedules

ASSUMPTION: The salary range provided is based on market data for similar roles in the United States. The final offer may vary depending on the candidate's skills, experience, and location.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on media solutions for businesses

Company Size: 51-200 employees, which means a mid-sized company structure with opportunities for growth and impact

Founded: 2009, with a history of innovation and leadership in the media-for-business industry

Company Description:

• Rockbot offers Music, TV, Digital Signage, and Advertising through an acclaimed single-platform solution
• Enables the world's largest companies, franchises, and thousands of SMBs to deliver the best in-location customer experiences
• Backed by Google and trusted by nearly 50,000 businesses across North America, with clients including Planet Fitness, Walmart, Shake Shack, and Ashley Furniture

Company Specialties:

• Music for business
• Digital Signage
• Streaming TV for business
• Jukebox app
• DOOH
• Customer Engagement
• media
• and digital media

Company Website: www.rockbot.com

ASSUMPTION: Rockbot's focus on innovation and customer experience makes it an attractive company for candidates seeking to make an impact in the media-for-business industry.

📊 Role Analysis

Career Level: Mid-level to senior, with opportunities for growth and leadership within the marketing team

Reporting Structure: Reports directly to the Director of Growth Marketing

Work Arrangement: Remote, with flexibility to work evenings, weekends, and travel as required by schedules

Growth Opportunities:

• Potential to lead and grow the field marketing team as Rockbot expands
• Opportunities to collaborate with cross-functional teams and gain exposure to various aspects of the business
• Chance to make a significant impact on Rockbot's brand awareness and customer experience

ASSUMPTION: This role offers a unique opportunity for candidates to leverage their event management and marketing skills to drive growth and impact for a leading company in the media-for-business industry.

🌍 Location & Work Environment

Office Type: Remote, with the opportunity to work with a distributed team

Office Location(s): Remote - United States

Geographic Context:

• Rockbot's remote work environment allows for flexibility and work-life balance
• The United States offers a large market for Rockbot's products and services
• Rockbot's customer base spans various industries, including restaurants, bars, retailers, fitness, hospitality, and corporate offices

Work Schedule: Full-time, with flexibility to work evenings, weekends, and travel as required by schedules

ASSUMPTION: Rockbot's remote work environment and flexible scheduling make it an attractive option for candidates seeking a balance between work and personal life.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• In-depth interview with the marketing team
• Final interview with the Director of Growth Marketing

Key Assessment Areas:

• Event management and planning skills
• Strategic marketing mindset
• Creativity and imagination
• Communication and collaboration skills
• Problem-solving skills

Application Tips:

• Highlight relevant event management and marketing experience in your resume
• Tailor your cover letter to demonstrate your understanding of Rockbot's products and services, and how your skills align with the role
• Prepare examples of successful events you've managed and the impact they had on the business

ATS Keywords: Event Management, Strategic Marketing, Creative Thinking, Project Management, Communication, Collaboration, Problem Solving, A/V Knowledge

ASSUMPTION: Rockbot's interview process is designed to assess candidates' skills and cultural fit, with a focus on event management and marketing expertise.

🛠️ Tools & Technologies

• Event management software (e.g., Cvent, Eventbrite)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Project management software (e.g., Asana, Trello)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: Rockbot uses industry-standard tools and technologies for event management, marketing, and collaboration.

👔 Cultural Fit Considerations

Company Values:

• Drive: Pursue the mission with relentless tenacity, passion, and optimism
• Accountability: Take ownership of promises, responsibilities, behaviors, and products
• Curiosity: Be hungry to learn and continually deepen knowledge, skills, and understandings
• Empathy: Embrace that no two people or businesses are the same
• Ingenuity: Work hard but think smart, bringing creativity, technology, and practicality together to solve tough challenges
• Integrity: Say what you mean, and do what you say, simply, clearly, honestly

Work Style:

• Collaborative and cross-functional, with a focus on teamwork and communication
• Fast-paced and dynamic, with a focus on driving results and continuous improvement
• Innovative and creative, with a focus on pushing boundaries and challenging the status quo

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working remotely and collaborating with a distributed team?
• Do you have a proven track record of driving results and continuous improvement in your previous roles?

ASSUMPTION: Rockbot's company values and work style make it an attractive option for candidates who are driven, innovative, and collaborative.

⚠️ Potential Challenges

• Managing multiple events simultaneously, requiring strong organizational skills and attention to detail
• Working with a distributed team, requiring strong communication and collaboration skills
• Travel requirements, which may include evenings, weekends, and overnight stays
• Keeping up with industry trends and competitive landscape, requiring continuous learning and adaptation

ASSUMPTION: While this role offers many opportunities for growth and impact, it also presents unique challenges that require a proactive and adaptable approach.

📈 Similar Roles Comparison

• Event Manager vs. Field Marketing Manager: Event Manager focuses more on logistics and execution, while Field Marketing Manager is responsible for strategy and creative direction
• Marketing Manager vs. Field Marketing Manager: Marketing Manager oversees all marketing channels and campaigns, while Field Marketing Manager focuses specifically on events and experiential marketing
• Career Path: Field Marketing Manager can lead to roles such as Director of Marketing, VP of Marketing, or even Chief Marketing Officer

ASSUMPTION: While this role shares similarities with other marketing and event management roles, it is unique in its focus on strategic event planning and creative direction.

📝 Sample Projects

• Planning and executing a large-scale industry event, including vendor management, logistics, and on-site staffing
• Developing and implementing a creative event campaign to drive brand awareness and lead generation
• Collaborating with cross-functional teams to create engaging event content and assets that amplify Rockbot's brand and stature

ASSUMPTION: These sample projects demonstrate the strategic, creative, and collaborative nature of the Field Marketing Manager role at Rockbot.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does Rockbot measure the success of its events, and how can I contribute to improving those metrics?
• What are the biggest challenges facing the field marketing team currently, and how can this role help address them?
• How does Rockbot support the growth and development of its employees, particularly in the marketing department?
• What are the most important qualities and skills for someone to succeed in this role, according to the hiring manager?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company, and to demonstrate their interest and engagement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://job-boards.greenhouse.io/rockbot/jobs/5556619004
• Tailor your resume and cover letter to highlight your relevant event management and marketing experience
• Prepare examples of successful events you've managed and the impact they had on the business
• Follow up with the hiring manager one week after your final interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.