📌 Core Information
🔹 Job Title: Field Marketing Manager
🔹 Company: Happyrobot Inc.
🔹 Location: San Francisco, California, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 22, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing field marketing strategies to drive brand awareness and lead generation.
- Identifying and prioritizing high-impact conferences and events aligned with strategic goals.
- Overseeing event logistics, cross-functional team coordination, and brand consistency across materials.
- Evaluating and reporting on event ROI to inform future marketing decisions.
ASSUMPTION: This role requires a proactive self-starter with strong organizational skills and the ability to work independently. Experience in field marketing or a related role is essential for success in this position.
📋 Key Responsibilities
✅ Event Strategy & Planning: Identify, prioritize, and plan events that maximize brand exposure and lead generation.
✅ Event Logistics: Coordinate event logistics, including vendor management, travel arrangements, and on-site support.
✅ Cross-Functional Coordination: Collaborate with internal teams (e.g., sales, product, design) to ensure consistent branding and messaging at events.
✅ Event ROI Analysis: Track and analyze event performance metrics to evaluate ROI and inform future event planning.
✅ Brand Management: Maintain brand consistency across all event materials, including signage, one-pagers, and promotional items.
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to manage multiple priorities and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 1-3 years of experience in field marketing, event marketing, or a similar role.
Required Skills:
- Excellent organizational and project management skills.
- Strong commercial judgment to select high-impact events.
- Proven ability to evaluate and report on event/conference ROI.
- Experience coordinating event logistics and cross-functional teams.
Preferred Skills:
- Basic copywriting and design skills (e.g., signage, one-pagers).
- Experience at an early-stage startup or in a lean marketing team.
- Familiarity with tools like Airtable, Notion, or HubSpot.
- Experience building or scaling a field marketing function from scratch.
ASSUMPTION: Candidates with experience in the logistics or supply chain industry may have a competitive advantage in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year. This estimate is based on industry standards for similar roles, experience levels, and locations.
Benefits:
- Health, dental, and vision insurance.
- 401(k) plan with company match.
- Unlimited PTO and flexible work arrangements.
- Professional development opportunities.
Working Hours: Full-time, with flexible hours to accommodate event schedules.
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically AI-powered communication automation for the supply chain and logistics industry.
Company Size: 11-50 employees. This size allows for a more agile and innovative work environment, with opportunities for growth and impact.
Founded: 2023. Happyrobot is a relatively new company, offering opportunities for early-stage growth and development.
Company Description:
- Happyrobot builds AI workers that automate communication tasks, such as emails, messages, and phone calls, to streamline operations in the logistics industry.
- The company focuses on supply chain and logistics, working with freight brokers, 3PLs, freight forwarders, shippers, warehouses, and other supply chain enterprises and tech startups.
- Happyrobot has raised a Series A round from a16z and YC and is growing rapidly, on track to hit double-digit ARR by June 2025.
Company Specialties:
- AI-powered communication automation.
- Supply chain and logistics industry focus.
- Early-stage growth and innovation.
Company Website: https://www.happyrobot.ai/
ASSUMPTION: Happyrobot's focus on AI and the logistics industry makes it an attractive option for candidates interested in cutting-edge technology and industry transformation.
📊 Role Analysis
Career Level: Mid-level. This role offers opportunities for growth and development within the marketing department and the company as a whole.
Reporting Structure: The Field Marketing Manager will report directly to the Head of Marketing or a similar role.
Work Arrangement: On-site, with flexible hours to accommodate event schedules. Some travel may be required for events.
Growth Opportunities:
- As the company grows, there may be opportunities to expand the field marketing team and take on a leadership role.
- Candidates with strong performance in this role may have the opportunity to take on additional responsibilities or move into other areas of the business.
ASSUMPTION: This role offers significant growth potential as the company continues to expand and scale its marketing efforts.
🌍 Location & Work Environment
Office Type: On-site, with a focus on collaboration and teamwork.
Office Location(s): San Francisco, California, United States. Happyrobot's headquarters is located in San Francisco, with additional offices in Dover, Delaware, and Madrid, Spain.
Geographic Context:
- San Francisco is a major tech hub, offering ample opportunities for networking and professional growth.
- The city is known for its diverse culture, vibrant neighborhoods, and mild Mediterranean climate.
- San Francisco's central location on the West Coast makes it an ideal base for traveling to events and conferences.
Work Schedule: Full-time, with flexible hours to accommodate event schedules. Some evenings and weekends may be required for events.
ASSUMPTION: The on-site work arrangement and central location of the San Francisco office make it an attractive option for candidates who prefer a traditional office environment and easy access to events and networking opportunities.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager.
- On-site interview with the marketing team and other stakeholders.
- Final interview with the Head of Marketing or a similar role.
Key Assessment Areas:
- Event planning and logistics skills.
- Commercial judgment and strategic thinking.
- Cross-functional team coordination and communication skills.
- Ability to evaluate and report on event ROI.
Application Tips:
- Tailor your resume and cover letter to highlight your event planning, logistics, and marketing skills.
- Include specific examples of successful events you've planned and executed, emphasizing your impact on event ROI.
- Demonstrate your understanding of the logistics industry and Happyrobot's unique value proposition.
ATS Keywords: Field Marketing, Event Marketing, Event Planning, Event Logistics, Event ROI, Cross-Functional Team Coordination, Brand Management, Marketing Strategy, Lead Generation, Supply Chain, Logistics Industry
ASSUMPTION: The interview process for this role will focus on assessing the candidate's event planning and logistics skills, as well as their ability to work effectively within a cross-functional team.
🛠️ Tools & Technologies
- Airtable, Notion, or HubSpot (for event planning and management).
- Microsoft Office Suite (for reporting and presentations).
- Event management platforms (e.g., Cvent, Eventbrite, Bizzabo).
ASSUMPTION: Familiarity with these tools is not required but may be beneficial for candidates applying for this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Happyrobot values creativity and continuous improvement in all aspects of the business.
- Collaboration: The company fosters a culture of teamwork and cross-functional collaboration.
- Customer Focus: Happyrobot prioritizes understanding and meeting the needs of its customers.
Work Style:
- Fast-paced and high-intensity environment.
- Relentless drive and unstoppable energy.
- Passion for building something great.
Self-Assessment Questions:
- Do you thrive in fast-paced, high-intensity environments?
- Are you passionate about building and scaling marketing initiatives from scratch?
- Do you have a relentless drive and unstoppable energy?
ASSUMPTION: Candidates who are comfortable working in a fast-paced, high-intensity environment and share Happyrobot's passion for innovation and customer focus will be a strong fit for this role.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines, especially during peak event seasons.
- Adapting to a fast-changing work environment as the company grows and evolves.
- Balancing the need for brand consistency with the desire to innovate and experiment at events.
- Travel requirements for events, which may disrupt personal schedules and routines.
ASSUMPTION: Candidates should be prepared to manage multiple priorities and adapt to a dynamic work environment in this role.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses primarily on field marketing and event management, with less emphasis on digital marketing or advertising.
- In the logistics industry, field marketing plays a crucial role in building relationships with customers and partners, making this role particularly valuable for Happyrobot's growth strategy.
- As the company grows, there may be opportunities to expand the field marketing team and take on a leadership role, offering a clear career path for high-performing candidates.
ASSUMPTION: This role offers unique opportunities for growth and impact within the field marketing function and the company as a whole.
📝 Sample Projects
- Planning and executing a successful logistics industry conference, resulting in a significant increase in brand awareness and lead generation.
- Developing and implementing a targeted event strategy that focuses on high-impact events and maximizes ROI.
- Collaborating with cross-functional teams to create engaging and informative event materials that consistently represent the Happyrobot brand.
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for success in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Happyrobot?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Happyrobot support the growth and development of its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does Happyrobot measure the success of its field marketing efforts, and how can I contribute to improving these metrics?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and their own professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link.
- Tailor your resume and cover letter to highlight your event planning, logistics, and marketing skills, with a focus on your impact on event ROI.
- Prepare for your interviews by researching Happyrobot's unique value proposition and the logistics industry, and practicing your responses to common interview questions.
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
