Field Marketing Manager

📌 Core Information

🔹 Job Title: Field Marketing Manager

🔹 Company: InnerPlant

🔹 Location: Des Moines, Iowa, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 19, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Midwest region preferred)

🚀 Job Overview

Key aspects of this role include:

• Driving marketing execution in the field to enable sales and retail partners
• Creating and running marketing projects with high attention to detail
• Collaborating with cross-functional teams and external partners
• Managing logistics and presence at key trade shows and events

ASSUMPTION: This role requires a strong focus on execution, attention to detail, and excellent communication skills. The ideal candidate will have a deep empathy for farmers and a passion for agriculture.

📋 Key Responsibilities

✅ Lead the execution of marketing campaigns to drive awareness and adoption

✅ Develop marketing assets and work with agencies to create additional assets

✅ Enable the sales team with messaging and collateral to drive revenue and retention

✅ Collaborate with retail partners to create and execute co-branded campaigns and assets

✅ Manage logistics, run-of-show, setup, attendance, and teardown of InnerPlant’s presence at key events

✅ Travel to key geographies in the Midwest during peak season (June-October)

ASSUMPTION: This role involves a significant amount of travel during the peak growing season and requires strong project management skills to juggle multiple campaigns and events.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 2-5 years of marketing experience

Required Skills:

• Excellent communication skills (written, verbal, and presentation)
• Proven track record of successful marketing project execution
• Strong attention to detail
• Quick learner and resourceful, particularly in ambiguous environments
• Deep empathy for customers
• Good judgment when making decisions
• Effective cross-functional teamwork and external partner management
• Ability to work independently and ask for guidance when needed

Preferred Skills:

• Passion for agriculture, particularly production agriculture in commodity row cropping systems
• Previous experience working in agriculture

ASSUMPTION: While not required, previous experience in agriculture or a related industry can be beneficial for understanding the target audience and market.

💰 Compensation & Benefits

Salary Range: $75,000 - $95,000 USD per year

Benefits:

• Competitive compensation
• Benefits package
• Growth opportunities

Working Hours: Full-time, with peak travel season from June to October

ASSUMPTION: The salary range provided is based on industry standards for a marketing manager with 2-5 years of experience in the Midwest region.

📌 Applicant Insights

🔍 Company Context

Industry: Biotechnology Research, with a focus on agricultural technology (Ag Tech)

Company Size: 11-50 employees, which means a more intimate work environment with ample opportunities for growth and impact

Founded: 2018, with a mission to transform farming by enabling crops to communicate directly with farmers

Company Description:

• InnerPlant creates crops that can communicate their needs via optical signals, detectable from field equipment to satellites in space
• The company aims to drive up to 20% higher yields and reduce inputs by over 30% through efficient, cost-effective monitoring of large-scale crops
• InnerPlant is backed by leading industry and venture partners, including John Deere and an alliance of North American farmers

Company Specialties:

• Synthetic biology
• Ag tech
• Plant sensors
• Data platforms
• Precision agriculture
• Supply chain tools

Company Website: innerplant.com

ASSUMPTION: InnerPlant is a startup with a strong focus on innovation and growth, offering applicants the opportunity to work on challenging problems and help design the agricultural systems of the future.

📊 Role Analysis

Career Level: Mid-level marketing professional

Reporting Structure: This role reports directly to the Marketing Director and works closely with cross-functional teams, including sales and retail partners

Work Arrangement: On-site, with a preference for candidates located in the Midwest (Illinois, Iowa, or Nebraska). The role requires up to 40% travel during the peak growing season (June-October)

Growth Opportunities:

• As a growing startup, InnerPlant offers opportunities for professional development and career advancement
• The ideal candidate will have the chance to make a significant impact on the company's marketing efforts and help shape its future

ASSUMPTION: This role offers a unique opportunity for a marketing professional to gain experience in the Ag Tech industry and make a meaningful impact on a growing company.

🌍 Location & Work Environment

Office Type: On-site, with a preference for candidates located in the Midwest region

Office Location(s): Des Moines, Iowa, United States

Geographic Context:

• The Midwest region is home to a significant portion of the United States' agricultural industry
• Des Moines, Iowa, is a major hub for the agriculture industry, with numerous farming-related businesses and events
• The region offers a lower cost of living compared to coastal areas, with a mix of urban and rural environments

Work Schedule: Full-time, with peak travel season from June to October. The role may require occasional work outside of standard business hours to support events and meetings

ASSUMPTION: The Midwest region offers a unique blend of urban and rural environments, with a strong focus on the agriculture industry. Candidates should be comfortable working in a region with a significant agricultural presence and be willing to travel during the peak growing season.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen to assess communication skills and cultural fit
• In-depth interview with the Marketing Director to discuss marketing strategies and campaign ideas
• Final interview with key stakeholders to assess fit within the team and company

Key Assessment Areas:

• Communication skills (written, verbal, and presentation)
• Marketing project execution and attention to detail
• Cultural fit and alignment with company values
• Problem-solving skills and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and any exposure to the agriculture industry
• Prepare examples of successful marketing campaigns you've executed, focusing on attention to detail and results achieved
• Demonstrate your passion for agriculture and understanding of the target audience in your application materials

ATS Keywords: Marketing execution, campaign management, attention to detail, customer empathy, cross-functional teamwork, independent work, resourcefulness, agriculture, Ag Tech, plant sensors, data platforms, precision agriculture

ASSUMPTION: InnerPlant's application process is designed to assess candidates' marketing skills, cultural fit, and alignment with the company's mission. Applicants should be prepared to discuss their marketing experience and demonstrate their understanding of the agriculture industry.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Design tools (e.g., Adobe Creative Suite, Canva)
• Project management tools (e.g., Asana, Trello)
• Event management tools (e.g., Eventbrite, Cvent)

ASSUMPTION: The ideal candidate will have experience with marketing automation platforms, design tools, and project management tools. Familiarity with event management tools is a plus.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Sustainability
• Integrity
• Customer focus

Work Style:

• Fast-paced and dynamic, with a focus on execution and results
• Collaborative, with a strong emphasis on cross-functional teamwork
• Adaptable, with a willingness to learn and grow in a startup environment

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working collaboratively with cross-functional teams and external partners?
• Do you have a strong attention to detail and a passion for executing marketing projects?
• Are you passionate about agriculture and eager to make an impact in the Ag Tech industry?

ASSUMPTION: InnerPlant values candidates who are innovative, collaborative, and adaptable. Applicants should be prepared to demonstrate their alignment with the company's values and work style during the interview process.

⚠️ Potential Challenges

• Managing multiple campaigns and events simultaneously, with a focus on attention to detail and execution
• Travel requirements during the peak growing season (June-October), which may impact work-life balance
• Working in a startup environment, with a focus on innovation and growth, which can be unpredictable and fast-paced
• Adapting to a new industry (Ag Tech) and understanding the unique needs and challenges of the agriculture sector

ASSUMPTION: The Field Marketing Manager role at InnerPlant offers a unique set of challenges, including managing multiple campaigns and events, traveling during the peak growing season, and working in a fast-paced startup environment. Candidates should be prepared to adapt to these challenges and demonstrate their ability to thrive in a dynamic work environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a deep understanding of the agriculture industry and a passion for working with farmers
• While the role involves managing marketing campaigns and events, it also requires a strong focus on attention to detail and execution, making it unique within the marketing field
• Career progression in this role could lead to opportunities in marketing management, product management, or other strategic positions within the Ag Tech industry

ASSUMPTION: The Field Marketing Manager role at InnerPlant is unique within the marketing field, requiring a strong focus on attention to detail, execution, and a deep understanding of the agriculture industry. Applicants should be prepared to discuss their relevant experience and how it translates to this specific role.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new crop sensor technology, including creating marketing materials, coordinating with agencies, and managing event logistics
• Collaborating with retail partners to create co-branded marketing assets and campaigns, driving adoption and awareness of InnerPlant's technology among farmers
• Managing InnerPlant's presence at key trade shows and events, including coordinating with vendors, managing run-of-show, and ensuring consistent branding and messaging

ASSUMPTION: The ideal candidate will have experience with similar marketing projects, demonstrating their ability to execute campaigns, collaborate with partners, and manage event logistics with a strong attention to detail.

❓ Key Questions to Ask During Interview

• Can you describe the company's marketing strategy and how this role fits into it?
• How does InnerPlant support its retail partners, and what are the key priorities for this role in terms of collaboration?
• What are the most significant challenges facing the agriculture industry, and how does InnerPlant's technology address them?
• How does InnerPlant measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
• What opportunities are there for professional development and growth within the company?

ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role, the company, and the industry. These questions should also help them assess the fit between their skills, experiences, and the requirements of the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and any exposure to the agriculture industry
• Prepare examples of successful marketing campaigns you've executed, focusing on attention to detail and results achieved
• Demonstrate your passion for agriculture and understanding of the target audience in your application materials
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.