Field Marketing Manager (Remote – EU)

📌 Core Information

🔹 Job Title: Field Marketing Manager (Remote – EU)

🔹 Company: Rossum

🔹 Location: Remote (EU)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 11, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (EU)

🚀 Job Overview

Key aspects of this role include:

• Driving pipeline acceleration and regional impact through high-touch field marketing
• Creating, executing, and measuring regional marketing programs
• Collaborating with Sales, Product Marketing, and Demand Gen teams
• Localizing global campaigns to resonate with specific regional audiences
• Building strong partnerships with regional Sales and SDR teams

ASSUMPTION: This role requires a balance of strategic planning and tactical execution, with a strong focus on collaboration and data-driven decision making.

📋 Key Responsibilities

✅ Assist in the creation, execution, and measurement of field marketing programs, including executive events, webinars, roundtables, sponsorships, and local campaigns

✅ Collaborate with Sales and Product Marketing to develop targeted materials and messaging that connect with local personas and verticals

✅ Localize global campaigns and content to fit the needs of specific regional audiences and buying behaviors

✅ Develop and nurture a network of influencers and journalists in the intelligent document processing space to increase brand awareness, market credibility, and campaign amplification

✅ Manage logistics and operations for local events—including vendor coordination, venue selection, speaker preparation, and on-site support—to ensure flawless execution

✅ Support Account-Based Marketing (ABM) initiatives through tailored field experiences and coordinated campaign execution

✅ Analyze campaign performance metrics and provide actionable insights to improve program effectiveness and ROI

✅ Manage the regional field marketing budget and maintain alignment with pipeline and revenue targets

✅ Build strong partnerships with regional Sales and SDR teams to identify opportunities, accelerate deals, and ensure mutual accountability

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively in a remote, cross-functional team environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in field marketing or a related role

Required Skills:

• Proven experience in field marketing, event planning, or a related role
• Strong collaboration and communication skills
• Data-driven mindset with experience in campaign performance analysis
• Fluency in English
• Experience working remotely in a global team

Preferred Skills:

• Experience with marketing automation tools (e.g., Marketo, HubSpot)
• Fluency in additional languages, particularly European languages
• Experience in the technology or software industry

ASSUMPTION: Candidates with experience in B2B marketing, particularly in the technology or software industry, will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (based on industry standards for a mid-level field marketing role in the EU)

Benefits:

• Employee Stock Option Plan
• Flexibility, extra days off, parental leave, and sick days
• High-end laptop and other necessary tech
• Enjoyable working environment in a very diverse team (35+ nationalities)

Working Hours: Full-time (40 hours per week, with flexibility for occasional overtime)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level field marketing role in the EU. Actual compensation may vary based on factors such as experience, skills, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Rossum operates in the technology industry, specifically focusing on intelligent document processing and automation solutions for enterprise businesses.

Company Size: Rossum has 201-500 employees, providing a mid-sized company environment where applicants can expect a mix of startup agility and enterprise structure.

Founded: Rossum was founded in 2017, making it a relatively young company with a strong focus on innovation and growth.

Company Description:

• Rossum is a trailblazer in intelligent document processing, delivering a unique transactional document automation platform to enterprise businesses across the globe.
• The company envisions a world where a single person can effortlessly process one million transactions a year, from start to finish, using its proprietary Transactional Large Language Model, Rossum Aurora.
• Rossum's platform offers high-end, cloud-native solutions that transform business workflows end to end, addressing risks, enhancing business relationships, and unlocking real-time strategic insights from transactional data.

Company Specialties:

• Artificial Intelligence
• Machine Learning
• Data Capture
• Process Automation
• Invoice Extraction
• OCR Software
• Data Extraction
• Enterprise Software
• Accounts Payable
• Invoice Processing
• Electronic Data Capture
• Digital Document Processing
• Digital Transformation
• Robotic Process Automation
• And Approval Workflows

Company Website: rossum.ai

ASSUMPTION: Rossum's focus on AI and automation makes it an attractive option for candidates interested in cutting-edge technology and innovative solutions.

📊 Role Analysis

Career Level: This role is a mid-level position, offering opportunities for growth and development within the field marketing function.

Reporting Structure: The Field Marketing Manager will report directly to the VP of Marketing and work closely with cross-functional teams, including Sales, Product Marketing, and Demand Gen.

Work Arrangement: This role is remote, with a focus on the European market. Applicants should be comfortable working independently and collaborating with remote teams.

Growth Opportunities:

• Expanding regional responsibilities as Rossum grows and enters new markets
• Developing expertise in new areas, such as account-based marketing or demand generation
• Advancing to a senior or leadership role within the marketing organization

ASSUMPTION: This role offers strong growth potential for candidates looking to build their careers in field marketing and expand their skills in a dynamic, global environment.

🌍 Location & Work Environment

Office Type: Rossum has offices in London and Prague, but this role is remote, with a focus on the European market.

Office Location(s): London, UK; Prague, Czech Republic

Geographic Context:

• The European market is diverse, with varying cultural, linguistic, and business practices. Applicants should be comfortable working in a multicultural environment and adapting their strategies to suit different regions.
• Rossum's remote work arrangement allows for flexibility and work-life balance, with the expectation of occasional overtime to accommodate time zones and global events.
• The company's offices are located in vibrant, multicultural cities, offering a dynamic work environment and easy access to amenities.

Work Schedule: Full-time (40 hours per week), with flexibility for occasional overtime to accommodate global events and time zones.

ASSUMPTION: Applicants should be comfortable working remotely and collaborating with teams across different time zones and cultural backgrounds.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team
• Technical interview with the VP of Marketing
• Final interview with the VP of Marketing and a member of the leadership team

Key Assessment Areas:

• Cultural fit and alignment with Rossum's values
• Experience in field marketing and event planning
• Data-driven mindset and analytical skills
• Collaboration and communication skills
• Language skills and ability to work in a multicultural environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience in field marketing, event planning, and data analysis.
• Demonstrate your understanding of Rossum's business and the role's requirements in your application materials.
• Prepare for behavioral interview questions that focus on your experience with cross-functional teams, event planning, and data-driven decision making.

ATS Keywords: Field Marketing, Event Planning, Campaign Localization, Data Analysis, Budget Management, Account-Based Marketing, Influencer Engagement, Sales Alignment, Performance Measurement, Customer Engagement, Revenue Growth, Market Credibility, Logistics Management, Networking

ASSUMPTION: Rossum's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the role and the organization.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, HubSpot)
• Event planning and management software (e.g., Eventbrite, Cvent)
• Collaboration and communication tools (e.g., Slack, Microsoft Teams)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)

ASSUMPTION: Applicants should be comfortable learning and using new tools and technologies as needed to perform their job effectively.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Integrity
• Continuous learning

Work Style:

• Remote and flexible work arrangements
• Data-driven decision making
• Cross-functional collaboration
• Strong focus on customer success

Self-Assessment Questions:

• Do you thrive in a remote, multicultural work environment?
• Are you comfortable working with data and using it to inform your marketing strategies?
• Do you have experience collaborating with cross-functional teams and stakeholders?
• Are you passionate about Rossum's mission to transform business workflows using AI?

ASSUMPTION: Rossum values candidates who are adaptable, data-driven, and passionate about its mission to transform business workflows using AI.

⚠️ Potential Challenges

• Managing multiple time zones and coordinating global events
• Adapting marketing strategies to suit diverse regional audiences and buying behaviors
• Balancing strategic planning and tactical execution in a fast-paced, dynamic environment
• Building and maintaining strong relationships with regional Sales and SDR teams

ASSUMPTION: Applicants should be comfortable working in a fast-paced, dynamic environment and adapting their strategies to suit different regions and stakeholders.

📈 Similar Roles Comparison

• Unlike traditional field marketing roles, this position requires a strong focus on data-driven decision making and campaign performance analysis.
• Rossum's focus on AI and automation sets it apart from traditional marketing organizations, offering candidates the opportunity to work with cutting-edge technology and innovative solutions.
• This role offers strong growth potential, with opportunities to expand regional responsibilities and develop expertise in new areas.

ASSUMPTION: Candidates with experience in data-driven marketing and a strong interest in AI and automation will be well-suited for this role.

📝 Sample Projects

• Planning and executing a regional event series to generate leads and engage customers in key markets
• Localizing a global campaign to resonate with specific regional audiences and buying behaviors
• Developing and implementing a data-driven strategy to optimize campaign performance and ROI

ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the role, as well as the importance of data-driven decision making and regional adaptation.

❓ Key Questions to Ask During Interview

• How does Rossum support the growth and development of its field marketing team members?
• Can you describe the dynamic between the field marketing team and the regional Sales and SDR teams?
• How does Rossum measure the success of its field marketing programs, and how do these metrics align with broader business objectives?
• What opportunities are there for expanding regional responsibilities or developing expertise in new areas within the field marketing function?
• How does Rossum foster a culture of innovation and continuous learning within its marketing organization?

ASSUMPTION: These questions are designed to help candidates assess the fit between their career goals, skills, and Rossum's marketing organization and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Rossum careers page
• Tailor your resume and cover letter to highlight your relevant experience in field marketing, event planning, and data analysis.
• Prepare for behavioral interview questions that focus on your experience with cross-functional teams, event planning, and data-driven decision making.
• Follow up with the Rossum HR team one week after submitting your application to confirm receipt and inquire about next steps.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.