Field Marketing Manager, EMEA

📌 Core Information

🔹 Job Title: Field Marketing Manager, EMEA

🔹 Company: Zip

🔹 Location: London, United Kingdom

🔹 Job Type: Full-Time, Remote OK

🔹 Category: Marketing

🔹 Date Posted: June 5, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK (up to 40% travel)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing strategic marketing initiatives for the EMEA market
• Collaborating with sales and marketing teams to create impactful events
• Measuring event effectiveness on pipeline generation and revenue
• Managing regional marketing budget to maximize ROI
• Working with global teams to stay aligned on strategy and priorities

ASSUMPTION: This role requires a creative thinker with strong regional marketing dynamics, ABM, third-party event management, and budget management skills. Experience in B2B SaaS or enterprise environments is preferred.

📋 Key Responsibilities

✅ Lead the development and execution of strategic marketing initiatives for the EMEA market

✅ Plan, execute, and oversee events including trade shows, hosted events, sponsorships, webinars, and community events to generate leads and foster relationships

✅ Collaborate with sales to create and execute field events, closing dinners, direct mail, ABM, and custom experiences that help advance and close deals

✅ Work closely with marketing, sales, and customer success teams to ensure event strategies align with business objectives and deliver measurable results

✅ Measure the impact of events on pipeline generation, maturation, and closed-won deals. Refine strategies and continuously improve ROI through data-driven insights

✅ Manage the regional marketing budget, optimizing spend to maximize ROI and achieve KPIs

✅ Partner with corporate and growth marketing teams to stay aligned on strategy and priorities

✅ Create internal event and campaign overviews for sales enablement and visibility of campaigns, ROI of programs, and build GTM calendars together

ASSUMPTION: This role involves a high degree of collaboration and project management, requiring strong communication and stakeholder management skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of event marketing experience, preferably in B2B SaaS or enterprise environments at iconic brands

Required Skills:

• Proven ability to manage flagship conferences, sales dinners, and third-party sponsored tradeshows
• Experience developing and executing successful field marketing strategies and campaigns
• Exceptional project management skills, with the ability to juggle multiple priorities, deadlines, and stakeholders effectively
• Excellent collaboration and communication skills to align cross-functional teams and deliver impactful experiences
• Familiarity with marketing tools like Salesforce, Marketo, or event platforms such as Splash and Zoom webinar
• A results-driven mindset with demonstrated success tracking and optimizing event impact on pipeline and revenue
• Willingness to travel for events as needed (up to 40%)

Preferred Skills:

• Experience with AI-powered procurement platforms
• Fluency in multiple European languages

ASSUMPTION: Candidates with experience in AI, procurement, or related fields may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: £80,000 - £120,000 per year (based on experience and market rates for similar roles in London)

Benefits:

• Start-up equity
• Health, vision & dental coverage
• Commuter benefit
• Team building events & happy hours
• Flexible PTO
• Apple equipment plus home office budget

Working Hours: Full-time, with flexible hours and up to 40% travel

ASSUMPTION: The salary range is estimated based on market rates for similar roles in London and the company's size and industry. Benefits are subject to change and may vary based on location and employment status.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically AI-powered procurement orchestration

Company Size: 201-500 employees (mid-size, offering growth opportunities and a dynamic work environment)

Founded: 2020 (young, fast-growing company with a strong focus on innovation)

Company Description:

• Zip is the world’s leading AI-powered procurement orchestration platform, empowering businesses to accelerate the procurement process, mitigate risk, and drive growth
• Trusted by hundreds of leading enterprises worldwide, including AMD, Anthropic, Arm, Canva, Coinbase, Discover, Dollar Tree, HP, Instacart, Lyft, Northwestern Mutual, Pinterest, Prudential, Reddit, Sephora, Snowflake, Sprouts Farmers Market, and Toast
• Secured a $190 million Series D at a $2.2 billion valuation in October 2024, marking the largest investment in procurement technology in over two decades

Company Specialties:

• procurement
• sourcing
• finance
• cloud-based financial applications
• purchasing
• spend management
• intake-to-procure
• procure-to-pay
• AI
• and procurement orchestration

Company Website: ziphq.com

ASSUMPTION: Zip is a well-funded, rapidly growing startup with a strong focus on innovation and customer success. They offer competitive compensation and benefits packages to attract top talent.

📊 Role Analysis

Career Level: Mid-level to senior marketing role, offering growth opportunities within the marketing department and the company as a whole

Reporting Structure: This role reports directly to the Head of Marketing and works closely with the sales, customer success, and growth marketing teams

Work Arrangement: Remote OK, with up to 40% travel required for events and meetings

Growth Opportunities:

• As Zip continues to grow, there will be opportunities for the right candidate to take on more responsibilities and advance their career within the marketing department or the company
• With a strong focus on innovation and customer success, Zip offers an excellent environment for learning and professional development

ASSUMPTION: This role offers significant growth potential for the right candidate, as Zip continues to expand its market share and customer base.

🌍 Location & Work Environment

Office Type: Remote-first with occasional in-person meetings and events

Office Location(s): London, United Kingdom (with the possibility of traveling to other EMEA locations)

Geographic Context:

• London is a major global hub for technology and finance, offering a vibrant and dynamic work environment
• The United Kingdom is a member of the European Union, providing easy access to the broader EMEA market
• The time zone (GMT) facilitates collaboration with teams in North America and Europe

Work Schedule: Full-time, with flexible hours and up to 40% travel

ASSUMPTION: The remote-first work environment offers flexibility and work-life balance, while occasional travel provides opportunities for in-person collaboration and networking.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• Technical assessment or case study presentation
• Final interview with the Head of Marketing and other stakeholders
• Background check and offer

Key Assessment Areas:

• Event management and planning skills
• Budget management and financial acumen
• Collaboration and communication skills
• Alignment with Zip's company values and culture

Application Tips:

• Highlight your experience with event management, budget management, and cross-functional team collaboration
• Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role
• Prepare a portfolio or examples of your past event management projects and their outcomes
• Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications

ATS Keywords: Event Marketing, B2B SaaS, Project Management, Collaboration, Communication, Field Marketing, Budget Management, Data Analysis, Sales Enablement, Lead Generation, ABM, Trade Shows, Webinars, Customer Success, Marketing Strategy, Stakeholder Management

ASSUMPTION: The interview process is designed to assess your skills, experience, and cultural fit for the role. Preparation and research are key to success.

🛠️ Tools & Technologies

• Salesforce
• Marketo
• Splash
• Zoom Webinar
• Other event management and marketing automation tools

ASSUMPTION: Familiarity with these tools is preferred but not required. Training and onboarding will be provided as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer Success
• Collaboration
• Integrity
• Growth

Work Style:

• Dynamic and fast-paced
• Collaborative and cross-functional
• Data-driven and results-oriented
• Flexible and adaptable

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced environment?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you have a data-driven approach to decision-making?
• Are you able to adapt to changing priorities and workloads?

ASSUMPTION: Zip values candidates who are innovative, customer-focused, collaborative, and results-driven. A strong cultural fit is essential for success in this role.

⚠️ Potential Challenges

• Managing multiple priorities, deadlines, and stakeholders effectively
• Balancing remote work and occasional travel requirements
• Adapting to a fast-panging, dynamic work environment
• Meeting and exceeding KPIs and ROI targets

ASSUMPTION: These challenges can be overcome with strong project management, communication, and time management skills, as well as a willingness to adapt and learn.

📈 Similar Roles Comparison

• This role is similar to a Field Marketing Manager or Event Marketing Manager position in other B2B SaaS or enterprise environments
• However, Zip's focus on AI-powered procurement orchestration sets it apart from other companies in the space
• Career progression may vary depending on the company's size, growth trajectory, and industry-specific factors

ASSUMPTION: While this role shares similarities with other field marketing positions, Zip's unique focus on AI-powered procurement orchestration offers a compelling opportunity for the right candidate.

📝 Sample Projects

• Planning and executing a successful flagship conference for EMEA customers and partners
• Developing and executing a targeted ABM campaign to generate leads and drive pipeline growth
• Managing a regional marketing budget to maximize ROI and achieve KPIs

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role, providing a sense of the day-to-day work and expected outcomes.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth trajectory and plans for expansion in the EMEA market?
• How does this role fit into the company's overall marketing strategy and roadmap?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Zip support the professional development and growth of its employees?
• What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: Asking thoughtful, well-researched questions demonstrates your interest in the role and provides valuable insights into the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare a portfolio or examples of your past event management projects and their outcomes
• Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
• If selected, complete the background check and onboarding process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.