Field Marketing Manager

📌 Core Information

🔹 Job Title: Field Marketing Manager

🔹 Company: Autodesk

🔹 Location: Mumbai, India

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 11, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Hybrid (preferred candidates can work from Mumbai, Bangalore, or New Delhi)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies for AEC solutions in India
• Collaborating with cross-functional teams to drive internal alignment and position Autodesk as a strategic partner
• Building relationships with field engagement teams and Autodesk Learning Partners
• Creating innovative marketing programs to showcase Autodesk's value to customers

ASSUMPTION: This role requires strong collaboration skills and the ability to work effectively with various teams to drive marketing initiatives.

📋 Key Responsibilities

✅ Build and execute the India AEC marketing plan according to the country business plan and global education marketing

✅ Articulate and represent nuances, specifics, priorities, and outcomes for our Indian education audiences for AEC solutions

✅ Develop, implement, increase, and report on marketing programs including content, email, paid media, telemarketing, and in-person/virtual events

✅ Work with agencies, data analytics, marketing operations, and brand teams to prepare marketing assets and coordinate successful program launches

✅ Nurture contacts within accounts and engage audiences consistently with innovative and intentional marketing

✅ Develop new programs, tools, and assets to showcase Autodesk as a strategic partner

✅ Build a collaborative relationship with field and Autodesk Learning Partner managers

ASSUMPTION: This role involves a mix of strategic planning and tactical execution, requiring both big-picture thinking and attention to detail.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing or equivalent experience

Experience: 3+ years in B2B SaaS demand generation/field marketing experience, with a focus on account-based marketing and working with sales teams

Required Skills:

• Proven experience in vendor management, including working with creative agencies and media buying firms
• Experience with B2B solutions, connecting customer needs with product capabilities
• Strong reporting skills, with experience tracking main marketing and sales metrics across systems
• Experience with email, paid media, and landing page reviews and optimization for localization

Preferred Skills:

• Fluency in Hindi or other Indian languages
• Experience working in the AEC industry

ASSUMPTION: Fluency in English is required for this role, as it is the primary language used within the company and for communication with global teams.

💰 Compensation & Benefits

Salary Range: INR 15,00,000 - 20,00,000 per annum (estimated, based on industry standards for mid-level marketing roles in India)

Benefits:

• Discretionary annual cash bonuses
• Commissions for sales roles
• Stock or long-term incentive cash grants
• Comprehensive benefits package

Working Hours: Full-time, with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing roles in India. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software development, with a focus on 3D design, engineering, and entertainment software

Company Size: 10,001+ employees (global), with a significant presence in India

Founded: 1982, with a rich history in driving innovation and creativity through software solutions

Company Description:

• Autodesk is a global leader in 3D design, engineering, and entertainment software, helping customers design and make a better world
• The company's technology spans architecture, engineering, construction, product design, manufacturing, and media and entertainment
• Autodesk empowers innovators everywhere to solve challenges, big and small, by providing exceptional compensation and benefit packages

Company Specialties:

• 3D design software and technology
• Digital prototyping
• Sustainable design software
• Media and entertainment
• Consumer software
• PLM (Product Lifecycle Management)
• Cloud and mobile solutions

Company Website: http://www.autodesk.com

ASSUMPTION: Autodesk's global presence and extensive product portfolio offer numerous opportunities for career growth and development.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the marketing department and the broader organization

Reporting Structure: This role reports into the AEX Field Marketing organization and works closely with field engagement teams and Autodesk Learning Partners

Work Arrangement: Hybrid, with a preference for candidates who can work from Mumbai, Bangalore, or New Delhi

Growth Opportunities:

• Expanding marketing efforts to new regions or product lines within India
• Taking on additional responsibilities or leading a team as the role evolves
• Exploring opportunities within Autodesk's global marketing organization

ASSUMPTION: This role offers significant opportunities for growth and development, both within the marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: Hybrid, with a preference for candidates who can work from Mumbai, Bangalore, or New Delhi

Office Location(s): Mumbai, India (primary), with flexibility for remote work from Bangalore or New Delhi

Geographic Context:

• Mumbai is a major commercial and financial hub in India, with a vibrant business ecosystem
• The city offers a mix of traditional and modern infrastructure, with numerous cultural attractions and amenities
• Autodesk's offices in Mumbai provide a collaborative and innovative work environment

Work Schedule: Full-time, with flexibility for remote work and a focus on results and outcomes

ASSUMPTION: The hybrid work arrangement offers candidates the opportunity to balance work-life integration while collaborating with team members in person.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with cross-functional team members
• Final interview with the director of marketing

Key Assessment Areas:

• Marketing strategy and planning
• Cross-functional collaboration and communication
• Problem-solving and analytical skills
• Cultural fit and alignment with Autodesk's values

Application Tips:

• Highlight relevant experience in B2B SaaS demand generation and field marketing
• Demonstrate a strong understanding of the AEC industry and Autodesk's products
• Showcase your ability to work effectively with cross-functional teams and stakeholders

ATS Keywords: B2B SaaS, demand generation, field marketing, account-based marketing, vendor management, creative agencies, media buying, reporting, email marketing, paid media, landing page optimization, data analytics, marketing operations, brand management, event management, audience-centric marketing

ASSUMPTION: Autodesk's application process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for the role and the organization.

🛠️ Tools & Technologies

• Marketo
• Salesforce
• Google Workspace (Gmail, Google Drive, Google Docs)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Social media platforms (LinkedIn, Twitter, Facebook)

ASSUMPTION: This role requires proficiency in marketing automation tools, CRM software, and collaboration platforms to effectively manage marketing campaigns and initiatives.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer focus
• One Autodesk
• Inclusion
• Sustainability

Work Style:

• Collaborative and cross-functional
• Results-driven and outcome-focused
• Adaptable and responsive to change
• Data-informed and analytical

Self-Assessment Questions:

• How do you embody Autodesk's values in your daily work?
• Can you describe a time when you had to adapt to a significant change in a marketing campaign or strategy?
• How do you approach working with cross-functional teams to drive marketing initiatives?

ASSUMPTION: Autodesk's culture values innovation, collaboration, and a customer-focused approach, with a strong emphasis on diversity, inclusion, and sustainability.

⚠️ Potential Challenges

• Managing multiple marketing channels and programs simultaneously
• Balancing strategic planning with tactical execution
• Working effectively with cross-functional teams and stakeholders
• Adapting to a dynamic and evolving business environment

ASSUMPTION: This role presents both strategic and tactical challenges, requiring strong organizational skills, adaptability, and the ability to work effectively with diverse teams.

📈 Similar Roles Comparison

• Field Marketing Manager (Autodesk) vs. Marketing Manager (other companies)
• Autodesk's role focuses on AEC solutions and education segments, while other companies may have broader marketing responsibilities
• Autodesk's role requires close collaboration with field engagement teams, while other companies may have more siloed marketing functions
• Industry-specific context
• Autodesk's role requires a strong understanding of the AEC industry and its unique marketing challenges
• Other companies may have more general marketing responsibilities, with less industry-specific focus
• Career path comparison
• Autodesk's role offers opportunities for growth and development within the marketing department and the broader organization
• Other companies may have more structured career paths, with clearly defined progression opportunities

ASSUMPTION: This role differs from similar marketing roles in its focus on AEC solutions, education segments, and close collaboration with field engagement teams.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new AEC solution in India
• Creating targeted content and messaging for education segments within the AEC industry
• Optimizing marketing programs and tactics to improve outcomes and drive results

ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the role, requiring both big-picture thinking and attention to detail.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within it?
• How does Autodesk support the growth and development of its marketing professionals?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Autodesk measure the success of its marketing initiatives, and how will this role contribute to those metrics?
• What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: These questions help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about their application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant experience in B2B SaaS demand generation and field marketing
• Write a cover letter that demonstrates your understanding of the AEC industry and Autodesk's products
• Prepare examples of your marketing work, if applicable, to showcase your skills and achievements
• Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.