E

Field Marketing Manager

Elsevier
Full-time
On-site
Japan
πŸ“ Field Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Field Marketing Manager

πŸ”Ή Company: Elsevier

πŸ”Ή Location: Japan - Higashi-Azabu

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: 2025-05-21

πŸ”Ή Experience Level: Mid-Senior level (5-10 years)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing integrated marketing plans tailored to the unique needs of local markets in Japan.
  • Collaborating with central campaign teams to localize and amplify global campaigns for the Japanese market.
  • Driving marketing campaigns aimed at expanding the customer base, fostering new business, and increasing engagement with existing customers through targeted segmentation.
  • Providing regular demand generation reporting on campaign outcomes, with a specific focus on MQL generation and marketing-sourced deals.
  • Working closely with sales teams and global marketing counterparts to ensure seamless execution of campaigns and alignment with business objectives.

ASSUMPTION: This role requires a strategic mindset and strong communication skills to effectively collaborate with various teams and stakeholders.

πŸ“‹ Key Responsibilities

βœ… Developing and executing integrated marketing plans tailored to the unique needs of local markets in Japan.

βœ… Collaborating with central campaign teams to localize and amplify global campaigns for the Japanese market, ensuring relevance and effectiveness.

βœ… Driving marketing campaigns aimed at expanding the customer base, fostering new business, and increasing engagement with existing customers through targeted segmentation.

βœ… Providing regular demand generation reporting on campaign outcomes, with a specific focus on MQL generation and marketing-sourced deals.

βœ… Working closely with sales teams and global marketing counterparts to ensure seamless execution of campaigns and alignment with business objectives.

βœ… Leveraging digital marketing strategies and event management to support both online and in-person engagement efforts.

βœ… Regularly tracking campaign performance and optimizing marketing strategies to meet goals related to MQLs, marketing-sourced revenue, and overall growth.

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and analytical reporting to drive marketing success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: At least 5 years of experience in field marketing, including campaign management, event management, lead generation, and customer engagement.

Required Skills:

  • Proven experience in digital field marketing with a high comfort level in utilizing digital and social channels.
  • Exceptional communication and interpersonal skills, with the ability to collaborate effectively in a matrixed organization. A business level of English and Japanese is needed.
  • Ability to participate in global cross-functional teams and manage time zone differences for international meetings.
  • Strong project management skills with a keen attention to detail, and excellent problem-solving and critical thinking abilities.
  • Demonstrated experience driving projects and collaborating across teams including Product, Sales, Business Development, Global Marketing, and other stakeholders.

Preferred Skills:

  • Proficiency or high-level understanding in digital tools such as CMS, Adobe Photoshop, Pardot, Adobe Campaign, Salesforce, SurveyMonkey, etc.

ASSUMPTION: Candidates with experience in the STM publishing or research intelligence industries may have an advantage in this role.

πŸ’° Compensation & Benefits

Salary Range: Based on industry standards for a mid-senior level marketing role in Japan, the estimated salary range is Β₯8,000,000 - Β₯12,000,000 per year.

Benefits:

  • Wellbeing Initiatives
  • Shared Parental Leave
  • Study Assistance
  • Sabbaticals

Working Hours: Full-time position with standard Japanese working hours (8:30 AM - 5:30 PM, Monday - Friday), with flexibility for occasional remote work.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Elsevier operates in the IT Services and IT Consulting industry, focusing on STM publishing, research intelligence, and clinical decision support.

Company Size: Elsevier is a large organization with 5,001-10,000 employees globally, providing ample opportunities for career growth and collaboration.

Founded: Elsevier was founded in 1880 and has since grown to become a global leader in information and analytics, supporting researchers and healthcare professionals worldwide.

Company Description:

  • Elsevier helps researchers and healthcare professionals advance science and improve health outcomes by facilitating insights and critical decision-making.
  • The company combines quality information and vast data sets with analytics to support visionary science and research, health education, and interactive learning, as well as exceptional healthcare and clinical practice.
  • Elsevier employs over 8,700 people worldwide and has supported the work of its research and health partners for more than 140 years.

Company Specialties:

  • Artificial Intelligence
  • Analytics
  • STM Publishing
  • Predictive Analytics
  • Research Intelligence
  • Clinical Decision Support
  • Healthcare
  • Science
  • Machine Learning
  • Technology
  • Publishing
  • Open Access
  • Open Science
  • Health and STEM

Company Website: Elsevier

ASSUMPTION: Elsevier's extensive experience and global presence provide a stable and supportive work environment for employees.

πŸ“Š Role Analysis

Career Level: This role is at the mid-senior level, offering opportunities for growth and advancement within the marketing department and the broader organization.

Reporting Structure: The Field Marketing Manager reports directly to the APAC Field Marketing Director and works closely with various teams, including Product, Sales, Business Development, and Global Marketing.

Work Arrangement: This is an on-site role based in Japan, with occasional flexibility for remote work.

Growth Opportunities:

  • Potential career progression into regional or global marketing leadership roles.
  • Opportunities to work on diverse campaigns and projects, expanding skills and expertise.
  • Chances to collaborate with international teams, gaining global experience and exposure.

ASSUMPTION: Success in this role may lead to increased responsibilities and career advancement within Elsevier's marketing organization.

🌍 Location & Work Environment

Office Type: Elsevier's office in Japan is a modern, collaborative workspace designed to facilitate productivity and innovation.

Office Location(s): Japan - Higashi-Azabu, with additional offices in Amsterdam, New York, London, Singapore, Mumbai, Rio de Janeiro, and Philadelphia.

Geographic Context:

  • Japan is a major market for Elsevier, with a strong focus on research and healthcare industries.
  • The Higashi-Azabu office is centrally located in Tokyo, providing easy access to public transportation and nearby amenities.
  • Tokyo offers a vibrant, multicultural environment with numerous opportunities for professional growth and development.

Work Schedule: Standard Japanese working hours (8:30 AM - 5:30 PM, Monday - Friday), with occasional flexibility for remote work.

ASSUMPTION: Elsevier's work environment encourages collaboration, innovation, and continuous learning, fostering a positive and engaging atmosphere for employees.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission through the Elsevier careers portal.
  • Phone or video screening with the HR department to assess cultural fit and basic qualifications.
  • In-depth interviews with the hiring manager and relevant team members to discuss role-specific requirements and expectations.
  • Final interviews with senior leadership to evaluate the candidate's strategic thinking and cultural fit within the organization.

Key Assessment Areas:

  • Candidates' understanding of the Japanese market and local customer needs.
  • Strategic planning and execution skills, with a focus on driving marketing campaigns and generating MQLs.
  • Communication and collaboration skills, with the ability to work effectively with various teams and stakeholders.
  • Analytical skills and data-driven decision-making, with a focus on optimizing marketing strategies and campaign performance.

Application Tips:

  • Tailor your resume and cover letter to highlight relevant experience and skills for this specific role, emphasizing your understanding of the Japanese market and local customer needs.
  • Prepare examples of successful marketing campaigns you've led in the past, focusing on outcomes and impact on MQL generation and marketing-sourced revenue.
  • Research Elsevier's company culture and values, and be prepared to discuss how your personal values and work style align with the organization's mission and goals.

ATS Keywords: Field Marketing, Campaign Management, Event Management, Lead Generation, Customer Engagement, Digital Marketing, Collaboration, Marketing Strategy, Data Analysis, Japan, Japanese Market, MQL Generation, Marketing-Sourced Revenue

ASSUMPTION: Elsevier's application process is designed to assess candidates' technical skills, cultural fit, and strategic thinking, with a focus on driving marketing success in the Japanese market.

πŸ› οΈ Tools & Technologies

  • CMS (Content Management System)
  • Adobe Photoshop
  • Pardot
  • Adobe Campaign
  • Salesforce
  • SurveyMonkey
  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Project management tools (e.g., Asana, Trello, JIRA)

ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are used to manage campaigns, track performance, and collaborate with teams.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-centric: Elsevier prioritizes understanding and meeting the needs of its customers, both internal and external.
  • Innovative: The company encourages creativity, continuous learning, and the exploration of new ideas and approaches.
  • Collaborative: Elsevier fosters a culture of teamwork, open communication, and mutual support among employees.
  • Integrity: The organization upholds the highest standards of ethical conduct and professionalism in all its operations.

Work Style:

  • Elsevier values a results-driven, data-informed approach to marketing, with a focus on generating MQLs and driving marketing-sourced revenue.
  • The company encourages a flexible, adaptable work style, with a willingness to learn and grow in response to changing market conditions.
  • Elsevier promotes a culture of open communication and active listening, with a focus on understanding and addressing the needs of customers and stakeholders.
  • Self-Assessment Questions:

    • How do your personal values align with Elsevier's company values, particularly in the context of this role?
    • How do you approach collaboration and communication with diverse teams and stakeholders, both locally and internationally?
    • How do you stay up-to-date with industry trends and best practices in digital marketing, and how do you apply this knowledge to drive campaign success?

    ASSUMPTION: Candidates who demonstrate a strong fit with Elsevier's company values and work style will be more likely to succeed in this role and contribute to the organization's long-term success.

    ⚠️ Potential Challenges

    • Managing time zone differences and coordinating with global teams may present communication and scheduling challenges.
    • Balancing multiple projects and priorities may require strong time management and organizational skills.
    • Keeping up with the latest digital marketing trends and tools may necessitate continuous learning and adaptation.
    • Navigating the Japanese market may require a deep understanding of local customer needs, cultural nuances, and regulatory requirements.

    ASSUMPTION: Candidates who can effectively manage these challenges and leverage them as opportunities for growth and learning will be well-suited to this role.

    πŸ“ˆ Similar Roles Comparison

    • Compared to other field marketing roles, this position places a stronger emphasis on driving MQL generation and marketing-sourced revenue through targeted segmentation and data-driven decision-making.
    • In the context of the research intelligence industry, this role requires a deep understanding of local customer needs and market trends, as well as the ability to collaborate effectively with global marketing counterparts.
    • Career progression in this role may lead to opportunities in regional or global marketing leadership, with a focus on driving marketing success in the APAC region and beyond.

    ASSUMPTION: Candidates with experience in similar roles or relevant industries may find this position to be an excellent fit for their skills and career goals.

    πŸ“ Sample Projects

    • Developing and executing a targeted marketing campaign to engage Librarians and Researchers in Japan, focusing on a specific product or service offering.
    • Collaborating with global marketing counterparts to localize and amplify a global campaign for the Japanese market, ensuring relevance and effectiveness for local customers.
    • Analyzing campaign performance data to identify trends, optimize marketing strategies, and drive MQL generation and marketing-sourced revenue.

    ASSUMPTION: These sample projects illustrate the types of initiatives the Field Marketing Manager may be expected to lead, with a focus on driving marketing success and generating MQLs in the Japanese market.

    ❓ Key Questions to Ask During Interview

    • Can you describe the most successful marketing campaign you've led in the past, and how you measured its impact on MQL generation and marketing-sourced revenue?
    • How do you approach collaborating with global marketing counterparts to ensure seamless execution of campaigns and alignment with business objectives?
    • Can you provide an example of a time when you had to adapt your marketing strategy in response to changing market conditions or customer feedback? How did you approach this challenge, and what was the outcome?
    • How do you stay up-to-date with industry trends and best practices in digital marketing, and how do you apply this knowledge to drive campaign success?
    • Can you describe Elsevier's company culture and work environment, and how this role fits within the broader organization?

    ASSUMPTION: Asking these questions will help candidates better understand the role's requirements, Elsevier's company culture, and the expectations for success in this position.

    πŸ“Œ Next Steps for Applicants

    To apply for this position:

    • Submit your application through the Elsevier careers portal.
    • Tailor your resume and cover letter to highlight relevant experience and skills for this specific role, emphasizing your understanding of the Japanese market and local customer needs.
    • Prepare examples of successful marketing campaigns you've led in the past, focusing on outcomes and impact on MQL generation and marketing-sored revenue.
    • Research Elsevier's company culture and values, and be prepared to discuss how your personal values and work style align with the organization's mission and goals.
    • Follow up with the HR department one week after submitting your application to inquire about your application status and next steps in the interview process.

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