📌 Core Information
🔹 Job Title: Field Marketing Manager
🔹 Company: Toast
🔹 Location: Remote - US
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (up to 35% travel)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing field marketing programs to fuel pipeline creation and accelerate sales opportunities
- Strengthening Toast's brand presence in key regional markets through events, sponsorships, and community initiatives
- Collaborating with cross-functional teams to customize national campaigns for regional activation
- Analyzing program performance and optimizing for ROI
- Building community relationships with key partners and associations to extend Toast's market presence
ASSUMPTION: This role requires a strong understanding of B2B tech marketing, sales collaboration, and event management. The ideal candidate will have experience working with geographically dispersed teams and be comfortable with minimal supervision.
📋 Key Responsibilities
✅ Partner with Regional Sales Leaders to create and execute field marketing plans aligned to business goals and revenue targets
✅ Build upon the "Paint Your Town Orange" field initiative to deliver regional programs including events, localized ABM campaigns, local sponsorships, customer dinners, and community initiatives
✅ Develop tailored campaigns that engage prospects and customers through digital, experiential, and ABM tactics
✅ Collaborate with integrated marketing teams to customize national campaigns for regional activation
✅ Track, measure, and analyze the performance of field initiatives to optimize for ROI and report results to stakeholders
✅ Build community relationships with key partners and associations to extend Toast's market presence at the local level
✅ Manage budgets, vendors, logistics, and onsite execution to ensure seamless program delivery
✅ Work directly with sales leadership to build a further understanding of their market and discover new opportunities for growth
✅ Serve as the voice of the field, sharing insights from sales and customers back into Marketing and Product teams
ASSUMPTION: This role requires a high degree of curiosity, passion for field marketing trends, and a hunger for data and measurement. The ideal candidate will be a team player who can also work independently with a relentless desire to improve and challenge themselves.
🎯 Required Qualifications
Education: Bachelor’s degree, emphasis in marketing preferred
Experience: 5 years of marketing experience, preferably in B2B tech and working with sales
Required Skills:
- Proven track record of building field marketing programs that drive pipeline impact within a go-to-market strategy
- Expertise in owning and hitting a number with strong results
- Excellent interpersonal and communication skills (both verbal and written)
- Previous experience with marketing technology (Salesforce, Marketo, etc.)
- Ability to be creative, efficient, and productive with minimal supervision or guidance
- Experience working with geographically dispersed teams and colleagues
- Willingness to travel up to 35% of time to shows to execute Toast Events
Preferred Skills:
- Experience with ABM campaigns and tactics
- Familiarity with the restaurant industry
ASSUMPTION: Candidates with experience in demand generation and integrated revenue marketing may find this role particularly appealing. Familiarity with the restaurant industry could provide a competitive advantage.
💰 Compensation & Benefits
Salary Range: $98,000 - $157,000 USD per year. This range is based on industry standards for a Field Marketing Manager with 5-10 years of experience in B2B tech. The starting pay rate for this role is $98,000 per year.
Benefits:
- Competitive compensation and benefits programs
- Flexible lifestyle options
Working Hours: Full-time, with up to 35% travel required for events
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Toast operates in the restaurant technology and software development industries, providing point of sale software, restaurant-grade hardware, and integrated solutions for restaurants of all sizes.
Company Size: Toast is a mid-sized company with 1,001-5,000 employees, providing a collaborative and dynamic work environment.
Founded: Toast was founded in 2011 and is headquartered in Boston, Massachusetts.
Company Description:
- Toast empowers restaurants of all sizes to build great teams, increase revenue, improve operations, and delight guests
- The company pairs its deep understanding of the restaurant industry with powerful cloud-based software and restaurant-grade hardware to deliver an intuitive, all-in-one platform
- Toast's platform includes point of sale, guest marketing, digital ordering & delivery, and payroll & HR solutions
Company Specialties:
- Android Software
- Point of Sale Software
- Restaurant Technology
- Fintech
- SaaS
Company Website: http://pos.toasttab.com
ASSUMPTION: Toast's focus on the restaurant industry and commitment to empowering restaurants make it an attractive employer for candidates interested in the food and beverage sector.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional with 5-10 years of experience in marketing, preferably in B2B tech and working with sales.
Reporting Structure: The Field Marketing Manager will report to the Senior Manager, Field Marketing and collaborate with cross-functional teams, including Brand, Content, Demand Generation, Product Marketing, and Sales.
Work Arrangement: This role is hybrid, requiring up to 35% travel to shows to execute Toast Events.
Growth Opportunities:
- Potential career progression into senior marketing roles or management positions within Toast
- Opportunities to work on high-impact projects and initiatives that drive business growth
- Chance to develop skills in event management, sales collaboration, and data analysis
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in marketing, particularly within the B2B tech industry.
🌍 Location & Work Environment
Office Type: Toast's headquarters are located in Boston, Massachusetts, with remote work options available for this role.
Office Location(s): 333 Summer St, Boston, Massachusetts 02210, US
Geographic Context:
- Boston is a major city on the East Coast of the United States, offering a vibrant cultural scene, diverse neighborhoods, and a robust job market
- The city is known for its rich history, world-class education institutions, and strong financial sector
- Boston has a humid continental climate, with warm summers and cold, snowy winters
Work Schedule: Full-time, with up to 35% travel required for events
ASSUMPTION: The remote work option for this role allows for greater flexibility and work-life balance, while the hybrid arrangement provides opportunities for in-person collaboration and networking.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- On-site or virtual interview with the Hiring Manager and other team members
- Final interview with the Senior Manager, Field Marketing
Key Assessment Areas:
- Marketing strategy and campaign development
- Event management and logistics
- Data analysis and reporting
- Communication and collaboration skills
- Problem-solving and adaptability
Application Tips:
- Highlight relevant experience in B2B tech marketing, sales collaboration, and event management
- Demonstrate a strong understanding of Toast's platform and its value proposition for restaurants
- Showcase your ability to work independently and manage multiple projects simultaneously
- Prepare questions that demonstrate your interest in the role and Toast's mission
ATS Keywords: Field Marketing, B2B Tech, Sales Collaboration, Event Management, Campaign Development, Data Analysis, Marketing Technology, Communication Skills, Team Player, Creativity, Independence, Community Engagement, Budget Management, Logistics Coordination, Customer Engagement, Market Understanding
ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight relevant skills and experiences that match the required qualifications for this role.
🛠️ Tools & Technologies
- Salesforce
- Marketo
- Event management platforms (e.g., Cvent, Bizzabo)
- Data analysis tools (e.g., Excel, Google Analytics)
- Project management software (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools and technologies is preferred but not required. Toast provides training and support to help employees develop the necessary skills.
👔 Cultural Fit Considerations
Company Values:
- Empower restaurants to delight guests, do what they love, and thrive
- Build a strong culture of connection as we work together to empower the restaurant community
- Embrace a hybrid work model that fosters in-person collaboration while valuing individual needs
Work Style:
- Collaborative and team-oriented
- Results-driven and data-focused
- Adaptable and resilient
- Passionate about the restaurant industry and Toast's mission
Self-Assessment Questions:
- Do you thrive in a collaborative environment and enjoy working with cross-functional teams?
- Are you comfortable working independently and managing multiple projects simultaneously?
- Do you have a strong passion for the restaurant industry and a desire to empower restaurants to succeed?
ASSUMPTION: Candidates who align with Toast's values and work style will be more likely to succeed in this role and contribute to the company's mission.
⚠️ Potential Challenges
- Managing a high volume of events and logistics with a limited budget
- Balancing the needs of multiple stakeholders, including sales, marketing, and customers
- Adapting to changes in the market and Toast's business priorities
- Meeting or exceeding pipeline generation targets and ROI expectations
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a data-driven approach to decision-making.
📈 Similar Roles Comparison
- Field Marketing Manager vs. Demand Generation Manager: Both roles focus on driving pipeline creation, but the Field Marketing Manager is more focused on regional and event-based strategies, while the Demand Generation Manager may have a broader scope across digital channels
- Industry-specific context: Toast's focus on the restaurant industry provides unique opportunities and challenges compared to other B2B tech companies
- Career path comparison: This role can serve as a stepping stone to senior marketing roles or management positions within Toast or other B2B tech companies
ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to similar positions in the industry.
📝 Sample Projects
- Developing and executing a regional event strategy to drive pipeline creation and brand awareness in key markets
- Collaborating with cross-functional teams to customize national campaigns for regional activation and maximize ROI
- Analyzing program performance data to identify trends, optimize campaigns, and improve overall field marketing strategy
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the Field Marketing Manager role at Toast.
❓ Key Questions to Ask During Interview
- Can you describe the typical timeline and priorities for the first 90 days in this role?
- How does Toast support the growth and development of its Field Marketing Managers?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
- How does Toast measure the success of its field marketing programs, and what are the key performance indicators (KPIs) for this role?
- What opportunities are there for collaboration and knowledge-sharing with other marketing teams and departments at Toast?
ASSUMPTION: These questions demonstrate a candidate's interest in the role and provide valuable insights into Toast's culture, priorities, and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience in B2B tech marketing, sales collaboration, and event management
- Prepare a cover letter that demonstrates your understanding of Toast's platform and its value proposition for restaurants
- Prepare questions that demonstrate your interest in the role and Toast's mission
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
