Field Marketing Manager - APAC

📌 Core Information

🔹 Job Title: Field Marketing Manager - APAC

🔹 Company: Expereo

🔹 Location: Singapore, Singapore

🔹 Job Type: Hybrid (On-site)

🔹 Category: Marketing

🔹 Date Posted: June 10, 2025

🔹 Experience Level: Mid-Senior level (3-5 years)

🔹 Remote Status: On-site with limited international travel

🚀 Job Overview

Key aspects of this role include:

• Defining and executing operational marketing plans for APAC aligned with local sales objectives
• Managing the demand generation funnel and collaborating with sales leadership and marketing teams
• Event management for internal and external events, both online and physical
• Supporting the delivery and amplification of the company's communication strategy
• Developing region-specific campaign assets and analyzing campaign performance

ASSUMPTION: This role requires a balance of strategic planning and hands-on execution, with a strong focus on collaboration and communication with various teams and stakeholders.

📋 Key Responsibilities

✅ Define and execute operational marketing plans for APAC aligned with local sales objectives

✅ Manage the demand generation funnel, working closely with sales leadership and marketing teams

✅ Manage operations for internal and external events, online and physical

✅ Support the delivery and amplification of the company's communication strategy

✅ Develop region-specific campaign assets and analyze campaign performance

✅ Conduct market and competition analysis for the region

✅ Manage marketing budget spend for the APAC region

ASSUMPTION: This role involves a mix of strategic planning, project management, and tactical execution, requiring strong organizational skills and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Business School degree or equivalent in Marketing

Experience: 3-5 years in B2B marketing, preferably in an IT/software environment

Required Skills:

• Proven experience in B2B marketing, with a focus on demand generation and event management
• Strong knowledge of inbound marketing practices and CRM tools (Hubspot, 6Sense, Salesforce)
• Excellent project management and time management skills
• Strong communication and collaboration skills
• Fluency in English; additional European languages are a plus
• Ability to write content and deliver presentations to internal and external audiences

Preferred Skills:

• Experience working in a global organization
• Familiarity with the APAC market
• Bilingual or multilingual skills

ASSUMPTION: Candidates with experience in B2B marketing, a strong understanding of inbound marketing practices, and familiarity with CRM tools will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a mid-level marketing role in Singapore, the estimated salary range is SGD 80,000 - 120,000 per annum. This estimate takes into account the candidate's experience level and the company's size and industry.

Benefits:

• Health insurance
• Retirement benefits
• Employee assistance programs
• Flexible work arrangements
• Professional development opportunities

Working Hours: Full-time (40 hours/week) with flexible work arrangements

ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications. Benefits may also vary based on the company's policies and the candidate's employment contract.

📌 Applicant Insights

🔍 Company Context

Industry: Expereo operates in the Software Development industry, focusing on global managed internet access, global managed services, and network security.

Company Size: Expereo has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Expereo was founded in 2004 and has since grown to become a global leader in managed internet and network connectivity solutions.

Company Description:

• Expereo is the intelligent internet company that connects people, places, and things anywhere, empowering global companies to be future-ready.
• The company delivers secure, global network connectivity to enterprise and government sites in 600,000 locations across 190 countries.
• Expereo's offices are located across the globe, with key locations in the Netherlands, the United Kingdom, Poland, the United States, Singapore, and Spain.

Company Specialties:

• Global Managed Internet Access
• Global Managed Services
• DMVPN
• SD-WAN
• Full suite of advisory, hardware, and professional services
• Network Security
• BGP Optimization
• SaaS optimization
• Internet, ISP, Internet Routing, Internet Access, SASE, SD-WAN Gateways, WAN Optimization, Enhanced Internet, Intelligent Internet Platform, and Business Internet

Company Website: www.expereo.com

ASSUMPTION: Expereo's global presence and focus on managed internet and network connectivity solutions provide a unique opportunity for candidates to work in a dynamic and growing industry.

📊 Role Analysis

Career Level: This role is at the mid-senior level, offering opportunities for growth and development within the marketing department and the broader organization.

Reporting Structure: The Field Marketing Manager reports directly to the Regional Marketing Director and works closely with the sales leadership team, sales teams, and other marketing departments.

Work Arrangement: This role is on-site with limited international travel, allowing for flexibility and work-life balance.

Growth Opportunities:

• Progression to a regional marketing leadership role within Expereo
• Expansion of responsibilities to cover additional regions or product lines
• Development of skills and expertise in global marketing, demand generation, and event management

ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in marketing within a global organization.

🌍 Location & Work Environment

Office Type: Expereo's Singapore office is located in a modern business park, providing a professional and collaborative work environment.

Office Location(s): 11911 Freedom Dr, Reston, Virginia 20190, US; #11-01 OG Albert Complex, 60 Albert Street, Singapore, Singapore 189969, SG

Geographic Context:

• Singapore is a global hub for business, finance, and technology, providing ample opportunities for networking and professional growth.
• The city-state offers a multicultural environment, with a diverse range of cuisines, attractions, and entertainment options.
• Singapore has a tropical rainforest climate, with uniform temperatures and high humidity throughout the year.

Work Schedule: The work schedule is full-time (40 hours/week) with flexible work arrangements, allowing for a healthy work-life balance.

ASSUMPTION: The Singapore office provides a vibrant and multicultural work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• In-depth interviews with the marketing and sales teams
• Final interview with the regional marketing director

Key Assessment Areas:

• Marketing strategy and planning
• Demand generation and event management
• Communication and collaboration skills
• Adaptability and cultural fit

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your past marketing campaigns and their outcomes
• Research Expereo's industry and competitors to demonstrate your understanding of the market

ATS Keywords: B2B Marketing, Demand Generation, Event Management, Marketing Automation, CRM, Global Marketing, APAC, Singapore

ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing skills, strategic thinking, and cultural fit within Expereo's organization.

🛠️ Tools & Technologies

• Hubspot
• 6Sense
• Salesforce
• Microsoft Office Suite
• Google Workspace

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily for marketing automation, CRM, and project management.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Passionate

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven and focused on execution
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you have a proven track record of delivering results in a B2B marketing role?

ASSUMPTION: Candidates who align with Expereo's company values and work style will be well-suited for this role and the organization's culture.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to a fast-paced and dynamic work environment
• Collaborating effectively with cross-functional teams and stakeholders
• Navigating the unique cultural and business landscape of the APAC region

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a results-driven approach.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses heavily on demand generation and event management, with a strong emphasis on collaboration with the sales team.
• Expereo's global presence and focus on managed internet and network connectivity solutions set it apart from other companies in the industry.
• This role offers strong growth potential within a mid-sized organization, providing opportunities for career advancement and professional development.

ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to other marketing positions in the industry.

📝 Sample Projects

• Developing and executing a regional marketing campaign to drive demand for Expereo's managed internet access services
• Managing an event or conference for Expereo's clients and partners in the APAC region
• Conducting market research and analysis to identify trends and opportunities in the APAC market

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges that the Field Marketing Manager may face in this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical day-to-day responsibilities of this role?
• How does this role collaborate with the sales team, and what are the key priorities for the first 90 days?
• What are the most significant challenges facing the marketing team in the APAC region, and how can this role address them?
• How does Expereo support the professional development and growth of its employees?
• What is the company's long-term vision for the APAC market, and how does this role contribute to that strategy?

ASSUMPTION: These questions will help candidates better understand the role's responsibilities, priorities, and growth opportunities within Expereo's organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://jobs.workable.com/jobs/1728940288
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your past marketing campaigns and their outcomes
• Research Expereo's industry and competitors to demonstrate your understanding of the market
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.