D

Field Marketing Manager - Americas

DataRobot
Full-time
Remote
Worldwide
πŸ“ Field Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Field Marketing Manager - Americas

πŸ”Ή Company: DataRobot

πŸ”Ή Location: Remote Canada - ON

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: 2025-06-27

πŸ”Ή Experience Level: 2-4 years

πŸ”Ή Remote Status: Hybrid (up to 40% travel)

πŸš€ Job Overview

Key aspects of this role include:

  • Driving creative, high-impact marketing programs to support pipeline generation and customer expansion across North America
  • Collaborating with sales teams to create integrated campaigns that go beyond traditional events
  • Executing multi-touch campaigns and events, including live streams, hands-on labs, curated customer meetups, and partner activations
  • Tracking and reporting on sourced/influenced pipeline, ROI, and sales follow-up and participation
  • Acting as the voice of the field, sharing insights on messaging resonance, content gaps, and competitive activity

ASSUMPTION: This role requires a strong understanding of B2B marketing, sales collaboration, and event management. The successful candidate will be comfortable working in a high-ownership environment and balancing creativity with discipline.

πŸ“‹ Key Responsibilities

βœ… Design and execute integrated campaigns that support net-new pipeline, expansion, and renewals, working closely with sales leaders across North America, including Federal

βœ… Lead creative programs beyond just tradeshow events: think livestreams, customer labs, executive meetups, field ABM, and co-marketing with partners like NVIDIA and SAP

βœ… Collaborate regularly with Growth Marketing Campaign Managers to extend and activate integrated campaigns in the field

βœ… Partner with sellers to understand territory needs, focus their engagement, and reinforce the value marketing brings beyond logistics

βœ… Own full-funnel executionβ€”awareness to closeβ€”bringing in the right mix of content, and event formats based on the sales motion

βœ… Support partner activations that extend regional reach and credibility, including co-branded campaigns and joint events

βœ… Be hands-on and resourcefulβ€”running fast with small budgets and making smart use of content, templates, and tools

ASSUMPTION: This role requires a high level of autonomy and the ability to manage programs from planning to execution. The successful candidate will be comfortable working in a fast-paced, high-ownership environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-4 years of B2B marketing experience in field marketing, demand gen, or campaigns, ideally with enterprise or Federal sales teams

Required Skills:

  • Proven track record of building trust with sales teams and driving measurable results
  • Experience executing multi-touch campaigns and events that go beyond the basics (meetups, ABM, hybrid events, etc.)
  • Strong communication and project management skills; a self-starter who thrives in high-ownership environments
  • Ability to manage programs from planning to execution to measurementβ€”balancing creativity and discipline
  • Proficiency in using AI tools like ChatGPT, Gemini, or Claude to speed up execution, generate content, and bring ideas to life

Preferred Skills:

  • Experience working with Federal sales teams
  • Fluency in French or Spanish

ASSUMPTION: Candidates with experience in B2B marketing, demand generation, or campaign management are strongly encouraged to apply. Familiarity with AI tools and a strong understanding of sales collaboration are essential for success in this role.

πŸ’° Compensation & Benefits

Salary Range: The annual compensation range for this full-time position is between $90,000 and $110,000 CAD/year. This range represents the annual base salary. Actual offers may be higher or lower than this range based on various factors, including (but not limited to) the candidate’s work location, job-related skills, experience, and education.

Benefits:

  • Medical, Dental & Vision Insurance
  • Flexible Time Off Program
  • Paid Holidays
  • Paid Parental Leave
  • Global Employee Assistance Program (EAP)

Working Hours: This role requires up to 40% travel at times to support in-person events, team offsites, and customer-facing programs across North America. The remaining work arrangement is flexible, with a focus on execution speed and clear impact.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Field Marketing Manager role in Canada. The actual offer may vary based on the candidate's skills, experience, and negotiation.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: DataRobot is a leading AI technology company that delivers AI that maximizes impact and minimizes business risk. Their platform and applications integrate into core business processes so teams can develop, deliver, and govern AI at scale.

Company Size: DataRobot has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and impact.

Founded: DataRobot was founded in 2012 and is headquartered in Boston, Massachusetts, with additional offices in San Francisco, California; Kyiv, Ukraine; and London, United Kingdom.

Company Description:

  • DataRobot delivers AI that maximizes impact and minimizes business risk for enterprises worldwide
  • Their platform and applications integrate into core business processes, enabling teams to develop, deliver, and govern AI at scale
  • DataRobot empowers practitioners to deliver predictive and generative AI, and enables leaders to secure their AI assets

Company Specialties:

  • Data Science
  • Machine Learning
  • Artificial Intelligence
  • Automated Machine Learning
  • Augmented Analytics
  • Time Series Modeling
  • AI Production
  • AI Experimentation
  • Generative AI

Company Website: https://www.datarobot.com

ASSUMPTION: DataRobot is a well-established company in the AI technology industry, with a strong focus on delivering AI solutions that maximize impact and minimize business risk for enterprises worldwide.

πŸ“Š Role Analysis

Career Level: This role is suitable for a mid-career professional with 2-4 years of experience in B2B marketing, field marketing, demand generation, or campaign management.

Reporting Structure: The Field Marketing Manager will report directly to the Head of Field Marketing and work closely with sales leaders across North America, including Federal.

Work Arrangement: This role is hybrid, requiring up to 40% travel at times to support in-person events, team offsites, and customer-facing programs across North America. The remaining work arrangement is flexible, with a focus on execution speed and clear impact.

Growth Opportunities:

  • Expanding the role's scope as the company grows and enters new markets
  • Developing expertise in AI tools and technologies
  • Building relationships with key stakeholders, including sales teams, partners, and customers

ASSUMPTION: This role offers significant growth opportunities for the right candidate, including expanding the role's scope, developing expertise in AI tools and technologies, and building relationships with key stakeholders.

🌍 Location & Work Environment

Office Type: DataRobot has offices in Boston, San Francisco, Kyiv, and London, but this role is remote-friendly, with up to 40% travel required.

Office Location(s): Boston, San Francisco, Kyiv, London

Geographic Context:

  • Remote work allows for flexibility and a better work-life balance
  • Travel requirements provide opportunities to engage with customers and teams in-person
  • DataRobot's global presence offers opportunities to work with diverse teams and customers

Work Schedule: The work schedule is flexible, with a focus on execution speed and clear impact. The role requires up to 40% travel at times to support in-person events, team offsites, and customer-facing programs across North America.

ASSUMPTION: The remote-friendly work environment and flexible work schedule provide candidates with the opportunity to balance their personal and professional lives while still engaging with customers and teams in-person when needed.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Phone or video screen with the hiring manager
  • In-depth interview with the hiring manager and a member of the marketing team
  • Final interview with the Head of Field Marketing

Key Assessment Areas:

  • Understanding of B2B marketing and sales collaboration
  • Ability to manage programs from planning to execution
  • Creativity and problem-solving skills
  • Communication and project management skills

Application Tips:

  • Highlight relevant experience in B2B marketing, field marketing, demand generation, or campaign management
  • Demonstrate a strong understanding of sales collaboration and event management
  • Showcase examples of successful marketing campaigns and their impact on pipeline generation and customer expansion
  • Prepare questions about DataRobot's AI technology and how it can be leveraged in marketing campaigns

ATS Keywords: Field Marketing, Demand Generation, Campaign Management, B2B Marketing, Sales Collaboration, Event Management, AI Tools, Creativity, Accountability, Data Analysis, Customer Engagement, Partner Activation, Content Creation, Execution Speed

ASSUMPTION: The interview process will focus on assessing the candidate's understanding of B2B marketing, sales collaboration, and event management, as well as their creativity, problem-solving skills, and communication abilities.

πŸ› οΈ Tools & Technologies

  • AI tools like ChatGPT, Gemini, or Claude
  • Marketing automation platforms (e.g., Marketo, Pardot)
  • Event management software (e.g., Eventbrite, Cvent)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: The successful candidate will be proficient in using AI tools and marketing automation platforms to streamline campaign execution and improve results.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Wow Our Customers
  • Set High Standards
  • Be Better Than Yesterday
  • Be Rigorous
  • Assume Positive Intent
  • Have the Tough Conversations
  • Be Better Together
  • Debate, Decide, Commit
  • Deliver Results
  • Overcommunicate

Work Style:

  • High-ownership, fast-paced environment
  • Collaborative and cross-functional teamwork
  • Focus on execution speed and clear impact
  • Openness to feedback and continuous improvement

Self-Assessment Questions:

  • Do you thrive in high-ownership environments and enjoy working independently?
  • Are you comfortable managing programs from planning to execution and balancing creativity with discipline?
  • Do you have strong communication and project management skills, and are you able to work effectively with sales teams and other stakeholders?

ASSUMPTION: DataRobot values candidates who are self-motivated, results-driven, and able to work effectively in a high-ownership, fast-paced environment. Strong communication and project management skills are essential for success in this role.

⚠️ Potential Challenges

  • Managing multiple priorities and deadlines in a fast-paced environment
  • Balancing creativity with discipline and execution speed
  • Working effectively with sales teams and other stakeholders to drive measurable results
  • Adapting to changes in the market and adjusting marketing strategies accordingly

ASSUMPTION: The successful candidate will be able to manage multiple priorities and deadlines, balance creativity with discipline, and work effectively with sales teams and other stakeholders to drive measurable results in a fast-paced environment.

πŸ“ˆ Similar Roles Comparison

  • Field Marketing Manager vs. Demand Generation Manager: Field Marketing Managers focus more on event management and customer engagement, while Demand Generation Managers focus on driving pipeline through digital channels
  • Industry-specific context: DataRobot's focus on AI technology requires a strong understanding of AI tools and their application in marketing campaigns
  • Career path comparison: This role offers significant growth opportunities, including expanding the role's scope, developing expertise in AI tools and technologies, and building relationships with key stakeholders

ASSUMPTION: This role is unique in its focus on AI technology and the application of AI tools in marketing campaigns. Candidates with experience in B2B marketing, field marketing, demand generation, or campaign management are strongly encouraged to apply.

πŸ“ Sample Projects

  • Planning and executing a multi-touch campaign to support a product launch, including live streams, customer labs, and targeted digital advertising
  • Collaborating with sales teams to create co-branded content and joint events that drive pipeline and customer engagement
  • Developing and executing a customer retention campaign that leverages AI tools to personalize communications and improve customer satisfaction

ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for the Field Marketing Manager role at DataRobot, including campaign planning and execution, sales collaboration, and the application of AI tools in marketing campaigns.

❓ Key Questions to Ask During Interview

  • How does DataRobot's AI technology differentiate it from competitors, and how can marketing leverage this differentiation to drive pipeline and customer engagement?
  • What are the key priorities for this role in the first 90 days, and how will success be measured?
  • How does DataRobot support the professional development and growth of its marketing team members?
  • What are the key challenges facing the marketing team, and how can this role help address them?
  • How does DataRobot's work environment and company culture support the success of its employees?

ASSUMPTION: These key questions will help candidates better understand the role's priorities, expectations, and the company's commitment to employee growth and success.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant experience in B2B marketing, field marketing, demand generation, or campaign management
  • Prepare questions about DataRobot's AI technology and how it can be leveraged in marketing campaigns
  • Prepare examples of successful marketing campaigns and their impact on pipeline generation and customer expansion
  • Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.