📌 Core Information
🔹 Job Title: Field Marketing Manager
🔹 Company: Workato
🔹 Location: Palo Alto, California
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and scaling a cohesive field marketing strategy for North America
- Executing targeted, high-impact field activities to drive pipeline and revenue
- Establishing repeatable processes and best practices for events and campaigns
- Measuring and optimizing program performance using key metrics
- Driving cross-functional alignment with sales and marketing stakeholders
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work autonomously in a fast-paced environment.
📋 Key Responsibilities
✅ Build and own the North America field marketing program, developing and scaling a cohesive strategy tailored to regional priorities and growth objectives
✅ Execute targeted, high-impact field activities, from executive dinners to regional roadshows, driving attendance, managing onsite experience, and ensuring high-quality follow-up to drive meaningful pipeline
✅ Develop scalable processes, establishing repeatable playbooks, templates, and best practices to ensure consistency and efficiency across events and campaigns
✅ Measure what matters, tracking and reporting on key performance metrics including event KPIs, lead generation, pipeline contribution, and ROI to continuously optimize program performance
✅ Drive cross-functional alignment, partnering closely with sales leadership, account executives, and marketing stakeholders to ensure programs support pipeline goals and drive meaningful business outcomes
ASSUMPTION: This role requires a strong understanding of the B2B SaaS landscape, familiarity with marketing tools, and the ability to adapt product marketing messages for specific personas and territories.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4+ years of experience in field marketing and/or account-based marketing, preferably within B2B SaaS or technology companies
Required Skills:
- Proven ability to manage and scale multiple campaigns simultaneously
- Self-starter mindset with strong project management skills, high autonomy, and a sharp eye for detail
- Direct experience adapting product marketing messages and growth campaigns for specific personas and territories
- Willingness and flexibility to travel as needed
- Familiarity with tools like Marketo, Salesforce, Demandbase, and other modern MarTech platforms
Preferred Skills:
- Experience with event management platforms
- Fluency in additional languages
ASSUMPTION: Candidates with experience in B2B SaaS or technology companies and a proven track record of driving pipeline and revenue through field marketing campaigns are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: $100,000 - $150,000 per year (AI estimated based on role, experience level, and location)
Benefits:
- Benefits package
- Perks and equity
Working Hours: Full-time, with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level marketing role in the San Francisco Bay Area. The actual salary may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically enterprise orchestration and workflow automation
Company Size: 501-1,000 employees, large enough to offer growth opportunities and resources, yet agile enough to maintain a startup-like culture
Founded: 2013, with a strong track record of growth and success in the enterprise automation space
Company Description:
- Workato empowers enterprises to transform their business operations by orchestrating business processes end-to-end and operationalizing AI across the entire organization
- Designed with best-in-class security and governance, scalability, performance, and availability, Workato makes it easy for IT and business teams to orchestrate their applications, data, and experiences
- Trusted by over 20,000 of the world's top brands, including Broadcom, Intuit, and Box
Company Specialties:
- Integration
- Workflow Automation
- Business Process Automation
- App Integration
- Cloud App Integration
- Ground App Integration
- Enterprise Integration
- Citizen Development
- No Code Integration
- Automation
- Intelligent Automation
- Artificial Intelligence
- Enterprise Web
- Information Technology
- and Generative AI
Company Website: http://www.workato.com
ASSUMPTION: Workato is a well-established company with a strong focus on innovation and growth, offering a vibrant and dynamic work environment with a multitude of benefits for employees.
📊 Role Analysis
Career Level: Mid-Senior level, with opportunities for growth and advancement within the marketing department and the company as a whole
Reporting Structure: This role reports directly to the Senior Director of Field Marketing and works closely with sales leadership, account executives, and other marketing stakeholders
Work Arrangement: Remote OK, with flexibility for remote work and occasional travel as needed
Growth Opportunities:
- Advancement within the marketing department, such as senior field marketing roles or management positions
- Expansion into other areas of the business, such as product marketing or sales
- Career growth opportunities within the broader enterprise automation industry
ASSUMPTION: This role offers a unique opportunity to make a significant impact on the company's growth and success, with ample opportunities for career advancement and professional development.
🌍 Location & Work Environment
Office Type: Hybrid, with an office in Palo Alto, California, and remote work options
Office Location(s): 1530 Page Mill Road, Palo Alto, California 94304, US
Geographic Context:
- Palo Alto is located in the heart of Silicon Valley, offering a vibrant tech industry and ample networking opportunities
- The San Francisco Bay Area offers a diverse range of cultural, recreational, and culinary experiences
- The region is known for its mild Mediterranean climate, with warm, dry summers and cool, wet winters
Work Schedule: Full-time, with flexibility for remote work and occasional travel as needed
ASSUMPTION: The hybrid work environment offers the best of both worlds, with the opportunity to collaborate with team members in person and the flexibility to work remotely as needed.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager or a member of the HR team
- In-depth interview with the Senior Director of Field Marketing and other key stakeholders
- Final interview with the VP of Marketing or another executive team member
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Project management and organizational skills
- Cross-functional collaboration and communication skills
- Adaptability and flexibility in a fast-paced environment
- Alignment with Workato's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with field marketing, event management, and pipeline generation
- Showcase your understanding of the B2B SaaS landscape and Workato's unique value proposition
- Prepare questions to ask the interviewer about the company's growth plans, team dynamics, and career advancement opportunities
ATS Keywords: Field Marketing, Account-Based Marketing, B2B SaaS, Event Management, Pipeline Generation, Marketing Automation, Strategic Planning, Cross-Functional Collaboration, Remote Work
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, problem-solving skills, and cultural fit with Workato's values and mission.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- Demandbase
- Event management platforms (e.g., Bizzabo, Hopin)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: Familiarity with modern MarTech platforms and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Inclusive
- Results-driven
Work Style:
- Fast-paced and dynamic
- Cross-functional and collaborative
- Data-driven and results-oriented
- Flexible and adaptable
- Customer-focused and customer-obsessed
Self-Assessment Questions:
- Do you thrive in fast-paced, dynamic environments, and are you comfortable managing multiple projects simultaneously?
- Are you a self-starter with strong project management skills and a sharp eye for detail?
- Are you comfortable working autonomously and driving results with minimal supervision?
- Do you have a strong understanding of the B2B SaaS landscape and experience with marketing automation tools?
- Are you comfortable traveling as needed and working with remote teams?
ASSUMPTION: Workato values a customer-centric, innovative, and collaborative work environment, with a strong focus on results and continuous improvement.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and balancing competing priorities
- Working with remote teams and stakeholders across different time zones
- Keeping up with the fast-paced nature of the B2B SaaS industry and Workato's rapid growth
- Adapting to changes in priorities, strategies, and market conditions
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a customer-centric mindset.
📈 Similar Roles Comparison
- Field Marketing Manager vs. Event Marketing Manager: Field Marketing Managers typically have a broader scope, focusing on strategic planning, campaign execution, and pipeline generation, while Event Marketing Managers specialize in event planning, logistics, and on-site management
- B2B SaaS vs. B2C SaaS: B2B SaaS marketing requires a strong understanding of the enterprise landscape, target account strategies, and account-based marketing, while B2C SaaS marketing focuses on consumer behavior, consumer-facing events, and consumer-centric campaigns
- Field Marketing Manager vs. Product Marketing Manager: Field Marketing Managers focus on driving pipeline and revenue through field activities, while Product Marketing Managers focus on product positioning, messaging, and go-to-market strategy
ASSUMPTION: Understanding the differences between these roles and industries is crucial for candidates to identify the best fit for their skills, experience, and career goals.
📝 Sample Projects
- Planning and executing a regional roadshow series, driving attendance, and managing on-site experience to generate high-quality leads and pipeline
- Developing and implementing a targeted account-based marketing (ABM) strategy for a specific vertical or industry, driving engagement and pipeline through personalized campaigns and events
- Collaborating with sales leadership to create and execute a strategic account plan for a key customer or target account, driving revenue growth and customer success
ASSUMPTION: These sample projects illustrate the strategic, tactical, and collaborative nature of the Field Marketing Manager role at Workato.
❓ Key Questions to Ask During Interview
- Can you describe the company's growth plans and how this role contributes to those objectives?
- How does the Field Marketing team collaborate with other marketing departments, such as product marketing or content marketing?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Workato support the professional development and career advancement of its employees?
- What are the key challenges facing the company in the next 12-24 months, and how can this role help address them?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and the company, and provides valuable insights into the company's culture, priorities, and growth plans.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your experience with field marketing, event management, and pipeline generation
- Prepare for the interview by researching Workato's company values, mission, and recent news, and by practicing common interview questions and your responses
- Follow up with the hiring manager or HR representative within one week of your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
