📌 Core Information
🔹 Job Title: Field Marketing Manager II
🔹 Company: Aramark
🔹 Location: Huntsville, Texas
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting Aramark’s clients with product innovation, merchandising, and promotions
- Acting as a liaison between the Marketing team and client locations
- Conducting marketing research and data collection
- Developing strategic plans and innovative strategies to enhance sales and customer satisfaction
- Coordinating special events, promotions, and marketing collateral
ASSUMPTION: This role requires a balance of strategic thinking, creativity, and strong interpersonal skills to effectively support clients and drive marketing efforts.
📋 Key Responsibilities
✅ Conducts marketing research and data collection, including focus groups, surveys, campus mapping, trend development/research, and competitive pricing analysis
✅ Develops strategic plans, new strategies, and tactics for promoting existing or new locations to enhance sales and customer satisfaction
✅ Supports business development with Request For Proposal (RFP) responses, sales presentations, and Client Business Reviews (CBRs)
✅ Coordinates special events, promotions, marketing collateral, media interaction, public relations, website updates, and social media marketing
✅ Builds relationships with clients, organization department heads, and community groups
ASSUMPTION: This role requires a high level of organization, multitasking, and adaptability to manage various responsibilities and stakeholders.
🎯 Required Qualifications
Education: Bachelor’s degree or equivalent experience in business or marketing
Experience: At least 3 years of product, marketing, or merchandising experience and 2-3 years of people management experience
Required Skills:
- Proven ability to increase sales and measure the impact/return on investment on implementation of programs
- Demonstrated ability to be proactive and assertive in identifying and capturing growth opportunities, as well as thinking creatively and strategically
- Excellent interpersonal skills, including presentation, public speaking, and client interaction skills
- Ability to efficiently utilize social media and MS Office products to accomplish work tasks
- Valid driver’s license and vehicle
Preferred Skills:
- Experience in the healthcare industry
- Fluency in Spanish
ASSUMPTION: While not explicitly stated, experience in the healthcare industry and fluency in Spanish may be beneficial for this role due to the nature of Aramark’s clients and the diverse communities they serve.
💰 Compensation & Benefits
Salary Range: $65,000 - $85,000 per year (Based on market research for similar roles in the Huntsville, TX area)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on Aramark services
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility to work evenings and weekends as needed
ASSUMPTION: The salary range provided is an estimate based on market research for similar roles in the Huntsville, TX area. Actual compensation may vary based on factors such as experience, skills, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Aramark operates in the food and facilities management industry, serving various sectors, including healthcare, education, sports, and facilities. The company is a significant player in the market, with a strong focus on elevating patient and caregiver experiences.
Company Size: Aramark is a large company with over 10,000 employees, providing ample opportunities for career growth and development.
Founded: Aramark was founded in 1936 and has since grown into a global leader in its industry.
Company Description:
- Aramark is committed to delivering exceptional experiences to clients and customers through food, facilities, and uniform services.
- The company focuses on innovation, sustainability, and social responsibility to create meaningful impacts in the communities it serves.
- Aramark’s mission is rooted in service and united by its purpose to do great things for each other, its partners, its communities, and the planet.
Company Specialties:
- Patient and retail food services
- Facility services
- Environmental services
- Asset solutions
- Uniforms
Company Website: https://healthcareinsights.aramark.com/healthcareplus
ASSUMPTION: Aramark’s focus on innovation, sustainability, and social responsibility creates an environment where employees can grow both personally and professionally while making a positive impact.
📊 Role Analysis
Career Level: This role is at the mid-level management career stage, with opportunities for growth into senior management positions.
Reporting Structure: The Field Marketing Manager II reports directly to the Marketing Manager and oversees 2-3 direct reports.
Work Arrangement: This is an on-site position, with flexibility to work remotely as needed. The role may require travel to client locations.
Growth Opportunities:
- Advancement to senior marketing roles within Aramark
- Expansion into other areas of Aramark’s business, such as facility services or environmental services
- Development of leadership and management skills through people management experience
ASSUMPTION: Aramark’s large size and diverse range of services provide ample opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Aramark’s Huntsville office is a professional, corporate environment with a focus on collaboration and innovation.
Office Location(s): 2400 Market St, Philadelphia, Pennsylvania 19103, US (Huntsville office location not specified; assume local office or client sites)
Geographic Context:
- Huntsville is located in Texas, with a population of approximately 450,000 people.
- The city is known for its strong job market, with a diverse range of industries, including healthcare, education, and technology.
- Huntsville offers a mix of urban and suburban living, with a variety of housing options and neighborhoods.
Work Schedule: The work schedule for this role is typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility to work evenings and weekends as needed to support client events and promotions.
ASSUMPTION: The work environment for this role may vary depending on the specific client locations and events being supported.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the director of marketing
- Background check and reference check
Key Assessment Areas:
- Marketing and strategic planning skills
- Interpersonal and communication skills
- Problem-solving and adaptability
- Cultural fit with Aramark’s values and mission
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing, strategic planning, and people management experience.
- Demonstrate your ability to think creatively and strategically in your application materials.
- Prepare examples of successful marketing campaigns or projects you’ve led to showcase your skills and accomplishments.
ATS Keywords: Marketing research, strategic planning, sales support, event coordination, client relationship building, public speaking, social media marketing, data collection, creativity, innovation, interpersonal skills, presentation skills, proactive thinking, merchandising, competitive analysis, team management
ASSUMPTION: Aramark uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help your application stand out.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Social media platforms (Facebook, Instagram, Twitter)
- Marketing automation and analytics tools (e.g., Hootsuite, Google Analytics)
- Project management software (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the client and their preferred platforms.
👔 Cultural Fit Considerations
Company Values:
- Rooted in service
- United by purpose
- Strive to do great things
Work Style:
- Collaborative and team-oriented
- Focused on innovation and continuous improvement
- Adaptable and responsive to client needs
Self-Assessment Questions:
- How have you demonstrated your ability to think creatively and strategically in previous roles?
- Can you provide an example of a time when you successfully managed a team to achieve a marketing goal?
- How do you stay organized and manage multiple priorities and projects simultaneously?
ASSUMPTION: Aramark values employees who are passionate about their work, committed to continuous learning, and dedicated to making a positive impact in their communities.
⚠️ Potential Challenges
- Managing multiple priorities and projects simultaneously
- Adapting to the unique needs and preferences of various clients
- Balancing strategic planning with day-to-day tactical tasks
- Working evenings and weekends as needed to support client events and promotions
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to exceptional customer service.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position requires a balance of strategic planning and tactical execution, as well as strong interpersonal and communication skills.
- In the healthcare industry, marketing roles often focus on patient experience and caregiver engagement, with a strong emphasis on understanding and addressing the unique needs of diverse patient populations.
- Career progression in marketing roles within Aramark may involve expanding into other areas of the business, such as facility services or environmental services, or moving into senior marketing leadership positions.
ASSUMPTION: This role offers a unique blend of strategic and tactical marketing experience, with a focus on driving results and making a positive impact in the healthcare industry.
📝 Sample Projects
- Developing and executing a comprehensive marketing plan for a new healthcare facility, including oral and written presentations to various target groups
- Conducting competitive pricing analysis and market research to identify opportunities for growth and innovation in a specific service line
- Coordinating a large-scale healthcare conference, including vendor management, speaker logistics, and on-site event support
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from strategic planning and market research to event coordination and tactical execution.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing challenges faced by Aramark’s healthcare clients, and how this role supports their success?
- How does Aramark measure the impact and return on investment of marketing initiatives, and how will my performance be evaluated in this role?
- What opportunities are there for professional development and growth within Aramark’s marketing department?
- How does Aramark support work-life balance for its employees, particularly for those in on-site roles?
- Can you provide an example of a successful marketing campaign or initiative led by a Field Marketing Manager II, and what made it particularly effective?
ASSUMPTION: Asking thoughtful, informed questions demonstrates your interest in the role and provides valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing, strategic planning, and people management experience, as well as any specific skills or accomplishments that make you a strong fit for this role.
- Prepare examples of successful marketing campaigns or projects you’ve led to showcase your skills and accomplishments.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
