📌 Core Information
🔹 Job Title: Field Marketing Manager
🔹 Company: Elsevier
🔹 Location: Japan - Higashi-Azabu
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-21
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing integrated marketing plans tailored to the unique needs of local markets in Japan.
- Collaborating with central campaign teams to localize and amplify global campaigns for the Japanese market.
- Driving marketing campaigns aimed at expanding the customer base, fostering new business, and increasing engagement with existing customers through targeted segmentation.
- Providing regular demand generation reporting on campaign outcomes, with a specific focus on MQL generation and marketing-sourced deals.
- Working closely with sales teams and global marketing counterparts to ensure seamless execution of campaigns and alignment with business objectives.
ASSUMPTION: This role requires a strategic mindset and strong communication skills to effectively collaborate with various teams and stakeholders.
📋 Key Responsibilities
✅ Developing and executing integrated marketing plans tailored to the unique needs of local markets in Japan.
✅ Collaborating with central campaign teams to localize and amplify global campaigns for the Japanese market, ensuring relevance and effectiveness.
✅ Driving marketing campaigns aimed at expanding the customer base, fostering new business, and increasing engagement with existing customers through targeted segmentation.
✅ Providing regular demand generation reporting on campaign outcomes, with a specific focus on MQL generation and marketing-sourced deals.
✅ Working closely with sales teams and global marketing counterparts to ensure seamless execution of campaigns and alignment with business objectives.
✅ Leveraging digital marketing strategies and event management to support both online and in-person engagement efforts.
✅ Regularly tracking campaign performance and optimizing marketing strategies to meet goals related to MQLs, marketing-sourced revenue, and overall growth.
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and analytical reporting to drive marketing success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: At least 5 years of experience in field marketing, including campaign management, event management, lead generation, and customer engagement.
Required Skills:
- Proven experience in digital field marketing with a high comfort level in utilizing digital and social channels.
- Exceptional communication and interpersonal skills, with the ability to collaborate effectively in a matrixed organization. A business level of English and Japanese is needed.
- Ability to participate in global cross-functional teams and manage time zone differences for international meetings.
- Strong project management skills with a keen attention to detail, and excellent problem-solving and critical thinking abilities.
- Demonstrated experience driving projects and collaborating across teams including Product, Sales, Business Development, Global Marketing, and other stakeholders.
Preferred Skills:
- Proficiency or high-level understanding in digital tools such as CMS, Adobe Photoshop, Pardot, Adobe Campaign, Salesforce, SurveyMonkey, etc.
ASSUMPTION: Candidates with experience in the STM publishing or research intelligence industries may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a mid-senior level marketing role in Japan, the estimated salary range is ¥8,000,000 - ¥12,000,000 per year.
Benefits:
- Wellbeing Initiatives
- Shared Parental Leave
- Study Assistance
- Sabbaticals
Working Hours: Full-time position with standard Japanese working hours (8:30 AM - 5:30 PM, Monday - Friday), with flexibility for occasional remote work.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Elsevier operates in the IT Services and IT Consulting industry, focusing on STM publishing, research intelligence, and clinical decision support.
Company Size: Elsevier is a large organization with 5,001-10,000 employees globally, providing ample opportunities for career growth and collaboration.
Founded: Elsevier was founded in 1880 and has since grown to become a global leader in information and analytics, supporting researchers and healthcare professionals worldwide.
Company Description:
- Elsevier helps researchers and healthcare professionals advance science and improve health outcomes by facilitating insights and critical decision-making.
- The company combines quality information and vast data sets with analytics to support visionary science and research, health education, and interactive learning, as well as exceptional healthcare and clinical practice.
- Elsevier employs over 8,700 people worldwide and has supported the work of its research and health partners for more than 140 years.
Company Specialties:
- Artificial Intelligence
- Analytics
- STM Publishing
- Predictive Analytics
- Research Intelligence
- Clinical Decision Support
- Healthcare
- Science
- Machine Learning
- Technology
- Publishing
- Open Access
- Open Science
- Health and STEM
Company Website: Elsevier
ASSUMPTION: Elsevier's extensive experience and global presence provide a stable and supportive work environment for employees.
📊 Role Analysis
Career Level: This role is at the mid-senior level, offering opportunities for growth and advancement within the marketing department and the broader organization.
Reporting Structure: The Field Marketing Manager reports directly to the APAC Field Marketing Director and works closely with various teams, including Product, Sales, Business Development, and Global Marketing.
Work Arrangement: This is an on-site role based in Japan, with occasional flexibility for remote work.
Growth Opportunities:
- Potential career progression into regional or global marketing leadership roles.
- Opportunities to work on diverse campaigns and projects, expanding skills and expertise.
- Chances to collaborate with international teams, gaining global experience and exposure.
ASSUMPTION: Success in this role may lead to increased responsibilities and career advancement within Elsevier's marketing organization.
🌍 Location & Work Environment
Office Type: Elsevier's office in Japan is a modern, collaborative workspace designed to facilitate productivity and innovation.
Office Location(s): Japan - Higashi-Azabu, with additional offices in Amsterdam, New York, London, Singapore, Mumbai, Rio de Janeiro, and Philadelphia.
Geographic Context:
- Japan is a major market for Elsevier, with a strong focus on research and healthcare industries.
- The Higashi-Azabu office is centrally located in Tokyo, providing easy access to public transportation and nearby amenities.
- Tokyo offers a vibrant, multicultural environment with numerous opportunities for professional growth and development.
Work Schedule: Standard Japanese working hours (8:30 AM - 5:30 PM, Monday - Friday), with occasional flexibility for remote work.
ASSUMPTION: Elsevier's work environment encourages collaboration, innovation, and continuous learning, fostering a positive and engaging atmosphere for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Elsevier careers portal.
- Phone or video screening with the HR department to assess cultural fit and basic qualifications.
- In-depth interviews with the hiring manager and relevant team members to discuss role-specific requirements and expectations.
- Final interviews with senior leadership to evaluate the candidate's strategic thinking and cultural fit within the organization.
Key Assessment Areas:
- Candidates' understanding of the Japanese market and local customer needs.
- Strategic planning and execution skills, with a focus on driving marketing campaigns and generating MQLs.
- Communication and collaboration skills, with the ability to work effectively with various teams and stakeholders.
- Analytical skills and data-driven decision-making, with a focus on optimizing marketing strategies and campaign performance.
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this specific role, emphasizing your understanding of the Japanese market and local customer needs.
- Prepare examples of successful marketing campaigns you've led in the past, focusing on outcomes and impact on MQL generation and marketing-sourced revenue.
- Research Elsevier's company culture and values, and be prepared to discuss how your personal values and work style align with the organization's mission and goals.
ATS Keywords: Field Marketing, Campaign Management, Event Management, Lead Generation, Customer Engagement, Digital Marketing, Collaboration, Marketing Strategy, Data Analysis, Japan, Japanese Market, MQL Generation, Marketing-Sourced Revenue
ASSUMPTION: Elsevier's application process is designed to assess candidates' technical skills, cultural fit, and strategic thinking, with a focus on driving marketing success in the Japanese market.
🛠️ Tools & Technologies
- CMS (Content Management System)
- Adobe Photoshop
- Pardot
- Adobe Campaign
- Salesforce
- SurveyMonkey
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, JIRA)
ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are used to manage campaigns, track performance, and collaborate with teams.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Elsevier prioritizes understanding and meeting the needs of its customers, both internal and external.
- Innovative: The company encourages creativity, continuous learning, and the exploration of new ideas and approaches.
- Collaborative: Elsevier fosters a culture of teamwork, open communication, and mutual support among employees.
- Integrity: The organization upholds the highest standards of ethical conduct and professionalism in all its operations.
Work Style:
- Elsevier values a results-driven, data-informed approach to marketing, with a focus on generating MQLs and driving marketing-sourced revenue.
- The company encourages a flexible, adaptable work style, with a willingness to learn and grow in response to changing market conditions.
- Elsevier promotes a culture of open communication and active listening, with a focus on understanding and addressing the needs of customers and stakeholders.
Self-Assessment Questions:
- How do your personal values align with Elsevier's company values, particularly in the context of this role?
- How do you approach collaboration and communication with diverse teams and stakeholders, both locally and internationally?
- How do you stay up-to-date with industry trends and best practices in digital marketing, and how do you apply this knowledge to drive campaign success?
ASSUMPTION: Candidates who demonstrate a strong fit with Elsevier's company values and work style will be more likely to succeed in this role and contribute to the organization's long-term success.
⚠️ Potential Challenges
- Managing time zone differences and coordinating with global teams may present communication and scheduling challenges.
- Balancing multiple projects and priorities may require strong time management and organizational skills.
- Keeping up with the latest digital marketing trends and tools may necessitate continuous learning and adaptation.
- Navigating the Japanese market may require a deep understanding of local customer needs, cultural nuances, and regulatory requirements.
ASSUMPTION: Candidates who can effectively manage these challenges and leverage them as opportunities for growth and learning will be well-suited to this role.
📈 Similar Roles Comparison
- Compared to other field marketing roles, this position places a stronger emphasis on driving MQL generation and marketing-sourced revenue through targeted segmentation and data-driven decision-making.
- In the context of the research intelligence industry, this role requires a deep understanding of local customer needs and market trends, as well as the ability to collaborate effectively with global marketing counterparts.
- Career progression in this role may lead to opportunities in regional or global marketing leadership, with a focus on driving marketing success in the APAC region and beyond.
ASSUMPTION: Candidates with experience in similar roles or relevant industries may find this position to be an excellent fit for their skills and career goals.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to engage Librarians and Researchers in Japan, focusing on a specific product or service offering.
- Collaborating with global marketing counterparts to localize and amplify a global campaign for the Japanese market, ensuring relevance and effectiveness for local customers.
- Analyzing campaign performance data to identify trends, optimize marketing strategies, and drive MQL generation and marketing-sourced revenue.
ASSUMPTION: These sample projects illustrate the types of initiatives the Field Marketing Manager may be expected to lead, with a focus on driving marketing success and generating MQLs in the Japanese market.
❓ Key Questions to Ask During Interview
- Can you describe the most successful marketing campaign you've led in the past, and how you measured its impact on MQL generation and marketing-sourced revenue?
- How do you approach collaborating with global marketing counterparts to ensure seamless execution of campaigns and alignment with business objectives?
- Can you provide an example of a time when you had to adapt your marketing strategy in response to changing market conditions or customer feedback? How did you approach this challenge, and what was the outcome?
- How do you stay up-to-date with industry trends and best practices in digital marketing, and how do you apply this knowledge to drive campaign success?
- Can you describe Elsevier's company culture and work environment, and how this role fits within the broader organization?
ASSUMPTION: Asking these questions will help candidates better understand the role's requirements, Elsevier's company culture, and the expectations for success in this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Elsevier careers portal.
- Tailor your resume and cover letter to highlight relevant experience and skills for this specific role, emphasizing your understanding of the Japanese market and local customer needs.
- Prepare examples of successful marketing campaigns you've led in the past, focusing on outcomes and impact on MQL generation and marketing-sored revenue.
- Research Elsevier's company culture and values, and be prepared to discuss how your personal values and work style align with the organization's mission and goals.
- Follow up with the HR department one week after submitting your application to inquire about your application status and next steps in the interview process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
Please read our Candidate Privacy Policy.
