📌 Core Information
🔹 Job Title: Field Marketing Manager, Central Europe
🔹 Company: Pleo
🔹 Location: Berlin, Germany
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: June 6, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing and driving field marketing strategy for Central Europe
- Collaborating closely with the sales team to align marketing initiatives with sales objectives
- Strategizing and overseeing sponsored and owned events with a localised approach
- Analyzing and reporting on performance metrics to inform strategy
- Coordinating with external agencies and internal partners to ensure consistent messaging
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication to effectively collaborate with sales and other stakeholders.
📋 Key Responsibilities
✅ Own and drive the field marketing strategy for the Central European region to align with company goals and deliver on pipeline targets.
✅ Collaborate closely with the Sales team to develop and align marketing initiatives with sales objectives, fostering a strong partnership.
✅ Strategise and oversee a mix of sponsored and owned events with a localised approach to maximise impact and engagement.
✅ Analyse and report on performance metrics to inform strategy and communicate results to leadership.
✅ Coordinate with external agencies and internal partners, including the PR and wider marketing teams, to ensure consistent messaging and maximise reach.
ASSUMPTION: This role requires a proactive approach to event planning, strong analytical skills for performance tracking, and excellent communication for stakeholder collaboration.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: At least 5 years of experience in a relevant B2B marketing role, with a proven track record in successful event management
Required Skills:
- Proven experience in B2B SaaS marketing
- Strong financial acumen and budget management skills
- Excellent communication and relationship-building skills
- Strong analytical skills and data-driven decision-making
- Experience with event management and logistics
- Fluency in English
Preferred Skills:
- Experience in the FinTech industry
- Fluency in additional European languages
ASSUMPTION: Candidates should have a solid understanding of B2B SaaS marketing, strong financial acumen, and excellent communication skills to thrive in this role.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000 per year (based on industry standards for a mid-senior level marketing role in Berlin)
Benefits:
- Your own Pleo card for out-of-pocket spending
- Lunch allowance based on local office location
- 28 days of holiday plus public holidays
- Hybrid or fully remote working options
- Option to purchase 5 additional days of holiday
- Free mental health and well-being support
- Access to LinkedIn Learning
- Paid parental leave
Working Hours: Full-time (40 hours per week) with flexible working hours and the option to work remotely some days
ASSUMPTION: The salary range is estimated based on industry standards for a mid-senior level marketing role in Berlin. Benefits are subject to change and may vary based on the company's policies.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically FinTech and spend management
Company Size: Medium (501-1,000 employees) - Pleo offers a collaborative and innovative work environment with ample opportunities for growth and learning
Founded: 2015 - Pleo has been revolutionising business spending since its inception and has since grown to serve over 37,000 happy companies
Company Description:
- Pleo is a European-based FinTech company specialising in spend management solutions
- Their mission is to help businesses centralise their spending for complete financial efficiency and balance the books effortlessly
- Pleo offers expense management, company credit cards, accounting, payments, and corporate cards to streamline business spending
Company Specialties:
- Expense management
- Company credit cards
- Accounting
- Payments
- Corporate cards
- Fintech
- Business spending
- Reimbursements
- Per diem
- Bookkeeping
- SaaS
Company Website: pleo.io
ASSUMPTION: Pleo is a well-established FinTech company with a strong focus on innovation and customer satisfaction. Their company culture values collaboration, trust, and a commitment to making a real impact on businesses.
📊 Role Analysis
Career Level: Mid-Senior level - This role offers an opportunity to grow and make a significant impact on Pleo's expansion in the Central European market
Reporting Structure: The Field Marketing Manager, Central Europe will report directly to the Head of Field Marketing and work closely with the sales team
Work Arrangement: Hybrid - This role offers a blend of on-site and remote work, allowing for flexibility and a better work-life balance
Growth Opportunities:
- As Pleo continues to expand, there will be opportunities for career progression within the marketing team or other departments
- The successful candidate will have the chance to shape Pleo's growth trajectory in the Central European market
- This role offers exposure to various aspects of marketing, allowing for the development of new skills and expertise
ASSUMPTION: This role provides ample opportunities for professional growth and development within a dynamic and innovative FinTech company.
🌍 Location & Work Environment
Office Type: Pleo's Berlin office is a modern, collaborative workspace designed to foster innovation and creativity
Office Location(s): Ravnsborg Tværgade 5, København N, Hovedstaden 2200, DK (HQ); 1a Old Nichol Street, London, England E2 7HR, GB; Grunerstraße 13, Berlin, 10179, DE; Kungsgatan 49, Stockholm, Stockholm County, SE; Calle de Eloy Gonzalo, 27, Madrid, Community of Madrid 28010, ES; Lisboa, 1200-160, PT
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech industry and a high quality of life
- The city offers a mix of historical and modern attractions, as well as a diverse food and entertainment scene
- Berlin is well-connected by public transportation, making it easy to commute to and from the office
Work Schedule: Full-time (40 hours per week) with flexible working hours and the option to work remotely some days
ASSUMPTION: Pleo's offices provide a modern, collaborative work environment that fosters innovation and creativity. The Berlin office is conveniently located and well-connected by public transportation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interview with the hiring manager and/or team members
- Final interview with the Head of Field Marketing
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and planning
- Event management and logistics
- Budget management and ROI calculation
- Communication and collaboration skills
- Cultural fit and alignment with Pleo's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of Pleo's mission and values in your application materials
- Prepare for behavioral and situational interview questions that focus on your marketing strategy, event management, and collaboration skills
ATS Keywords: Field Marketing, Central Europe, B2B SaaS Marketing, Event Management, Budget Management, Marketing ROI, Collaboration, Stakeholder Engagement, FinTech, Marketing Strategy
ASSUMPTION: Pleo's application process is designed to assess candidates' marketing strategy, event management, and collaboration skills, as well as their cultural fit with the company's values.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Event management software (e.g., Eventbrite, Bizzabo)
- Project management tools (e.g., Asana, Trello)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: This role requires proficiency in marketing automation, event management, and data analysis tools, as well as strong communication and collaboration skills.
👔 Cultural Fit Considerations
Company Values:
- Champion the customer - Address real pain points that businesses face
- Succeed as a team - Collaborate and trust in each other's strengths
- Make it happen - Take bold decisions and follow through to deliver results
- Build to scale - Create lasting solutions that address today's challenges and anticipate tomorrow's needs
Work Style:
- Collaborative and innovative - Pleo values a team-based approach to problem-solving and encourages creative thinking
- Data-driven - Pleo uses data to inform decision-making and continuously improve processes
- Customer-focused - Pleo prioritises the needs and pain points of its customers above all else
Self-Assessment Questions:
- Do you have a proven track record of successful event management in a B2B SaaS marketing role?
- Are you comfortable working in a hybrid environment, collaborating with both on-site and remote team members?
- Do you thrive in a dynamic, fast-paced work environment and enjoy taking on new challenges?
ASSUMPTION: Pleo values candidates who are collaborative, innovative, data-driven, and customer-focused, with a proven track record of successful event management in a B2B SaaS marketing role.
⚠️ Potential Challenges
- Managing multiple events and stakeholders simultaneously may require strong organisational skills and time management
- Working in a fast-paced, dynamic environment may present challenges in maintaining work-life balance
- Collaborating with remote team members may require strong communication and adaptability skills
- Navigating the unique cultural and business landscapes of multiple Central European countries may present challenges in localising marketing strategies
ASSUMPTION: This role may present challenges in managing multiple events and stakeholders, maintaining work-life balance, collaborating with remote team members, and navigating diverse cultural and business landscapes.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses specifically on field marketing and requires a strong understanding of sales objectives and alignment
- Compared to other marketing roles, this position offers more exposure to event management and logistics
- Career progression in this role may lead to leadership positions within the marketing team or other departments, rather than focusing solely on vertical growth within marketing
ASSUMPTION: This role offers unique opportunities for growth and development within a dynamic FinTech company, with a focus on field marketing, event management, and sales alignment.
📝 Sample Projects
- Planning and executing a successful regional event series, exceeding attendance and engagement targets
- Developing and implementing a localised marketing strategy that drives pipeline growth in a specific Central European country
- Collaborating with the sales team to create targeted marketing campaigns that support specific sales objectives
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the Field Marketing Manager, Central Europe role at Pleo.
❓ Key Questions to Ask During Interview
- Can you describe the current field marketing strategy for the Central European region, and how this role will contribute to its evolution?
- How does Pleo support the collaboration and alignment between the marketing and sales teams, and what specific initiatives are in place to foster this partnership?
- What are the key challenges and opportunities in the Central European market for Pleo, and how does this role address them?
- How does Pleo approach localising marketing strategies for different countries within the Central European region?
- What opportunities are there for professional growth and development within the marketing team or other departments at Pleo?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of Pleo's field marketing strategy, sales alignment, market challenges, localisation, and career growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, demonstrating your understanding of Pleo's mission and values
- Prepare for behavioral and situational interview questions that focus on your marketing strategy, event management, and collaboration skills
- If invited to an in-person or virtual event, prepare a brief presentation showcasing your understanding of the role and your ideas for driving field marketing success in the Central European region
- Follow up with the hiring manager after your interview, expressing your enthusiasm for the role and reiterating your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
