Field Marketing Manager (APAC)

📌 Core Information

🔹 Job Title: Field Marketing Manager (APAC)

🔹 Company: SugarCRM

🔹 Location: Sydney, New South Wales, Australia

🔹 Job Type: Full-Time (Hybrid)

🔹 Category: Marketing

🔹 Date Posted: July 9, 2025

🔹 Experience Level: 8+ years

🔹 Remote Status: Hybrid (3 days in-office per week)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing regional field marketing strategies that drive demand and accelerate pipeline.
• Collaborating closely with sales, regional leadership, and global marketing teams to deliver impactful, localized campaigns.
• Managing regional marketing budgets and tracking campaign performance to optimize tactics and enhance effectiveness.
• Planning and executing regional events, including industry trade shows, customer roadshows, and executive briefings.
• Adapting global marketing campaigns to reflect regional nuances and ensure relevance and resonance.

ASSUMPTION: This role requires a strategic mindset and strong analytical skills to balance both tactical execution and big-picture alignment. A successful candidate will have a proven track record in field marketing, preferably in SaaS or technology, with a deep understanding of the APAC market.

📋 Key Responsibilities

✅ Develop and execute a comprehensive field marketing strategy for the APAC region, aligning with global marketing priorities and sales objectives.

✅ Design and implement integrated, multi-channel campaigns tailored to regional dynamics and personas, including in-person and virtual events, webinars, digital outreach, and account-based marketing (ABM).

✅ Collaborate with the APAC sales team to accelerate pipeline creation, improve conversion rates, and achieve revenue targets.

✅ Localize and adapt global marketing campaigns to reflect regional cultural, linguistic, and commercial characteristics.

✅ Plan and execute regional events, focusing on driving engagement and influence.

✅ Track, measure, and report on campaign performance and ROI, using data insights to refine tactics and enhance marketing effectiveness.

✅ Manage regional marketing budgets, ensuring optimal resource allocation to high-impact activities and strategic priorities.

✅ Collaborate cross-functionally with global stakeholders to ensure alignment and knowledge-sharing across programs and geographies.

ASSUMPTION: This role involves managing multiple marketing initiatives simultaneously, requiring exceptional attention to detail and strong project management skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 8+ years of field marketing experience, preferably in SaaS or technology, with a strong APAC & ANZ focus

Required Skills:

• Proven ability to manage teams or collaborate effectively with regional and global stakeholders
• Strong track record of aligning marketing strategies with sales objectives
• Deep understanding of APAC market nuances and business practices
• Proven ability to manage multiple marketing initiatives simultaneously, from concept through execution
• Strong analytical mindset with the ability to derive actionable insights from performance metrics
• Exceptional attention to detail with a consistent track record of accuracy in project planning and execution
• Strategic thinker and natural problem-solver who can navigate both tactical execution and big-picture alignment
• Self-starter with a proactive, solution-oriented mindset who thrives in ambiguous, fast-moving environments
• Collaborative, high-energy team player with a growth mindset and ability to adapt quickly
• Willingness and ability to travel as needed for in-person events and key meetings

Preferred Skills:

• Fluency in multiple Asian languages
• Experience with marketing automation tools and CRM platforms
• Background in account-based marketing (ABM)

ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the global nature of the company and the need to collaborate with international teams.

💰 Compensation & Benefits

Salary Range: $255,350 - $262,611 per year (plus Super)

Benefits:

• Benefit Stipend
• Health & Wellness Reimbursement Program
• Educational Resources - Career & Personal Development Program
• Various discount programs (i.e., travel, virtual exercise classes, etc.)

Working Hours: Full-time (40 hours per week), with a hybrid work arrangement (3 days in-office per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for field marketing managers with 8+ years of experience in the APAC region. The actual salary may vary depending on the candidate's skills, experience, and the company's performance.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically Customer Relationship Management (CRM) software

Company Size: 501-1,000 employees

Founded: 2004

Company Description:

• SugarCRM helps sales leaders reach their highest potential by offering a unique, adaptable CRM solution tailored to complex, relationship-driven industries.
• The company is committed to providing a different kind of CRM experience, focusing on customer success and offering a flexible, easy-to-use platform.
• SugarCRM is recognized as a Great Place to Work, valuing work/life balance, flexibility, and employee growth.

Company Specialties:

• CRM
• Lead Management
• Cloud Computing
• Sales Force Automation
• Contact Management
• Social CRM
• Mobile CRM
• Customer Journey
• Marketing Automation
• Customer Service

Company Website: SugarCRM

ASSUMPTION: SugarCRM's focus on customer success and adaptability makes it an attractive choice for sales leaders looking to grow their teams and achieve their highest potential.

📊 Role Analysis

Career Level: Mid-level to senior field marketing role with potential for growth and leadership opportunities

Reporting Structure: This role reports directly to the VP of Marketing, APAC, and collaborates closely with regional sales leadership and global marketing teams

Work Arrangement: Hybrid model, with a mix of remote work and in-office collaboration at the Sydney location (minimum 3 days per week)

Growth Opportunities:

• Potential to expand the role's scope and influence as the company grows in the APAC region
• Opportunities to lead and mentor junior marketing team members
• Career progression into senior marketing roles or other leadership positions within the organization

ASSUMPTION: This role offers a unique opportunity for a field marketing professional to make a significant impact on the company's growth in the APAC region and advance their career in a dynamic, global organization.

🌍 Location & Work Environment

Office Type: Hybrid work environment, with a mix of remote work and in-office collaboration

Office Location(s): Sydney, New South Wales, Australia

Geographic Context:

• The Sydney office is located in the central business district, offering easy access to public transportation and various amenities
• Sydney is a multicultural city with a vibrant business ecosystem, providing ample opportunities for networking and professional growth
• The APAC region is a diverse and dynamic market, with unique cultural, linguistic, and commercial characteristics that present both challenges and opportunities for marketing professionals

Work Schedule: Full-time (40 hours per week), with a hybrid work arrangement (minimum 3 days in-office per week)

ASSUMPTION: The hybrid work arrangement offers a balance between the structure and collaboration of an office environment and the flexibility and autonomy of remote work, allowing employees to optimize their productivity and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth behavioral and skills-based interviews with cross-functional stakeholders
• Final interview with the VP of Marketing, APAC

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Campaign management and execution experience
• APAC market knowledge and cultural sensitivity
• Collaboration and communication skills
• Analytical mindset and data-driven decision-making

Application Tips:

• Tailor your resume and cover letter to highlight your relevant field marketing experience and APAC market knowledge
• Prepare examples of successful regional campaigns you've managed, emphasizing your ability to adapt global strategies to local market dynamics
• Demonstrate your understanding of SugarCRM's unique value proposition and how your skills and experience align with the company's mission

ATS Keywords: APAC, field marketing, regional campaigns, sales alignment, event planning, budget management, cross-functional collaboration, strategic thinking, problem-solving, proactive mindset, team collaboration, adaptability, travel willingness

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, regional market knowledge, and ability to collaborate effectively with cross-functional teams.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, Pardot, HubSpot)
• CRM platforms (e.g., Salesforce, HubSpot CRM, Zoho CRM)
• Event management software (e.g., Cvent, Eventbrite, Bizzabo)
• Project management tools (e.g., Asana, Trello, Jira)
• Data visualization tools (e.g., Tableau, Power BI, Google Data Studio)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's tech stack and the candidate's prior experience.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric approach
• Collaboration and teamwork
• Innovation and adaptability
• Integrity and accountability
• Employee growth and development

Work Style:

• Strategic and data-driven
• Collaborative and cross-functional
• Agile and adaptable
• Results-oriented and accountable
• Continuously learning and improving

Self-Assessment Questions:

• How do you ensure that marketing campaigns resonate with diverse regional audiences, reflecting their unique cultural, linguistic, and commercial characteristics?
• Can you provide an example of a time when you successfully adapted a global marketing strategy to a specific regional market, and what was the outcome?
• How do you balance the need for strategic, big-picture thinking with the tactical execution of marketing campaigns, and how do you prioritize your time and resources accordingly?

ASSUMPTION: SugarCRM values candidates who are strategic thinkers, adaptable, and committed to continuous learning and improvement, as well as those who embody the company's core values and work style.

⚠️ Potential Challenges

• Managing multiple marketing initiatives simultaneously, requiring strong project management skills and attention to detail
• Navigating the unique cultural, linguistic, and commercial characteristics of diverse APAC markets, demanding a deep understanding of regional dynamics and a proactive approach to adaptation
• Balancing the need for strategic, big-picture thinking with the tactical execution of marketing campaigns, requiring strong prioritization and time management skills
• Collaborating effectively with regional and global stakeholders, necessitating strong communication and cross-functional collaboration skills

ASSUMPTION: While these challenges present opportunities for growth and learning, they also require a proactive, adaptable, and strategic mindset to overcome.

📈 Similar Roles Comparison

• Unlike traditional marketing roles focused on a single region or market, this role requires a deep understanding of the diverse APAC market and the ability to adapt global marketing strategies to regional dynamics
• Compared to other field marketing roles, this position offers a unique opportunity to make a significant impact on the company's growth in the APAC region and advance one's career in a dynamic, global organization
• Career progression in this role may involve expanding the scope of responsibilities, leading and mentoring junior marketing team members, or transitioning into senior marketing roles or other leadership positions within the organization

ASSUMPTION: This role offers a unique blend of regional focus, global influence, and career growth opportunities, setting it apart from other field marketing positions in the industry.

📝 Sample Projects

• Developing and executing a comprehensive field marketing strategy for a specific APAC market, tailored to regional dynamics and personas
• Adapting a global marketing campaign to reflect the unique cultural, linguistic, and commercial characteristics of a target APAC market, ensuring relevance and resonance
• Planning and executing a regional event, such as an industry trade show or customer roadshow, with a focus on driving engagement and influence

ASSUMPTION: These sample projects illustrate the strategic, adaptable, and hands-on nature of the role, requiring a balance of tactical execution and big-picture thinking.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to expanding its presence in the APAC region, and how this role contributes to that strategy?
• How does the company support the professional growth and development of its field marketing team members, and what opportunities exist for career progression in this role?
• Can you provide an example of a successful regional campaign executed by the company, and what made it effective in driving demand and accelerating pipeline?
• How does the company measure the success of its field marketing efforts, and what key performance indicators (KPIs) are most important for this role?
• What is the company's approach to work-life balance and flexibility, and how does this role fit into that philosophy?

ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and its culture, while also providing valuable insights into the position and the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: Apply Now
• Tailor your resume and cover letter to highlight your relevant field marketing experience and APAC market knowledge
• Prepare examples of successful regional campaigns you've managed, emphasizing your ability to adapt global strategies to local market dynamics
• Demonstrate your understanding of SugarCRM's unique value proposition and how your skills and experience align with the company's mission
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.