📌 Core Information
🔹 Job Title: Field Marketing Manager, Northern Europe
🔹 Company: Ogury
🔹 Location: London, United Kingdom
🔹 Job Type: Hybrid (3 office days per week)
🔹 Category: Marketing
🔹 Date Posted: 2025-07-15
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Strategic planning and execution of regional field marketing initiatives
- Cross-functional collaboration with sales, product marketing, and global teams
- Campaign and event management tailored to local audiences
- Brand representation and thought leadership development
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on local market understanding and adaptation.
📋 Key Responsibilities
✅ Develop and execute a regional field marketing plan that drives awareness, engagement, and pipeline
✅ Identify market trends, challenges, and opportunities across the UK and Northern Europe, and integrate those insights into strategy
✅ Define KPIs, measure campaign performance, and continuously optimize for impact
✅ Partner with sales leaders to support pipeline creation, accelerate deal velocity, and align on key priorities
✅ Collaborate with product marketing, brand, and communications to ensure message consistency and unified execution
✅ Deliver regional marketing campaigns, events, and partner activations that resonate with local audiences
✅ Localize messaging and creative assets to reflect cultural and commercial nuances
✅ Champion Ogury’s brand presence across the UK and Northern Europe, ensuring consistent and impactful representation
✅ Build executive visibility and position Ogury as a thought leader through content, speaking opportunities, and regional storytelling
ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and hands-on campaign management, with a strong emphasis on local market understanding and adaptation.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in field marketing, brand activation, and campaign execution within adtech, SaaS, or digital media
Required Skills:
- Proven track record in field marketing and campaign execution
- Strong understanding of the UK and Northern European markets
- Ability to localize global strategies to suit regional audiences and market dynamics
- Proven collaboration skills in a matrixed environment
- Data-driven mindset with a clear approach to evaluating campaign effectiveness and ROI
- Strong storytelling and content creation skills
- Proficiency with marketing tools like HubSpot, Google Analytics, and CRM systems
- Exceptional communication skills in English; Other Northern European language is a plus
Preferred Skills:
- Experience working in a hybrid or remote work environment
- Familiarity with Ogury's products or services
ASSUMPTION: While a specific degree is not always required, a relevant educational background and proven experience in field marketing are essential for success in this role.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per year (Based on industry standards for a Field Marketing Manager with 5-10 years of experience in London)
Benefits:
- Competitive compensation package
- Flexibility in working hours and location
- Comprehensive benefits coverage
- Meal voucher
- Holiday and leave allowance, in addition to national holidays
- Access to physical and mental health resources
Working Hours: Full-time (40 hours per week) with flexible working hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Field Marketing Manager with the required experience level in London. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Ogury operates in the advertising services industry, focusing on Personified Advertising solutions grounded in privacy.
Company Size: Ogury is a mid-sized company with 501-1,000 employees, providing ample opportunities for growth and collaboration.
Founded: Ogury was founded in 2014 and has since grown into a global organization with a diverse team across 17 countries.
Company Description:
- Ogury delivers relevant audiences at scale and on quality publisher inventory thanks to its exclusive data, which is meticulously collected and crafted from millions of self-declared customer surveys, enriched with billions of impactful data points, and refined by AI.
- The company focuses on targeting personas, not people, ensuring privacy and compliance with relevant regulations.
- Ogury's global team is committed to fostering an inclusive workplace where all team members have an equitable voice and feel proud to belong.
Company Specialties:
- Adtech
- Data-driven marketing
- Privacy-focused advertising solutions
- Global marketing and sales enablement
Company Website: ogury.com
ASSUMPTION: Ogury's focus on privacy, data-driven marketing, and global expansion provides a unique opportunity for candidates seeking to grow their careers in a dynamic and innovative adtech environment.
📊 Role Analysis
Career Level: This role is at the senior individual contributor level, with the potential for management responsibilities in the future.
Reporting Structure: The Field Marketing Manager, Northern Europe, reports to the Senior Manager, Field Marketing EMEA, based in Milan.
Work Arrangement: This is a hybrid role with 3 office days per week, providing flexibility while encouraging in-person collaboration and idea sharing.
Growth Opportunities:
- Progression to a management role within the field marketing team
- Expansion into other regions or functional areas within Ogury
- Development of leadership and strategic planning skills
ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in field marketing and make a lasting impact on Ogury's commercial success in the UK and Northern Europe.
🌍 Location & Work Environment
Office Type: Ogury's London office is a collaborative workspace that encourages creativity and idea sharing.
Office Location(s): Classic House, Martha's Buildings, 174-180 Old Street, London, London EC1V 9BP, GB
Geographic Context:
- London is a major global hub for advertising, technology, and finance, providing ample opportunities for networking and professional growth.
- The UK and Northern European markets offer diverse cultural landscapes and commercial dynamics, requiring a strong understanding of local market nuances.
- Ogury's global presence enables collaboration with teams across multiple time zones and regions.
Work Schedule: Full-time (40 hours per week) with flexible working hours and remote work options
ASSUMPTION: Ogury's London office provides a dynamic and collaborative work environment, with ample opportunities for professional growth and development in a global adtech organization.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- In-depth interview with the hiring manager and a cross-functional team member
- Final interview with the Senior Manager, Field Marketing EMEA
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and planning skills
- Local market knowledge and cultural understanding
- Campaign management and execution experience
- Cross-functional collaboration and stakeholder management
- Communication and presentation skills
Application Tips:
- Highlight your relevant experience in field marketing and campaign execution within adtech, SaaS, or digital media.
- Demonstrate your understanding of the UK and Northern European markets, including buyer behavior, cultural nuances, and industry landscape.
- Provide specific examples of your ability to localize global strategies to suit regional audiences and market dynamics.
- Tailor your resume and cover letter to emphasize your fit for this role and Ogury's company culture.
ATS Keywords: Field Marketing, Brand Activation, Campaign Execution, Sales Collaboration, Market Analysis, Data-Driven Mindset, Content Creation, Communication Skills, Digital Marketing, Event Management, Localization, Thought Leadership, Strategic Planning, Community Building, Creative Mindset, Project Management, Ogury
ASSUMPTION: Ogury's interview process is designed to assess candidates' strategic thinking, local market knowledge, and hands-on campaign management skills, with a strong emphasis on cultural fit and alignment with the company's values.
🛠️ Tools & Technologies
- HubSpot
- Google Analytics
- CRM systems (e.g., Salesforce, HubSpot CRM)
- Marketo or similar marketing automation tools
- Project management tools (e.g., Asana, Trello)
- Presentation software (e.g., PowerPoint, Google Slides)
ASSUMPTION: Familiarity with Ogury's preferred marketing tools and technologies is not required but may provide a competitive advantage in the application process.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Integrity
- Accountability
- Inclusion
Work Style:
- Creative and strategic mindset
- Strong local insight and cultural understanding
- Confident and autonomous project management
- Data-driven approach to decision-making
- Collaborative and inclusive team player
Self-Assessment Questions:
- How do you ensure that your marketing strategies and campaigns resonate with local audiences in diverse cultural and commercial landscapes?
- Can you provide an example of a time when you successfully localized a global marketing strategy to suit a specific regional market?
- How do you balance strategic planning and hands-on campaign execution, and how do you prioritize your time and resources to maximize impact?
ASSUMPTION: Ogury's company culture values innovation, collaboration, and inclusion, with a strong emphasis on strategic thinking, local market understanding, and data-driven decision-making.
⚠️ Potential Challenges
- Managing multiple stakeholders and balancing global strategies with local market dynamics
- Adapting to a fast-paced and evolving adtech landscape
- Balancing remote work and in-office collaboration in a hybrid work environment
- Meeting ambitious targets and KPIs in a competitive market
ASSUMPTION: These challenges provide opportunities for growth and development, as well as the chance to make a significant impact on Ogury's commercial success in the UK and Northern Europe.
📈 Similar Roles Comparison
- Unlike other field marketing roles, this position requires a strong understanding of the UK and Northern European markets, with a focus on localizing global strategies to suit regional audiences.
- Ogury's focus on privacy, data-driven marketing, and global expansion sets it apart from other adtech companies, providing unique opportunities for candidates seeking to grow their careers in a dynamic and innovative environment.
- This role offers significant growth potential, with the opportunity to progress to a management role and expand into other regions or functional areas within Ogury.
ASSUMPTION: This role is unique in its focus on local market understanding, strategic planning, and cross-functional collaboration, with ample opportunities for professional growth and development within Ogury.
📝 Sample Projects
- Localizing Ogury's global brand campaign to resonate with UK and Northern European audiences
- Developing and executing a targeted event strategy to engage key clients and prospects in the region
- Creating tailored thought leadership content that positions Ogury as a leading expert in privacy-focused advertising solutions
ASSUMPTION: These sample projects reflect the strategic and hands-on nature of the Field Marketing Manager, Northern Europe role, with a strong emphasis on local market understanding and adaptation.
❓ Key Questions to Ask During Interview
- How does Ogury support the growth and development of its field marketing team members?
- Can you describe the team structure and dynamics within the field marketing function at Ogury?
- How does Ogury foster a culture of innovation and collaboration, and what are some examples of successful initiatives driven by field marketing?
- What are the key priorities for the Field Marketing Manager, Northern Europe, in the first 90 days, and how will my success be measured in this role?
- How does Ogury approach work-life balance and employee well-being, particularly in a hybrid work environment?
ASSUMPTION: These questions will help you better understand Ogury's company culture, team dynamics, and expectations for success in the Field Marketing Manager, Northern Europe role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in field marketing and campaign execution within adtech, SaaS, or digital media.
- Prepare examples of your ability to localize global strategies to suit regional audiences and market dynamics.
- Research Ogury's company culture and values to ensure a strong fit with your personal work style and career goals.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
