📌 Core Information
🔹 Job Title: Field Marketing Manager
🔹 Company: Motive
🔹 Location: United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing high-impact marketing programs and events for Mid Market and Enterprise Sales teams across the UK
- Collaborating with cross-functional marketing teams and sales leadership to design campaigns that drive pipeline growth, revenue, and brand awareness
- Leveraging strategic planning, campaign execution, and performance analysis to achieve marketing objectives
- Managing marketing budgets, vendor relationships, and customer/partner engagement
ASSUMPTION: This role requires a strong understanding of B2B field marketing, sales alignment, and marketing tools to succeed.
📋 Key Responsibilities
✅ Design and execute segment marketing strategies, including field events, executive programs, partner initiatives, trade shows, and targeted digital campaigns
✅ Serve as the primary marketing point of contact for aligned sales teams, ensuring seamless collaboration and program execution
✅ Plan and execute multi-channel marketing programs, including email, digital, social, events, and partner activations
✅ Work with the current campaigns team on developing localised global campaigns to meet the unique needs of the UK market
✅ Drive demand generation and pipeline growth by creating and implementing targeted campaigns to generate qualified leads and enhance the pipeline for the Mid Market and Enterprise segment
✅ Ensure programs align with sales objectives and regional opportunities while leveraging corporate campaigns and content
✅ Collaborate with internal teams and work closely with sales teams to build cohesive marketing initiatives and gain buy-in
✅ Measure programme success using key performance indicators and provide strategic insights and recommendations during business reviews
✅ Manage marketing budgets, ensuring efficient allocation and maximising return on marketing investment
✅ Oversee vendor relationships for event production and programme execution
✅ Collaborate with strategic partners to design joint initiatives and leverage customer feedback to refine marketing efforts
ASSUMPTION: This role involves a high level of collaboration, communication, and analytical skills to succeed in a dynamic environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of experience in field or regional marketing within B2B SaaS, enterprise software, or technology sectors
Required Skills:
- Proven track record of designing and executing successful demand generation campaigns and field programmes
- Proficiency in marketing and AI tools such as Salesforce, Marketo, Tableau, 6Sense, Asana
- Exceptional collaboration and communication skills with demonstrated experience working cross-functionally in a dynamic environment
- Strong analytical skills with the ability to analyse data, report on programme performance, and optimise based on findings
- Proactive, self-motivated team player with a high-energy approach
- Willingness to travel up to 30% within the UK and occasionally internationally
Preferred Skills:
- Experience working with strategic partners and customer engagement
- Fluency in additional languages
ASSUMPTION: Candidates with experience in B2B field marketing and sales alignment are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per year (based on industry standards for a Field Marketing Manager role with 5-10 years of experience in the UK)
Benefits:
- Health insurance and pension plans
- Flexible working hours and remote work options
- Professional development opportunities
Working Hours: Full-time, 40 hours per week, with flexibility for remote work
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 11-50 employees (Small to Medium-sized company, offering a more personalised work environment with close collaboration)
Founded: 2019 (Relatively new company, with a focus on growth and innovation)
Company Description:
- Motive is a full-service marketing agency designed to do things differently
- Founded in 2019 by a team passionate about marketing, Motive thrives on collaborating with diverse clients and tackling a variety of fascinating projects
- Their concierge model strips away the bulk of a traditional agency, making them both nimble and cost-effective
Company Specialties:
- Marketing
- Design
- Development
- Websites
- User Experience (UX)
- User Interface (UI)
- Digital Marketing
- Paid Media
- Video Production
- Animation
- Social Media
Company Website: motiveagency.com
ASSUMPTION: Motive's unique approach to marketing and focus on client collaboration make it an attractive option for candidates seeking a dynamic work environment.
📊 Role Analysis
Career Level: Mid-level to Senior (Based on the required experience and responsibilities)
Reporting Structure: This role reports directly to the Head of Marketing or a similar position
Work Arrangement: Remote OK, with a willingness to travel up to 30% within the UK and occasionally internationally
Growth Opportunities:
- Potential to take on more responsibilities and advance within the marketing department as the company grows
- Opportunities to work on diverse projects and collaborate with various teams, fostering professional development
- Possibility to transition into a leadership role or specialise in a specific area of marketing
ASSUMPTION: This role offers significant growth opportunities as Motive continues to expand and refine its marketing strategies.
🌍 Location & Work Environment
Office Type: Hybrid (With a physical office in Surrey, Woking, and remote work options)
Office Location(s): Motive Agency, Bridge House, 106 High St, Chobham, Surrey, Woking GU24 8LZ, GB
Geographic Context:
- The United Kingdom offers a diverse range of industries and a large talent pool, providing ample opportunities for collaboration and growth
- The UK market is competitive, requiring strong marketing strategies and execution to succeed
- The UK has a well-established tech industry, with a strong focus on innovation and digital transformation
Work Schedule: Full-time, with flexible working hours and remote work options
ASSUMPTION: The hybrid work environment and remote work options provide a good balance between collaboration and flexibility for employees.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-depth interview with the marketing team
- Final interview with the Head of Marketing or a similar position
Key Assessment Areas:
- Marketing strategy and campaign development
- Collaboration and communication skills
- Analytical skills and data-driven decision-making
- Cultural fit and alignment with Motive's values
Application Tips:
- Highlight your experience in B2B field marketing and sales alignment
- Tailor your resume and cover letter to emphasise your relevant skills and experiences
- Prepare examples of successful marketing campaigns you've executed and the results they achieved
- Research Motive's company culture and values to demonstrate your fit
ATS Keywords: Field Marketing, B2B Marketing, Demand Generation, Campaign Execution, Sales Alignment, Performance Analysis, Budget Management, Vendor Management, Collaboration, Communication, Analytical Skills, Proactive Approach, Marketing Tools, Event Management, Customer Engagement, Partner Marketing
ASSUMPTION: Motive's interview process is designed to assess candidates' marketing expertise, collaboration skills, and cultural fit.
🛠️ Tools & Technologies
- Salesforce
- Marketo
- Tableau
- 6Sense
- Asana
- Additional marketing and AI tools as needed
ASSUMPTION: Proficiency in these tools is essential for success in this role, as they are widely used in B2B field marketing.
👔 Cultural Fit Considerations
Company Values:
- Collaboration
- Innovation
- Client-focused
- Dynamic
- Results-driven
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Flexible and adaptable to change
Self-Assessment Questions:
- Do you thrive in a dynamic, collaborative work environment?
- Are you results-driven and focused on continuous improvement?
- Do you have experience working with strategic partners and customer engagement?
- Are you comfortable working with a diverse range of clients and projects?
ASSUMPTION: Motive's company culture values collaboration, innovation, and a client-focused approach, making it an attractive option for candidates who thrive in dynamic, team-oriented environments.
⚠️ Potential Challenges
- The UK market is competitive, requiring strong marketing strategies and execution to succeed
- The role involves a high level of collaboration and communication, which may present challenges in a remote work environment
- The willingness to travel up to 30% within the UK and occasionally internationally may present personal and professional challenges
- The role requires a strong understanding of B2B field marketing, sales alignment, and marketing tools, which may present a learning curve for candidates new to the industry
ASSUMPTION: These challenges can be mitigated with strong communication, collaboration, and a proactive approach to learning and adaptation.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on the UK market and the requirement to work closely with Mid Market and Enterprise Sales teams
- Industry-specific context: The UK market is competitive, requiring strong marketing strategies and execution to succeed
- Career path comparison: This role offers significant growth opportunities as Motive continues to expand and refine its marketing strategies
ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the industry.
📝 Sample Projects
- Developing and executing a targeted digital campaign to generate qualified leads for the Mid Market segment
- Planning and executing a field event for the Enterprise segment, including vendor management and customer engagement
- Collaborating with the current campaigns team to localise a global campaign for the UK market
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and collaborative nature of the Field Marketing Manager role at Motive.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing campaigns and events executed for the Mid Market and Enterprise segments?
- How does Motive collaborate with strategic partners to design joint initiatives and enhance marketing reach and impact?
- What are the key performance indicators used to measure programme success, and how are they tracked and analysed?
- How does Motive support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the marketing department in the coming year, and how can this role help address them?
ASSUMPTION: These questions are designed to provide insight into the role's responsibilities, the company's marketing strategies, and the team's dynamics and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in B2B field marketing and sales alignment
- Prepare examples of successful marketing campaigns you've executed and the results they achieved
- Research Motive's company culture and values to demonstrate your fit
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
