Field Marketing Manager

📌 Core Information

🔹 Job Title: Field Marketing Manager

🔹 Company: Astronomer

🔹 Location: Remote (preferably West Coast, Bay Area preferred)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 11, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (with some travel required)

🚀 Job Overview

Key aspects of this role include:

• Building and executing marketing programs to support pipeline and revenue goals
• Developing and executing demand generation marketing programs
• Collaborating with a distributed sales team across multiple geographies
• Project managing multiple events concurrently with strong attention to detail
• Analyzing program results and presenting learnings to the team

ASSUMPTION: This role requires a high level of organization, communication, and collaboration to manage multiple events and stakeholders effectively.

📋 Key Responsibilities

✅ Build and execute marketing programs for the West region to support pipeline and revenue goals

✅ Develop and execute demand generation marketing programs including events, webinars, and integrated campaigns

✅ Forecast and measure impact of field marketing on sales cycles while analyzing program results, optimizing as needed

✅ Act as the subject-matter expert, maintain ongoing communications, and be the go-to marketing resource with the sales leaders, sales reps, SDRs, and regional partners

✅ Write and deploy targeted emails, social posts, and landing pages to drive engagement toward your programs

✅ Evaluate the effectiveness of programs you run, monitor ongoing results, and present learnings/results to your team

ASSUMPTION: This role requires a strong understanding of B2B marketing, particularly in the technology space, to develop and execute effective marketing programs.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years in event or field marketing, with preferred SaaS/tech industry experience

Required Skills:

• Proven experience in event or field marketing
• Ability to work closely with a distributed sales team and across multiple geographies
• Strong project management skills with attention to detail
• Data-driven and ROI-focused mindset
• Excellent communication and collaboration skills

Preferred Skills:

• Experience with marketing automation tools (e.g., Marketo, Pardot)
• Familiarity with Salesforce or other CRM systems
• Knowledge of the data analytics or AI industry

ASSUMPTION: While having bonus qualifications makes for a strong candidate, Astronomer values diverse experiences and welcomes applicants with unconventional backgrounds.

💰 Compensation & Benefits

Salary Range: $135,000 - $160,000 per year (estimated, based on experience level and industry standards for the role)

Benefits:

• Equity component
• Remote work flexibility

Working Hours: Full-time (40 hours per week), with some flexibility for event scheduling

ASSUMPTION: The salary range provided is an estimate and may vary based on skills, experience, and qualifications. Actual compensation may deviate from this range.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically DataOps and AI

Company Size: 201-500 employees (mid-sized tech startup)

Founded: 2018, with a brief history of growth and expansion

Company Description:

• Astronomer empowers data teams to bring mission-critical analytics, AI, and software to life
• Behind Astro, the industry-leading DataOps platform powered by Apache Airflow®
• Trusted by more than 700 of the world’s leading enterprises

Company Specialties:

• DataOps
• AI and machine learning
• Software development for data teams

Company Website: www.astronomer.io

ASSUMPTION: Astronomer's focus on data-driven decision-making and AI value makes it an attractive choice for candidates interested in cutting-edge technology and data analytics.

📊 Role Analysis

Career Level: Mid-level to senior, with opportunities for growth and career advancement

Reporting Structure: Reports to the Director, ABM and Field Marketing

Work Arrangement: Remote (with some travel required), with a preference for candidates located on the West Coast, Bay Area preferred

Growth Opportunities:

• Potential to take on more responsibility as the company grows
• Opportunities to work on high-impact projects and events
• Chance to collaborate with and learn from experienced marketing professionals

ASSUMPTION: This role offers a unique opportunity to join a high-growth tech startup and make a significant impact on its marketing efforts.

🌍 Location & Work Environment

Office Type: Remote-first, with some travel required for events and meetings

Office Location(s): Multiple locations across the United States, with a preference for candidates located on the West Coast, Bay Area preferred

Geographic Context:

• San Francisco, California: Known for its vibrant tech industry and diverse culture
• Bay Area, California: Offers a mix of urban and suburban living, with access to numerous outdoor activities
• West Coast, United States: Provides opportunities to work with a diverse range of clients and partners

Work Schedule: Full-time (40 hours per week), with some flexibility for event scheduling

ASSUMPTION: The remote work arrangement allows for a better work-life balance and the opportunity to work with a diverse range of clients and partners.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the hiring manager to discuss the role and company in more detail
• Skills assessment or case study to evaluate problem-solving and marketing skills
• Final interview with key stakeholders to ensure a good fit for the team

Key Assessment Areas:

• Event planning and management skills
• Collaboration and communication skills
• Data-driven mindset and analytical skills
• Understanding of B2B marketing and the technology industry

Application Tips:

• Tailor your resume and cover letter to highlight your event planning, marketing, and project management skills
• Include specific examples of successful events or campaigns you've managed in the past
• Demonstrate your understanding of the data analytics or AI industry and how your skills align with the role

ATS Keywords: Field Marketing, Event Marketing, B2B Marketing, Demand Generation, Project Management, Data-Driven, ROI-Focused, Collaboration, Attention to Detail, Logistics, Sales Support, Virtual Events, In-Person Events, Campaign Management, Analysis

ASSUMPTION: The interview process for this role will focus on assessing the candidate's event planning, marketing, and project management skills, as well as their cultural fit with the company.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, Pardot)
• CRM systems (e.g., Salesforce)
• Event planning and management software (e.g., Eventbrite, Cvent)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools is not required but would be beneficial for candidates applying for this role.

👔 Cultural Fit Considerations

Company Values:

• Empowerment: Astronomer empowers data teams to bring mission-critical analytics, AI, and software to life
• Collaboration: Working closely with a distributed sales team and across multiple geographies
• Data-driven: Making decisions based on data and analyzing program results to optimize performance

Work Style:

• Self-starter: Thrive in fast-paced, goal-oriented environments
• Collaborative: Work closely with a distributed sales team and across multiple geographies
• Adaptable: Manage multiple events concurrently with strong attention to detail

Self-Assessment Questions:

• Do you thrive in fast-paced, goal-oriented environments?
• Are you comfortable working closely with a distributed sales team and across multiple geographies?
• Can you manage multiple events concurrently with strong attention to detail?

ASSUMPTION: Candidates who are self-starters, collaborative, and adaptable will be a good fit for this role and Astronomer's company culture.

⚠️ Potential Challenges

• Managing multiple events concurrently with strong attention to detail
• Working closely with a distributed sales team and across multiple geographies
• Analyzing program results and presenting learnings to the team
• Keeping up with the fast-paced, high-growth environment of a tech startup

ASSUMPTION: These challenges can be overcome with strong project management skills, attention to detail, and a data-driven mindset.

📈 Similar Roles Comparison

• Field Marketing Manager vs. Event Marketing Manager: Both roles focus on event planning and management, but the Field Marketing Manager role has a broader scope and includes demand generation and sales support
• Industry-specific context: The technology industry is fast-paced and competitive, requiring candidates to stay up-to-date with the latest trends and best practices
• Career path comparison: This role offers opportunities for growth and career advancement within the marketing department and the company as a whole

ASSUMPTION: Candidates should consider their career goals and interests when comparing this role to similar positions in the industry.

📝 Sample Projects

• Planning and executing a virtual event for 500 attendees, including speaker management, logistics, and promotion
• Developing and executing an integrated campaign to generate leads and drive pipeline for the sales team
• Analyzing the results of a roadshow and presenting recommendations to the team for future events

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role.

❓ Key Questions to Ask During Interview

• How does this role support the company's overall marketing strategy?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support work-life balance for remote employees?
• What opportunities are there for professional development and growth within the marketing department and the company as a whole?
• How does the company measure the success of field marketing programs, and how can I contribute to improving those metrics?

ASSUMPTION: These questions will help candidates better understand the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your event planning, marketing, and project management skills
• Prepare examples of successful events or campaigns you've managed in the past
• Demonstrate your understanding of the data analytics or AI industry and how your skills align with the role
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.