📌 Core Information
🔹 Job Title: Field Marketing Manager
🔹 Company: Informa Group Plc.
🔹 Location: London, England, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 20, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Planning and executing face-to-face and digital marketing programs
- Collaborating cross-functionally with sales and marketing teams
- Managing regional events and tradeshow presence
- Driving engagement, pipeline, and revenue growth
ASSUMPTION: This role requires a balance of event management and digital marketing skills, with a focus on driving engagement and pipeline growth.
📋 Key Responsibilities
✅ Plan, develop, execute, and report on regional events and tradeshow presence
✅ Project manage and execute various marketing programs, including webinars and virtual events
✅ Deliver on campaign goals and understand/remediate shortfalls
✅ Identify and engage marketing talent and thought leaders for events
✅ Develop localized email copy and promotional assets for field programs and events
✅ Collaborate with marketing operations, product marketing, customer success, and sales teams
✅ Facilitate project kick-offs and strategic planning sessions
ASSUMPTION: This role involves a mix of strategic planning, project management, and cross-functional collaboration to deliver successful marketing programs.
🎯 Required Qualifications
Education: Bachelor's degree
Experience: 2-5 years in B2B marketing, demand generation, or at a marketing agency
Required Skills:
- Event management and planning
- Project management expertise
- Strong written and verbal communication skills
- Creativity and innovation
- Collaboration and relationship-building
- Attention to detail and reliability
- Fast learning and adaptability
Preferred Skills:
ASSUMPTION: While a degree is required, the most important qualifications are relevant experience, strong communication skills, and a can-do attitude.
💰 Compensation & Benefits
Salary Range: £45,000 - £60,000 per annum (Estimated, based on industry standards for mid-level marketing roles in London)
Benefits:
- Freedom & flexibility: Flexible working arrangements and remote work options
- Great community: In-person and online social events, diversity and inclusion networks
- Broader impact: Volunteer time and charity match funding
- Career opportunity: Bespoke training, learning platforms, mentoring, and internal job moves
- Time out: 25 days annual leave, rising to 27 days after two years, plus birthday leave day and work-from-anywhere opportunities
- Flexible range of personal benefits and company-funded private medical cover
- ShareMatch scheme and strong wellbeing support
- Recognition for great work
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (with flexibility)
ASSUMPTION: The estimated salary range is based on industry standards for mid-level marketing roles in London. The benefits listed are based on the company's provided information.
📌 Applicant Insights
🔍 Company Context
Industry: Information Services
Company Size: 10,001+ employees (Large enterprise)
Founded: Informa Group Plc. was founded in 1998
Company Description:
- Informa champions specialists working in academic and business-to-business markets
- Connects people with knowledge to help them learn more, know more, and do more
- Leading international events, digital services, and academic knowledge business
Company Specialties:
- Academic Publishing
- Marketing Services
- Data & Intelligence
- Digital events
- Exhibitions
- Specialist content
- Research
- Consultancy
- Digital services
- Lead generation
- B2B markets
- Academic markets
Company Website: www.informa.com
ASSUMPTION: Informa Group Plc. is a large, international company with a wide range of specialties and a focus on connecting people with knowledge in various markets.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports directly to the Sr. Marketing Programs Manager and works cross-functionally with the Director of Field Marketing and Sales Leadership
Work Arrangement: On-site/Hybrid (Flexible working arrangements and remote work options available)
Growth Opportunities:
- Broad range of career opportunities within the company
- Bespoke training and learning platforms
- Mentoring programs and internal job moves
ASSUMPTION: This role offers opportunities for growth and development within a large, international company.
🌍 Location & Work Environment
Office Type: Hybrid (Combination of on-site and remote work)
Office Location(s): 5 Howick Place, London, SW1P 1WG, GB
Geographic Context:
- London is a major global city with a vibrant business environment
- Informa's London office is located in the Westminster borough, close to the River Thames
- The area offers easy access to public transportation and various amenities
Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (with flexibility)
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- On-site or virtual interview with the team
- Final interview with the director or another senior stakeholder
Key Assessment Areas:
- Event management and planning skills
- Project management expertise
- Communication and collaboration skills
- Creativity and innovation
- Alignment with company values and culture
Application Tips:
- Highlight relevant experience and achievements in event management and marketing
- Tailor your resume and cover letter to the specific role and company
- Prepare for behavioral and situational interview questions related to event planning, project management, and collaboration
ATS Keywords: Field Marketing, Event Management, Project Management, Marketing Programs, Demand Generation, Cross-functional Collaboration, Sales Support, Marketing Strategy, Digital Marketing, Hybrid Work
ASSUMPTION: The interview process will focus on assessing the candidate's event management, project management, and collaboration skills, as well as their alignment with the company's values and culture.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Event management software (e.g., Cvent, Eventbrite)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Microsoft Office, Google Workspace)
- Design and creative tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: The specific tools and technologies used will depend on the company's marketing technology stack and the candidate's role-specific needs.
👔 Cultural Fit Considerations
Company Values:
- Champions specialists
- Connects people with knowledge
- Helps them learn more, know more, and do more
Work Style:
- Collaborative and cross-functional
- Flexible and adaptable
- Focused on driving engagement, pipeline, and revenue growth
Self-Assessment Questions:
- Do you have experience managing regional events and tradeshow presence?
- Are you comfortable working cross-functionally with sales and marketing teams?
- Can you balance strategic planning with hands-on project management?
- Do you have strong written and verbal communication skills?
- Are you comfortable working in a hybrid environment?
ASSUMPTION: Informa Group Plc. values collaboration, flexibility, and a focus on driving engagement and growth. Candidates should assess their fit with these values and work style aspects.
⚠️ Potential Challenges
- Managing multiple projects and timelines simultaneously
- Balancing event planning with digital marketing campaign execution
- Working effectively in a hybrid environment
- Adapting to changes in marketing strategies and priorities
ASSUMPTION: These challenges require strong project management skills, adaptability, and effective communication to overcome.
📈 Similar Roles Comparison
- Field Marketing Manager vs. Event Manager: Field Marketing Manager requires a broader skill set, including digital marketing and cross-functional collaboration
- Industry-specific context: Informa Group Plc. operates in various markets, requiring an understanding of specific industry trends and target audiences
- Career path comparison: Field Marketing Manager can lead to roles such as Senior Marketing Manager, Director of Marketing, or other leadership positions within the marketing function
ASSUMPTION: While Field Marketing Manager shares similarities with related roles, it requires a broader skill set and offers unique career growth opportunities.
📝 Sample Projects
- Planning and executing a regional event, including vendor management, speaker coordination, and on-site logistics
- Developing and executing a digital marketing campaign to drive engagement and lead generation for a specific product or service
- Managing Informa TechTarget's presence at a major industry tradeshow, including booth design, staffing, and lead capture
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Field Marketing Manager role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does this role support the company's overall marketing strategy and goals?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support work-life balance and employee well-being?
- What opportunities are there for professional development and growth within the company?
ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions related to event planning, project management, and collaboration
- Research Informa Group Plc. and the role to demonstrate your interest and understanding
- Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
