Regional Marketing Specialist

📌 Core Information

🔹 Job Title: Regional Marketing Specialist

🔹 Company: Cooley LLP

🔹 Location: London, United Kingdom

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing & Business Development

🔹 Date Posted: April 29, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Supporting business development and marketing activities for the Corporate Department
• Driving revenue and brand through new business opportunities and client expansion programs
• Collaborating with attorneys and marketing team members to execute pitches, proposals, events, and sponsorships
• Managing sales pipeline, key client initiatives, market research, and visibility initiatives
• Serving as a knowledge base and subject matter expert for practice group marketing efforts

ASSUMPTION: This role requires a high level of collaboration, multitasking, and adaptability to thrive in a fast-paced, dynamic environment.

📋 Key Responsibilities

✅ Lead responses to RFPs/RFIs, pitches, and proposals, including drafting initial RFP responses and providing strategic direction on complex, multi-layer pitch scenarios

✅ Identify market trends and analyze Cooley’s market share vs. competitors to help shape targeting efforts and business planning initiatives

✅ Collaborate with marketing managers and partners to formulate and implement policies and procedures for business development initiatives, including proposal preparation, client presentations, sales pipeline management, and market development

✅ Conduct business research and relationship searches, and coordinate business development training sessions

✅ Serve as a relationship manager with key business, industry, trade, and partnership organizations

✅ Champion firm branding and related standards on creative services projects

✅ Project manage and execute on various research projects, cross-selling initiatives, and complex pitches/RFPs, including providing frequent and proactive status updates

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management, organizational, and communication skills to succeed.

🎯 Required Qualifications

Education: Bachelor’s degree in business, communication, marketing, or a related field (preferred)

Experience: 5+ years in a marketing-related field, preferably within a law firm or professional services environment

Required Skills:

• Proficient in Microsoft Office Suite, iManage, and other firm applications
• Ability to work overtime when necessary
• Strong project management and organizational skills
• Excellent communication skills, both written and verbal
• Strong analytical and research skills
• Ability to master the use of complex marketing systems and to train others on these systems
• Strong ability to function well as a team member and facilitator

Preferred Skills:

• Business development experience or sales experience
• Experience in a law firm or professional services environment, with a working knowledge of professional services industries
• Project management experience and direct experience in creating and monitoring sales and business plans, goal tracking, and sales pipeline management

ASSUMPTION: Candidates with relevant experience in marketing, business development, or a related field within a law firm or professional services environment are strongly encouraged to apply.

💰 Compensation & Benefits

Salary Range: £55,000 - £70,000 per annum (AI-estimated, based on industry standards for a Marketing Specialist with 5-10 years of experience in London)

Benefits:

• Enhanced family leave
• Health and dental insurance
• Group income protection
• Life assurance
• Pension
• Fertility benefits
• Wellness programs
• Employee discounts, including a fitness and nutrition allowance

Working Hours: Full-time, with a hybrid work arrangement (on-site and remote work)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Cooley LLP is a global law firm with a strong presence in the technology, life sciences, and clean tech sectors. They are known for their expertise in venture capital, private equity, and going-private transactions.

Company Size: Cooley LLP has 1,400 lawyers across 19 offices in the United States, Asia, and Europe, with a total workforce of over 3,000 people. This makes them a large, international law firm with a collaborative and innovative culture.

Founded: Cooley LLP was founded in 1920 and has since grown to become one of the leading law firms in the world, known for its transformative deals, complex IP and regulatory matters, and high-stakes litigation.

Company Description:

• Cooley LLP is a full-service law firm that represents clients across a wide range of industries, including technology, life sciences, and clean tech.
• The firm is known for its innovative and collaborative approach to legal services, with a strong focus on client-centric solutions.
• Cooley LLP has a diverse and inclusive work environment, with a commitment to fostering a culture of respect, professionalism, and excellence.

Company Specialties:

• Venture capital
• Private equity
• Going-private transactions
• Incorporation
• Litigation
• Technology
• Life sciences
• Clean tech
• Licensing
• Patent
• Trademark
• Employment
• Bankruptcy
• Restructuring
• ESOP

Company Website: www.cooley.com

ASSUMPTION: Cooley LLP is a large, international law firm with a strong focus on innovation, collaboration, and client-centric solutions. They are known for their expertise in a wide range of practice areas and industries.

📊 Role Analysis

Career Level: This role is at the mid-level of the marketing and business development career path, with opportunities for growth and advancement within the firm.

Reporting Structure: The Regional Marketing Specialist reports directly to the Regional Marketing Manager and works closely with firm attorneys and other marketing team members.

Work Arrangement: This role follows a hybrid work arrangement, with an expectation of some in-office presence and some work-from-home days, depending on department needs and business needs.

Growth Opportunities:

• Advancement to a senior marketing role within the firm
• Expansion of responsibilities to include additional practice groups or regions
• Opportunities to develop expertise in specific industry sectors or practice areas
• Potential to transition into a business development or client relationship role

ASSUMPTION: This role offers significant opportunities for growth and development within the firm, with a clear path for advancement and expansion of responsibilities.

🌍 Location & Work Environment

Office Type: Cooley LLP's London office is a modern, collaborative workspace with a focus on employee well-being and comfort.

Office Location(s): 3175 Hanover Street, Palo Alto, CA 94304, US (headquarters); additional offices in the United States, Asia, and Europe

Geographic Context:

• London is a major global city with a thriving legal industry and a strong presence of international law firms.
• The city offers a diverse range of cultural, recreational, and culinary experiences, as well as excellent transportation links and a high quality of life.
• London is known for its dynamic and competitive job market, with ample opportunities for professional growth and development.

Work Schedule: Full-time, with a hybrid work arrangement (on-site and remote work) and the expectation of some overtime when necessary

ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to optimize their productivity and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-depth behavioral and skills-based interview with the hiring manager and/or team members
• Final interview with the Regional Marketing Manager or another senior leader
• Background check and offer extension

Key Assessment Areas:

• Marketing and business development skills
• Project management and organizational skills
• Communication and interpersonal skills
• Problem-solving and analytical skills
• Cultural fit and alignment with Cooley LLP's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing, business development, and project management experience
• Demonstrate your understanding of Cooley LLP's practice areas and industry focus in your application materials
• Prepare for behavioral interview questions that focus on your problem-solving, communication, and teamwork skills
• Research Cooley LLP's company culture and values to show your fit and enthusiasm for the role

ATS Keywords: Marketing, Business Development, Pitches, RFPs, Events, Sponsorships, Sales Pipeline, Client Relations, Market Research, Project Management, Collaboration, Hybrid Work, London

ASSUMPTION: Cooley LLP's interview process is designed to assess candidates' skills, cultural fit, and alignment with the firm's values and objectives.

🛠️ Tools & Technologies

• Microsoft Office Suite
• iManage
• CRM tool (Salesforce)
• WordPress
• SCORE database
• Pitchbook
• Capital IQ
• IPO Vital Signs
• Deal Point Data

ASSUMPTION: This role requires proficiency in a range of marketing and business development tools, as well as the ability to master new systems and technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Collaboration
• Innovation
• Client-centricity
• Integrity
• Diversity, equity, and inclusion

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Client-focused and results-driven
• Adaptable and responsive to change
• Committed to professional development and growth

Self-Assessment Questions:

• How do you approach working with attorneys and other team members to drive business development and marketing initiatives?
• How do you balance multiple projects and priorities in a fast-paced, dynamic environment?
• How do you adapt your communication style to work effectively with various personalities and communication styles?

ASSUMPTION: Cooley LLP values a collaborative, innovative, and client-centric work environment, with a strong emphasis on diversity, equity, and inclusion.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a fast-paced environment
• Balancing the needs and expectations of various stakeholders, including attorneys, partners, and clients
• Adapting to changes in business needs, market trends, and firm priorities
• Working with a diverse and global team, with varying time zones and cultural backgrounds

ASSUMPTION: This role presents unique challenges and opportunities for growth and development within a dynamic and collaborative work environment.

📈 Similar Roles Comparison

• Compared to other marketing and business development roles in the legal industry, this role offers a unique blend of strategic planning, project management, and client-facing responsibilities.
• Cooley LLP's focus on innovation and collaboration sets it apart from more traditional law firms, offering a more dynamic and entrepreneurial work environment.
• This role provides an opportunity to work with a diverse range of practice areas and industry sectors, offering significant potential for career growth and development.

ASSUMPTION: This role offers a unique combination of strategic, operational, and client-facing responsibilities, with significant opportunities for growth and development within the firm.

📝 Sample Projects

• Developing and executing a targeted marketing campaign to drive new business opportunities in a specific industry sector
• Managing a complex, multi-layer pitch scenario, including drafting initial RFP responses and providing strategic direction
• Conducting market research and analysis to identify trends and opportunities for business development and growth

ASSUMPTION: These sample projects illustrate the strategic, operational, and client-facing aspects of the Regional Marketing Specialist role.

❓ Key Questions to Ask During Interview

• How does this role support the firm's overall business development and marketing strategy?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Cooley LLP foster a culture of collaboration and innovation within its marketing and business development teams?
• What opportunities are there for growth and development within the firm, both in terms of role progression and skill-building?
• How does Cooley LLP support work-life balance and employee well-being in its hybrid work arrangement?

ASSUMPTION: These key questions help applicants better understand the role's priorities, culture, and growth opportunities, as well as the firm's approach to work-life balance and employee well-being.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing, business development, and project management experience
• Prepare for behavioral interview questions that focus on your problem-solving, communication, and teamwork skills
• Research Cooley LLP's company culture and values to show your fit and enthusiasm for the role
• Follow up with the hiring manager or HR department one week after your final interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.