Field Marketing Manager (Events)

📌 Core Information

🔹 Job Title: Field Marketing Manager (Events)

🔹 Company: Kodif

🔹 Location: San Francisco, Bay Area (Hybrid or Remote)

🔹 Job Type: Full Time

🔹 Category: Sales/Marketing

🔹 Date Posted: 2025-05-16

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Leading high-impact field marketing and partner-led experiences
• Bringing Kodif's brand and community to life at key industry conferences, executive dinners, and alliance events
• Collaborating with cross-functional teams to execute co-hosted events with key alliances, BPOs, and CX communities
• Managing all aspects of event production, from vendor coordination to post-event follow-up

ASSUMPTION: This role requires a proactive, fast-moving individual who can balance strategic planning with hands-on execution. Strong project management skills and attention to detail are crucial for success.

📋 Key Responsibilities

✅ Own planning and execution for industry events, trade shows, and hosted executive dinners (2-3 per month)

✅ Foster community engagement by cultivating relationships with CX leaders, partners, and advocates

✅ Collaborate with Partnerships, Sales, and Customer Success to execute co-hosted events with key alliances, BPOs, and CX communities

✅ Project manage all aspects of event production: vendor coordination, signage, swag, run-of-show, lead capture, and post-event follow-up

✅ Drive pre-event execution: build invite lists, coordinate outreach, manage RSVPs, and align with Sales on target accounts

✅ Manage onsite logistics and represent Kodif in person with professionalism and polish

✅ Develop post-event recap reports, track ROI, and ensure smooth handoff of leads to RevOps and Sales

✅ Work closely with Marketing to ensure all materials reflect Kodif’s narrative and positioning

✅ Own the event calendar and budgeting process in partnership with leadership

✅ Identify new field marketing opportunities to activate Kodif’s presence in key customer segments

ASSUMPTION: This role involves a significant amount of travel (1-2x/month, depending on event cadence).

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3+ years of experience in field marketing or events, ideally in a fast-paced B2B SaaS environment

Required Skills:

• Proven track record of executing executive-level events, conference sponsorships, and partner activations
• Strong project management skills
• Excellent verbal and written communication skills
• High attention to detail and comfort with logistics, contracts, and vendor negotiations
• Experience working cross-functionally with Sales, Partnerships, and Marketing teams
• Creative mindset and willingness to travel

Preferred Skills:

• Experience with event management software (e.g., Hopin, Bizzabo, or similar)
• Familiarity with CRM systems (e.g., Salesforce, HubSpot, or similar)
• Knowledge of the customer experience (CX) industry

ASSUMPTION: While not explicitly stated, having experience with event management software and CRM systems would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $85,000 - $115,000 per year

Benefits:

• Health Insurance
• Dental Insurance
• Vision Insurance

Working Hours: Full-time, with a flexible schedule that may require occasional travel (1-2x/month)

ASSUMPTION: The salary range provided is based on industry standards for a Field Marketing Manager role in the San Francisco Bay Area.

📌 Applicant Insights

🔍 Company Context

Industry: Kodif operates in the Software Development industry, focusing on customer support automation powered by generative AI and low-code.

Company Size: Kodif is a small company with 11-50 employees, offering a high-growth, fast-paced environment.

Founded: Kodif was founded in 2021, making it a relatively new but rapidly growing startup.

Company Description:

• Kodif is a venture-backed AI startup helping leading eCommerce brands transform customer support from a cost center into a growth driver.
• Their action-first AI platform enables CX teams to build intelligent automation across any digital channel, reducing ticket volume, improving resolution speed and accuracy, and unlocking new revenue and retention opportunities through personalized customer journeys.
• Kodif's modular framework includes AI Agents, AI Analysts, and AI Managers, which take real action, learn and adapt, and surface trends and optimize workflows, respectively.

Company Specialties:

• cx automation
• customer service software
• self-service tool
• cx self-service automation
• customer experience
• customer support automation
• AI for customer support
• self-service solution
• chatbot automation
• call center automation
• omni-channel
• multi-channel platform
• self-service bots
• self-service widgets
• support automation tool
• and Zendesk integration

Company Website: https://kodif.ai/

ASSUMPTION: Kodif's focus on customer support automation and AI-driven solutions sets it apart in the Software Development industry.

📊 Role Analysis

Career Level: This role is suitable for a mid-level marketing professional with 3-5 years of experience in field marketing or events.

Reporting Structure: The Field Marketing Manager will report directly to the Marketing leadership team and collaborate with cross-functional teams, including Sales, Partnerships, and Customer Success.

Work Arrangement: This is a hybrid role, with a mix of remote work and on-site presence required for events and meetings.

Growth Opportunities:

• As the first dedicated events hire, this role offers high-ownership and room to grow as Kodif's marketing and partner programs scale.
• The fast-moving, mission-driven environment provides ample opportunities for professional development and career advancement.

ASSUMPTION: Given Kodif's high-growth momentum and expanding presence in eCommerce and CX, there are significant growth opportunities for the right candidate in this role.

🌍 Location & Work Environment

Office Type: Kodif's headquarters are located in Palo Alto, CA, with a hybrid work arrangement that allows for remote work.

Office Location(s): Palo Alto, CA

Geographic Context:

• The San Francisco Bay Area offers a vibrant tech industry, with numerous networking opportunities and events.
• The region is known for its diverse culture, high cost of living, and competitive job market.
• Kodif's location in the heart of Silicon Valley provides easy access to industry events, conferences, and other relevant opportunities.

Work Schedule: The work schedule is full-time, with a flexible schedule that may require occasional travel (1-2x/month) for events and conferences.

ASSUMPTION: The hybrid work arrangement offers a balance between remote work and on-site collaboration, providing flexibility while maintaining a strong company culture.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the marketing leadership team
• Final interview with the CEO or another executive team member
• Background check and offer extension

Key Assessment Areas:

• Event planning and execution skills
• Project management abilities
• Communication and collaboration skills
• Attention to detail and logistics management
• Cultural fit and alignment with Kodif's mission and values

Application Tips:

• Highlight relevant event management experience and achievements in your resume.
• Tailor your cover letter to demonstrate your understanding of Kodif's mission and how your skills align with the role's requirements.
• Prepare examples of successful events you've planned and executed, emphasizing your ability to manage logistics, vendor coordination, and post-event follow-up.
• Showcase your creativity and problem-solving skills by presenting innovative ideas for enhancing Kodif's brand presence at events.

ATS Keywords: Field Marketing, Event Management, Project Management, Cross-Functional Collaboration, Vendor Negotiation, Logistics, Executive Events, Conference Sponsorships, Partner Activations

ASSUMPTION: Kodif's interview process is designed to assess the candidate's skills, cultural fit, and alignment with the company's mission and values. Successful candidates will demonstrate a strong understanding of event planning and execution, as well as the ability to thrive in a fast-paced, collaborative environment.

🛠️ Tools & Technologies

• Event management software (e.g., Hopin, Bizzabo, or similar)
• CRM systems (e.g., Salesforce, HubSpot, or similar)
• Project management tools (e.g., Asana, Trello, or similar)
• Communication and collaboration platforms (e.g., Slack, Microsoft Teams, or similar)

ASSUMPTION: While not explicitly stated, familiarity with event management software, CRM systems, and project management tools would be beneficial for this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-obsessed: Kodif is dedicated to understanding and addressing the needs of its customers, both internal and external.
• Mission-driven: The company is focused on its mission to transform customer support from a cost center into a growth driver.
• Fast-moving: Kodif operates in a fast-paced environment, requiring employees to be proactive, adaptable, and efficient.

Work Style:

• Collaborative: Kodif values a team-based approach to problem-solving and decision-making.
• Creative: The company encourages innovative thinking and welcomes new ideas to drive growth and success.
• Detail-oriented: Kodif requires employees who pay close attention to detail and strive for excellence in their work.

Self-Assessment Questions:

• How do you ensure that Kodif's brand and narrative are consistently represented in your event planning and execution?
• Describe a time when you had to manage a challenging event logistics issue. How did you approach and resolve the problem?
• How do you balance strategic planning with hands-on execution in your event management approach?

ASSUMPTION: Kodif's company culture values collaboration, creativity, and a customer-obsessed mindset. Successful candidates will demonstrate strong alignment with these values and be able to thrive in a fast-paced, mission-driven environment.

⚠️ Potential Challenges

• Managing multiple events simultaneously, with varying timelines and stakeholders
• Balancing strategic planning with hands-on execution and logistics management
• Adapting to changes in event plans, vendor availability, or other unexpected challenges
• Ensuring consistent and high-quality event experiences that meet Kodif's brand standards

ASSUMPTION: The fast-paced nature of field marketing and event management can present challenges, requiring candidates to be proactive, adaptable, and skilled in multitasking and prioritization.

📈 Similar Roles Comparison

• Field Marketing Manager vs. Event Manager: While both roles focus on event planning and execution, the Field Marketing Manager role places greater emphasis on strategic planning, community engagement, and cross-functional collaboration.
• Industry-specific context: Kodif's focus on customer support automation and AI-driven solutions sets it apart from other Software Development companies, offering unique growth opportunities and challenges.
• Career path comparison: This role offers a clear path for career growth within Kodif's marketing and partner programs, with potential opportunities for advancement into leadership positions.

ASSUMPTION: The Field Marketing Manager role at Kodif is distinct from other event management positions, offering a unique blend of strategic planning, community engagement, and cross-functional collaboration.

📝 Sample Projects

• Planning and executing a successful industry conference, including vendor coordination, signage, swag, run-of-show, lead capture, and post-event follow-up
• Managing onsite logistics and representing Kodif at an executive dinner, fostering relationships with CX leaders, partners, and advocates
• Developing a post-event recap report, tracking ROI, and ensuring smooth handoff of leads to RevOps and Sales

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the Field Marketing Manager role at Kodif.

❓ Key Questions to Ask During Interview

• How does Kodif measure the success of its field marketing and event management efforts?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Kodif support the professional development and growth of its employees?
• What are the most challenging aspects of field marketing and event management at Kodif, and how can I best prepare to address them?
• How does Kodif's event calendar and budgeting process work, and what are the key considerations for planning and executing successful events?

ASSUMPTION: Asking thoughtful, informed questions during the interview process demonstrates your interest in the role and commitment to Kodif's mission and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant event management experience and achievements.
• Write a cover letter that demonstrates your understanding of Kodif's mission and how your skills align with the role's requirements.
• Prepare examples of successful events you've planned and executed, emphasizing your ability to manage logistics, vendor coordination, and post-event follow-up.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.