Field Marketing Manager

📌 Core Information

🔹 Job Title: Field Marketing Manager

🔹 Company: ZeroFox

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 16, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (up to 40% travel)

🚀 Job Overview

Key aspects of this role include:

• Managing field marketing execution across events, promotional campaigns, and webinars to drive demand and leads for the sales organization.
• Collaborating closely with sales leadership and account teams to align field marketing programs with pipeline goals.
• Developing communication strategies for each event program from promotion to post-event follow-up.
• Supporting a strategic six-month planning cycle and adapting marketing programs for channel partner inclusion.
• Project managing event timelines and logistics, ensuring every aspect of field events and promotional campaigns are well-organized and delivered on time and within budget.

ASSUMPTION: This role requires strong project management, communication, and organizational skills to ensure successful event execution and alignment with sales goals.

📋 Key Responsibilities

✅ Manage field marketing execution across high volume small-scale events, promotional campaigns, and webinars, ensuring consistency, impact, and alignment with pipeline and revenue goals.

✅ Develop communication strategy for each event program from promotion to event day execution and post-event follow-up.

✅ Collaborate closely with Sales leadership and account teams to align field marketing programs to pipeline goals—establish joint planning rhythms, enforce scheduling expectations, and ensure active team participation across events.

✅ Support a strategic six-month planning cycle, applying discretion and prioritization to meet corporate goals and promotional campaign themes.

✅ Adapt marketing programs for channel partner inclusion; identify co-marketing opportunities to grow the partner ecosystem.

✅ Deliver end-to-end marketing events to create, expand, and accelerate regional sales opportunities by project managing event timelines and logistics (including staffing, swag, shipping, etc.), ensuring every aspect of field events and promotional campaigns are well organized and delivered on time and within budget.

✅ Set clear KPIs and goals for all event programs and regularly report on event performance against goals, highlighting impact to pipeline, lessons learned, and next steps for continuous improvement.

✅ Manage execution of additional event projects as assigned by manager.

ASSUMPTION: The role involves a high degree of multitasking, requiring the ability to manage multiple events and projects simultaneously while maintaining attention to detail.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 3-5 years of experience in relevant B2B SaaS-based marketing initiatives, with a focus on event marketing and promotional campaigns.

Required Skills:

• Proven experience working interdepartmentally, specifically with Creative, Product, and Demand Generation teams.
• Strong project management, organizational, and prioritization skills with a keen eye for detail.
• Strong written and verbal communication to effectively engage with Sales, the Partner Community, and other members of the Marketing organization.
• Self-motivated and a self-starter; ability to work autonomously and collaborate with team members and partners remotely where required.
• Proficiency in Google Suite; experience with Salesforce, Marketo, and/or Outreach is a plus.
• Willingness to travel up to 40%.

Preferred Skills:

• Experience in cybersecurity or channel partnerships.
• Fluency in additional languages.

ASSUMPTION: Experience in B2B SaaS marketing and event management is crucial for success in this role. Familiarity with cybersecurity or channel partnerships is a plus but not required.

💰 Compensation & Benefits

Salary Range: $80,000 to $105,000 per year. This range is based on industry standards for B2B SaaS marketing roles with 3-5 years of experience and takes into account the remote nature of the position.

Benefits:

• Comprehensive health benefits
• 401(k) plan
• Generous time off
• Regular catered lunches for in-office work; snacks, drinks available daily

Working Hours: Full-time (40 hours per week) with flexibility for remote work. Some evening and weekend work may be required to accommodate event schedules.

ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and skills. The benefits package is competitive and designed to support employee well-being and work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: ZeroFox operates in the computer and network security industry, focusing on external cybersecurity solutions.

Company Size: ZeroFox is a mid-sized company with 501-1,000 employees, providing a collaborative and dynamic work environment.

Founded: ZeroFox was founded in 2013 and has since grown to become a leading provider of external cybersecurity solutions.

Company Description:

• ZeroFox delivers proactive external cybersecurity to outfox the adversary and disrupt, identify, and dismantle threats outside the traditional corporate perimeter.
• The ZeroFox Platform combines advanced AI-driven analysis to detect complex threats on the surface, Deep, and Dark Web with fully managed threat intelligence services and threat analysts who become an extension of your team – all while providing automated remediation to effectively disrupt threats.
• ZeroFox offers a community-driven culture with employee events, regular catered lunches, and a respectful and nourishing work environment where every opinion is heard.

Company Specialties:

• Digital Risk Protection
• Threat Intelligence
• Dark Web Monitoring
• Brand Protection Software
• Domain Monitoring Tools
• Executive Protection Software
• Anti-Phishing Software
• External Cybersecurity
• Physical Security Intelligence
• Cybersecurity

Company Website: https://www.zerofox.com/

ASSUMPTION: ZeroFox's focus on external cybersecurity and commitment to innovation make it an attractive employer for candidates interested in cutting-edge technology and cybersecurity solutions.

📊 Role Analysis

Career Level: This role is suitable for mid-career marketing professionals with 3-5 years of experience in B2B SaaS marketing, seeking to advance their careers in event marketing and field marketing.

Reporting Structure: The Field Marketing Manager reports directly to the Senior Manager, Event Marketing and works closely with territory reps across sales, channel partner, and customer success teams.

Work Arrangement: This is a hybrid role with up to 40% travel required. The remaining work can be done remotely, offering flexibility for work-life balance.

Growth Opportunities:

• Progression to a senior or management role within the marketing department as the company grows and expands its marketing efforts.
• Expanding skills and expertise in event marketing, field marketing, and cybersecurity solutions.
• Potential opportunities to work on international events and expand the company's global presence.

ASSUMPTION: This role offers excellent growth opportunities for candidates looking to advance their careers in marketing, with a focus on event marketing and field marketing within the cybersecurity industry.

🌍 Location & Work Environment

Office Type: ZeroFox has multiple offices worldwide, with the headquarters located in Baltimore, MD. The company offers a modern workspace with fun and collaborative environments.

Office Location(s): 1834 S. Charles Street, Baltimore, MD 21230, US; 5 Merchant Square, London, England W2 1AS, GB; Avenida Andrés Bello 2777, Office 1304, Las Condes, Metropolitan Region, Chile, CL; 11091 Sunset Hills Rd #210, Reston, VA 20190, US; 24,5th Floor, Tower C, Concorde Block, Prestige UB City, Vittal Mallya Road, Bangalore, Bangalore, 560001, IN; 4145 SW Watson Ave, 400, Beaverton, Oregon 97005, US

Geographic Context:

• The United States is the primary location for this role, with a focus on driving demand and leads for the sales organization across the country.
• The remote nature of the role allows for flexibility in working from various locations within the United States.
• Travel up to 40% may be required to attend and manage events in-person.

Work Schedule: Full-time (40 hours per week) with flexibility for remote work. Some evening and weekend work may be required to accommodate event schedules.

ASSUMPTION: The remote nature of the role and the flexibility it offers make it an attractive option for candidates seeking a balance between work and personal life.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screen with the hiring manager or HR representative.
• In-depth interview with the Senior Manager, Event Marketing, focusing on event management experience, communication skills, and cultural fit.
• Final interview or assessment, depending on the company's hiring process.

Key Assessment Areas:

• Event management experience and project management skills.
• Communication skills, both written and verbal, to engage with various stakeholders.
• Cultural fit and alignment with ZeroFox's values and work environment.
• Problem-solving skills and ability to work autonomously and remotely.

Application Tips:

• Tailor your resume and cover letter to highlight your event management experience, project management skills, and relevant achievements.
• Prepare examples of successful events you've managed, including challenges faced and solutions implemented.
• Research ZeroFox's company culture and values to demonstrate your understanding of and alignment with the company's mission and work environment.

ATS Keywords: Field Marketing, Event Management, Promotional Campaigns, Sales Alignment, KPI Setting, Project Management, Marketing Strategy, Channel Partner Inclusion, Cybersecurity, B2B SaaS

ASSUMPTION: Applicants should focus on demonstrating their event management experience, communication skills, and cultural fit during the interview process to increase their chances of success.

🛠️ Tools & Technologies

• Google Suite (Gmail, Google Drive, Google Docs, Google Sheets)
• Salesforce (CRM)
• Marketo (Marketing Automation)
• Outreach (Sales Engagement)
• Event management platforms (e.g., Cvent, Eventbrite)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Proficiency in Google Suite is required, while experience with Salesforce, Marketo, and Outreach is preferred. Familiarity with event management and project management tools is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• Innovation: ZeroFox values creativity, continuous learning, and pushing the boundaries of external cybersecurity solutions.
• Collaboration: ZeroFox fosters a collaborative work environment, encouraging teamwork and cross-functional collaboration.
• Customer Focus: ZeroFox prioritizes customer success and satisfaction, ensuring that its solutions meet the needs of its clients.

Work Style:

• Dynamic and fast-paced: ZeroFox operates in a rapidly evolving industry, requiring employees to be adaptable and responsive to change.
• Remote-friendly: ZeroFox offers flexible work arrangements, including remote work and hybrid roles, to support work-life balance.
• Data-driven: ZeroFox uses data and analytics to inform decision-making and drive continuous improvement in its solutions and processes.

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment, and are you comfortable with remote work and travel up to 40%?
• Are you a strong communicator, able to engage with various stakeholders and manage multiple projects simultaneously?
• Do you share ZeroFox's commitment to innovation, collaboration, and customer focus, and are you eager to contribute to the company's mission?

ASSUMPTION: Candidates who align with ZeroFox's values and work style, and who are comfortable with remote work and travel, will be well-suited to this role and the company's culture.

⚠️ Potential Challenges

• Managing multiple events and projects simultaneously, requiring strong organizational skills and attention to detail.
• Balancing remote work and travel requirements, which may impact work-life balance for some candidates.
• Adapting to a fast-paced, dynamic work environment with a focus on continuous learning and innovation.
• Collaborating effectively with various stakeholders, including sales leadership, account teams, and channel partners, to ensure alignment with pipeline goals and event success.

ASSUMPTION: These challenges are inherent to the role and the industry, and candidates should be prepared to address them proactively and effectively to succeed in this position.

📈 Similar Roles Comparison

• Field Marketing Manager vs. Event Marketing Manager: While both roles focus on event management, the Field Marketing Manager role has a broader scope, including promotional campaigns and webinars, and requires closer collaboration with sales leadership and account teams to align marketing programs with pipeline goals.
• Industry-specific context: ZeroFox's focus on external cybersecurity solutions sets it apart from other B2B SaaS companies, offering candidates the opportunity to work in a specialized and innovative field.
• Career path comparison: This role provides an excellent opportunity for mid-career marketing professionals to advance their careers in event marketing and field marketing, with potential progression to senior or management roles as the company grows.

ASSUMPTION: Candidates should consider the unique aspects of this role and the company's focus on external cybersecurity solutions when evaluating their fit for the position and their long-term career goals.

📝 Sample Projects

• Planning and executing a successful virtual event for a major cybersecurity conference, including speaker management, logistics, and promotion.
• Developing and implementing a targeted promotional campaign to drive leads and demand for a new cybersecurity solution, including email marketing, social media advertising, and content marketing.
• Managing an in-person event for a key customer, including vendor management, logistics, and on-site support, to ensure a successful and memorable experience for attendees.

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges faced by the Field Marketing Manager, requiring strong project management, communication, and organizational skills to succeed.

❓ Key Questions to Ask During Interview

• Can you describe the typical event calendar for this role and how events are prioritized and planned?
• How does the company support the growth and development of its Field Marketing Manager, and what opportunities exist for career progression within the marketing department?
• Can you provide examples of successful events and promotional campaigns managed by previous Field Marketing Managers, and what contributed to their success?
• How does the company measure the impact of field marketing events and promotional campaigns on pipeline and revenue, and what KPIs are used to track performance?
• What is the company's approach to work-life balance, and how does it support employees working remotely and traveling for events?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company's culture, and the opportunities for growth and development, allowing them to make an informed decision about their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link.
• Tailor your resume and cover letter to highlight your event management experience, project management skills, and relevant achievements.
• Prepare examples of successful events you've managed, including challenges faced and solutions implemented.
• Research ZeroFox's company culture and values to demonstrate your understanding of and alignment with the company's mission and work environment.
• Follow up with ZeroFox one week after submitting your application to inquire about the status of your application and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.