Senior Field Marketing Specialist

📌 Core Information 🔹 Job Title: Senior Field Marketing Specialist 🔹 Company: Ansys 🔹 Location: Milan, Lombardy, Italy 🔹 Job Type: Hybrid (2 days in office per week) 🔹 Category: Marketing 🔹 Date Posted: May 28, 2025 🚀 Job Overview Key aspects of this role include: 1. Developing and managing marketing programs for ANSYS regional sales teams. 2. Collaborating with key program stakeholders, including product marketing managers, industry marketing managers, product managers, support teams, and ANSYS regional sales teams. 3. Focusing on demand generation through successful campaign execution and understanding of key territory and industry trends, strategic market opportunities, and sales priorities. *ASSUMPTION:* This role requires a strategic mindset, strong communication skills, and the ability to balance multiple projects and stakeholders. 📋 Key Responsibilities ✅ Develop and implement marketing plans for accounts based on an industry or region, with supervisor support and in collaboration with the field marketing team and local Sales. ✅ Execute marketing activities and initiatives at the industry level, ensuring they align with broader company objectives and resonate with the industry audience. ✅ Manage overall process of planning, organizing, and executing campaigns from start-to-finish, defining in-person and virtual event experiences, including shaping the event themes, content, agenda, and goals. ✅ Monitor the effectiveness of marketing activities and provide reports on campaign performance, including metrics like attendance, lead generation, etc. *ASSUMPTION:* This role requires strong project management skills, attention to detail, and the ability to analyze and interpret data. 🎯 Required Qualifications Education: - Bachelor's degree in marketing, business administration, or a related field Experience: - A minimum of 2 years of marketing experience Required Skills: - Ability to successfully execute a variety of marketing programs, including targeted direct mail and email, field events, social media, executive engagements, awareness campaigns, etc. - Experience with marketing automation systems to successfully run campaigns - Ability to work very independently and collaborate with cross-functional teams - Analytics, reporting, and written communication skills - Experience with marketing tactics including event management – physical and virtual, campaign execution, paid media, paid social, content syndication, and experience with the modern marketing technology stack (Pardot, Salesforce, Monday.com) - Fluent in English and Italian; at least intermediate proficiency in Spanish - Ability to travel up to 25% *ASSUMPTION:* Candidates with experience in B2B and B2C demand generation environments will be preferred. 🎯 Preferred Qualifications and Skills Education: - An MBA or other advanced degree is a plus. Experience: - Experience in B2B and B2C demand generation environment preferred Skills: - Ability to earn trust through performance and relationship-building - Prior experience working in a technical business setting with engineers or in engineering simulation is a plus - Ability to work independently and flexibly, with excellent team working skills - Competent in design software applications such as Photoshop & Adobe Express - Highly reliable: attention to detail and accuracy is a must - Prior experience working in a technical business setting *ASSUMPTION:* Candidates with experience in a technical business setting and strong design skills will be highly valued. 💰 Compensation & Benefits Salary Range: €45,000 - €60,000 per year (based on industry standards for a Senior Marketing Specialist in Milan, Italy) Benefits: - Competitive benefits package, including health insurance, retirement plans, and employee assistance programs - Generous vacation and holiday policy - Flexible work arrangements, including remote work options and hybrid work schedules - Opportunities for professional development and career growth within the organization Working Hours: Full-time position with a standard workweek of 40 hours, with flexibility to work remotely 3 days a week *ASSUMPTION:* The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. 📌 Applicant Insights 🔍 Company Context Industry: Software Development Company Size: Medium (5,001-10,000 employees) Founded: 1970 Headquarters: Canonsburg, PA, USA Description: Ansys software has enabled innovators across industries to push boundaries with the predictive power of simulation for over 50 years. From sustainable transportation and advanced semiconductors to satellite systems and life-saving medical devices, the next great leaps in human advancement will be powered by Ansys. Specialties: Design Optimization, Finite Element Analysis (FEA), Finite Element Method (FEM), Computational Fluid Dynamics (CFD), Electromagnetics, Explicit Dynamics, Consulting, Grid Generation, Meshing, Multi-body Dynamics, Multiphysics, Finite Element Structural Analysis (FESI), Virtual Prototyping, Structural Analysis, and Engineering Simulation Company Website: *ASSUMPTION:* Ansys is a well-established company with a strong reputation in the software development industry, offering a dynamic and innovative work environment for its employees. 📊 Role Analysis Career Level: Mid-level (2-5 years of experience) Reporting Structure: This role reports directly to the Marketing Manager for the EMEA region. Work Arrangement: Hybrid (2 days in office per week, with the remaining 3 days working remotely) Growth Opportunities: - Opportunities for career progression within the marketing department or related fields - Potential to take on more responsibilities and leadership roles as the team and company grow *ASSUMPTION:* This role offers opportunities for professional growth and development within a dynamic and expanding organization. 🌍 Location & Work Environment Office Type: Hybrid (combination of on-site and remote work) Office Location(s): Milan, Lombardy, Italy Geographic Context: - Milan is the second-largest city in Italy and the capital of the Lombardy region, located in the northern part of the country. - The city is a major commercial and financial hub, with a strong focus on fashion, design, and technology industries. - Milan is well-connected by public transportation, with easy access to the city center and other major districts. Work Schedule: - Standard workweek of 40 hours, with flexibility to work remotely 3 days per week - Core hours: 9:00 AM - 5:00 PM (CET) with a one-hour lunch break *ASSUMPTION:* Milan offers a vibrant and multicultural work environment, with a strong focus on innovation and creativity in various industries. 💼 Interview & Application Insights Typical Process: 1. Online application submission 2. Phone or video screening with the hiring manager 3. In-depth phone or video interview with the marketing manager and/or other team members 4. Final on-site or virtual interview with the regional marketing director and/or other senior stakeholders Key Assessment Areas: 1. Marketing strategy and planning skills 2. Campaign execution and project management abilities 3. Data analysis and reporting capabilities 4. Communication and collaboration skills, both written and verbal 5. Cultural fit and alignment with Ansys' core values Application Tips: 1. Tailor your resume and cover letter to highlight relevant marketing experience, campaign successes, and industry-specific knowledge. 2. Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work effectively in a team environment. 3. Research Ansys' company culture, values, and recent projects to demonstrate your enthusiasm and understanding of the organization. ATS Keywords: Senior Field Marketing Specialist, Marketing Strategy, Campaign Execution, Project Management, Data Analysis, Reporting, Marketing Automation, B2B, B2C, Technical Business, Adobe Photoshop, Adobe Express, Pardot, Salesforce, Monday.com *ASSUMPTION:* The interview process for this role will focus on assessing the candidate's strategic thinking, problem-solving skills, and cultural fit within the marketing team and organization. 🛠️ Tools & Technologies - Marketing automation platforms: Pardot, Salesforce - Design software: Adobe Photoshop, Adobe Express - Project management tools: Monday.com - Collaboration tools: Microsoft Office Suite, Google Workspace - CRM: Salesforce - Marketing analytics tools: Google Analytics, Tableau *ASSUMPTION:* Familiarity with these tools and platforms is preferred, but training will be provided as needed. 👔 Cultural Fit Considerations Company Values: - Adaptability: Be open, welcome what's next - Courage: Be courageous, move forward passionately - Generosity: Be generous, share, listen, serve - Authenticity: Be you, make us stronger Work Style: - Collaborative and team-oriented, with a strong focus on cross-functional collaboration - Results-driven and focused on delivering high-quality work on time and within budget - Adaptable and open to feedback, with a willingness to learn and grow in a dynamic work environment Self-Assessment Questions: 1. How do you align with Ansys' core values, specifically [Value 1]? 2. How do you approach working in a hybrid work environment, and what strategies do you use to maintain productivity and collaboration with your team? 3. How do you balance multiple projects and stakeholders, and what tools or techniques do you use to manage your workload effectively? *ASSUMPTION:* Candidates who demonstrate a strong understanding of Ansys' core values, a positive attitude towards hybrid work environments, and effective project management skills will be well-suited to this role. ⚠️ Potential Challenges 1. Balancing multiple projects and stakeholders, requiring strong organizational skills and the ability to prioritize effectively. 2. Working in a dynamic and fast-paced environment, with the need to adapt quickly to changing priorities and market conditions. 3. Collaborating with cross-functional teams and remote colleagues, requiring strong communication and teamwork skills. 4. Managing a hybrid work arrangement, with the need to balance on-site and remote work effectively. *ASSUMPTION:* Candidates who are organized, adaptable, and strong communicators will be better equipped to overcome these potential challenges. 📈 Similar Roles Comparison 1. This role differs from related positions, such as Marketing Manager or Marketing Coordinator, in its focus on field marketing and demand generation strategies specific to the ANSYS regional sales teams. 2. The industry-specific context for this role is the software development industry, with a focus on engineering simulation and technical business settings. 3. Career path comparison: This role can serve as a stepping stone to more senior marketing roles within the organization, such as Marketing Manager or Director of Marketing. *ASSUMPTION:* Candidates who understand the unique aspects of this role and its industry-specific context will be better prepared to succeed in this position. 📝 Sample Projects 1. Developing and executing a targeted email campaign to generate leads for a specific ANSYS product in the EMEA region. 2. Planning and managing a virtual event focused on a specific industry trend or market opportunity, with the goal of increasing brand awareness and driving product adoption. 3. Analyzing campaign performance data to identify trends, optimize future campaigns, and improve overall marketing effectiveness. *ASSUMPTION:* Candidates who can provide specific examples of marketing projects they have managed, with clear outcomes and lessons learned, will be well-positioned for this role. ❓ Key Questions to Ask During Interview 1. What are the key priorities for this role in the first 30-60-90 days? 2. How does this role fit into the broader marketing strategy for ANSYS in the EMEA region? 3. What are the most significant challenges facing the marketing team in the region, and how can this role help address them? 4. How does ANSYS support the professional development and growth of its marketing team members? 5. What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked and reported? *ASSUMPTION:* Candidates who ask thoughtful and insightful questions about the role, the team, and the company will demonstrate their interest and engagement in the position. 📐 Next Steps for Applicants To apply for this position: 1. Submit your application through the provided link: [Application URL] 2. Tailor your resume and cover letter to highlight relevant marketing experience, campaign successes, and industry-specific knowledge. 3. Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work effectively in a team environment. 4. Research ANSYS' company culture, values, and recent projects to demonstrate your enthusiasm and understanding of the organization. 5. Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.