📌 Core Information
🔹 Job Title: Field Marketing Manager
🔹 Company: Jackson Healthcare
🔹 Location: Alpharetta, GA
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 24, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic planning and execution of marketing programs to generate new business and drive cross-sell/upsell opportunities
- Sales enablement through effective communication of campaign deliverables and support for program adoption
- Analysis of KPIs and generation of insights about marketing direction using data analytics
- Market research and intelligence to understand industry trends, define market opportunities, and address competitive activity
ASSUMPTION: This role requires a strong understanding of marketing strategies and tactics, as well as the ability to work collaboratively with sales and recruiting teams to achieve common goals.
📋 Key Responsibilities
✅ Develop and execute demand and retention strategies that align with sales and recruiting teams
✅ Interface with sales teams to determine sales enablement needs and work with marketing to develop tactical plans
✅ Communicate campaign deliverables, objectives, and timelines to teams and provide support for successful program adoption
✅ Analyze pre-determined KPIs with sales team leadership and adjust programs as needed, working with data teams to generate insights about marketing direction
✅ Understand and translate the industry landscape and key issues, monitor trends, define market opportunities, and proactively address market trends and competitive activity
ASSUMPTION: This role may require attendance at sales and recruitment conferences, as well as working on special projects or other duties as assigned.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent experience required
Experience: 3+ years of experience in marketing, brand management, and/or sales enablement
Required Skills:
- Advanced Microsoft Excel skills
- Working knowledge of Microsoft Word, PowerPoint, Outlook, and Teams
- Working knowledge of Salesforce or relative CRM systems
- Strong understanding of demand generation strategies and tactics
- Ability to perform market and competitive research
- Ability to effectively manage multiple competing priorities in a fast-paced sales environment
- Strong communication skills - both oral and written
- Ability to build strong business relationships at all levels
- Excellent interpersonal skills
- Strong attention to detail
- Strong organizational and time management skills
- Ability to work independently and collaboratively
- Solid critical thinking and creative problem-solving skills
- Ability to consistently meet goals, commitments, and deadlines
- Ability to work with sensitive information and maintain confidentiality
- Ability to travel up to 10%
Preferred Skills:
- Experience in the healthcare industry
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, proficiency in data analysis tools may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Field Marketing Manager with 3+ years of experience in the healthcare industry)
Benefits:
- Company-paid benefits (Basic Life and AD&D, Short and Long-Term Disability, Employee Assistance Program, Compass Health Advocate and Transitions)
- Healthcare benefit options (Value Plan, High Deductible Plan with HSA, Healthcare FSA, Dependent Care FSA, Prepaid Legal Services, 529 Savings Plan, Pet Insurance)
- Paid maternity and paternity leave
- Company sponsored 401k plan with company matching
- PTO that accrues at a rate of 15 days/year for the first year and continues to increase with tenure
- Tuition reimbursement for continuing education
- On-site daycare, cafeteria, world-class fitness center, and wellness clinic
Working Hours: Full-time, typically 40 hours per week, with the ability to work remotely up to 10% of the time
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Field Marketing Manager with 3+ years of experience in the healthcare industry. Actual compensation may vary based on factors such as skills, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Healthcare staffing and services
Company Size: 1,001-5,000 employees (Large enterprise)
Founded: 2000 (25 years ago)
Company Description:
- Jackson Healthcare is one of the nation’s premier providers of healthcare workforce services, with a mission to improve the delivery of patient care and the lives of everyone it touches
- Powered by expert associates and tens of thousands of clinician providers, it delivers quality care when and where it’s needed in communities across the country
- Jackson Healthcare is Great Place To Work® Certified™ and appears on various lists of top companies to work for and in healthcare
Company Specialties:
- Advance Practice
- Allied Health
- Anesthesia Management
- Healthcare Executive
- Locum Tenens
- MSP/VMS
- Nurse
- Operations Consulting
- Physician
- Technology
- Telemedicine
- Workforce and Leadership Consulting
Company Website: JacksonHealthcare.com
ASSUMPTION: Jackson Healthcare is a well-established company in the healthcare industry, with a strong reputation and a comprehensive range of services.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the marketing department and the broader organization
Reporting Structure: Reports directly to the Senior Director of Field Marketing, with close collaboration with sales and recruiting teams, as well as the broader marketing department
Work Arrangement: On-site, with the ability to work remotely up to 10% of the time
Growth Opportunities:
- Advancement within the marketing department, such as a promotion to Senior Field Marketing Manager or a move into a different marketing specialty
- Opportunities to work on special projects or other duties as assigned, which may lead to new skills and experiences
- Potential to transition into a related role within the broader organization, such as sales or business development
ASSUMPTION: This role offers opportunities for professional growth and development, both within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: State-of-the-art facility in Alpharetta, GA, featuring an on-site daycare, cafeteria, world-class fitness center, and wellness clinic
Office Location(s): 2655 Northwinds Parkway, Alpharetta, GA 30009, US
Geographic Context:
- Alpharetta is a suburb of Atlanta, GA, with a population of approximately 65,000 people
- The area offers a mix of urban and suburban living, with easy access to outdoor recreation, shopping, dining, and cultural attractions
- Alpharetta has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: Full-time, typically 40 hours per week, with the ability to work remotely up to 10% of the time
ASSUMPTION: The work environment at Jackson Healthcare is designed to be supportive, collaborative, and engaging, with a focus on employee well-being and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or video interview with the hiring manager and other team members
- Final interview with the Senior Director of Field Marketing
- Background check and offer extension
Key Assessment Areas:
- Marketing and sales enablement skills
- Data analysis and reporting abilities
- Market research and intelligence capabilities
- Communication and interpersonal skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant marketing and sales enablement experience in your resume and cover letter
- Demonstrate your ability to analyze data and generate insights in your application materials
- Showcase your understanding of the healthcare industry and Jackson Healthcare's mission and values
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
ATS Keywords: Field Marketing, Marketing Strategy, Sales Enablement, Data Analysis, Market Research, Healthcare Industry, Jackson Healthcare
ASSUMPTION: The application process for this role may take several weeks, depending on the volume of applicants and the hiring team's availability.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, PowerPoint, Excel, Outlook, Teams)
- Salesforce or relative CRM systems
- Data analysis tools (e.g., Tableau, Power BI)
- Marketing automation tools (e.g., Marketo, HubSpot)
ASSUMPTION: Familiarity with industry-standard marketing and data analysis tools is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Collaboration
- Accountability
- Innovation
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you demonstrate integrity in your professional life?
- Can you provide an example of a time when you drove excellence in your work?
- How do you collaborate effectively with cross-functional teams?
- How do you hold yourself accountable for meeting goals and deadlines?
- How do you stay innovative and adaptable in a fast-paced work environment?
ASSUMPTION: Jackson Healthcare values a diverse and inclusive work environment, and candidates who can demonstrate a strong cultural fit and alignment with the company's values will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple competing priorities in a fast-paced sales environment
- Working with sensitive information and maintaining confidentiality
- Adapting to changes in the healthcare industry and competitive landscape
- Balancing the demands of strategic planning and execution with day-to-day tasks and responsibilities
ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Field Marketing Manager vs. Marketing Manager: The Field Marketing Manager role focuses more on supporting sales and recruiting teams, while the Marketing Manager role may have a broader scope of responsibilities and a more strategic focus
- Field Marketing Manager vs. Demand Generation Manager: The Field Marketing Manager role is more focused on supporting sales and recruiting teams, while the Demand Generation Manager role is more focused on driving pipeline and revenue growth through marketing efforts
- Career Path: Field Marketing Manager → Senior Field Marketing Manager → Marketing Director → VP of Marketing
ASSUMPTION: These comparisons provide a high-level overview of similar roles in the marketing field and potential career paths for a Field Marketing Manager.
📝 Sample Projects
- Developing and executing a marketing campaign to generate new business for a specific division
- Analyzing campaign performance data and adjusting strategies to optimize results
- Conducting market research to identify trends and opportunities in the healthcare industry
- Creating sales enablement materials, such as battle cards and case studies, to support sales and recruiting efforts
ASSUMPTION: These sample projects illustrate the range of responsibilities and required skills for the Field Marketing Manager role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department and the broader organization?
- How does this role support the company's mission and values?
- What are the most pressing challenges facing the sales and recruiting teams, and how can this role help address them?
- What opportunities are there for professional growth and development within this role and the broader organization?
- How does the company support work-life balance and employee well-being?
ASSUMPTION: These questions demonstrate a strong interest in the role and a proactive approach to understanding the company and its culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing and sales enablement experience, as well as your data analysis and market research skills
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
- Follow up with the hiring manager one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
