🔹 Job Title: Field Marketing Manager, Customer Growth
🔹 Company: Coupa Software, Inc.
🔹 Location: US Remote
🔹 Job Type: Mid Level
🔹 Category: Marketing
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
Key aspects of this role include:
ASSUMPTION: This role requires a strategic and outcome-oriented mindset, with a strong track record in developing and executing high-impact marketing plans.
✅ Collaborate with regional sales reps to develop strategies that support quarterly sales pipeline and revenue goals for existing customer growth.
✅ Partner with cross-functional teams (Product Marketing, Creative, Demand Generation, etc.) to plan and execute multi-channel programs, including emails, webinars, events, and digital campaigns.
✅ Engage with target accounts for cross-selling opportunities across Procurement, Finance, and Supply Chain stakeholders, developing a programmatic approach for expansion.
✅ Leverage marketing operations tools to independently execute and manage multi-channel campaigns, ensuring timely execution and follow-up on leads.
✅ Use data and best practices to optimize programs, provide insights, and manage regional events, while advocating for sales needs and driving target account engagement.
ASSUMPTION: This role requires strong project management and creative problem-solving skills, with a collaborative approach to working with diverse teams.
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of experience in Enterprise B2B marketing and/or sales, with a strong track record in developing and executing pipeline-generation and acceleration programs.
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates should have a proven track record in developing and executing high-impact marketing plans across digital advertising, content development, field events, and more.
Salary Range: $107,525 - $143,000 per year (estimated based on industry standards for this role and experience level)
Benefits:
Working Hours: Full-time (40 hours per week) with flexible hours and remote work options
ASSUMPTION: The estimated salary range is based on industry standards for this role and experience level. The actual salary may vary based on factors such as skills, experience, and geographic location.
Industry: Software Development, specifically focusing on total spend management and AI-driven solutions for businesses
Company Size: 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration
Founded: 2006, with over 15 years of experience in the industry
Company Description:
Company Specialties:
Company Website: http://www.coupa.com
ASSUMPTION: Coupa is a well-established company in the software development industry, with a strong focus on total spend management and AI-driven solutions for businesses.
Career Level: Mid-level, with opportunities for growth and advancement within the marketing department and the company as a whole
Reporting Structure: This role reports directly to the Senior Director of Field Marketing
Work Arrangement: Remote OK, with flexible work arrangements and the ability to work from home
Growth Opportunities:
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a clear path for career advancement within the company.
Office Type: Remote, with no physical office location required for this role
Office Location(s): US Remote
Geographic Context:
Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely
ASSUMPTION: The remote work environment provides a flexible and collaborative work setting, with the ability to work from anywhere in the United States.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Field Marketing, B2B Marketing, Sales Collaboration, Project Management, Data Analysis, Digital Campaigns, Event Management, Cross-Functional Teamwork, Martech Tools, Communication Skills, Problem Solving, Self-Motivated, Adaptability, Lead Generation, Customer Engagement, Strategic Planning
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, collaboration, and problem-solving skills, as well as their cultural fit within the organization.
ASSUMPTION: Proficiency in Martech tools is required for this role, with a focus on Salesforce, Marketo, 6Sense, and LinkedIn Campaign Manager.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Coupa values candidates who are customer-centric, innovative, collaborative, accountable, and inclusive, with a fast-paced, collaborative, data-driven, and adaptable work style.
ASSUMPTION: This role may present challenges in managing multiple priorities, collaborating effectively with remote teams, and adapting to changing market conditions and customer needs.
ASSUMPTION: This role is similar to other field marketing positions, but with a unique focus on customer growth and expansion within the existing customer base.
ASSUMPTION: Sample projects for this role may include developing and executing multi-channel campaigns, collaborating with sales teams to identify cross-selling opportunities, and analyzing campaign performance data to optimize programs.
ASSUMPTION: Key questions to ask during the interview may include inquiries about the role's strategic importance, priorities, professional development opportunities, work-life balance, and company culture.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.