Field Marketing Manager – Retail or Cosmetics and Personal Care

📌 Core Information

🔹 Job Title: Field Marketing Manager – Retail or Cosmetics and Personal Care

🔹 Company: Centric Software

🔹 Location: Remote, Canada

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 20, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and executing regional marketing strategies to drive market expansion and new business development
• Managing lead generation campaigns across multiple digital and offline channels
• Organizing and coordinating events, including tradeshows, conferences, and webinars
• Supporting large account conversion through focused marketing programs
• Collaborating with cross-functional teams to create marketing assets and ensure impactful campaigns

ASSUMPTION: This role requires a strategic, results-driven marketer with experience in the software industry, ideally supporting retail or cosmetics brands. The ideal candidate will have a strong analytical mindset and creative approach to marketing.

📋 Key Responsibilities

✅ Develop and execute targeted lead generation campaigns by industry vertical and persona across multiple digital and offline channels

✅ Organize and coordinate events, including tradeshows, conferences, 3rd party webinars, and Centric-led marketing initiatives

✅ Support large account conversion by creating focused marketing programs that align with sales strategies

✅ Create marketing assets (campaign materials, collateral) in collaboration with content managers and copywriters

✅ Analyze campaign performance using tools like Tableau, Google Analytics, and LinkedIn Campaign Manager, identifying areas for improvement

✅ Conduct market research & competitive analysis to refine targeting strategies

✅ Segment databases and ensure optimized customer outreach

✅ Manage external freelancers and agencies to deliver key marketing initiatives

✅ Track and manage budgets to ensure efficiency and ROI across marketing activities

ASSUMPTION: The Field Marketing Manager will work closely with the content, digital, and sales teams to ensure marketing efforts align with business objectives and drive market expansion.

🎯 Required Qualifications

Education: Master's degree or equivalent in Marketing

Experience: 5-7 years of experience in B2B marketing, preferably in the software industry or within a software vending company. Prior exposure to retail or cosmetics brands is highly desirable.

Required Skills:

• Strong understanding of inbound marketing and automation tools (Pardot, HubSpot, Marketo, etc.)
• CRM experience (Salesforce)
• Ability to manage multiple projects in a fast-paced environment while meeting deadlines
• Self-motivated, creative, and detail-oriented problem solver with strong strategic thinking
• Excellent communication and collaboration skills, with a strong team-first attitude
• Language skills: English required; Spanish or Portuguese is a plus

Preferred Skills:

• Experience with Tableau, Google Analytics, and LinkedIn Campaign Manager
• Knowledge of the retail or cosmetics industry

ASSUMPTION: The ideal candidate will have a proven track record in B2B marketing, with a focus on lead generation and event management. Experience with PLM software or similar products is a plus.

💰 Compensation & Benefits

Salary Range: $100,000 - $140,000 USD per year (Based on industry standards for a mid-senior level marketing role in Canada)

Benefits:

• Health, dental, and vision insurance
• 401(k) with company match
• Paid time off (vacation, sick, and holidays)
• Flexible work arrangements
• Professional development opportunities

Working Hours: Full-time (40 hours per week) with flexible hours and remote work options

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills. Benefits may vary based on the company's standard benefits package.

📌 Applicant Insights

🔍 Company Context

Industry: Centric Software is a leading provider of Product Lifecycle Management (PLM) solutions for the retail, fashion, footwear, luxury, and consumer goods industries. Their enterprise software applications help businesses manage, optimize, and execute critical processes from concept to production.

Company Size: Centric Software has 1,001-5,000 employees, providing a large, established environment with ample opportunities for growth and collaboration.

Founded: Centric Software was founded in 1999 and is headquartered in Campbell, California, with offices worldwide.

Company Description:

• Centric Software stands at the forefront of innovation, delivering cutting-edge PLM solutions tailored specifically for the retail, fashion, footwear, luxury, and consumer goods industries.
• Their enterprise software applications are designed to meet the unique challenges of the fast-moving consumer goods market, empowering businesses to manage, optimize, and execute their critical processes with ease.
• From concept to production, their software solutions streamline the journey of bringing products to life, supporting customers in effectively managing materials, sourcing, quality, and pricing, ensuring every step leads to a successful final catalog.

Company Specialties:

• PLM for Retail
• Fashion Accessories
• Fashion Software
• Footwear
• Outdoor
• Product Lifecycle Management
• Luxury
• Digital Transformation
• Sustainability
• Consumer Goods
• Optimization
• Quality
• Maximize Business Performance

Company Website: www.centricsoftware.com

ASSUMPTION: Centric Software's focus on innovation and industry-specific solutions makes it an attractive employer for marketing professionals seeking to work in a dynamic, forward-thinking environment.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: The Field Marketing Manager will report directly to the Vice President of Marketing and work closely with cross-functional teams, including content, digital, and sales teams.

Work Arrangement: This role is fully remote, with the option to work from home or a co-working space, depending on the candidate's preference and the company's policies.

Growth Opportunities:

• As a growing company, Centric Software offers ample opportunities for career advancement and professional development.
• The Field Marketing Manager role provides a unique opportunity to make a significant impact on the company's growth and market expansion.
• With a strong performance, the candidate may have the opportunity to take on additional responsibilities or move into a leadership role within the marketing department.

ASSUMPTION: The Field Marketing Manager role is ideal for a strategic, results-driven marketer looking to make a real impact in a fast-paced, international environment.

🌍 Location & Work Environment

Office Type: Remote, with the option to work from home or a co-working space

Office Location(s): Canada (remote work)

Geographic Context:

• Canada is a multicultural country with a strong economy and a high quality of life, making it an attractive location for remote work.
• The cost of living varies depending on the province, with major cities like Toronto, Vancouver, and Montreal offering vibrant urban environments and ample job opportunities.
• Canada has a well-established remote work culture, with many companies offering flexible work arrangements.

Work Schedule: Full-time (40 hours per week) with flexible hours and the option to work from home or a co-working space

ASSUMPTION: The remote work arrangement offers candidates the flexibility to work from the comfort of their own home or a co-working space, providing a better work-life balance and the opportunity to save on commuting costs.

💼 Interview & Application Insights

Typical Process:

• The application process involves submitting a resume and cover letter through the provided link.
• Candidates who meet the qualifications will be contacted for a phone or video screening.
• Successful candidates will be invited for additional interviews, potentially including a case study or presentation.
• The final round may involve an in-depth discussion with the hiring manager or other team members.

Key Assessment Areas:

• Marketing strategy and planning
• Campaign management and execution
• Event planning and coordination
• Budget management and ROI optimization
• Collaboration and communication skills
• Industry-specific knowledge (retail or cosmetics)

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Include specific examples of your marketing achievements and the impact you've made in previous roles.
• Demonstrate your understanding of the retail or cosmetics industry and how your experience aligns with the company's focus.
• Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and ability to work in a fast-paced environment.

ATS Keywords: B2B Marketing, Lead Generation, Event Coordination, Market Research, Campaign Analysis, CRM Experience, Strategic Thinking, Collaboration, Communication, Project Management, Digital Marketing, Content Creation, Data-Driven Marketing, Budget Management, Problem Solving, Inbound Marketing, PLM Software, Retail, Cosmetics, Consumer Goods

ASSUMPTION: The interview process will focus on assessing the candidate's marketing skills, industry knowledge, and cultural fit with the company. Successful candidates will demonstrate a strong understanding of the role's requirements and a passion for driving marketing initiatives that support business growth.

🛠️ Tools & Technologies

• Marketing automation tools (Pardot, HubSpot, Marketo)
• CRM software (Salesforce)
• Campaign analysis tools (Tableau, Google Analytics, LinkedIn Campaign Manager)
• Project management tools (Asana, Trello, Jira)
• Content creation tools (Adobe Creative Suite, Canva, Google Docs)
• Event management platforms (Eventbrite, Cvent, Hopin)

ASSUMPTION: The Field Marketing Manager will be expected to have experience with relevant marketing tools and platforms, as well as the ability to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Integrity
• Excellence

Work Style:

• Fast-paced and dynamic environment
• Strong focus on results and performance
• Cross-functional collaboration and teamwork
• Autonomy and self-motivation
• Adaptability and continuous learning

Self-Assessment Questions:

• Do you thrive in a fast-paced, international environment, and have a passion for strategic marketing?
• Are you comfortable managing multiple projects and meeting deadlines in a remote work setting?
• Do you possess strong communication and collaboration skills, with a team-first attitude?
• Are you eager to learn and adapt to new technologies and marketing trends?
• Do you have a proven track record of driving marketing initiatives that support business growth?

ASSUMPTION: Centric Software values candidates who are strategic, results-driven, and adaptable, with a strong focus on innovation and customer-centricity. Successful candidates will demonstrate a strong cultural fit with the company's values and work style.

⚠️ Potential Challenges

• The role may require occasional travel for events and conferences, which could be a challenge for candidates who prefer fully remote work.
• The fast-paced environment may be overwhelming for candidates who prefer a more structured or slower-paced work environment.
• The role may require working with external vendors, freelancers, and agencies, which could present challenges in terms of communication, project management, and ensuring impactful marketing efforts.
• The remote work arrangement may present challenges in terms of maintaining work-life balance and staying connected with colleagues and the company culture.

ASSUMPTION: While these challenges may arise, Centric Software offers a supportive work environment and provides resources to help employees overcome obstacles and succeed in their roles.

📈 Similar Roles Comparison

• Compared to other marketing roles in the software industry, the Field Marketing Manager role at Centric Software offers a unique opportunity to focus on the retail and cosmetics industries, providing a more specialized and targeted marketing approach.
• The role's focus on lead generation, event coordination, and supporting large account conversion sets it apart from more general marketing roles and offers a greater impact on business growth and market expansion.
• Career path comparison: The Field Marketing Manager role provides a clear path for career advancement within the marketing department, with the potential to take on additional responsibilities or move into a leadership role with strong performance.

ASSUMPTION: The Field Marketing Manager role at Centric Software offers a unique and attractive opportunity for marketing professionals seeking to make a real impact in a fast-paced, international environment.

📝 Sample Projects

• Developing and executing a targeted lead generation campaign for a major retail client, resulting in a 30% increase in qualified leads and a 20% increase in conversion rates
• Organizing and coordinating a large-scale industry event, with over 500 attendees and positive feedback from both clients and internal stakeholders
• Creating a comprehensive marketing strategy for a new product launch, including targeted advertising, influencer partnerships, and in-store promotions, leading to a successful launch and positive market reception

ASSUMPTION: These sample projects demonstrate the strategic, results-driven approach required for the Field Marketing Manager role at Centric Software, focusing on driving marketing initiatives that support business growth and market expansion.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the overall marketing strategy for the company?
• What are the most challenging aspects of the role, and how can I best prepare to address them?
• How does the company support the growth and development of its marketing team members?
• What are the most successful marketing campaigns the company has run in the past, and what made them successful?
• How does the company measure the success of its marketing efforts, and how can I contribute to improving these metrics?

ASSUMPTION: Asking these questions demonstrates the candidate's interest in the role and their commitment to driving marketing initiatives that support business growth and market expansion.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on marketing achievements and industry-specific knowledge
• Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and ability to work in a fast-paced environment
• Research the company and the role to demonstrate your understanding of the industry and the company's focus on innovation and customer-centricity
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.