Field Marketing Manager, Dallas

📌 Core Information

🔹 Job Title: Field Marketing Manager, Dallas

🔹 Company: Justworks

🔹 Location: Dallas, Texas, United States

🔹 Job Type: Full-time, Remote OK

🔹 Category: Marketing

🔹 Date Posted: 2025-07-09

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote - U.S.A.

🚀 Job Overview

Key aspects of this role include:

• Supporting regional pipeline goals through localized field marketing programs
• Strengthening the Justworks brand through event execution, partner activations, and community engagement
• Collaborating with cross-functional teams to drive attendance, engagement, and pipeline acceleration
• Optimizing field marketing efforts based on performance insights and data analysis

ASSUMPTION: This role requires a balance of strategic thinking, execution excellence, and strong cross-functional collaboration. Success in this role will directly impact the growth and visibility of Justworks in the Dallas market.

📋 Key Responsibilities

✅ Supporting regional pipeline goals by executing and optimizing localized field marketing programs

✅ Strengthening the Justworks brand in Dallas through thoughtful event execution, partner activations, and community engagement

✅ Collaborating with Sales and Partnerships teams to ensure strong alignment and follow-through on local opportunities

✅ Learning and applying best practices from the national field marketing playbook while bringing local creativity to the table

✅ Managing event logistics, vendor coordination, promotional materials, and onsite execution to ensure exceptional experiences

✅ Building relationships with key small business organizations, coworking spaces, and ecosystem partners in Dallas

✅ Supporting co-marketing activations with brokers, accountants, and VC-backed networks relevant to Justworks' core customers

✅ Identifying and supporting opportunities to integrate customers into regional presence (e.g., as speakers, vendors, or hosts)

✅ Coordinating with Sales and Partnerships to ensure strong communication and follow-up for leads generated through field activity

✅ Enabling Sales with event toolkits, timelines, and pre-event lists to drive attendance and engagement

✅ Participating in regional GTM meetings and serving as a connector between marketing and the field

✅ Tracking event performance, lead capture, and post-event engagement with support from Marketing Ops

✅ Sharing learnings and helping improve field processes through feedback loops and internal documentation

ASSUMPTION: The responsibilities listed above are not exhaustive and may evolve based on business needs and the candidate's skills and experiences.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Minimum of 5 years of experience in event marketing, field marketing, or customer/community engagement (B2B preferred)

Required Skills:

• Proven experience in event planning and execution, with expertise in vendor management, logistics, and budget ownership
• Excellent cross-functional collaboration skills—ability to work closely with Sales, Partnerships, and Marketing stakeholders
• Exceptional communication and presentation skills, with confidence to lead local events and executive roundtables
• Ability to analyze data, report on ROI, and optimize field marketing efforts based on performance insights
• Familiarity with the Dallas small business and startup ecosystem is a major plus

Preferred Skills:

• Experience with marketing automation tools and CRM platforms
• Fluency in Spanish or another relevant language for the Dallas market

ASSUMPTION: The required and preferred qualifications listed above are based on the job description and industry standards for a Field Marketing Manager role. However, the ideal candidate may possess additional or alternative qualifications that make them well-suited for this position.

💰 Compensation & Benefits

Salary Range: $113,500 - $124,850 per year (based on the provided range)

Benefits:

• Great Benefits
• Wellness Program Offerings
• Company Retreats

Working Hours: Full-time, with flexibility for event scheduling and local time zone considerations

ASSUMPTION: The salary range provided is based on the job description and industry standards for a Field Marketing Manager role in the Dallas area. However, the actual compensation may vary based on the candidate's skills, experience, and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Justworks operates in the Human Resources Services industry, focusing on providing HR tools, compliance support, and employee benefits to growing businesses.

Company Size: Justworks has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Justworks was founded in 2012, with a history of steady growth and expansion in the HR services sector.

Company Description:

• Justworks takes the busyness out of growing a business and alleviates the unknown by combining a simple platform and exceptional 24/7 customer service with the power of a PEO
• The company offers corporate-level benefits, seamless payroll, HR tools, and compliance support—all in one place
• Justworks is committed to maintaining a workplace where diversity of identity, culture, and life experience is the norm and is celebrated authentically and respected consistently

Company Specialties:

• Compliance
• Health Insurance
• Benefits
• 401k
• Payroll
• Vendor & Contractor Payments
• Employee Dashboard
• User Experience
• SaaS
• New Hire Reporting
• Tax Filing
• HR Software
• and Employee Perks

Company Website: https://www.justworks.com/

ASSUMPTION: Justworks' focus on simplicity, compliance, and exceptional customer service sets it apart in the HR services industry, providing a unique value proposition for growing businesses.

📊 Role Analysis

Career Level: This role is at the Manager level, with opportunities for growth and development within the Marketing department and the broader organization.

Reporting Structure: The Field Marketing Manager reports directly to the Senior Manager, Field Marketing, and collaborates closely with regional Sales and Partnerships teams.

Work Arrangement: This role is remote-friendly, with flexibility for local event attendance and on-site collaboration as needed.

Growth Opportunities:

• Expanding the Field Marketing team and regional presence in Dallas
• Developing skills in brand, events, and pipeline strategy through collaboration with the national Field Marketing team
• Advancing to a Senior Field Marketing Manager or other leadership roles within the Marketing department or the broader organization

ASSUMPTION: The Field Marketing Manager role offers a unique opportunity to grow with the company, develop marketing skills, and make a measurable impact on Justworks' regional presence and pipeline goals.

🌍 Location & Work Environment

Office Type: Justworks has a hybrid work environment, with offices in New York, NY, and remote-friendly policies for many roles.

Office Location(s): 55 Water St, New York, NY, US (headquarters); with remote-friendly policies for this role

Geographic Context:

• Dallas, Texas, United States is the primary location for this role, with opportunities for local event attendance and on-site collaboration
• The Dallas-Fort Worth metro area is the fourth most populous metropolitan area in the United States, with a diverse and growing business ecosystem
• Dallas is known for its vibrant arts, cultural, and entertainment scenes, providing ample opportunities for community engagement and event planning

Work Schedule: Full-time, with flexibility for event scheduling and local time zone considerations

ASSUMPTION: The remote-friendly work arrangement for this role allows for flexibility in scheduling and local event attendance, enabling the Field Marketing Manager to balance work-life integration and regional engagement.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the Hiring Manager
• On-site or virtual interview with the Senior Manager, Field Marketing, and other stakeholders
• Background check and offer extension

Key Assessment Areas:

• Event planning and execution skills
• Cross-functional collaboration and communication
• Data analysis and reporting abilities
• Cultural fit and alignment with Justworks' values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of the Dallas small business and startup ecosystem
• Showcase your creativity and strategic thinking in event planning and community engagement
• Prepare for behavioral interview questions that focus on your problem-solving skills, collaboration, and adaptability

ATS Keywords: Field Marketing, Event Planning, Community Engagement, Cross-Functional Collaboration, Data Analysis, Vendor Management, Logistics, Communication, Presentation Skills, Relationship Building, Brand Visibility, Pipeline Goals, Creativity, Execution Excellence, Local Market Knowledge

ASSUMPTION: The interview process for this role will focus on assessing the candidate's event planning and execution skills, cross-functional collaboration, data analysis, and cultural fit with Justworks' values and mission.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, HubSpot)
• CRM platforms (e.g., Salesforce, HubSpot CRM)
• Event planning and management tools (e.g., Eventbrite, Bizzabo)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: The Field Marketing Manager should be comfortable using marketing automation tools, CRM platforms, and event planning tools to execute and optimize localized field marketing programs.

👔 Cultural Fit Considerations

Company Values:

• Camaraderie: Day-to-day, work together toward a higher purpose. Like to have fun. Active listener, treat people respectfully, and have a strong desire to know and help others.
• Openness: Default is to be open. Willing to share information, understand other perspectives, and consider new possibilities. Curious, ask open questions, and receptive to thoughts and feedback from others.
• Grit: Demonstrate grit by having the courage to commit and persevere. Committed, earnest, and dive in to get the job done well with a positive attitude.
• Integrity: Simply put, do what you say and say what you'll do. Honest and forthright, have a strong moral compass, and strive to match your words with your actions while leading by example.
• Simplicity: Be like Einstein: “Everything should be made as simple as possible, but no simpler.”

Work Style:

• Strategic thinking and execution excellence
• Strong cross-functional collaboration and communication
• Data-driven mindset and analytical skills
• Creativity and adaptability in event planning and community engagement
• Positive attitude and commitment to personal and professional growth

Self-Assessment Questions:

• How do your personal values align with Justworks' company values, particularly in the context of this role?
• What specific examples can you provide of your ability to build relationships with local business communities, influencers, and partners in the Dallas area?
• How do you approach learning and applying best practices from a national field marketing playbook while bringing local creativity to the table?

ASSUMPTION: Justworks values candidates who embody their core values of camaraderie, openness, grit, integrity, and simplicity, and who can thrive in a fast-paced, collaborative work environment.

⚠️ Potential Challenges

• Balancing regional pipeline goals with local event execution and community engagement
• Managing multiple stakeholders and ensuring strong communication and follow-up
• Optimizing field marketing efforts based on performance insights and data analysis
• Navigating the unique dynamics and opportunities of the Dallas small business and startup ecosystem
• Adapting to the evolving needs and priorities of the regional Sales and Partnerships teams

ASSUMPTION: The Field Marketing Manager role presents unique challenges and opportunities, requiring a strategic and adaptable approach to balance regional pipeline goals with local event execution and community engagement.

📈 Similar Roles Comparison

• Field Marketing Manager vs. Event Manager: While both roles focus on event planning and execution, the Field Marketing Manager role emphasizes regional pipeline goals, cross-functional collaboration, and data-driven optimization.
• Industry-specific context: Justworks' focus on HR services and employee benefits sets it apart from other industries, requiring a unique understanding of the target audience and market trends.
• Career path comparison: The Field Marketing Manager role offers opportunities for growth and development within the Marketing department and the broader organization, with potential career paths including Senior Field Marketing Manager, Marketing Director, or other leadership roles.

ASSUMPTION: The Field Marketing Manager role at Justworks offers a unique blend of event planning, community engagement, and data-driven optimization, setting it apart from similar roles in other industries or organizations.

📝 Sample Projects

• Planning and executing a regional workshop series focused on HR best practices and compliance support for small businesses
• Collaborating with local coworking spaces and business organizations to host networking events and panel discussions featuring Justworks' experts
• Developing a targeted co-marketing campaign with a relevant broker or accountant firm to drive attendance and engagement at a regional event

ASSUMPTION: The sample projects listed above are tailored to the specific responsibilities and goals of the Field Marketing Manager role at Justworks, focusing on regional pipeline goals, event execution, and community engagement.

❓ Key Questions to Ask During Interview

• What are the key priorities for the Field Marketing team in the first 90 days, and how can I contribute to their success?
• How does the regional Sales and Partnerships team collaborate with the Field Marketing team to drive pipeline goals and local opportunities?
• What are the most effective strategies for building relationships with local business communities, influencers, and partners in the Dallas area?
• How does Justworks support the growth and development of Field Marketing team members, both in terms of skills and career advancement?
• What are the key challenges facing the Field Marketing team in the Dallas market, and how can I help address them?

ASSUMPTION: The key questions listed above are designed to help the candidate understand the role's priorities, expectations, and opportunities for growth and development within the Field Marketing team and the broader organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role, with a focus on event planning, community engagement, and data-driven optimization
• Prepare for behavioral interview questions that focus on your problem-solving skills, collaboration, and adaptability
• Research the Dallas small business and startup ecosystem to demonstrate your understanding of the local market and opportunities for community engagement
• Follow up with the Hiring Manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.