Field Marketing Manager

📌 Core Information

🔹 Job Title: Field Marketing Manager

🔹 Company: Cognite

🔹 Location: Remote - US

🔹 Job Type: Full-Time

🔹 Category: Software Development

🔹 Date Posted: 2025-07-15

🔹 Experience Level: 2-5 years

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Driving demand generation, pipeline growth, upsell, and brand recognition through integrated marketing programs.
• Collaborating with cross-functional teams to create and execute high-value touch points that lead to qualified opportunities and accelerate deals.
• Leveraging a mix of field events, trade shows, digital campaigns, ABM strategies, and partner marketing efforts to engage target accounts and key decision-makers.
• Working closely with marketing, sales, and other teams to ensure marketing initiatives align with sales objectives and drive measurable business outcomes.

ASSUMPTION: This role requires a proactive, results-oriented marketer with a strong understanding of field marketing, demand generation, and ABM strategies. Experience in the industrial space, such as Oil & Gas or Manufacturing, is crucial for success in this position.

📋 Key Responsibilities

✅ Create and execute regional marketing plans to deliver on key KPIs and meet pipeline and revenue targets.

✅ Plan, coordinate, and execute in-person and virtual events, including trade shows, roundtables, customer roadshows, and webinars, with the goal of driving pipeline and revenue.

✅ Work closely with marketing and sales teams to create programs, campaigns, and efforts that drive pipeline and revenue.

✅ Collaborate with demand generation and digital marketing teams to amplify field programs through digital channels, such as email, paid media, and social campaigns.

✅ Meet weekly with regional sales teams and sales leadership to share key event and campaign updates, MQLs, funnel conversion, and insights.

✅ Measure and report on campaign performance using key marketing KPIs, such as MQLs, meetings, demos, conversion rate, cost efficiency, pipeline influence, and ROI. Work with sales to ensure proper campaign/event attribution in Salesforce.

✅ Execute lead nurture and follow-up strategies in partnership with lifecycle marketing teams, sales development representatives, and account executives.

✅ Attend trade shows and events to market the product and drive qualified opportunities for the sales team.

✅ Create and execute high-performing marketing programs using a data-driven approach, with a focus on driving pipeline and revenue. Evolve marketing programs based on performance data, feedback from sales, and understanding of the business.

✅ Support partner demand generation opportunities and build relationships with new and existing vendors and associations to drive market penetration.

ASSUMPTION: This role requires strong campaign orchestration, persona, and buying cycle experience. The ideal candidate will be able to evolve marketing programs based on performance data, feedback from sales, and understanding of the business.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, Business, Communications, or a related field is preferred.

Experience: 4+ years of field marketing experience in a B2B SaaS or technology company, with a strong understanding of Account-Based Marketing (ABM) and experience implementing ABM strategies. Experience in the industrial space, such as Oil & Gas or Manufacturing, is required.

Required Skills:

• Strong campaign orchestration, persona, and buying cycle experience.
• Ability to work cross-functionally with sales, product marketing, and demand generation teams.
• Excellent communication and collaboration skills.
• Strong analytical skills, with the ability to measure and optimize campaign performance using data-driven insights.
• Working knowledge of a modern martech stack, such as Salesforce, Hubspot, Marketo, ZoomInfo, 6sense, Sendoso, etc.
• Experience with webinars and virtual event platforms is a plus.

Preferred Skills:

• Experience co-marketing with technology or channel partners in the field.
• Hands-on experience prioritizing running multiple initiatives, campaigns, and deliverables simultaneously.
• Self-motivated, with the ability to work independently and proactively to resolve issues and take ownership of tools and processes with minimal supervision.

ASSUMPTION: While a Bachelor’s degree is preferred, relevant experience and a strong portfolio may be considered in lieu of a degree. The ideal candidate will have a proven track record of driving pipeline growth and revenue through integrated marketing programs.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year, plus bonus. This estimate is based on industry standards for a Field Marketing Manager role in the United States, with 4+ years of experience.

Benefits:

• Competitive compensation including base plus bonus
• 401(k) with 4% employer matching
• Health, Dental, Vision & Disability Coverages with premiums fully covered for employees and all dependents
• Unlimited PTO + flexibility to enjoy it
• 18 Company Holidays including the week between Christmas & New Years
• Paid Parental Leave Program
• Employee Stock Purchase Program (ESPP)
• Employee Referral Program
• In office catered lunches 3x per week via Colorfull Catering + Fully Stocked Fridges in the offices
• Join a team of 70 different nationalities with Diversity, Equality and Inclusion (DEI) in focus
• A highly modern and fun working environment with sublime culture across the organization
• Opportunity to work with and learn from some of the best people on some of the most ambitious projects found anywhere, across industries
• Join our HUB to be part of the conversation directly with Cogniters and our partners
• Paid mobile phone and WiFi
• A pet lover? Get the chance to meet Spot!

Working Hours: 40 hours per week, with flexibility to work remotely up to 40% of the time.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, skills, and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on Industrial AI and data-driven digital transformation for asset-heavy industries.

Company Size: Medium (501-1,000 employees)

Founded: 2016, with headquarters in Tempe, Arizona, and offices in Lysaker, Norway, Austin, Texas, and Tokyo, Japan.

Company Description:

• Cognite is a global leader in Industrial AI, driving the digital transformation of asset-heavy industries around the world.
• The company's core software product, Cognite Data Fusion (CDF), quickly contextualizes OT/IT data to develop and scale company solutions using technology like hybrid AI, big data, machine learning, and 3D modelling.
• Cognite serves oil and gas, power and utilities, renewable energy, manufacturing, and other heavy-asset industries, helping them operate more sustainably, securely, and efficiently.

Company Specialties:

• IT
• Data Platform
• IIOT
• Machine Learning
• Artificial Intelligence
• Big Data
• 3D Models
• Digital Transformation
• Industrial DataOps
• Enterprise SaaS
• Enterprise Software Products
• Cloud Software Products

Company Website: Cognite

ASSUMPTION: Cognite's focus on Industrial AI and data-driven digital transformation makes it an exciting and innovative place to work, with a strong emphasis on collaboration and continuous learning.

📊 Role Analysis

Career Level: Mid-career (2-5 years of experience)

Reporting Structure: This role reports directly to the Director of Field Marketing and collaborates closely with regional sales teams, marketing leadership, and other cross-functional teams.

Work Arrangement: Hybrid, with the ability to work remotely up to 40% of the time. The role requires travel up to 40% of the time for managing trade shows, field events, and executive roundtables with measurable success.

Growth Opportunities:

• As Cognite continues to grow and expand its offerings, there will be opportunities for the Field Marketing Manager to take on additional responsibilities and advance their career within the marketing organization.
• The ideal candidate will have the chance to work on high-impact projects and make a significant contribution to the company's success.

ASSUMPTION: This role offers a unique opportunity to work at the intersection of marketing and sales, driving measurable business outcomes and contributing to the company's growth and success.

🌍 Location & Work Environment

Office Type: Hybrid, with the ability to work remotely up to 40% of the time. Cognite's offices are located in Tempe, Arizona; Lysaker, Norway; Austin, Texas; and Tokyo, Japan.

Office Location(s): Hayden Ferry Lakeside, 40 E Rio Salado Pkwy, Ste 900, Tempe, Arizona 85281, US; Oksenøyveien 10, Lysaker, Bærum 1366, NO; 11801 Domain Dr, Austin, Texas 78758, US; 丸の内 1-5-1, 新丸の内ビルディング 10F, 千代田区, 東京都 100-6510, JP

Geographic Context:

• The United States, where this role is based, is the world's largest economy and a major hub for technology and innovation.
• The role's remote nature allows for flexibility in working hours and the ability to balance work and personal life more effectively.

Work Schedule: The role requires a flexible work schedule, with the ability to work outside of standard business hours as needed to accommodate different time zones and attend events.

ASSUMPTION: The hybrid work arrangement and remote flexibility offered by Cognite provide employees with a better work-life balance and the opportunity to work from anywhere in the United States.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth behavioral and skills-based interviews with cross-functional team members
• Final interview with the Director of Field Marketing
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and campaign planning
• Cross-functional collaboration and communication skills
• Analytical skills and data-driven decision-making
• Industry knowledge and understanding of the industrial space
• Cultural fit and alignment with Cognite's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Showcase your understanding of the industrial space and Cognite's offerings in your application materials.
• Prepare for behavioral interview questions that focus on your marketing strategy, campaign planning, and cross-functional collaboration skills.
• Demonstrate your ability to work independently and proactively to resolve issues and take ownership of tools and processes.

ATS Keywords: Field Marketing, Demand Generation, Pipeline Growth, Brand Recognition, Account-Based Marketing, Campaign Performance Measurement, Event Planning, Collaboration, Analytical Skills, Communication Skills, B2B Marketing, Lead Nurturing, Sales Alignment, Digital Marketing, Vendor Relationship Management, Data-Driven Approach

ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing strategy, campaign planning, and cross-functional collaboration skills, as well as their cultural fit and alignment with Cognite's values.

🛠️ Tools & Technologies

• Salesforce
• Hubspot
• Marketo
• ZoomInfo
• 6sense
• Sendoso
• Cognite Data Fusion (CDF)
• Webinar platforms (e.g., Zoom, GoToWebinar)

ASSUMPTION: The ideal candidate will have experience with a modern martech stack, including CRM, marketing automation, and event management tools. Familiarity with Cognite's core software product, Cognite Data Fusion (CDF), is a plus.

👔 Cultural Fit Considerations

Company Values:

• Impact: Cogniters strive to make an impact in all that they do. They are result-oriented and always ask themselves how their work contributes to the greater good.
• Ownership: Cogniters embrace a culture of ownership. They go beyond their comfort zones to contribute to the greater good, fostering inclusivity and sharing responsibilities for challenges and success.
• Relentless: Cogniters are relentless in their pursuit of innovation. They are determined and deliverable (never ruthless or reckless), facing challenges head-on and viewing setbacks as opportunities for growth.

Work Style:

• Proactive and results-oriented, with a strong focus on driving pipeline growth and revenue through integrated marketing programs.
• Collaborative and cross-functional, working closely with marketing, sales, and other teams to ensure marketing initiatives align with sales objectives and drive measurable business outcomes.
• Data-driven and analytical, with a strong ability to measure and optimize campaign performance using data-driven insights.
• Adaptable and flexible, with the ability to work independently and proactively to resolve issues and take ownership of tools and processes with minimal supervision.

Self-Assessment Questions:

• How do you align marketing initiatives with sales objectives to drive measurable business outcomes?
• Can you provide an example of a time when you evolved a marketing program based on performance data, feedback from sales, and understanding of the business?
• How do you prioritize running multiple initiatives, campaigns, and deliverables simultaneously, and ensure that each receives the attention it deserves?

ASSUMPTION: The ideal candidate will be able to demonstrate their alignment with Cognite's values and work style, with a strong focus on driving pipeline growth and revenue through integrated marketing programs.

⚠️ Potential Challenges

• The role requires travel up to 40% of the time for managing trade shows, field events, and executive roundtables with measurable success. This may present challenges for candidates who prefer a more stationary work arrangement.
• The role involves working with a wide range of stakeholders, including marketing, sales, and other teams. Effective communication and collaboration skills are essential to navigate this complex environment and drive results.
• The role requires a strong understanding of the industrial space, with experience in Oil & Gas or Manufacturing. Candidates without this background may face a learning curve in understanding the industry and its unique challenges.
• The role involves working with a modern martech stack, including CRM, marketing automation, and event management tools. Candidates without experience with these tools may face a learning curve in mastering the technology required for the role.

ASSUMPTION: The ideal candidate will be able to overcome these challenges and thrive in a dynamic, fast-paced environment that requires strong communication, collaboration, and adaptability.

📈 Similar Roles Comparison

• Field Marketing Manager vs. Demand Generation Manager: Both roles focus on driving pipeline growth and revenue through integrated marketing programs. However, the Field Marketing Manager role places a greater emphasis on field events, trade shows, and account-based marketing strategies, while the Demand Generation Manager role focuses more on digital campaigns and lead nurturing.
• Industry-specific context: The industrial space, such as Oil & Gas or Manufacturing, presents unique challenges and opportunities for marketing professionals. A strong understanding of the industry and its specific needs is crucial for success in this role.
• Career path comparison: The Field Marketing Manager role is a mid-career position that offers opportunities for growth and advancement within the marketing organization. With experience and success in this role, candidates may progress to senior marketing leadership positions or transition into other related fields, such as sales or product management.

ASSUMPTION: The ideal candidate will have a strong understanding of the differences between Field Marketing Manager and Demand Generation Manager roles, as well as the unique challenges and opportunities presented by the industrial space. They will also be able to articulate a clear career path and growth strategy for their time in this role.

📝 Sample Projects

• Developing and executing a regional marketing plan that drives pipeline growth and revenue in the Oil & Gas sector.
• Planning and coordinating a trade show or executive roundtable that engages target accounts and key decision-makers, resulting in a significant increase in qualified opportunities.
• Creating and executing a high-performing marketing program that leverages a data-driven approach to drive pipeline growth and revenue in the Manufacturing industry.

ASSUMPTION: The ideal candidate will be able to provide specific examples of their marketing strategy, campaign planning, and cross-functional collaboration skills, as well as their ability to drive pipeline growth and revenue in the industrial space.

❓ Key Questions to Ask During Interview

• Can you describe the marketing strategy and campaign planning process for a recent successful field marketing initiative?
• How do you collaborate with cross-functional teams, such as sales and product marketing, to ensure marketing initiatives align with sales objectives and drive measurable business outcomes?
• Can you provide an example of a time when you evolved a marketing program based on performance data, feedback from sales, and understanding of the business? What was the outcome?
• How do you prioritize running multiple initiatives, campaigns, and deliverables simultaneously, and ensure that each receives the attention it deserves?
• How do you approach working with a wide range of stakeholders, including marketing, sales, and other teams, to drive results and overcome challenges?

ASSUMPTION: The ideal candidate will be able to provide specific, detailed responses to these questions, demonstrating their strong marketing strategy, campaign planning, and cross-functional collaboration skills, as well as their ability to drive pipeline growth and revenue in the industrial space.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your marketing strategy, campaign planning, and cross-functional collaboration skills.
• Prepare for behavioral interview questions that focus on your marketing strategy, campaign planning, and cross-functional collaboration skills, as well as your ability to work independently and proactively to resolve issues and take ownership of tools and processes.
• Demonstrate your understanding of the industrial space and Cognite's offerings in your application materials and interview responses.
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.