Field Marketing Manager

📌 Core Information

🔹 Job Title: Field Marketing Manager

🔹 Company: Multiverse

🔹 Location: London, United Kingdom

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: June 2, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (1 office day per week)

🚀 Job Overview

Key aspects of this role include:

• Designing and executing a comprehensive owned-events program for enterprise clients and prospects
• Collaborating with sales teams to create event-driven solutions and sales enablement materials
• Managing event content, speaker sourcing, and marketing operations using relevant tools
• Working with a wide range of senior stakeholders and ensuring alignment for successful event outcomes

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and experience in B2B technology event marketing to succeed.

📋 Key Responsibilities

✅ Event Strategy and Execution: Develop and deliver a comprehensive owned-events program, including webinars, panel discussions, networking receptions, and executive dinners, tailored to engage enterprise clients and prospects.

✅ Content and Speaker Management: Source and secure high-profile speakers, collaborate with them to develop compelling and relevant event content that resonates with CIOs, CDOs, CTOs, and CHROs.

✅ Sales Enablement and Collaboration: Work closely with senior sales leaders to understand their challenges and co-create event-driven solutions and sales enablement materials to support them.

✅ Marketing Operations: Use expertise with marketing automation and CRM platforms, such as HubSpot and Salesforce, to manage email communications, workflows, and track event performance. Familiarity with design and dispatch tools like Figma, Sanity, or Dyspatch is a strong advantage.

✅ Budget and Project Management: Have full ownership of the field marketing budget, ensuring all events and initiatives are delivered on time and within budget, while demonstrating a clear return on investment.

✅ Stakeholder Management: Confidently collaborate with a wide range of senior stakeholders, both internally and externally, ensuring alignment and successful event outcomes.

ASSUMPTION: This role involves managing multiple projects and stakeholders, requiring strong organizational skills and the ability to work independently.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 4+ years of proven experience in a Field Marketing or Event Marketing role within a B2B technology company

Required Skills:

• Proven track record of planning and executing a variety of events for enterprise-level clients
• Strong ability to think strategically, identifying key business gaps and opportunities that can be addressed through targeted events
• Excellent interpersonal and communication skills, with a natural ability to build rapport and collaborate effectively with sales teams and senior leaders
• Hands-on experience with marketing automation and CRM software (e.g., HubSpot, Salesforce)
• Self-starter attitude, with the ability to work independently and take ownership of projects from conception to completion

Preferred Skills:

• Experience selling to CIO, CDO, or CTO personas
• Passion for content creation, with experience repurposing event content into blog posts, content series, and other valuable assets in partnership with a content team
• Experience with gifting platforms such as Reachdesk or Sendoso, and a strategic approach to building a gifting channel for sales enablement
• Keen interest in leveraging AI tools, such as Gemini and ChatGPT, to drive efficiencies and innovation in work

ASSUMPTION: While a degree is preferred, relevant experience and a strong portfolio can also demonstrate the required skills for this role.

💰 Compensation & Benefits

Salary Range: £60,000 - £80,000 per annum (Based on industry standards for a Field Marketing Manager role in London with 4-10 years of experience)

Benefits:

• Time off - 27 days holiday, plus 5 additional days off: 1 life event day, 2 volunteer days, 2 company-wide wellbeing days (M-Powered Weekend) and 8 bank holidays per year
• Health & Wellness - private medical Insurance with Bupa, a medical cashback scheme, life insurance, gym membership & wellness resources through Wellhub and access to Spill - all in one mental health support
• Hybrid & Remote work offering - with weekly or monthly visits to the London office and the opportunity to work abroad 45 days a year
• Team fun - weekly socials, company-wide events and office snacks!

Working Hours: 40 hours per week, with flexible working hours and the option to work from home most days

ASSUMPTION: The salary range is based on industry standards for a Field Marketing Manager role in London with the required experience level. The benefits package is comprehensive and designed to support work-life balance and employee well-being.

📌 Applicant Insights

🔍 Company Context

Industry: Multiverse is a fast-growing EdTech company specializing in AI and tech adoption upskilling. They partner with 1,500+ companies in the US & UK to deliver learning programs that focus on building critical AI, data, and tech skills.

Company Size: Multiverse has 800+ employees globally, making it a mid-sized company with ambitious growth plans. This size offers opportunities for career growth and impact on the company's success.

Founded: Multiverse was founded in 2016, and in June 2022, it announced a $220 million Series D funding round, making it the UK’s first EdTech unicorn with a post-money valuation of $1.7bn.

Company Description:

• Multiverse is mission-driven, focused on providing equitable access to economic opportunity through tech skills
• The company works with a diverse range of clients, from startups to Fortune 500 companies, to deliver tailored learning programs
• Multiverse learners have driven $2bn+ ROI for their employers by improving productivity and measurable performance

Company Specialties:

• AI and tech adoption upskilling
• Partnerships with global companies for tailored learning programs
• Delivering measurable ROI for clients through improved productivity and performance

Company Website: https://multiverse.io

ASSUMPTION: Multiverse is a rapidly growing company with a strong focus on its mission and providing value to its clients and learners. This context is essential for understanding the company's culture and priorities.

📊 Role Analysis

Career Level: This role is at the senior individual contributor level, with the opportunity to lead and influence the company's event marketing strategy.

Reporting Structure: The Field Marketing Manager will report directly to the Head of Marketing and work closely with the sales organization and other marketing teams.

Work Arrangement: This is a hybrid role, with one office day per week in London and the opportunity to work abroad for up to 45 days a year.

Growth Opportunities:

• As Multiverse continues to grow, there will be opportunities for career progression within the marketing team or other departments
• This role offers the chance to make a significant impact on the company's success and develop leadership skills
• The company encourages internal mobility and provides opportunities for employees to explore different roles and teams

ASSUMPTION: This role offers a unique opportunity to shape the company's event marketing strategy and grow with a fast-growing, mission-driven organization.

🌍 Location & Work Environment

Office Type: Multiverse has a hybrid work environment, with an office in London and the option to work remotely most days.

Office Location(s): London, United Kingdom

Geographic Context:

• London is a major global city with a thriving tech industry and numerous networking opportunities
• The city offers a diverse range of cultural, social, and recreational activities
• London has a well-established public transportation system, making it easy to commute to the office

Work Schedule: The standard workweek is Monday to Friday, with flexible working hours and the option to work from home most days

ASSUMPTION: The hybrid work arrangement offers a good balance between collaboration and flexibility, allowing employees to work from home most days while still having the opportunity to connect with colleagues in the office.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team to discuss the role and company culture
• In-depth interview with the Head of Marketing and a member of the marketing team
• Final interview with the CEO or another senior leader

Key Assessment Areas:

• Event planning and execution skills
• Strategic thinking and problem-solving abilities
• Communication and collaboration skills
• Cultural fit and alignment with Multiverse's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant event marketing experience and skills
• Prepare examples of successful events you've planned and executed, focusing on the outcomes and ROI
• Research Multiverse's mission and values, and be ready to discuss how your experience and skills align with the company's goals

ATS Keywords: Event Marketing, Field Marketing, B2B Technology, Strategic Planning, Stakeholder Management, Marketing Automation, CRM Software

ASSUMPTION: The interview process is designed to assess the candidate's skills, experience, and cultural fit, with a focus on their ability to drive event marketing success for Multiverse.

🛠️ Tools & Technologies

• HubSpot and Salesforce for marketing automation and CRM
• Figma, Sanity, or Dyspatch for design and dispatch tools
• Reachdesk or Sendoso for gifting platforms
• Gemini and ChatGPT for AI tools

ASSUMPTION: The tools and technologies listed are the most relevant for this role, but the candidate may be required to use other tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Mission-driven: Focused on providing equitable access to economic opportunity through tech skills
• Ambitious: Committed to continuous learning and improvement
• Inclusive: Dedicated to fostering a diverse and inclusive work environment

Work Style:

• Collaborative: Multiverse encourages cross-functional collaboration and teamwork
• Flexible: The company offers flexible working hours and remote work options
• Results-driven: Multiverse focuses on delivering measurable outcomes and ROI for clients and learners

Self-Assessment Questions:

• How have you demonstrated a commitment to Multiverse's mission and values in your previous roles?
• Can you provide an example of a time when you successfully planned and executed an event that drove significant ROI for your employer or a client?
• How do you approach building and maintaining strong relationships with stakeholders, both internally and externally?

ASSUMPTION: Cultural fit is essential for success at Multiverse, and candidates should be prepared to demonstrate their alignment with the company's mission, values, and work style.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously may require strong organizational skills and time management
• Working in a fast-growing company may involve adapting to changes in priorities and processes
• Balancing remote work and office-based collaboration may present unique challenges, requiring strong communication and self-motivation
• London's competitive job market and cost of living may present challenges for some candidates

ASSUMPTION: These challenges are common in fast-growing companies and can be mitigated with strong organizational skills, adaptability, and a focus on work-life balance.

📈 Similar Roles Comparison

• Compared to other Field Marketing Manager roles, this position offers a unique opportunity to shape the company's event marketing strategy and grow with a fast-growing, mission-driven organization
• In the EdTech industry, Multiverse stands out for its focus on AI and tech adoption upskilling and its partnerships with global companies
• Career progression in this role may involve moving into leadership or other specialized marketing positions, depending on the candidate's interests and skills

ASSUMPTION: This role offers a unique opportunity to make a significant impact on the company's success and develop leadership skills in a fast-growing, mission-driven organization.

📝 Sample Projects

• Planning and executing a series of webinars featuring high-profile speakers from the tech industry, focused on AI and tech adoption trends and best practices
• Collaborating with the sales team to create a targeted event-driven solution for a Fortune 500 client, resulting in a significant increase in pipeline and revenue
• Managing a team of event coordinators to deliver a successful multi-day conference, featuring keynote speeches, panel discussions, and networking opportunities for enterprise clients and prospects

ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges the Field Marketing Manager may face in this role.

❓ Key Questions to Ask During Interview

• How does Multiverse support the professional development and growth of its employees?
• Can you describe the team structure and dynamics within the marketing department?
• How does Multiverse approach diversity, equity, and inclusion in its hiring and employee development processes?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Multiverse measure the success of its event marketing initiatives, and what are the key performance indicators (KPIs) for this role?

ASSUMPTION: These questions are designed to help the candidate understand the company's culture, priorities, and expectations for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant event marketing experience and skills
• Prepare examples of successful events you've planned and executed, focusing on the outcomes and ROI
• Research Multiverse's mission and values, and be ready to discuss how your experience and skills align with the company's goals
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.