Field Marketing Manager

📌 Core Information

🔹 Job Title: Field Marketing Manager

🔹 Company: Punch Bowl Social

🔹 Location: Austin, TX

🔹 Job Type: On-site

🔹 Category: Hospitality

🔹 Date Posted: May 27, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Bringing the brand to life at the local level in Austin, TX
• Planning engaging Happenings, developing strategic partnerships, and managing influencer and media relationships
• Driving regional buzz and increasing brand awareness
• Overseeing and executing local marketing initiatives across assigned locations

ASSUMPTION: This role requires a strong understanding of local culture, trends, and media/influencer ecosystems in the assigned region. The ideal candidate will have experience in regional field marketing or multi-market campaigns.

📋 Key Responsibilities

✅ Achieve venue-specific revenue goals through local programming, partnerships, and executing national marketing initiatives

✅ Localize and execute national marketing initiatives in partnership with the corporate marketing team

✅ Manage local marketing budget in partnership with the corporate marketing team

✅ Ensure brand voice and standards are consistently represented across all local marketing efforts

✅ Deliver regular performance updates, recaps, and recommendations for continued improvement

✅ Support digital marketing efforts as needed, including contributing to social media content, Klaviyo email campaigns, and website updates

✅ Collaborate with the Director of Programming to plan, promote, and execute regional Happenings, in-venue activations, and community pop-ups that increase awareness and guest traffic

✅ Align local programming with national campaigns while tailoring experiences to each market’s unique culture and audience

✅ Own the full event lifecycle—from concept to execution to recap—with a strong focus on ROI and guest experience

✅ Build and manage partnerships with local organizations, artists, non-profits, event producers, and neighborhood businesses

✅ Identify and develop co-marketing and sponsorship opportunities that deepen community roots and expand brand reach

✅ Act as a brand ambassador at local events, networking functions, and regional activations

✅ Cultivate and manage relationships with local influencers, content creators, and media outlets across multiple markets

✅ Coordinate earned media opportunities, including press coverage, interviews, and event attendance

✅ Oversee influencer collaborations, from outreach and negotiation to content review and performance tracking

ASSUMPTION: This role requires exceptional organizational, communication, and project management skills. The ideal candidate will be willing to work evenings and weekends as needed for events and relationship building and have the ability to travel within the region to support on-site initiatives.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 4+ years of experience in marketing, PR, events, or brand management, preferably in hospitality, retail, entertainment, or lifestyle

Required Skills:

• Proven success in managing multi-market marketing campaigns or regional field marketing
• Strong background in event planning, partnership development, and local PR/influencer outreach
• Deep knowledge of local culture, trends, and media/influencer ecosystems in assigned region(s)
• Exceptional organizational, communication, and project management skills
• Willingness to work evenings and weekends as needed for events and relationship building
• Ability to travel within the region to support on-site initiatives

Preferred Skills:

• Experience supporting multi-location brands or regional field marketing programs
• Working knowledge of social media strategy, email marketing, and event promotion tools
• Existing network of local media contacts and influencers

ASSUMPTION: While not explicitly stated, proficiency in the English language is assumed for this role. The salary range provided is $65,000 - $70,000 with a bonus based on meeting venue-specific sales goals.

💰 Compensation & Benefits

Salary Range: $65,000 - $70,000 with bonus (based on meeting venue-specific sales goals)

Benefits:

• Medical, dental, and vision insurance
• Health Savings Account option – including company HSA contribution
• Flexible Spending Accounts
• Employee Assistance Program
• Company-provided Short Term Disability Insurance
• Company provided Long Term Disability Insurance
• Paid Time Off
• Voluntary benefits – LifeLock Protection, Pet Insurance, Accident, and Critical Illness offerings
• 401K Plan
• Opportunities for Growth and Advancement
• Discounts on Food, Beverage, and Activities

Working Hours: Full-time position with the expectation of working evenings and weekends as needed for events and relationship building

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Field Marketing Manager role in the hospitality industry with 4-10 years of experience. The benefits listed are subject to change and may vary based on employment status.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality, specifically focused on eat-ertainment, combining a diner-inspired scratch-kitchen, craft beverages, and classic parlor-style entertainment

Company Size: 1,001-5,000 employees, with multiple locations across the United States

Founded: 2012, with headquarters in Denver, CO

Company Description:

• Punch Bowl Social cultivates an eclectic approach to the concept of eat-ertainment
• Combines a diner-inspired scratch-kitchen, craft beverages, and classic parlor-style entertainment
• Offers a unique blend of dining, drinking, and entertainment options for guests

Company Specialties:

• Gastro Diner | Scratch Kitchen
• High Volume Mixology Bar
• Throw Back Entertainment (Bowling, Ping Pong, Billiards, Darts, Private Karaoke)
• Eater-tainment
• Design Integrity

Company Website: http://punchbowlsocial.com

ASSUMPTION: Punch Bowl Social is a rapidly growing company in the hospitality industry, with a focus on providing unique and memorable experiences for guests. The company's success is driven by its commitment to exceptional customer service, innovative marketing strategies, and a strong company culture.

📊 Role Analysis

Career Level: Mid-level to senior, with the potential for growth into managing marketing efforts across multiple markets

Reporting Structure: This role reports directly to the Director of Marketing

Work Arrangement: On-site, with the expectation of working evenings and weekends as needed for events and relationship building

Growth Opportunities:

• Potential to grow into managing marketing efforts across multiple markets
• Opportunities for professional development and career advancement within the company
• Exposure to various aspects of marketing, including event planning, partnership development, and influencer outreach

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a meaningful impact on the company's marketing efforts and contribute to its continued success.

🌍 Location & Work Environment

Office Type: On-site, with the expectation of working evenings and weekends as needed for events and relationship building

Office Location(s): Austin, TX

Geographic Context:

• Austin, TX is a vibrant and growing city with a strong cultural scene and a thriving food and beverage industry
• The city is known for its live music, outdoor activities, and unique neighborhoods
• Austin's diverse population and strong local economy provide ample opportunities for marketing and community engagement

Work Schedule: Full-time, with the expectation of working evenings and weekends as needed for events and relationship building

ASSUMPTION: The on-site work arrangement in Austin, TX, provides the ideal candidate with the opportunity to immerse themselves in the local culture and community, allowing them to create targeted and effective marketing campaigns that resonate with local audiences.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the marketing team
• Final interview with the Director of Marketing

Key Assessment Areas:

• Understanding of local culture, trends, and media/influencer ecosystems in the assigned region
• Event planning and execution skills
• Partnership development and management skills
• Communication and project management skills

Application Tips:

• Tailor your resume and cover letter to highlight your experience in regional field marketing, event planning, and local PR/influencer outreach
• Demonstrate your understanding of the Austin market and local trends in your application materials
• Prepare examples of successful marketing campaigns you've executed in the past, with a focus on regional or multi-market initiatives

ATS Keywords: Regional Marketing, Field Marketing, Event Planning, Partnership Development, Local PR, Influencer Outreach, Austin, Texas, Hospitality, Eat-ertainment

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on candidates with proven experience in regional field marketing, event planning, and local PR/influencer outreach. Applicants should be prepared to demonstrate their understanding of the Austin market and local trends, as well as their ability to execute successful marketing campaigns in a regional context.

🛠️ Tools & Technologies

• Social media platforms (e.g., Instagram, Facebook, Twitter)
• Email marketing software (e.g., Klaviyo)
• Event planning and management tools (e.g., Eventbrite, Cvent)
• Project management software (e.g., Asana, Trello)
• CRM software (e.g., Salesforce, HubSpot)

ASSUMPTION: The ideal candidate will have experience with various marketing tools and technologies, including social media platforms, email marketing software, event planning and management tools, project management software, and CRM software.

👔 Cultural Fit Considerations

Company Values:

• Fun
• Community
• Integrity
• Creativity
• Excellence

Work Style:

• Collaborative and team-oriented
• Results-driven and proactive
• Adaptable and flexible
• Passionate about the brand and its mission

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you passionate about creating memorable experiences for guests?
• Do you have a strong understanding of local culture, trends, and media/influencer ecosystems in the assigned region?
• Are you comfortable working evenings and weekends as needed for events and relationship building?

ASSUMPTION: Punch Bowl Social is looking for candidates who are passionate about the brand and its mission, with a strong work ethic and a collaborative work style. The ideal candidate will be adaptable and flexible, with a deep understanding of local culture, trends, and media/influencer ecosystems in the assigned region.

⚠️ Potential Challenges

• Managing multiple marketing initiatives simultaneously, requiring strong organizational and project management skills
• Working evenings and weekends as needed for events and relationship building, which may impact work-life balance
• Navigating local media and influencer landscapes, which may require strong communication and negotiation skills
• Adapting to a fast-paced, dynamic work environment, which may require a high degree of flexibility and adaptability

ASSUMPTION: The ideal candidate will be able to thrive in a fast-paced, dynamic work environment and manage multiple marketing initiatives simultaneously. They will also be comfortable working evenings and weekends as needed for events and relationship building and have strong communication and negotiation skills to navigate local media and influencer landscapes.

📈 Similar Roles Comparison

• This role is similar to other Field Marketing Manager positions in the hospitality industry, with a focus on regional or multi-market campaigns
• However, this role is unique in its focus on eat-ertainment, combining dining, drinking, and entertainment options for guests
• Career paths for this role may include advancement to Director of Marketing or other senior marketing leadership positions within the company

ASSUMPTION: While this role shares similarities with other Field Marketing Manager positions in the hospitality industry, its focus on eat-ertainment sets it apart. Candidates should be prepared to demonstrate their understanding of the unique aspects of this role and how their experience and skills make them a strong fit for the position.

📝 Sample Projects

• Planning and executing a regional Happening event, including securing local partnerships, managing influencer collaborations, and coordinating on-site logistics
• Developing and implementing a targeted social media campaign to increase brand awareness and drive traffic to a specific location
• Negotiating and securing sponsorship opportunities with local organizations to expand brand reach and deepen community roots

ASSUMPTION: These sample projects are designed to highlight the key responsibilities and required skills for the Field Marketing Manager role at Punch Bowl Social. Candidates should be prepared to discuss their experience with similar projects and how their skills and expertise align with the role's requirements.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the overall marketing strategy for Punch Bowl Social?
• What are the most successful marketing campaigns that have been executed in this region, and what can I learn from them?
• How does Punch Bowl Social support the growth and development of its marketing team members?
• What are the biggest challenges facing the marketing team in the next year, and how can this role help address them?

ASSUMPTION: These key questions are designed to help candidates better understand the role's priorities, fit within the company's marketing strategy, and opportunities for growth and development. Candidates should be prepared to ask thoughtful and insightful questions that demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience in regional field marketing, event planning, and local PR/influencer outreach
• Prepare examples of successful marketing campaigns you've executed in the past, with a focus on regional or multi-market initiatives
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.