Field Marketing Manager (Alani Nu)

📌 Core Information

🔹 Job Title: Field Marketing Manager (Alani Nu)

🔹 Company: Celsius

🔹 Location: Remote (must be physically present in one of the listed markets)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 2, 2025

🔹 Experience Level: 5+ years in grassroots and brand marketing, 3+ years of team management

🔹 Remote Status: Remote (must be physically present in one of the listed markets)

🚀 Job Overview

Key aspects of this role include:

• Driving brand awareness and engagement through local experiences
• Building relationships with local influencers, media, and community partners
• Leading and managing a team of part-time Brand Ambassadors
• Collaborating with sales and distributor teams to drive retail visibility

ASSUMPTION: This role requires a high level of self-motivation, adaptability, and strong organizational skills to manage multiple projects and priorities effectively.

📋 Key Responsibilities

✅ Execute 360° marketing plans aligned with national and regional goals

✅ Build and nurture relationships with local influencers, media, and community partners

✅ Identify and manage local sponsorships and brand partnerships

✅ Lead consumer sampling programs and evaluate performance for continuous improvement

✅ Recruit, train, and manage a team of part-time Brand Ambassadors

✅ Partner with Sales and distributor teams to drive retail visibility and in-store conversion

✅ Create and manage annual marketing plans, budgets, product forecasting, and campaign reporting

✅ Oversee market operations including warehouse, inventory, and vehicle logistics

✅ Process invoices and manage expenses in coordination with Finance

✅ Support additional marketing and sales initiatives as needed

ASSUMPTION: This role requires a strong understanding of local markets, cultural moments, and community engagement strategies to create impactful marketing campaigns.

🎯 Required Qualifications

Education: Bachelor's degree preferred

Experience: 5+ years in grassroots and brand marketing, 3+ years of team management or field leadership experience

Required Skills:

• Strong background in community engagement, event marketing, and project management
• Familiarity with local events and cultural moments that drive community engagement
• Proven ability to lead teams, manage priorities, and work cross-functionally under tight deadlines
• Self-starter with strong organizational and problem-solving skills
• Effective communicator with strong interpersonal abilities
• Comfortable working both independently and collaboratively in fast-paced environments
• Willingness to adapt to changing business needs
• Valid U.S. driver’s license
• Physically able to lift up to 25 lbs. and stand for extended periods
• Willingness to travel within the designated region as needed

Preferred Skills:

• Experience in the CPG, food, or beverage industry
• Fluency in Spanish

ASSUMPTION: Candidates with experience in the CPG, food, or beverage industry and fluency in Spanish may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $60,000 - $70,000 per year, plus incentives

Benefits:

• Comprehensive Medical, Dental & Vision benefits
• Long- and short-term disability
• Life insurance
• 10 Vacation days per year subject to accrual policy
• 11 Company paid holidays
• 401(k) with Company match
• Identity theft and legal services

Working Hours: Full-time, with flexible hours and the need to work occasional evenings and weekends for events

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Field Marketing Manager role in the United States. Actual compensation may vary based on factors such as experience, location, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Food and Beverage Retail

Company Size: 501-1,000 employees

Founded: 2004 (as Celsius Holdings, Inc.)

Company Description:

• Celsius is a global consumer packaged goods company with a proprietary, clinically proven formula for its master brand CELSIUS®, a lifestyle energy drink brand born in fitness and a pioneer in the rapidly growing energy category.
• The company also includes Alani Nu, a premium active nutrition and better-for-you brand, further expanding its reach across the health and wellness space.
• Celsius prides itself on providing employees with a culture and atmosphere of inclusiveness that challenges individuals to be thought leaders, innovators, and game changers.

Company Specialties:

• Premium, lifestyle energy drink
• Healthy energy drink
• Beverage
• Energy
• Drink
• Hydration

Company Website: celsius.com

ASSUMPTION: Celsius is a growing company with a strong focus on innovation and employee development, making it an attractive opportunity for career growth and professional development.

📊 Role Analysis

Career Level: Mid-level marketing professional with potential for growth into management or leadership roles

Reporting Structure: This role reports directly to the Senior Marketing Manager and may have supervisory responsibilities for part-time Brand Ambassadors

Work Arrangement: Remote with a requirement to be physically present in one of the listed markets

Growth Opportunities:

• Potential for career advancement within the marketing department or the company as a whole
• Opportunities to gain experience in various aspects of marketing, including event planning, community engagement, and brand management
• Possibility to work with a diverse range of brands and products within the Celsius portfolio

ASSUMPTION: This role offers significant opportunities for professional growth and development within a dynamic and innovative company.

🌍 Location & Work Environment

Office Type: Remote with a requirement to be physically present in one of the listed markets

Office Location(s): Dallas, Nashville, Atlanta, Louisville, Houston, Orlando, Phoenix, Charlotte, Tampa, Denver, SoCal

Geographic Context:

• Candidates must be physically present in one of the listed markets to apply for this role
• The role requires frequent travel within the designated region for events, sponsorships, and community engagement activities
• Candidates should be comfortable working in a remote environment with limited in-person interaction with team members

Work Schedule: Full-time with flexible hours and the need to work occasional evenings and weekends for events

ASSUMPTION: This role requires a high level of self-motivation, adaptability, and strong organizational skills to manage multiple projects and priorities effectively in a remote work environment.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the hiring manager to discuss experience, skills, and career goals
• Case study or project presentation to demonstrate problem-solving skills and strategic thinking
• Final interview with key stakeholders to discuss fit within the team and company

Key Assessment Areas:

• Marketing and event planning skills
• Leadership and team management abilities
• Adaptability and problem-solving skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing and event planning experience, as well as any leadership or team management experience
• Demonstrate your understanding of the local market and cultural moments in your application materials
• Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and leadership abilities

ATS Keywords: Field Marketing, Brand Marketing, Event Planning, Community Engagement, Team Management, Grassroots Marketing, Local Marketing, Sponsorship Management, Consumer Sampling

ASSUMPTION: Celsius uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help your application stand out.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)
• Social media platforms (Instagram, Facebook, Twitter)
• Event planning and management software (e.g., Eventbrite, Cvent)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools and technologies is not required but may be helpful in performing the job effectively.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Integrity
• Accountability
• Passion

Work Style:

• Fast-paced and dynamic
• Results-driven and focused on execution
• Collaborative and team-oriented
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in fast-paced, dynamic environments?
• Are you results-driven and focused on execution?
• Do you enjoy working collaboratively and being part of a team?
• Are you adaptable and open to change?

ASSUMPTION: Candidates who are a strong cultural fit for Celsius are typically self-motivated, adaptable, and results-driven, with a strong sense of ownership and accountability.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a remote work environment
• Adapting to changing business needs and market conditions
• Balancing the demands of local marketing campaigns with national marketing strategies
• Building and maintaining relationships with local influencers, media, and community partners

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a strategic mindset.

📈 Similar Roles Comparison

• Field Marketing Manager vs. Brand Manager: Field Marketing Managers focus on local execution and community engagement, while Brand Managers focus on national branding and positioning strategies
• Field Marketing Manager vs. Event Coordinator: Field Marketing Managers have a broader scope of responsibilities, including brand management, sponsorship management, and team leadership, while Event Coordinators focus primarily on planning and executing events
• Career Path: Field Marketing Manager → Senior Marketing Manager → Director of Marketing → Vice President of Marketing

ASSUMPTION: This role offers significant opportunities for career growth and development within the marketing department or the company as a whole.

📝 Sample Projects

• Planning and executing a local event or sponsorship activation that drives brand awareness and engagement
• Developing and implementing a local influencer marketing strategy that aligns with national marketing objectives
• Managing a team of part-time Brand Ambassadors to execute sampling programs and evaluate performance

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the Field Marketing Manager role at Celsius.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does this role fit into the company's long-term growth plans and marketing strategy?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Celsius support the professional development and growth of its employees?
• What are the most challenging aspects of working in a remote environment for this role?

ASSUMPTION: Asking these questions can help you better understand the role, the company culture, and the expectations for success in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing and event planning experience, as well as any leadership or team management experience
• Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and leadership abilities
• Research the local market and cultural moments to demonstrate your understanding of the role and its requirements
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.