📌 Core Information
🔹 Job Title: Field Marketing Manager - TOLA
🔹 Company: Cyera
🔹 Location: United States (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 5, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving demand and accelerating opportunities through field and channel marketing programs
- Collaborating with sales and business development teams to optimize marketing efforts
- Measuring and analyzing field marketing performance against target plans
- Developing and implementing highly relevant messaging for single accounts and account clusters
- Managing regional field marketing budget and spend
ASSUMPTION: This role requires a high level of collaboration with cross-functional teams and a strong focus on performance measurement and analytics.
📋 Key Responsibilities
✅ Actively support quality pipeline development and brand awareness within region through field and channel marketing programs, events, and campaigns
✅ Develop pipeline generation programs for large enterprise accounts
✅ Create and deliver integrated marketing programs for target region, including digital marketing, Cyera events, 3rd party event sponsorships, direct mail, teleprospecting, etc.
✅ Collaborate with sales to ensure optimization of pipeline coverage, acceleration, and alignment across territories
✅ Partner with business development team on targeting and lead follow-up prioritization and progression
✅ Educate and enable sales team on new and planned marketing activities
✅ Manage and balance regional field marketing budget and spend
✅ Work with the regional channel team to develop co-marketing plans with partners and alliances
✅ Improve waterfall metrics, including reach, conversion, velocity, value, and return
✅ Events: manage all event logistics, including onsite management, ensuring flawless execution
✅ Webinars: Work with campaigns to develop content specific to larger enterprise companies
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration to drive marketing success.
🎯 Required Qualifications
Education: Bachelor's Degree with a Marketing or Business focus preferred, but not required
Experience: Minimum of five (5) years experience delivering enterprise Field Marketing excellence
Required Skills:
- Experience with Salesforce, Marketo, and/or other predictive analytics tools preferred
- Integrated marketing content creation and implementation experience
- Ability to understand the company and product pitch and execute it in the field
- Convey information to a wide variety of internal and external audiences
- Write and deliver marketing-quality emails, presentations, and collateral
- Exceptional event planning skills - including experience managing event contracts, BEO specifics, and creating experiences that set Cyera apart
- Recruitment planning for events and execution excellence
Preferred Skills:
- Experience in segmentation analysis, budgeting, and building business cases
- Understanding of B2B sales cycle and how to identify opportunities to maximize demand creation, pipeline contribution, and sales opportunity acceleration
- Excellent grasp of marketing performance metrics management to ensure optimal program performance and ROI
- How to market to a range of B2B buyers using a wide variety of offers (white papers, case studies, webcasts, digital marketing) and delivery mechanisms (email, call downs, direct mail)
ASSUMPTION: Candidates should have a strong background in field marketing and a proven track record of driving demand and enhancing customer engagement.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Field Marketing Manager with 5-10 years of experience in the United States)
Benefits:
- Ability to work remotely, with office setup reimbursement
- Competitive salary
- Unlimited PTO
- Paid holidays and sick time
- Health, vision, and dental insurance
- Life, short and long-term disability insurance
Working Hours: Full-time (40 hours per week) with flexible hours and the ability to work remotely
ASSUMPTION: The salary range is estimated based on industry standards for similar roles and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Computer and Network Security
Company Size: 501-1,000 employees (Mid-size company, offering a mix of startup agility and enterprise resources)
Founded: 2022 (Relatively new company with a strong focus on innovation and growth)
Company Description:
- Cyera is the data security company that gives businesses context and control over their most valuable asset: data.
- As a pioneer in Data Security Posture Management (DSPM), Cyera instantly provides companies visibility over all of their sensitive data, context over the risk it represents, and automated remediation to reduce the attack surface and ensure operational resilience.
- Cyera takes a data-centric approach to security, assessing the exposure to your sensitive data, everywhere. Our DataGraph automatically and continuously learns from your environment, assessing your threat surface, data access, and security controls across multiple dimensions of risk.
Company Specialties:
- Data Security Platform
- Data Security Posture Management
- Discovery and Classification
- Data Detection and Response
- Data Access Governance
- Data Privacy
- and SaaS Security
Company Website: https://www.cyera.com
ASSUMPTION: Cyera is a fast-growing company focused on data security, offering a dynamic work environment and the opportunity to make a significant impact on the company's success.
📊 Role Analysis
Career Level: Mid-level to senior (Based on required experience and responsibilities)
Reporting Structure: This role reports directly to the Director of Field Marketing and collaborates closely with sales, business development, and other marketing teams
Work Arrangement: Remote OK, with the ability to work from anywhere in the United States
Growth Opportunities:
- Potential to grow into a leadership role as the company expands its marketing team
- Opportunity to gain experience in a fast-growing startup within the enterprise security industry
- Chance to work on cutting-edge data security solutions and make a significant impact on the company's success
ASSUMPTION: This role offers a unique opportunity to join a growing company in the data security industry and contribute to its success through strategic marketing efforts.
🌍 Location & Work Environment
Office Type: Remote (With the option to work from any of Cyera's offices, including New York, NY, and Tel Aviv, Israel)
Office Location(s): 500 7th Ave, New York, NY 10018, US; Tel Aviv, IL
Geographic Context:
- The United States offers a large and diverse market for data security solutions
- Cyera's offices are located in major tech hubs, providing access to a talented pool of professionals
- The remote work arrangement allows for greater flexibility and work-life balance
Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely
ASSUMPTION: The remote work arrangement and flexible hours provide a high degree of flexibility and work-life balance for the right candidate.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth behavioral interview to discuss past experiences and problem-solving skills
- Final interview with the Director of Field Marketing to discuss the role's fit with the candidate's career goals and expectations
Key Assessment Areas:
- Field marketing experience and achievements
- Collaboration and communication skills
- Problem-solving and analytical skills
- Cultural fit and alignment with Cyera's values
Application Tips:
- Tailor your resume and cover letter to highlight your field marketing experience and achievements
- Be prepared to discuss specific examples of your past marketing campaigns and their results
- Demonstrate your understanding of Cyera's products and the data security industry
ATS Keywords: Field Marketing, Demand Generation, Event Management, Content Creation, Sales Collaboration, Performance Measurement, Analytics, B2B Marketing, Project Management, Relationship Building, Budget Management, Segmentation Analysis, Communication, Influence, Self-Starter, Problem Solving
ASSUMPTION: Cyera's interview process is designed to assess the candidate's fit for the role and the company's culture, with a focus on past experiences and problem-solving skills.
🛠️ Tools & Technologies
- Salesforce
- Marketo
- Predictive analytics tools
- Microsoft Office Suite
- Google Workspace
ASSUMPTION: The required tools and technologies for this role are standard in the field marketing industry and can be learned by candidates with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Integrity
- Accountability
Work Style:
- Fast-paced and dynamic
- Collaborative and cross-functional
- Results-driven and focused on performance measurement
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you an effective communicator and collaborator?
- Do you have a strong track record of driving demand and enhancing customer engagement?
ASSUMPTION: Cyera values candidates who are innovative, customer-focused, collaborative, and results-driven, with a strong track record of success in field marketing.
⚠️ Potential Challenges
- Managing multiple projects simultaneously with tight deadlines
- Navigating complex problems with multiple, evolving variables
- Working remotely and maintaining a high level of productivity and focus
- Keeping up with the fast-paced nature of a growing startup
ASSUMPTION: These challenges require strong project management, communication, and time management skills, as well as the ability to thrive in a fast-paced, dynamic work environment.
📈 Similar Roles Comparison
- Field Marketing Manager vs. Marketing Manager: Field Marketing Manager focuses more on driving demand and accelerating opportunities through field and channel marketing programs, while Marketing Manager has a broader scope, including brand management, product marketing, and marketing strategy
- Field Marketing Manager vs. Event Manager: Field Marketing Manager is responsible for the overall marketing strategy and execution, including events, while Event Manager focuses solely on planning and executing events
- Career Path: Field Marketing Manager is a mid-level to senior role that can lead to leadership positions within marketing or other departments, such as sales or business development
ASSUMPTION: Field Marketing Manager is a unique role that requires a mix of strategic planning, tactical execution, and cross-functional collaboration to drive marketing success.
📝 Sample Projects
- Developing and executing a regional marketing campaign to drive demand and accelerate opportunities for a specific product line
- Managing a large-scale event, including logistics, onsite management, and post-event follow-up
- Creating and delivering a webinar series focused on data security best practices for enterprise customers
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for the Field Marketing Manager role at Cyera.
❓ Key Questions to Ask During Interview
- Can you describe the company's growth plans and how this role fits into that strategy?
- How does the field marketing team collaborate with other departments, such as sales and business development?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Cyera support the professional development and growth of its employees?
- What is the company's approach to work-life balance and remote work?
ASSUMPTION: These questions are designed to provide insight into the company's culture, growth plans, and expectations for the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Cyera's careers page
- Tailor your resume and cover letter to highlight your field marketing experience and achievements
- Prepare for the interview by researching Cyera's products and the data security industry
- Follow up with the hiring manager after the interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
