📌 Core Information
🔹 Job Title: Field Marketing Manager
🔹 Company: Bynder
🔹 Location: Boston, MA
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: May 21, 2025
🔹 Experience Level: Mid-Senior Level (2-5 years)
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategic marketing initiatives to drive awareness and generate Sales Qualified Leads (SQLs) in North America.
- Collaborating with global marketing teams and sales to align efforts with business goals.
- Planning, coordinating, and executing regional events to engage with prospects, customers, and partners.
- Managing the North American 2024 Field Marketing budget.
- Cross-functional collaboration with content, digital, and sales teams to drive maximum impact.
ASSUMPTION: This role requires a strategic thinker with a hands-on approach, strong communication skills, and a proven track record in B2B SaaS field marketing, preferably in the MarTech space.
📋 Key Responsibilities
✅ Develop and execute regional marketing plans that align with overall business goals.
✅ Drive awareness and demand generation campaigns to increase brand visibility and market share.
✅ Develop and implement targeted campaigns to generate Sales Qualified Leads (SQLs) and accelerate sales pipeline.
✅ Plan, coordinate, and execute regional events, including tradeshows, conferences, and seminars, to engage with prospects, customers, and partners.
✅ Align event strategy to Target Accounts / ABM programs for maximum impact.
✅ Evaluate event effectiveness and provide recommendations for continuous improvement.
✅ Deploy the NA 2024 Field Marketing budget in a strategic approach aligned to business goals.
✅ Collaborate with the content team to create compelling marketing collateral tailored for the North American audience.
✅ Establish key performance indicators (KPIs) to measure the success of marketing campaigns.
✅ Provide regular reporting and analysis of marketing performance, identifying opportunities for optimization.
ASSUMPTION: The role may also involve other duties and responsibilities as assigned by management.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 3-5 years of marketing experience in the technology space, with 1-2 years working directly with sales in a field or related marketing role capacity.
Required Skills:
- Proven track record in B2B SaaS field marketing, preferably in the MarTech space.
- Strong communication skills, including presenting and leading meetings.
- Data-driven and analytical mindset.
- Curious nature and eager learner.
- Willingness to travel approximately 30% of the time.
Preferred Skills:
- Experience with marketing automation platforms (MAPs) and customer relationship management (CRM) systems.
- Fluency in multiple languages.
ASSUMPTION: A relevant master's degree may be considered in lieu of additional experience.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a mid-senior level marketing role in Boston)
Benefits:
- Competitive compensation
- 401(k) - dollar for dollar match up to 6%
- 100% Company-paid medical, dental, vision, and life coverage for you and your family
- Flexible vacation policy
- Room to advance in a high-growth tech company
- Commuter benefits
- Referral bonus plans
Working Hours: Full-time, typically 40 hours per week, with flexible work arrangements available.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Digital Asset Management (DAM) and Marketing Resource Management (MRM) solutions.
Company Size: Medium to large (501-1,000 employees), providing ample opportunities for growth and collaboration.
Founded: 2013, with a strong focus on innovation and continuous improvement.
Company Description:
- Bynder goes far beyond managing digital assets, offering an ecosystem of marketing tools that enables brands to thrive.
- The company's digital asset management (DAM) platform helps teams conquer the chaos of proliferating content, touchpoints, and relationships.
- Bynder empowers more than 1.7M users across over 3,700 organizations, including Spotify, Puma, Five Guys, and Icelandair.
Company Specialties:
- Enterprise Cloud Computing
- Marketing software
- SaaS
- Digital Asset Management
- Brand Management
- Workflow Management
- Marketing Resource Management
- Publishing on Demand
- Brand Asset Management
- Media Asset Management
- Branding Automation
- Creative Management
- Creative Asset Management
Company Website: www.bynder.com
ASSUMPTION: Bynder's focus on innovation and continuous improvement creates a dynamic work environment that encourages growth and learning.
📊 Role Analysis
Career Level: Mid-Senior Level, with opportunities for growth and advancement within the company.
Reporting Structure: This role reports directly to the Global Marketing Director.
Work Arrangement: Hybrid, with a balance between on-site and remote work, allowing for flexibility and a better work-life balance.
Growth Opportunities:
- Potential career progression into leadership or management roles within the marketing department.
- Expansion of skills and knowledge through collaboration with various teams and cross-functional projects.
- Opportunities to work on high-impact initiatives that drive business growth and innovation.
ASSUMPTION: Bynder's fast-paced, fun working environment offers ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace in the Fort Point neighborhood of Boston, near the burgeoning Seaport District.
Office Location(s): 321 Summer St, Floor 1, Boston, Massachusetts 02210, US
Geographic Context:
- Boston is a vibrant, historic city with a thriving tech industry and a high cost of living.
- The Fort Point neighborhood is known for its innovative startups, tech companies, and creative agencies.
- The office is conveniently located near public transportation, with easy access to the MBTA Silver Line and I-93.
Work Schedule: Standard full-time work hours, with flexible work arrangements available for a better work-life balance.
ASSUMPTION: Bynder's hybrid work arrangement allows employees to balance their professional and personal lives more effectively.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link.
- Phone or video screening with the Global Marketing Director.
- On-site or virtual interview with the Global Marketing Director and other relevant team members.
- Final interview with the Chief Marketing Officer (CMO).
- Background check and offer extension.
Key Assessment Areas:
- Strategic thinking and planning skills.
- Communication and presentation skills.
- Data-driven mindset and analytical skills.
- Collaboration and teamwork skills.
- Cultural fit and alignment with Bynder's values.
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Prepare examples of successful marketing campaigns you've led or contributed to in the past.
- Research Bynder's company culture and values to demonstrate your fit during the interview process.
- Follow up with the hiring manager after your interview to express your enthusiasm for the role and reiterate your qualifications.
ATS Keywords: Field Marketing, B2B SaaS, MarTech, Lead Generation, Event Planning, Budget Management, Cross-Functional Collaboration, Data-Driven, Analytical, Communication Skills, Curiosity, Sales Alignment, Campaign Metrics, Reporting, Strategic Thinking, Hands-On Approach
ASSUMPTION: Bynder's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the role and the company.
🛠️ Tools & Technologies
- Marketing automation platforms (MAPs) and customer relationship management (CRM) systems
- Project management tools (e.g., Asana, Trello, Jira)
- Data visualization and analytics tools (e.g., Tableau, Power BI)
- Event management platforms (e.g., Eventbrite, Cvent)
- Social media management tools (e.g., Hootsuite, Buffer)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Bynder is committed to continuous improvement and staying ahead of industry trends.
- Collaboration: Bynder fosters a culture of teamwork and cross-functional collaboration.
- Customer-centricity: Bynder prioritizes the needs and feedback of its customers to drive product development and improvement.
Work Style:
- Fast-paced and dynamic, with a focus on agility and adaptability.
- Data-driven and analytical, with a strong emphasis on performance metrics and continuous improvement.
- Collaborative and inclusive, with a focus on open communication and teamwork.
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with data and using it to drive decision-making?
- Do you enjoy collaborating with cross-functional teams and contributing to a culture of teamwork?
ASSUMPTION: Bynder's company culture is built on a foundation of innovation, collaboration, and customer-centricity, with a focus on driving growth and success through continuous improvement.
⚠️ Potential Challenges
- Managing a significant budget and ensuring spend aligns with business goals.
- Balancing the demands of multiple stakeholders, including global marketing teams, sales teams, and event partners.
- Keeping up with the fast-paced nature of the tech industry and Bynder's commitment to continuous innovation.
- Navigating the high cost of living and competitive job market in the Boston area.
ASSUMPTION: Bynder's fast-paced, dynamic work environment and commitment to continuous improvement may present unique challenges for some candidates.
📈 Similar Roles Comparison
- Field Marketing Manager vs. Demand Generation Manager: Both roles focus on driving awareness and lead generation, but Field Marketing Managers typically have a more regional focus, while Demand Generation Managers may have a broader, global scope.
- Industry-specific context: Bynder's focus on digital asset management (DAM) and marketing resource management (MRM) solutions sets it apart from other tech companies, with a unique set of challenges and opportunities.
- Career path comparison: Field Marketing Managers may progress into leadership or management roles within the marketing department, or transition into related roles such as Demand Generation Manager, Product Marketing Manager, or Marketing Director.
ASSUMPTION: Bynder's unique focus on digital asset management and marketing resource management solutions sets it apart from other tech companies, with a unique set of challenges and opportunities.
📝 Sample Projects
- Developing and executing a regional marketing campaign to drive brand awareness and generate Sales Qualified Leads (SQLs) in a specific vertical or geographic market.
- Planning and coordinating a major industry event, including securing speakers, managing logistics, and driving attendee engagement.
- Analyzing campaign performance data to identify trends, optimize strategies, and maximize return on investment (ROI).
ASSUMPTION: Bynder's focus on continuous improvement and data-driven decision-making provides ample opportunities for candidates to demonstrate their skills and contribute to the company's success.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other marketing functions, such as digital, content, and account-based marketing (ABM)?
- What are the most significant challenges facing the marketing department, and how can this role help address them?
- How does Bynder support the professional growth and development of its employees?
- What is the company's approach to work-life balance, and how does this role fit into that philosophy?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and your commitment to Bynder's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Prepare examples of successful marketing campaigns you've led or contributed to in the past.
- Research Bynder's company culture and values to demonstrate your fit during the interview process.
- Follow up with the hiring manager after your interview to express your enthusiasm for the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
