Field Marketing Manager

📌 Core Information

🔹 Job Title: Field Marketing Manager

🔹 Company: Expo Home Improvement

🔹 Location: San Antonio, Texas

🔹 Job Type: Full-time, On-site

🔹 Category: Marketing

🔹 Date Posted: June 27, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading and managing field marketing teams across multiple territories
• Driving brand visibility and qualified lead generation through various marketing channels
• Optimizing field team performance and resource allocation using data-driven strategies
• Collaborating with internal teams to align field marketing efforts with overall revenue goals

ASSUMPTION: This role requires a high level of initiative, organization, and attention to detail, as well as strong leadership, communication, and coaching skills. The ideal candidate will have experience managing distributed or remote field teams and be comfortable with CRM systems and performance tracking tools.

📋 Key Responsibilities

✅ Team Leadership & Accountability: Recruit, train, mentor, and manage field marketing teams; establish clear KPIs and hold team members accountable to metrics; foster a high-performance culture focused on outcomes and continuous improvement

✅ Field Execution & Performance Management: Ensure consistent, high-quality execution of marketing initiatives across all assigned territories; manage schedules, event staffing, team communications, and field operations; conduct regular field visits and ride-alongs to coach in real time and ensure executional excellence

✅ Data-Driven Strategy & Collaboration: Monitor and report on key performance indicators; partner with internal teams to align field marketing performance with overall revenue goals; use data insights to adjust strategies and optimize resource allocation and team deployment

✅ Brand Presence & Stakeholder Engagement: Serve as a brand leader, ensuring all field interactions reflect the company's core values and high service standards; cultivate and maintain strong relationships with retail partners, community organizations, and event hosts to enhance lead generation opportunities; champion a customer-first mindset that translates into positive brand experiences in the field

ASSUMPTION: This role involves frequent travel between locations, as well as the ability to stand and walk for extended periods of time, lift and carry up to 30 pounds, and work both indoors and outdoors in various weather conditions.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3-5 years of leadership experience in field marketing, direct sales, or event marketing

Required Skills:

• Proven ability to manage performance through metrics and drive accountability
• Strong leadership, communication, and coaching skills
• High level of initiative, organization, and attention to detail
• Comfortable with CRM systems and performance tracking tools (e.g., Salesforce, HubSpot, or similar)

Preferred Skills:

• Experience in the home improvement or remodeling industry
• Background in managing distributed or remote field teams
• Familiarity with data analysis tools (Excel, Power BI, or similar dashboards)

ASSUMPTION: While not explicitly stated, it is assumed that candidates should have a valid driver's license and reliable transportation, as well as the ability to visually assess marketing setup quality and read printed materials, signs, and digital devices.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Field Marketing Manager with 3-5 years of experience in the home improvement industry, the estimated salary range is $70,000 - $90,000 per year. This is inclusive of a competitive base salary and performance-based incentives.

Benefits:

• Health, dental, and vision insurance
• 401(k) with company match
• Paid time off and company holidays
• Career growth opportunities in a growing organization

Working Hours: Full-time, typically Monday through Friday, with some weekend and evening hours required for events and field visits

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience, skills, and negotiation. The company offers a comprehensive benefits package to attract and retain top talent.

📌 Applicant Insights

🔍 Company Context

Industry: Expo Home Improvement is a top-rated Texas-based home remodeling company specializing in premium bathroom, window, and door remodels for residential customers. They have been in business since 2006 and are known for exceptional craftsmanship, superior customer service, and a people-first culture.

Company Size: With 201-500 employees, Expo Home Improvement is a mid-sized company that offers a supportive work environment with opportunities for growth and career advancement.

Founded: Expo Home Improvement was founded in 2006 and has since grown to become a trusted name in the home improvement industry, with a strong focus on customer satisfaction and quality workmanship.

Company Description:

• Expo Home Improvement is committed to transforming homes and lives through exceptional remodeling services
• The company prides itself on delivering high-quality workmanship and outstanding customer service
• Expo Home Improvement fosters a culture built on growth, dedication, and doing right by the homeowner and by each other

Company Specialties:

• Window installation
• Home renovation
• Bathroom renovator
• Bathroom installation
• Windows
• Patio
• Bathroom
• Tubs
• Shower
• Standup showers

Company Website: http://www.expohomeimprovement.com

ASSUMPTION: Expo Home Improvement is an Equal Opportunity Employer committed to inclusion, diversity, and equity in the workplace. They welcome applicants from all backgrounds and experiences.

📊 Role Analysis

Career Level: This role is a mid-level management position, reporting directly to the Director of Marketing or a similar executive. The Field Marketing Manager is responsible for overseeing the Neighborhood Canvassing and Shows & Events teams and driving brand visibility and lead generation across assigned territories.

Reporting Structure: The Field Marketing Manager will report directly to the Director of Marketing or a similar executive and will oversee the Neighborhood Canvassing and Shows & Events teams.

Work Arrangement: This role is on-site, with frequent travel between locations required. The Field Marketing Manager will be responsible for managing field operations, conducting regular field visits, and ensuring high-quality execution of marketing initiatives across all assigned territories.

Growth Opportunities:

• As Expo Home Improvement continues to grow, there may be opportunities for the Field Marketing Manager to take on additional responsibilities or advance to a more senior role within the marketing department
• The company offers career growth opportunities in a growing organization, with a focus on promoting from within
• This role provides the opportunity to gain experience in managing large teams across multiple markets and driving data-driven field marketing strategies

ASSUMPTION: While not explicitly stated, it is assumed that the Field Marketing Manager will have the opportunity to grow within the company and take on additional responsibilities as they prove themselves in the role.

🌍 Location & Work Environment

Office Type: Expo Home Improvement's headquarters is located in Carrollton, Texas, with additional offices and showrooms throughout the state. The Field Marketing Manager will be based at the San Antonio office and will travel to other locations as needed.

Office Location(s): 2430 Lacy Lane #102, Carrollton, Texas 75006 (headquarters); 6131 Woodlake Center, San Antonio, Texas 78244 (San Antonio office)

Geographic Context:

• San Antonio is the second-most populous city in Texas and the seventh-most populous city in the United States
• The city has a diverse economy, with significant growth in the technology, healthcare, and energy sectors
• San Antonio is known for its rich history, cultural attractions, and vibrant arts scene

Work Schedule: The Field Marketing Manager will typically work Monday through Friday, with some weekend and evening hours required for events and field visits. The work schedule may vary depending on the needs of the business and the specific marketing campaigns being executed.

ASSUMPTION: While the work schedule may vary, it is assumed that the Field Marketing Manager will maintain a consistent work schedule that allows for adequate rest and recovery time between workdays.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-person or virtual interview with the hiring manager and/or team members
• Background check and reference check (if applicable)
• Job offer and onboarding

Key Assessment Areas:

• Leadership and management skills
• Communication and coaching abilities
• Data-driven decision-making and analytical thinking
• Customer-centric mindset and brand awareness
• Adaptability and flexibility in a dynamic work environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the home improvement industry and the specific marketing challenges faced by Expo Home Improvement
• Prepare examples of your past successes in driving brand visibility, lead generation, and team performance
• Research the company and be prepared to discuss how your personal values align with their company culture

ATS Keywords: Field Marketing, Lead Generation, Team Management, CRM, Performance Metrics, Brand Awareness, Event Management, Customer Service, Home Improvement, Marketing Strategy

ASSUMPTION: While the application process may vary, it is assumed that Expo Home Improvement uses an Applicant Tracking System (ATS) to manage and organize job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.

🛠️ Tools & Technologies

• CRM systems (e.g., Salesforce, HubSpot, or similar)
• Performance tracking tools (e.g., Google Analytics, Tableau, or similar)
• Data analysis tools (e.g., Excel, Power BI, or similar)
• Marketing automation tools (e.g., Marketo, Pardot, or similar)
• Project management tools (e.g., Asana, Trello, or similar)

ASSUMPTION: While not explicitly stated, it is assumed that the Field Marketing Manager will be proficient in using various CRM, data analysis, and marketing automation tools to drive field marketing strategies and optimize team performance.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric mindset
• High-quality workmanship and outstanding customer service
• Growth, dedication, and doing right by the homeowner and by each other

Work Style:

• Results-oriented and data-driven
• Collaborative and team-focused
• Adaptable and responsive to changing market conditions
• Customer-focused and committed to exceptional customer experiences

Self-Assessment Questions:

• Do you have a proven track record of driving brand visibility and lead generation in a field marketing role?
• Are you comfortable managing large teams across multiple markets and holding team members accountable to performance metrics?
• Do you have a data-driven mindset and the ability to use performance data to inform decisions and improve effectiveness?
• Are you passionate about delivering exceptional customer experiences and committed to representing the company's brand values in all field interactions?

ASSUMPTION: While not explicitly stated, it is assumed that Expo Home Improvement places a strong emphasis on cultural fit and values alignment in their hiring process. Candidates should be prepared to discuss how their personal values and work style align with the company's core values and work environment.

⚠️ Potential Challenges

• Managing a large, distributed field team across multiple markets
• Balancing the need for data-driven decision-making with the need for quick, agile responses to changing market conditions
• Ensuring consistent, high-quality execution of marketing initiatives across all assigned territories
• Maintaining a strong brand presence and customer-centric mindset in a fast-paced, dynamic work environment

ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning. The ideal candidate will be adaptable, resilient, and committed to continuous improvement in the face of adversity.

📈 Similar Roles Comparison

• Compared to other field marketing roles, this position places a greater emphasis on team leadership, accountability, and data-driven strategy
• Unlike other marketing roles, this position requires frequent travel between locations and the ability to work both indoors and outdoors in various weather conditions
• Career path comparison: This role offers opportunities for growth and advancement within the marketing department, with potential paths to senior management or executive-level positions

ASSUMPTION: While this role may share similarities with other field marketing positions, it is unique in its focus on team leadership, accountability, and data-driven strategy. Candidates should be prepared to discuss how their experience and skills make them a strong fit for this specific role.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy to drive brand visibility and lead generation in a new territory
• Optimizing field team performance through data analysis and targeted coaching interventions
• Managing a large-scale event or trade show, including vendor negotiations, logistics, and on-site execution

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the Field Marketing Manager may be responsible for in this role. The specific projects and initiatives will vary depending on the needs of the business and the marketing campaigns being executed.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to field marketing and how this role fits into the overall marketing strategy?
• How does the company support the growth and development of its field marketing team members?
• What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked and reported?
• How does the company engage with and support its local communities and retail partners?
• What opportunities are there for growth and advancement within the marketing department or the company as a whole?

ASSUMPTION: These key questions are intended to help candidates better understand the role, the company, and the opportunities for growth and development. Candidates should be prepared to ask thoughtful, insightful questions that demonstrate their interest in and understanding of the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past successes in driving brand visibility, lead generation, and team performance
• Research the company and be prepared to discuss how your personal values align with their company culture
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.