📌 Core Information
🔹 Job Title: Field Marketing Manager
🔹 Company: VTEX
🔹 Location: Chicago, IL or Manhattan, NY
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 5+ years
🔹 Remote Status: On-site (with potential for hybrid work)
🚀 Job Overview
Key aspects of this role include:
- Planning and executing event marketing initiatives targeting key stakeholders
- Collaborating with sales teams to drive pipeline growth
- Measuring success through KPIs and post-event analysis
- Creating and optimizing content for various channels
- Working with regional sales leaders and BDRs to define target account clusters and campaign goals
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work well under pressure.
📋 Key Responsibilities
✅ Plan, organize, and manage end-to-end event marketing initiatives, including industry trade shows, conferences, and other events applicable to the ICP
✅ Measure event success through key performance indicators (KPIs) and post-event analysis
✅ Collaborate with regional sales leaders and BDRs to define target account clusters and campaign goals
✅ Own campaign execution from concept to ROI reporting, ensuring marketing-sourced and marketing-influenced pipeline growth
✅ Track and report KPIs such as MQLs, SQLs, pipeline, CAC, and event ROI
✅ Continuously test and optimize campaigns for higher engagement and conversion rates
✅ Provide feedback to the content and brand teams on market-specific needs and insights from the field
✅ Support with the production, development, and execution of co-branded assets, webinars, industry dinners, etc.
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of experience leading a similar area with comparable goals and responsibilities, preferably in a B2B SaaS or tech company
Required Skills:
- Proven track record of managing multifaceted performance projects and event marketing with tight deadlines
- Ability to work collaboratively in a fast-paced, results-driven environment
- Experience in creating brand sponsorship and marketing campaigns across multiple digital channels
- Familiarity with Salesforce and marketing automation tools
- Tech and math mindset, providing simple solutions to complex problems
- Digital commerce experience
- Curiosity and willingness to constantly experiment with new tactics and channels
- Experience in developing copy for campaign materials, e.g., ads, abstracts, emails, and social channels
Preferred Skills:
- Experience working with a global team
- Fluency in multiple languages
ASSUMPTION: Candidates with experience in the e-commerce or retail industries may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Field Marketing Manager with 5+ years of experience in the New York or Chicago area)
Benefits:
- Competitive compensation
- Extended parental leave
- Medical insurance
- Ticket restaurant
- Life insurance
- Legal plan
- Language scholarship: 65% subsidies in English, Spanish, Portuguese courses
- Free shipping on 1000+ VTEX stores
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for event schedules)
ASSUMPTION: Salary range is based on industry standards for the New York and Chicago areas, as well as the candidate's level of experience.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically e-commerce platforms
Company Size: 1,001-5,000 employees (mid-sized company with a global presence)
Founded: 2000 (with a history of being unstoppable and leading the high-tech industry)
Company Description:
- VTEX is the composable and complete commerce platform that delivers more efficiency and less maintenance to organizations seeking to make smarter IT investments and modernize their tech stack.
- Trusted by 2,600 global B2C and B2B clients, including Carrefour, Colgate, Motorola, Sony, Stanley Black & Decker, and Whirlpool, with 3,500 active online stores across 43 countries.
- VTEX is committed to empowering brands, distributors, and retailers with unparalleled flexibility and comprehensive solutions, enabling them to invest solely in what provides a clear business advantage and boosts profitability.
Company Specialties:
- e-commerce
- e-commerce Platform
- B2B e-Commerce
- B2C e-Commerce
- B2B2C e-Commerce
- e-Commerce Cloud Software
- SaaS
- e-commerce Omnichannel
- Cloud Commerce
- and Commerce
Company Website: www.vtex.com
ASSUMPTION: VTEX is a well-established company with a strong global presence and a reputation for innovation in the e-commerce industry.
📊 Role Analysis
Career Level: Mid-level to senior, with potential for growth and advancement within the company
Reporting Structure: This role reports directly to the Head of Field Marketing and works closely with regional sales leaders, BDRs, and other marketing team members
Work Arrangement: On-site, with potential for hybrid work arrangements depending on the specific needs of the role and the company
Growth Opportunities:
- Potential for career advancement within the marketing department or the company as a whole
- Opportunities to work on high-impact projects and initiatives that drive business growth
- Chance to gain experience in a global, fast-paced environment and develop skills in event marketing, campaign management, and stakeholder communication
ASSUMPTION: This role offers significant opportunities for professional growth and development within a dynamic and innovative company.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspaces in Chicago, IL, and Manhattan, NY
Office Location(s): 125 Kingsway, London, WC2B 6NH, GB (headquarters); 12 E 49th St, New York, 10017, US (New York office); 18-28 93St, Chico, Bogotá, 00000, CO (Bogotá office)
Geographic Context:
- Chicago, IL: A major city in the Midwest with a diverse economy and a thriving tech industry
- Manhattan, NY: A bustling borough of New York City, known for its vibrant culture, finance, and tech industries
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for event schedules)
ASSUMPTION: The work environment is dynamic, collaborative, and fast-paced, with a strong focus on teamwork and results-driven initiatives.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team and/or other stakeholders
- Final interview with the Head of Field Marketing
- Background check and offer extension
Key Assessment Areas:
- Event planning and management skills
- Campaign execution and optimization abilities
- Collaboration and communication skills
- Problem-solving and strategic thinking
- Adaptability and resilience in a fast-paced environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Provide specific examples of your event planning and management experience, as well as your ability to work collaboratively with cross-functional teams
- Demonstrate your understanding of the e-commerce industry and VTEX's unique value proposition
ATS Keywords: Event Marketing, Campaign Execution, Sales Collaboration, KPI Tracking, Content Development, Digital Commerce, Marketing Automation, Brand Sponsorship, Performance Measurement, Curiosity, Problem Solving, Team Management, Communication Planning, Market Analysis, Engagement Optimization, Copywriting
ASSUMPTION: The application process is competitive, and candidates who can demonstrate a strong fit with the required qualifications and company culture will have the best chance of success.
🛠️ Tools & Technologies
- Salesforce
- Marketing automation tools (e.g., Marketo, Pardot)
- Event management platforms (e.g., Cvent, Eventbrite)
- Content creation and design tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: Familiarity with these tools is not required but may be beneficial for candidates with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and continuous improvement
- Collaboration and teamwork
- Integrity and accountability
- Results-driven and data-informed decision-making
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and data-focused
- Adaptable and resilient
- Customer-centric and customer-focused
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment, and are you able to adapt quickly to changing priorities and deadlines?
- Are you able to work collaboratively with cross-functional teams and stakeholders to achieve common goals?
- Do you have a strong customer focus and a passion for delivering exceptional customer experiences?
- Are you comfortable working with data and using data-driven insights to inform your decision-making and strategy?
ASSUMPTION: Candidates who are a strong cultural fit with VTEX's values and work style will be more likely to succeed in this role and contribute to the company's continued growth and success.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with a global team and navigating different time zones
- Adapting to a fast-paced, dynamic work environment
- Developing and executing high-impact campaigns with limited resources
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a results-driven mindset.
📈 Similar Roles Comparison
- This role is similar to other Field Marketing Manager positions in the e-commerce and software development industries, but with a focus on the retail and consumer goods sectors
- VTEX's global presence and customer base offer unique opportunities for international collaboration and growth
- Career paths for this role may include advancement to Director of Field Marketing, Head of Marketing, or other senior leadership positions within the company
ASSUMPTION: This role offers unique opportunities for growth and development within a dynamic and innovative company.
📝 Sample Projects
- Planning and executing a successful industry trade show or conference, including vendor management, logistics, and on-site event management
- Developing and executing a targeted account-based marketing (ABM) campaign, including personalized content, events, and other engagement tactics
- Creating and optimizing a high-impact email marketing campaign, including list segmentation, A/B testing, and performance analysis
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role.
❓ Key Questions to Ask During Interview
- What are the most pressing challenges facing the field marketing team, and how can this role help address them?
- How does this role collaborate with the sales team, and what are the key priorities for driving pipeline growth and brand awareness?
- What are the most important qualities and skills for success in this role, and how does the company support the professional development of its employees?
- What opportunities are there for growth and advancement within the marketing department or the company as a whole?
- How does VTEX support its employees in maintaining a healthy work-life balance, especially for those working in different time zones?
ASSUMPTION: Asking these questions demonstrates a strong interest in the role and a commitment to understanding the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your event planning and management experience, as well as your ability to work collaboratively with cross-functional teams
- Demonstrate your understanding of the e-commerce industry and VTEX's unique value proposition
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
