📌 Core Information
🔹 Job Title: Field Marketing Manager
🔹 Company: PowerSchool Group LLC
🔹 Location: United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 4, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing regional marketing plans to support sales objectives
- Partnering with sales and collaborating across marketing to drive account expansion and accelerate the sales cycle
- Analyzing sales and marketing data to identify pipeline gaps and develop targeted strategies
- Representing marketing in executive presentations and strategic meetings
ASSUMPTION: This role requires a data-driven, strategic thinker with excellent communication skills and a passion for driving results. Experience in B2B SaaS or edtech companies is preferred.
📋 Key Responsibilities
✅ Build, own, and execute region-specific marketing plans that support sales objectives and address pipeline needs
✅ Leverage market research to identify the needs and opportunities of each territory and partner with sales leadership
✅ Analyze sales and marketing data to identify pipeline gaps and develop targeted strategies, including webinars, events, emails, ads, and direct mail campaigns
✅ Collaborate with sales, marketing, and other cross-functional teams to align on goals, messaging, and GTM strategies
✅ Partner with sales and K-12 school organizations to understand their unique challenges, decision-making processes, and key personas
✅ Regularly track and report on program performance and ROI, ensuring the ability to quickly iterate and adjust to changing market or regional demands
✅ Represent Marketing on executive presentations, pipeline meetings, and other strategic meetings
ASSUMPTION: The role involves a balance of strategic thinking and hands-on execution, with a focus on driving results and ROI.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of relevant field marketing and account management/marketing experience in a B2B SaaS or edtech company
Required Skills:
- Strong understanding of ABM and field marketing best practices
- Metrics-driven approach to success, with a focus on tracking results against budget
- Balance of "strategic thinking" and "getting things done"
- Salesforce CRM, Clay, and Marketo experience strongly preferred
- Excellent communication, project management, and analytical skills
- Experience working cross-functionally with Sales, Customer Success, and Marketing teams
- Ability to travel up to 20%
Preferred Skills:
- Experience in the edtech industry
- Fluency in additional languages
ASSUMPTION: Candidates with experience in B2B SaaS or edtech companies and a proven track record of driving results through data-driven marketing strategies are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: $103,300 - $136,900 USD per year
Benefits:
- Comprehensive Insurance Coverage (including Medical, Dental, Vision, Pharmacy benefits, Life Insurance and AD&D)
- Flexible Spending Accounts and Health Savings Accounts
- Short-Term Disability and Long-Term Disability
- Comprehensive 401(k) plan
- Generous Parental Leave
- Unrestricted Paid Time Off (known as Discretionary Time Off - DTO)
- Wellness Program, including ClassPass & Employee Assistance Program
- Tuition Reimbursement
- Optional Benefits: Pet Insurance, Identity Theft Protection, Student Debt Repayment Program and Prepaid Legal coverage
Working Hours: Full-time (40 hours per week) with the ability to work remotely
ASSUMPTION: The salary range provided is specific to the United States and incorporates many factors, including an applicant's skills, prior relevant experience and training, internal equity, internal pay ranges, and market data/range parameters.
📌 Applicant Insights
🔍 Company Context
Industry: PowerSchool is a leading provider of K-12 education technology solutions, serving over 45 million users worldwide.
Company Size: PowerSchool is a large organization with a significant global presence, offering numerous opportunities for career growth and development.
Founded: PowerSchool was founded in 1997 and has since grown to become a market leader in education technology.
Company Description:
- PowerSchool offers a comprehensive suite of software solutions for schools and districts, including student information systems, learning management systems, and assessment tools.
- The company is committed to improving the education experience for both students and educators by providing innovative, user-friendly technology.
- PowerSchool fosters a collaborative and inclusive work environment, with a strong focus on employee growth and development.
Company Specialties:
- Student Information Systems
- Learning Management Systems
- Assessment Tools
- Special Education Management
- Curriculum and Instruction
Company Website: www.powerschool.com
ASSUMPTION: PowerSchool's extensive experience and market leadership in the education technology industry make it an attractive employer for professionals seeking to make a significant impact in the K-12 sector.
📊 Role Analysis
Career Level: This role is suitable for experienced marketing professionals seeking to advance their careers in a dynamic and growing industry.
Reporting Structure: The Field Marketing Manager reports directly to the Senior Director of Field Marketing and works closely with regional sales teams and other marketing functions.
Work Arrangement: This role offers a remote work arrangement, with the ability to work from home and travel up to 20% of the time.
Growth Opportunities:
- Advancement to senior or director-level marketing roles within PowerSchool or its parent company, Pearson
- Expansion into new markets or product lines within the education technology sector
- Development of leadership and management skills through mentorship and training programs
ASSUMPTION: The Field Marketing Manager role offers numerous opportunities for career growth and development within PowerSchool and the broader education technology industry.
🌍 Location & Work Environment
Office Type: Remote work with occasional travel
Office Location(s): United States (remote work with occasional travel to various locations)
Geographic Context:
- The United States offers a diverse range of educational landscapes, with varying needs and opportunities for marketing and sales efforts.
- Remote work allows for greater flexibility and the ability to collaborate with team members across different time zones.
- Occasional travel provides the opportunity to engage with customers and stakeholders face-to-face and gain a deeper understanding of their unique challenges and needs.
Work Schedule: Full-time (40 hours per week) with the ability to work remotely and maintain a flexible work-life balance
ASSUMPTION: The remote work arrangement and occasional travel requirements allow for a flexible and dynamic work environment that caters to the needs of both the employee and the organization.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral and skills-based interview with the hiring manager and other team members
- Final interview with senior leadership
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data analysis and interpretation abilities
- Communication and collaboration skills
- Adaptability and flexibility in a dynamic work environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in field marketing, account management, and data-driven decision-making.
- Be prepared to discuss your experience with Salesforce CRM, Clay, and Marketo, as well as your ability to analyze and interpret data to inform marketing strategies.
- Demonstrate your understanding of the education technology industry and PowerSchool's products and services.
ATS Keywords: Field Marketing, Account Management, ABM, Salesforce CRM, Clay, Marketo, Data Analysis, Strategic Thinking, Sales Alignment, Event Planning, Email Campaigns, Direct Mail Campaigns
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should take the time to tailor their application materials to demonstrate their fit for the position and the organization.
🛠️ Tools & Technologies
- Salesforce CRM
- Clay
- Marketo
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Docs, Google Sheets, Google Slides)
ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required. Training and support will be provided to help the successful candidate develop the necessary skills.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer Focus
- Collaboration
- Integrity
- Inclusion
Work Style:
- Data-driven and metrics-focused
- Collaborative and team-oriented
- Adaptable and responsive to changing market demands
- Results-oriented and focused on driving growth and expansion
Self-Assessment Questions:
- Do you have a proven track record of driving results through data-driven marketing strategies?
- Are you comfortable working collaboratively with cross-functional teams to align on goals and strategies?
- Do you thrive in a dynamic and fast-paced work environment, with a focus on driving growth and expansion?
ASSUMPTION: Candidates who align with PowerSchool's company values and work style are more likely to be successful in the Field Marketing Manager role and contribute to the organization's ongoing growth and success.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced and dynamic work environment
- Adapting to changing market demands and customer needs
- Balancing strategic thinking with hands-on execution and day-to-day tasks
- Occasional travel requirements, which may disrupt personal schedules and routines
ASSUMPTION: These challenges can be mitigated through strong time management skills, effective communication and collaboration, and a commitment to continuous learning and adaptation.
📈 Similar Roles Comparison
- Field Marketing Manager vs. Marketing Manager: The Field Marketing Manager role focuses more on regional and territory-specific marketing strategies, while the Marketing Manager role may have a broader scope and focus on overall marketing strategy and execution.
- Field Marketing Manager vs. Account Manager: The Field Marketing Manager role is more focused on developing and executing marketing programs to support sales objectives, while the Account Manager role is responsible for managing customer relationships and driving revenue growth within specific accounts.
- Career Path: The Field Marketing Manager role can serve as a stepping stone to senior or director-level marketing roles within PowerSchool or its parent company, Pearson, or provide a pathway to transition into other areas of the education technology industry.
ASSUMPTION: Understanding the differences between similar roles and the potential career paths associated with the Field Marketing Manager position can help candidates make informed decisions about their career development and growth opportunities.
📝 Sample Projects
- Developing and executing a regional marketing campaign to support a new product launch
- Analyzing sales and marketing data to identify pipeline gaps and developing targeted strategies to address them
- Partnering with sales and K-12 school organizations to understand their unique challenges and decision-making processes, and developing tailored marketing programs to support their needs
ASSUMPTION: These sample projects illustrate the types of initiatives and responsibilities that the Field Marketing Manager may be expected to undertake in the role, with a focus on driving results and ROI through data-driven marketing strategies.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing budget and resources allocated to each territory?
- How does the Field Marketing team collaborate with other marketing functions, such as product marketing and demand generation, to align on goals and strategies?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does PowerSchool support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the education technology industry, and how does PowerSchool differentiate itself from competitors in the market?
ASSUMPTION: Asking these questions can help candidates better understand the role, the organization, and the industry, and demonstrate their interest and engagement in the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in field marketing, account management, and data-driven decision-making
- Prepare for your interview by researching PowerSchool's products and services, as well as the education technology industry as a whole
- Follow up with the hiring manager within one week of your interview to express your appreciation for the opportunity and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
