📌 Core Information
🔹 Job Title: Field Marketing Manager
🔹 Company: Crunch Fitness
🔹 Location: New York, NY
🔹 Job Type: Full-Time
🔹 Category: Fitness & Wellness
🔹 Date Posted: July 8, 2025
🔹 Experience Level: Mid-Level
🔹 Remote Status: Hybrid (3 days on-site per week)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing regional marketing strategies to enhance brand recognition and performance.
- Serving as the primary marketing liaison for regional operations and franchisees, providing strategic guidance and support.
- Managing custom local brand assets and collaborating with local media and vendor partners.
- Delivering ongoing franchisee and corporate staff training through webinars, tools, and best practices sessions.
- Analyzing marketing KPIs and providing actionable insights to improve results and identify opportunities.
ASSUMPTION: This role requires a balance of strategic thinking, hands-on execution, and strong interpersonal skills to build and maintain effective relationships with franchisees and internal stakeholders.
📋 Key Responsibilities
✅ Lead regional local marketing strategy and execution, enhancing brand recognition, consistency, production, and performance.
✅ Support and optimize omni-channel marketing plans to drive leads, sales, and retention.
✅ Serve as primary marketing liaison for regional operations and franchisees, national sales, and new gym openings teams.
✅ Manage creation of custom local brand assets and collaborate with local media and vendor partners.
✅ Guide strategic initiatives and ensure alignment with national creative and media strategy and agency partners.
✅ Deliver ongoing franchisee and corporate staff training through webinars, tools, and best practices sessions.
✅ Analyze marketing KPIs and provide actionable insights to improve results and identify opportunities.
✅ Share field insights to refine national creative, test strategies, and improve playbooks.
ASSUMPTION: The role may evolve based on business needs, and responsibilities may change or expand over time.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, Communications, or related field.
Experience: 3+ years of experience in marketing, digital marketing, advertising, media, and/or account management within a multi-unit business/franchise model.
Required Skills:
- Strong organizational, troubleshooting, and problem-solving abilities.
- Ability to thrive in a fast-paced environment and manage multiple projects and deadlines simultaneously.
- Confident presentation and interpersonal skills, with the ability to collaborate across teams.
- Proficiency in email marketing, digital advertising platforms, and marketing analytics.
- Experience with Word, Excel, PowerPoint, and marketing analytics tools.
Preferred Skills:
- Experience with HubSpot and GA4.
- Fluency in additional languages (Spanish, Mandarin, etc.).
ASSUMPTION: While not explicitly stated, proficiency in marketing automation tools and CRM systems would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $85,000 per year (based on industry standards for mid-level marketing roles in New York City)
Benefits:
- Generous, flexible paid time off
- 401(k) plan with discretionary matching opportunities
- Comprehensive medical, dental, and vision benefits
- Health savings and flexible spending accounts
- Basic life and AD&D insurance, plus short-term and long-term disability coverage
- Employee Assistance Plan
- Education assistance program
- Free Crunch Gym Membership
- Milestone Anniversary Recognition program
Working Hours: Full-time, with flexible work from home options available.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Fitness & Wellness Services
Company Size: 1,001-5,000 employees (Mid-size)
Founded: 1989, with over 300 locations worldwide
Company Description:
- Crunch is a health club chain that fuses fitness and entertainment, making working out a good time.
- The company offers a wide range of group fitness classes and unique programming for its diverse members.
- Crunch is more than a gym; it's a fitness community for all types of people, with all types of goals, exercising all different ways.
Company Specialties:
- Fitness
- Personal Training
- Retail
- Health
- and Wellness
Company Website: www.crunch.com
ASSUMPTION: As a mid-size company, Crunch offers opportunities for professional growth and development within a dynamic and fast-paced environment.
📊 Role Analysis
Career Level: Mid-Level (2-5 years of experience)
Reporting Structure: Reports directly to the Field Marketing Director
Work Arrangement: Hybrid (3 days on-site per week, with flexible work from home options available for exceptional candidates)
Growth Opportunities:
- Potential career advancement within the marketing department or other areas of the business
- Opportunities to work on high-impact projects and initiatives
- Exposure to various aspects of the business, including franchise operations and new gym openings
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and fast-paced environment.
🌍 Location & Work Environment
Office Type: Corporate Headquarters near Grand Central in New York City
Office Location(s): 22 West 19th Street, 3rd Floor, New York, NY 10011
Geographic Context:
- New York City offers a diverse and vibrant culture, with numerous entertainment, dining, and recreational options
- The office is conveniently located near Grand Central Station, providing easy access to public transportation
- The city's fast-paced environment may require employees to adapt to a dynamic work environment
Work Schedule: Full-time, with flexible work from home options available
ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the HR department
- In-person or video interview with the hiring manager and/or team members
- Final round interview with senior leadership
- Background check and reference check
- Job offer
Key Assessment Areas:
- Marketing strategy and planning
- Project management and execution
- Collaboration and communication skills
- Problem-solving and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Demonstrate your understanding of the fitness industry and Crunch's unique value proposition
- Prepare examples of marketing campaigns or projects you've led, focusing on results and impact
- Showcase your ability to thrive in a fast-paced, collaborative environment
ATS Keywords: Marketing Strategy, Marketing Planning, Project Management, Collaboration, Communication, Problem-Solving, Analytical Skills, Fitness Industry, Crunch Fitness, Marketing Campaigns, Marketing Projects
ASSUMPTION: Crunch's interview process focuses on assessing candidates' strategic thinking, execution skills, and cultural fit within the organization.
🛠️ Tools & Technologies
- HubSpot
- GA4
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation tools (e.g., Marketo, Pardot)
- CRM systems (e.g., Salesforce, HubSpot CRM)
ASSUMPTION: Proficiency in marketing automation tools and CRM systems would be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- No Judgments: Crunch welcomes everyone, regardless of fitness level or background
- Make It Fun: Crunch believes in making fitness enjoyable and entertaining
- Fuse It: Crunch combines fitness and entertainment to create unique experiences
- No Limits: Crunch encourages members to push their boundaries and achieve their goals
Work Style:
- Collaborative: Crunch values teamwork and open communication
- Dynamic: Crunch operates in a fast-paced and ever-changing environment
- Creative: Crunch encourages innovative thinking and problem-solving
- Results-driven: Crunch focuses on delivering measurable results and continuous improvement
Self-Assessment Questions:
- How do you embody Crunch's "No Judgments" value in your personal and professional life?
- Describe a time when you had to adapt to a significant change or challenge in a project or work environment. How did you handle it, and what was the outcome?
- How do you approach balancing multiple projects and deadlines in a fast-paced environment?
ASSUMPTION: Crunch values candidates who align with their core values and can thrive in their dynamic work environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Balancing the needs and priorities of franchisees, internal stakeholders, and the corporate office
- Adapting to changes in marketing strategies, tools, and technologies
- Working remotely for part of the week, requiring strong self-motivation and time management skills
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a results-driven approach.
📈 Similar Roles Comparison
- Field Marketing Manager vs. Brand Manager: Both roles focus on brand strategy and execution, but the Field Marketing Manager role is more focused on regional and local marketing efforts, while the Brand Manager role is more focused on overall brand strategy and management.
- Fitness Industry Context: The fitness industry is highly competitive and dynamic, requiring marketing professionals to stay up-to-date with trends and innovations in the field.
- Career Path Comparison: This role can lead to career advancement within the marketing department or other areas of the business, such as franchise operations or general management.
ASSUMPTION: Understanding the unique aspects of this role and its comparison to similar positions can help candidates determine if it aligns with their career goals and aspirations.
📝 Sample Projects
- Developing and executing a regional marketing campaign to drive gym memberships and increase brand awareness
- Collaborating with franchisees to create custom local brand assets and implement best practices for marketing plans
- Analyzing marketing KPIs and providing actionable insights to improve results and identify opportunities for growth
ASSUMPTION: These sample projects demonstrate the strategic, collaborative, and analytical aspects of the role, as well as the opportunity to make a significant impact on the business.
❓ Key Questions to Ask During Interview
- How does this role support the overall marketing strategy and goals of the company?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Crunch support the professional development and growth of its marketing team members?
- What are the most challenging aspects of working with franchisees, and how can this role help address them?
- How does Crunch measure the success of its marketing campaigns and initiatives?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and helps you better understand the organization and its culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of marketing campaigns or projects you've led, focusing on results and impact
- Showcase your ability to thrive in a fast-paced, collaborative environment
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
