Field Marketing Manager (EST/CST Timezone)

📌 Core Information

🔹 Job Title: Field Marketing Manager (EST/CST Timezone)

🔹 Company: OpenSpace

🔹 Location: U.S. (Remote OK)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-27

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Planning and executing integrated marketing programs and events to drive demand generation and pipeline building.
• Collaborating with internal and external teams to ensure successful implementation of marketing campaigns.
• Monitoring and reporting campaign lead management and associated funnel analytics.
• Developing and re-purposing relevant marketing content to support sales and customer success teams.
• Leveraging industry knowledge to capitalize on marketing mix and ensure a healthy pipeline for sustainable growth.

ASSUMPTION: This role requires a high level of organization, project management skills, and the ability to work effectively with cross-functional teams. It also demands a strong understanding of the B2B sales cycle and how to maximize demand creation, pipeline contribution, and sales opportunity acceleration.

📋 Key Responsibilities

✅ Plan, develop, manage projects and budget to ensure successful implementation of integrated marketing programs and events for demand generation, pipeline building and acceleration, and customer advocacy.

✅ Collaborate with internal and external teams including global and US regional teams to capitalize on the marketing mix with an emphasis on ensuring a healthy pipeline for sustainable growth.

✅ Own OpenSpace hosted and sponsored events, trade shows, conferences and webinars, tailored to the US and tied to sales growth goals.

✅ Develop and re-purpose relevant marketing content in support of the sales team and customer success team as required by creating new case studies, presentations, whitepapers etc.

✅ Monitor and report the campaign lead management and associated funnel analytics, ensuring leads progress and convert into high-quality sales qualified leads.

✅ Collaborate with cross-functional marketers and manage agency relationships to create necessary messaging, assets, and campaign deliverables as needed to support marketing campaigns and address customer challenges.

✅ Monitor market trends and competitive activities and implement initiatives to drive wins over the competition.

ASSUMPTION: This role requires a strong understanding of the marketing mix, including digital marketing, event management, and content development. It also demands the ability to analyze data and make data-driven decisions to optimize marketing campaigns.

🎯 Required Qualifications

Education: Bachelor’s degree in business, marketing, technology, or relevant field of study.

Experience: 5+ years of experience in tech B2B demand generation/digital marketing/field marketing role.

Required Skills:

• Proven success managing complex and multi-faceted marketing programs, measurable with a demonstrated ability to drive ROI metrics
• Solid experiences with IT, Hi-tech or construction industry, preferably with good experiences with SaaS business solutions.
• Strong project leadership experience with a proven track record creating and executing large-scale demand generation programs based on a deep understanding of market requirements.
• Knowledge of B2B sales cycle and how to identify opportunities to maximize demand creation, pipeline contribution, and sales opportunity acceleration.
• Proven knowledge of tools such as Salesforce, Pardot, Tableau, and WordPress. Photoshop is a plus

Preferred Skills:

• Construction industry marketing experience

ASSUMPTION: While not explicitly stated, proficiency in the English language is likely required for this role due to the nature of the work and the need to communicate effectively with various teams and stakeholders.

💰 Compensation & Benefits

Salary Range: The provided salary range represents the low and high end of the anticipated salary range for this position across all US locations. The determination of this anticipated Base Salary involves the consideration of many factors in making compensation decisions including but not limited to: location of candidate, unique skill sets, experience, training, performance, licensure and certifications, as well as other business and organizational needs.

Benefits:

• Competitive compensation package, including base salary, commission, and benefits
• Equity awards
• 401k match
• Health and wellness benefits

Working Hours: Full-time position with an average travel requirement of 20%.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's location, experience, and other factors. The benefits listed are a combination of industry-standard benefits and those explicitly mentioned in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: OpenSpace is a global leader in reality capture and AI-powered analytics for builders, operating in the Software Development industry.

Company Size: OpenSpace has 201-500 employees, which means applicants can expect a mid-sized company structure with opportunities for collaboration and growth.

Founded: OpenSpace was founded in 2017, making it a relatively young company with a focus on innovation and growth.

Company Description:

• OpenSpace is the global leader in reality capture and AI-powered analytics for builders with projects of all sizes.
• With OpenSpace, users can easily capture a comprehensive visual record of their jobsite to verify work-in-place, simplify dispute resolution, and keep teams accountable.
• Their AI-powered computer vision and analytics tools give teams the visibility and insights they need with the power to compare BIM to as-built, automatically track progress, and stay on schedule.

Company Specialties:

• Computer Vision
• Construction
• and Construction Technology

Company Website: http://www.openspace.ai

ASSUMPTION: OpenSpace's focus on innovation and technology makes it an attractive option for candidates interested in working at the forefront of construction technology.

📊 Role Analysis

Career Level: This role is at the mid-career level, requiring a significant amount of experience and expertise in field marketing and demand generation.

Reporting Structure: The Field Marketing Manager will report directly to the VP of Marketing and will work closely with various internal and external teams, including global and US regional teams, sales teams, and agency partners.

Work Arrangement: This role is remote-friendly, with an average travel requirement of 20%.

Growth Opportunities:

• As OpenSpace continues to grow, there may be opportunities for the Field Marketing Manager to take on more responsibilities or move into a leadership role.
• The company's focus on innovation and technology also presents opportunities for professional development and skill-building.

ASSUMPTION: Given OpenSpace's growth trajectory, there may be opportunities for career advancement and growth within the company for the right candidate.

🌍 Location & Work Environment

Office Type: OpenSpace has a physical headquarters in San Francisco, CA, but this role is remote-friendly and can be performed from anywhere in the US.

Office Location(s): 333 Kearny St, San Francisco, CA 94108, US

Geographic Context:

• The US is a large and diverse market, with a wide range of construction projects and opportunities for growth.
• The remote-friendly nature of this role allows for flexibility and the ability to work from anywhere in the US.
• The average travel requirement of 20% allows for a good balance between remote work and in-person collaboration.

Work Schedule: This role requires a full-time work schedule, with an average travel requirement of 20%.

ASSUMPTION: The remote-friendly nature of this role may be particularly appealing to candidates who value work-life balance and flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screen with the HR team
• In-depth interview with the hiring manager and/or other team members
• Final interview with the VP of Marketing

Key Assessment Areas:

• Marketing strategy and planning
• Project management and execution
• Data analysis and reporting
• Communication and collaboration skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills, particularly in field marketing, demand generation, and project management.
• Be prepared to discuss your experience with marketing automation tools, such as Salesforce and Pardot.
• Demonstrate your understanding of the construction industry and how your skills and experience make you a strong fit for this role.

ATS Keywords: Field Marketing, Demand Generation, Pipeline Building, Project Management, Marketing Strategy, Content Development, Lead Management, Sales Collaboration, Market Analysis, SaaS Solutions, B2B Marketing, Event Management, Analytics, Agency Management, Salesforce, Pardot

ASSUMPTION: OpenSpace uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help your application stand out.

🛠️ Tools & Technologies

• Salesforce
• Pardot
• Tableau
• WordPress
• Photoshop

ASSUMPTION: Proficiency in these tools is required or preferred for this role, so applicants should be prepared to demonstrate their experience with them during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity

Work Style:

• Fast-paced and dynamic
• Data-driven and analytical
• Collaborative and team-oriented

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you comfortable using data to inform your marketing strategies and make data-driven decisions?
• Do you enjoy working collaboratively with cross-functional teams to achieve shared goals?

ASSUMPTION: OpenSpace values candidates who are innovative, data-driven, and collaborative, and who thrive in a fast-paced, dynamic environment.

⚠️ Potential Challenges

• The fast-paced nature of the role may require long hours and tight deadlines at times.
• The role involves a significant amount of travel, which may not be suitable for candidates who prefer to work remotely full-time.
• The construction industry can be complex and competitive, requiring a strong understanding of the market and a strategic approach to marketing and sales.
• The role requires a high level of organization and project management skills, which can be challenging for candidates who struggle with these areas.

ASSUMPTION: These challenges are common to roles of this nature and should be carefully considered by applicants before applying.

📈 Similar Roles Comparison

• This role is similar to other Field Marketing Manager roles in the tech industry, but with a focus on the construction industry and SaaS solutions.
• The role requires a strong understanding of the B2B sales cycle and how to maximize demand creation, pipeline contribution, and sales opportunity acceleration, which is a unique aspect of this role compared to other field marketing roles.
• Career progression in this role may involve moving into a leadership or management position within the marketing department or expanding into other areas of the business.

ASSUMPTION: This role is similar to other field marketing roles in the tech industry, but with unique aspects that make it well-suited to candidates with experience in the construction industry and a strong understanding of the B2B sales cycle.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new product or service in the construction industry.
• Analyzing market trends and competitive activities to identify opportunities for growth and differentiation.
• Creating and presenting a marketing plan to the executive team, outlining strategies for demand generation, pipeline building, and customer advocacy.

ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities required for this role, and applicants should be prepared to discuss their experience with similar projects during the interview process.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing mix for OpenSpace's products and services?
• How does OpenSpace approach collaboration and communication with internal and external teams?
• What are the key priorities for this role in the first 90 days?
• How does OpenSpace support the professional development and growth of its marketing team members?
• What are the biggest challenges facing the construction industry, and how does OpenSpace plan to address them?

ASSUMPTION: These questions are designed to help applicants better understand the role, the company, and the industry, and to demonstrate their interest and engagement during the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://www.openspace.ai/careers?gh_jid=6589896003
• Tailor your resume and cover letter to highlight your relevant experience and skills, particularly in field marketing, demand generation, and project management.
• Prepare for your interview by researching OpenSpace's products, services, and industry, and by practicing common interview questions and your responses.
• Follow up with the hiring manager after your interview to express your appreciation for the opportunity and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.